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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    BrightLocal

    Score7.2 out of 10
    N/ABrightLocal is a search engine optimization tool that tracks search rankings, builds citations, and monitors online reviews and stresses local search performance.

    $39

    per month

    Reviews.io

    Score8 out of 10
    N/AReviews.io is a consumer ratings & reviews platform. The vendor says their differentiation is outstanding customer service and affordable pricing with 0 long contracts. The vendor promises it doesn't just encourage trust, it embodies trust, with morals in all the right places. The vendor also prides itself on being a technologically-advanced review platform with features including: In-Email Review Forms SMS Collection Competitor Analysis Engage Bot…

    $89

    per month

    Semrush

    Score8.5 out of 10
    N/ASemrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can…

    $139.95

    per month

    Pricing
    BrightLocalReviews.ioSemrush
    Editions & Modules
    Track Plan
    $39
    per month
    Manage Plan
    $49
    per month
    Grow Plan
    $59
    per month
    GROWTH
    $89
    per month
    PROFESSIONAL
    $159
    per month
    ENTERPRISE
    From $499
    per month
    Pro
    $139.95
    per month
    Guru
    $249.95
    per month
    Business
    $499.95
    per month
    Offerings
    Pricing Offerings
    BrightLocalReviews.ioSemrush
    Free Trial
    YesYesYes
    Free/Freemium Version
    NoNoYes
    Premium Consulting/Integration Services
    NoNoNo
    Entry-level Setup FeeNo setup feeNo setup feeOptional
    Additional DetailsBrightLocal offers custom enterprise plans for businesses with more than 50 locations.17% discount for annual pricing.
    More Pricing Information
    Community Pulse
    BrightLocalReviews.ioSemrush
    Considered Multiple Products
    BrightLocal
    Chose BrightLocal
    If you are a smaller business not looking to spend much this is the perfect solution for you. However, if you are a larger company running SEO campaigns for clients with multiple locations I would recommend a higher-end program. BrightLocal does not offer on-page ideas or many …
    Incentivized
    Reviews.io
    No answer on this topic
    Semrush
    Chose Semrush
    Semrush is nice and working on integrating more SEM. It still does not have as many reporting features for SEM as RavenTools, but you can tell they are working on it. It has more features than SpyFu or BrightLocal. Although I like BrightLocal's interface a little better, …
    Incentivized
    Chose Semrush
    Google Search Console is free, so that's a point in GSC's favor. BrightLocal is excellent at search ranking reports but not as strong on other fronts. SEMrush is very good at analyzing companies to which you don't have direct access, such as competitors and prospects.
    Incentivized
    Chose Semrush
    Overall, I preferred the structure and the completeness of the SEMRush tool over the competitors. Many competitors had multiple tools to log into and learn with different interfaces and looks. Love how SEMRush has everything in one place and is more intuitive then these other …
    Incentivized
    Chose Semrush
    They're all really similar and perform a lot of the same functions. We use Semrush because we've had it for years and our grandfathered cost makes it more affordable than the other tools, plus we're all trained in it and ingrained in it. All of these tools are solid at older …
    Incentivized
    Chose Semrush
    SEMRush was my preferred competitive analysis tool, outperforming other services for this specific purpose. I used it in conjunction with competitors who had strengths in other areas — Moz, for instance, was my preferred overall SEO management tool, but Moz didn’t have the …
    Incentivized
    Key User Insights
    Would buy again
    86%
    Would buy again
    6 Answers
    No answers on this topic
    100%
    Would buy again
    107 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    7 Answers
    No answers on this topic
    98%
    Delivers good value for the price
    95 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    7 Answers
    No answers on this topic
    99%
    Happy with the feature set
    106 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    6 Answers
    No answers on this topic
    99%
    Lived up to sales and marketing promises
    97 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    7 Answers
    No answers on this topic
    99%
    Implementation went as expected
    95 Answers
    Features
    BrightLocalReviews.ioSemrush
    SEO
    Comparison of SEO features of BrightLocal and Reviews.io and Semrush
    Feature
    BrightLocal
    6.7
    12 Ratings
    14% below category average
    Reviews.io
    -
    Ratings
    Semrush
    8.0
    154 Ratings
    4% above category average
    Keyword analysis7.08 Ratings00 Ratings8.6154 Ratings
    Backlink management4.05 Ratings00 Ratings8.4147 Ratings
    SERP ranking tracking7.711 Ratings00 Ratings8.4150 Ratings
    Page grader7.52 Ratings00 Ratings7.9129 Ratings
    Competitive analysis7.611 Ratings00 Ratings8.5149 Ratings
    Site audit / diagnostics9.98 Ratings00 Ratings8.0150 Ratings
    Site recommendations6.64 Ratings00 Ratings7.7139 Ratings
    Task management3.56 Ratings00 Ratings6.491 Ratings
    SEO Channels
    Comparison of SEO Channels features of BrightLocal and Reviews.io and Semrush
    Feature
    BrightLocal
    8.6
    13 Ratings
    12% above category average
    Reviews.io
    -
    Ratings
    Semrush
    8.2
    140 Ratings
    8% above category average
    Local SEO8.613 Ratings00 Ratings8.1128 Ratings
    Social SEO7.96 Ratings00 Ratings8.0106 Ratings
    Mobile SEO10.04 Ratings00 Ratings8.5113 Ratings
    Global SEO7.72 Ratings00 Ratings8.1114 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of BrightLocal and Reviews.io and Semrush
    Feature
    BrightLocal
    9.2
    11 Ratings
    9% above category average
    Reviews.io
    -
    Ratings
    Semrush
    8.4
    125 Ratings
    0% below category average
    Multi-domain support8.59 Ratings00 Ratings8.1115 Ratings
    Integration with web analytics tools9.910 Ratings00 Ratings8.7119 Ratings
    Best Alternatives
    BrightLocalReviews.ioSemrush
    Small Businesses
    Serpstat
    Score10 out of 10
    Trustpilot
    Score6.8 out of 10
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    Yoast
    Score8.5 out of 10
    PowerReviews
    Score7.8 out of 10
    Yoast
    Score8.5 out of 10
    Enterprises
    Google Trends
    Score8.6 out of 10
    Bazaarvoice
    Score7.6 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    BrightLocalReviews.ioSemrush
    Likelihood to Recommend
    8.6
    (14 ratings)
    9.0
    (1 ratings)
    8.2
    (154 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    -
    (0 ratings)
    9.1
    (3 ratings)
    Usability
    -
    (0 ratings)
    -
    (0 ratings)
    8.2
    (10 ratings)
    Availability
    -
    (0 ratings)
    -
    (0 ratings)
    9.1
    (1 ratings)
    Performance
    -
    (0 ratings)
    -
    (0 ratings)
    7.3
    (1 ratings)
    Support Rating
    7.5
    (2 ratings)
    10.0
    (1 ratings)
    9.9
    (17 ratings)
    Implementation Rating
    -
    (0 ratings)
    -
    (0 ratings)
    7.3
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    -
    (0 ratings)
    9.1
    (1 ratings)
    User Testimonials
    BrightLocalReviews.ioSemrush
    Likelihood to Recommend
    BrightLocal
    If you are a local business owner or marketing agency catering to local businesses, BrightLocal is a must have software. It has everything you need to track your local marketing efforts and to identify opportunities to make improvements, all at a very reasonable price point. You can also create nice looking reports to send to clients which are simple to create.
    Incentivized
    Read full review
    Reviews.io
    Reviews.io is a great option for any ecommerce site that is looking to gather company and product reviews to help make the customer purchasing decision easier. Their BCC integration appears to make it possible to use their services with any platform so long as you can edit the email order confirmation templates.
    Incentivized
    Read full review
    Semrush
    This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.
    Incentivized
    Read full review
    Pros
    BrightLocal
    • When we use BrightLocal's citation building service, I know that we're getting quality citations done right. Their staff will email you with any questions and always double check the information before creating inaccurate citations.
    • I love that BrightLocal is very quick about making changes when requested. For example, if we can't find a city on the drop-down list, you can chat them and they'll add it. Or if a report is pulling incorrectly, they'll re-run it within a reasonable timeframe.
    • BrightLocal has a lot of different reports that are easy to send to your clients. You can even add them to a web-viewable dashboard so that your client can simply bookmark a link and view their reports when they please.
    Incentivized
    Read full review
    Reviews.io
    • Widget library with customizable, mobile-friendly widgets.
    • Custom widgets can be built for you.
    • WYSIWYG and HTML email templates.
    • Instagram and UGC gallery included.
    • Sync your product catalog via Merchant Center.
    Incentivized
    Read full review
    Semrush
    • Great visuals for keyword position tracking, love that you can see the page that is ranking
    • Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
    • Shows many different and useful views for competitive research
    • Great templated keyword research tools for those who are not as hands-on with SEO
    • I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
    Read full review
    Cons
    BrightLocal
    • Up and down rankings were not always right on with the local search, but only off by one or two spots
    • It felt like it was only used for local SEO, and I know there are more features, just never got to them.
    • Didn't seem useful for every single client in the way Ahrefs or Spyfu did
    Incentivized
    Read full review
    Reviews.io
    • Setting up isn't hard, but the documentation conflicts with itself sometimes.
    • They reference a BigCommerce app that isn't available (yet).
    Incentivized
    Read full review
    Semrush
    • Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
    • Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
    • Tracking multiple keywords, across multiple clients can be costly
    Read full review
    Likelihood to Renew
    BrightLocal
    No answers on this topic
    Reviews.io
    No answers on this topic
    Semrush
    I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
    Incentivized
    Read full review
    Usability
    BrightLocal
    No answers on this topic
    Reviews.io
    No answers on this topic
    Semrush
    The interface is a little less intuitive than it could be. The data is often available but filtering and manipulating the data can be a little difficult at times. Expanded comparisons would be helpful since most of the time seeing more than a few competitors at a time allows for a better sense of how to forecast.
    Incentivized
    Read full review
    Reliability and Availability
    BrightLocal
    No answers on this topic
    Reviews.io
    No answers on this topic
    Semrush
    Semrush available when you need it!
    Read full review
    Performance
    BrightLocal
    No answers on this topic
    Reviews.io
    No answers on this topic
    Semrush
    SemRush performs well with few errors!
    Read full review
    Support Rating
    BrightLocal
    Although their customer support has always contacted me, they have not always been helpful. Many times I've had reports or information disappear with them telling me they had no record of it, even when I had reports that the information was in there. There are times when their system did have bugs and the support was able to help me there. Overall, the support staff is there but they cannot always do much and need to wait for their development team to get back to them which often takes a long time.
    Incentivized
    Read full review
    Reviews.io
    We had to reach out a few times during the setup process and we never had to wait more than a few minutes to get a response via their online chat. When a more in-depth answer was required they followed up via email and pulled in other team members when necessary.
    Incentivized
    Read full review
    Semrush
    I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
    Read full review
    Implementation Rating
    BrightLocal
    No answers on this topic
    Reviews.io
    No answers on this topic
    Semrush
    I did it by myself and do not have a comment!
    Read full review
    Alternatives Considered
    BrightLocal
    Thryv reached out to me about 3 weeks before signing up with BrightLocal. While all of their features were impressive, there were only about 3 features that I would have used. Thryv wanted $200 per month for their service, which I found to be way overpriced for what I was wanting to use it for. I selected BrightLocal because it had the features I wanted at a lower price and then add ons. After using BrightLocal for a week and speaking with Becki, a customer service executive, I have discovered more features that I would use on BrightLocal than on Thryv.
    Read full review
    Reviews.io
    Reviews.io has a similar product offering as the other well known review collection companies. However, they are much more competitive in terms of pricing and that was a big influence on our decision to go with them. They also have a library of widgets you can choose from and customize to make publishing reviews on your website very easy. It's not a cookie cutter solution, which we really like.
    Incentivized
    Read full review
    Semrush
    We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
    Incentivized
    Read full review
    Scalability
    BrightLocal
    No answers on this topic
    Reviews.io
    No answers on this topic
    Semrush
    Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
    Read full review
    Return on Investment
    BrightLocal
    • BrightLocal's ranking reports have helped us better serve our clients' SEO needs, especially local SEO.
    • Reporting is nicely accomplished with their online client report dashboards.
    • Negative: some of their software defects are glaringly obvious take forever to fix, creating a number of awkward moments when we talk our clients through their reports.
    Incentivized
    Read full review
    Reviews.io
    • Increased customer trust through verified company and product reviews.
    Incentivized
    Read full review
    Semrush
    • Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
    • The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.
    Incentivized
    Read full review
    ScreenShots

    BrightLocal Screenshots

    Screenshot of Location SummaryScreenshot of Local Search Rank CheckerScreenshot of Local Search GridScreenshot of Local Search AuditScreenshot of Google My Business AuditScreenshot of Citation Tracker