What users are saying about
14 Ratings
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398 Ratings
14 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9.1 out of 100

Semrush

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
398 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.8 out of 100

Likelihood to Recommend

BrightLocal

If you are a local business owner or marketing agency catering to local businesses, BrightLocal is a must have software. It has everything you need to track your local marketing efforts and to identify opportunities to make improvements, all at a very reasonable price point. You can also create nice looking reports to send to clients which are simple to create.
Gary Shouldis | TrustRadius Reviewer

Semrush

[Semrush] is perfect for anyone owning a marketing firm or even a single company looking to get ahead of the competition. I have worked with clients that purchased the software on their own, and never really used it enough, or became confused with all the different reporting. I always recommend new clients that want to purchase [Semrush] to go through all the courses/classes they offer to better understand the platform.
Jeff Moriarty | TrustRadius Reviewer

Feature Rating Comparison

SEO

BrightLocal
7.2
Semrush
8.2
Keyword analysis
BrightLocal
7.1
Semrush
8.9
Backlink management
BrightLocal
4.1
Semrush
8.0
SERP ranking tracking
BrightLocal
7.8
Semrush
8.6
Page grader
BrightLocal
7.5
Semrush
8.0
Competitive analysis
BrightLocal
7.9
Semrush
8.6
Site audit / diagnostics
BrightLocal
8.1
Semrush
8.5
Site recommendations
BrightLocal
6.6
Semrush
8.0
Task management
BrightLocal
8.4
Semrush
7.1

SEO Channels

BrightLocal
8.1
Semrush
8.0
Local SEO
BrightLocal
8.6
Semrush
7.8
Social SEO
BrightLocal
7.9
Semrush
7.6
Mobile SEO
BrightLocal
8.4
Semrush
7.9
Global SEO
BrightLocal
7.7
Semrush
8.8

SEO Platform & Account Management

BrightLocal
9.3
Semrush
8.4
Multi-domain support
BrightLocal
9.7
Semrush
8.3
Integration with web analytics tools
BrightLocal
9.0
Semrush
8.5

Pros

BrightLocal

  • A suite of local SEO tools, all in one place.
  • Simplified local SEO reporting for clients.
  • Tools for building local and niche citations.
Anonymous | TrustRadius Reviewer

Semrush

  • Semrush is the cream of the crop in terms of comprehensive search engine data. It is excellent for keyword research and understanding how many people search for a term, how difficult it is to rank for the keyword, how much it would cost to run ads for, and also see what websites currently rank for that word. Semrush provides suggestions for related keywords all from one seed keyword, which makes it an efficient process.
  • Semrush is great for identifying technical SEO issues on our clients' websites. It has its own crawler which checks all pages for areas to improve or fix errors and issues to follow best practices in SEO. It helps uncover these issues that otherwise would take forever to find by skimming the site manually.
  • Semrush helps us analyze competitor websites, with data on keywords, pages, traffic metrics and trends, and even will show some of their ads.
Bailey Witt, MBA | TrustRadius Reviewer

Cons

BrightLocal

  • Less follow up needed - I know BrightLocal is at the mercy of the citations themselves, but it would be great if you didn't have to do follow up verifications.
  • Having to do phone verifications is frustrating.
Anonymous | TrustRadius Reviewer

Semrush

  • It would be nice to be able to track a specific URL and have that saved so I can go back and look at specific pages I want to follow, not just highest traffic or top keywords without haveing to go to the next level. Post tracking is limited to 3 at the first level.
  • Pricing is on tiers, so some features just are out of reach for a small company.
  • It has a bit of a learning curve so if you aren't ready to learn it, you might not use it.
Anonymous | TrustRadius Reviewer

Usability

BrightLocal

No score
No answers yet
No answers on this topic

Semrush

Semrush 9.0
Based on 2 answers
SEMRush has a slight learning curve, but everything is organized really well. Once you learn where everything is, using the software and running reports is incredibly easy. You can easily add new projects, get help for improving on-page SEO, and there are even video tutorials that walk you through the whole system if you still feel uncomfortable with it.
Tim Sleeper | TrustRadius Reviewer

Support Rating

BrightLocal

BrightLocal 7.5
Based on 4 answers
Although their customer support has always contacted me, they have not always been helpful. Many times I've had reports or information disappear with them telling me they had no record of it, even when I had reports that the information was in there. There are times when their system did have bugs and the support was able to help me there. Overall, the support staff is there but they cannot always do much and need to wait for their development team to get back to them which often takes a long time.
Anonymous | TrustRadius Reviewer

Semrush

Semrush 8.2
Based on 29 answers
They've been great whenever I've contacted them, although I haven't needed to contact them for much. When I have, I believe it was through their support messaging system, and I got a response later that day or maybe the next day, and they addressed my concerns promptly and to my satisfaction.
Lee L Kennedy | TrustRadius Reviewer

Alternatives Considered

BrightLocal

I like both of these SEO tools. Working in agency it was nice because I had access to both. At the current company I work at I use SpyFu because our focus is on key words more than local SEO. I would be happy to try out BrightLocal again in the future sometime though
Jordan Comstock | TrustRadius Reviewer

Semrush

We chose Semrush because of how it integrates multiple services into one subscription. Rather than having one subscription for social media, one for listing management and one for SEO, we're able to get all three of these needs met in one service. The customer service is also very good, and they are always making improvement to their platform.
Anonymous | TrustRadius Reviewer

Return on Investment

BrightLocal

  • BrightLocal has saved our Account Managers a ton of time from having to manually create citations for every client. We can be sure that our citations are being created with quality in mind.
  • With BrightLocal we are able to offer our clients better quality citations which result in a better product for our customers. The better quality citations positively impact ranking and cause clients to stay with our company longer.
  • Although BrightLocal may cost more than some alternatives, we have found that the quality of citations is worth the extra money spent.
Sarah Nelson | TrustRadius Reviewer

Semrush

  • ROI for us is proven pretty quickly with SEMrush internally, as when we use it for our clients it supports the agency services that we offer and perform.
  • For our organization, internally, it allows us to better market ourselves, which leads to net new leads and clients.
  • The spend for this tool is minimal compared to the insights it helps us gain, so it's a no-brainer. It's been one of the software we've kept a subscription to for the longest time, and we have no plan on discontinuing it at any point.
Kyle Moloo | TrustRadius Reviewer

Screenshots

Pricing Details

BrightLocal

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

BrightLocal Editions & Modules

Edition
Single Business$291
Multi Business$491
SEO Pro$791
Just Reviews$81
  1. per month
Additional Pricing Details
BrightLocal offers custom enterprise plans for businesses with more than 100 locations: https://www.brightlocal.com/enterprise-packages/.

Semrush

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Semrush Editions & Modules

Edition
Pro119.951
Guru229.951
Business449.951
  1. per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

BrightLocal
8.6
Semrush
9.0

Likelihood to Renew

BrightLocal
Semrush
9.1

Usability

BrightLocal
Semrush
9.0

Support Rating

BrightLocal
7.5
Semrush
8.2

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