BrightLocal vs. Semrush

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
BrightLocal
Score 7.7 out of 10
N/A
BrightLocal is a search engine optimization tool that tracks search rankings, builds citations, and monitors online reviews and stresses local search performance.
$39
per month
Semrush
Score 8.5 out of 10
N/A
Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can…
$129
per month
Pricing
BrightLocalSemrush
Editions & Modules
Track Plan
$39
per month
Manage Plan
$49
per month
Grow Plan
$59
per month
Pro
$129.95
per month
Guru
$249.95
per month
Business
$499.95
per month
Offerings
Pricing Offerings
BrightLocalSemrush
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsBrightLocal offers custom enterprise plans for businesses with more than 50 locations.17% discount for annual pricing.
More Pricing Information
Community Pulse
BrightLocalSemrush
Considered Both Products
BrightLocal
Chose BrightLocal
If you are a smaller business not looking to spend much this is the perfect solution for you. However, if you are a larger company running SEO campaigns for clients with multiple locations I would recommend a higher-end program. BrightLocal does not offer on-page ideas or many …
Semrush
Chose Semrush
Google Search Console is free, so that's a point in GSC's favor. BrightLocal is excellent at search ranking reports but not as strong on other fronts. SEMrush is very good at analyzing companies to which you don't have direct access, such as competitors and prospects.
Chose Semrush
Semrush is nice and working on integrating more SEM. It still does not have as many reporting features for SEM as RavenTools, but you can tell they are working on it. It has more features than SpyFu or BrightLocal. Although I like BrightLocal's interface a little better, …
Chose Semrush
Overall, I preferred the structure and the completeness of the SEMRush tool over the competitors. Many competitors had multiple tools to log into and learn with different interfaces and looks. Love how SEMRush has everything in one place and is more intuitive then these other …
Chose Semrush
They're all really similar and perform a lot of the same functions. We use Semrush because we've had it for years and our grandfathered cost makes it more affordable than the other tools, plus we're all trained in it and ingrained in it. All of these tools are solid at older …
Chose Semrush
SEMRush was my preferred competitive analysis tool, outperforming other services for this specific purpose. I used it in conjunction with competitors who had strengths in other areas — Moz, for instance, was my preferred overall SEO management tool, but Moz didn’t have the …
Top Pros
Top Cons
Features
BrightLocalSemrush
SEO
Comparison of SEO features of Product A and Product B
BrightLocal
6.7
12 Ratings
15% below category average
Semrush
8.5
148 Ratings
9% above category average
Keyword analysis7.08 Ratings9.3148 Ratings
Backlink management4.05 Ratings8.4141 Ratings
SERP ranking tracking7.711 Ratings8.2144 Ratings
Page grader7.52 Ratings8.5123 Ratings
Competitive analysis7.611 Ratings9.0143 Ratings
Site audit / diagnostics9.98 Ratings9.1144 Ratings
Site recommendations6.64 Ratings8.2133 Ratings
Task management3.56 Ratings7.188 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
BrightLocal
8.6
13 Ratings
12% above category average
Semrush
7.7
135 Ratings
1% above category average
Local SEO8.613 Ratings5.7123 Ratings
Social SEO7.96 Ratings7.7101 Ratings
Mobile SEO10.04 Ratings8.5108 Ratings
Global SEO7.72 Ratings8.8109 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
BrightLocal
9.2
11 Ratings
9% above category average
Semrush
8.5
120 Ratings
1% above category average
Multi-domain support8.59 Ratings9.0110 Ratings
Integration with web analytics tools9.910 Ratings8.0114 Ratings
Best Alternatives
BrightLocalSemrush
Small Businesses
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.6 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BrightLocalSemrush
Likelihood to Recommend
8.6
(14 ratings)
9.4
(148 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(3 ratings)
Usability
-
(0 ratings)
6.9
(4 ratings)
Availability
-
(0 ratings)
9.1
(1 ratings)
Performance
-
(0 ratings)
7.3
(1 ratings)
Support Rating
7.5
(2 ratings)
9.9
(17 ratings)
Implementation Rating
-
(0 ratings)
7.3
(1 ratings)
Product Scalability
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
BrightLocalSemrush
Likelihood to Recommend
BrightLocal
If you are a local business owner or marketing agency catering to local businesses, BrightLocal is a must have software. It has everything you need to track your local marketing efforts and to identify opportunities to make improvements, all at a very reasonable price point. You can also create nice looking reports to send to clients which are simple to create.
Read full review
Semrush
This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.
Read full review
Pros
BrightLocal
  • When we use BrightLocal's citation building service, I know that we're getting quality citations done right. Their staff will email you with any questions and always double check the information before creating inaccurate citations.
  • I love that BrightLocal is very quick about making changes when requested. For example, if we can't find a city on the drop-down list, you can chat them and they'll add it. Or if a report is pulling incorrectly, they'll re-run it within a reasonable timeframe.
  • BrightLocal has a lot of different reports that are easy to send to your clients. You can even add them to a web-viewable dashboard so that your client can simply bookmark a link and view their reports when they please.
Read full review
Semrush
  • Great visuals for keyword position tracking, love that you can see the page that is ranking
  • Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
  • Shows many different and useful views for competitive research
  • Great templated keyword research tools for those who are not as hands-on with SEO
  • I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
Read full review
Cons
BrightLocal
  • Up and down rankings were not always right on with the local search, but only off by one or two spots
  • It felt like it was only used for local SEO, and I know there are more features, just never got to them.
  • Didn't seem useful for every single client in the way Ahrefs or Spyfu did
Read full review
Semrush
  • Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
  • Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
  • Tracking multiple keywords, across multiple clients can be costly
Read full review
Likelihood to Renew
BrightLocal
No answers on this topic
Semrush
I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
Read full review
Usability
BrightLocal
No answers on this topic
Semrush
SEMRush has a slight learning curve, but everything is organized really well. Once you learn where everything is, using the software and running reports is incredibly easy. You can easily add new projects, get help for improving on-page SEO, and there are even video tutorials that walk you through the whole system if you still feel uncomfortable with it.
Read full review
Reliability and Availability
BrightLocal
No answers on this topic
Semrush
Semrush available when you need it!
Read full review
Performance
BrightLocal
No answers on this topic
Semrush
SemRush performs well with few errors!
Read full review
Support Rating
BrightLocal
Although their customer support has always contacted me, they have not always been helpful. Many times I've had reports or information disappear with them telling me they had no record of it, even when I had reports that the information was in there. There are times when their system did have bugs and the support was able to help me there. Overall, the support staff is there but they cannot always do much and need to wait for their development team to get back to them which often takes a long time.
Read full review
Semrush
I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
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Implementation Rating
BrightLocal
No answers on this topic
Semrush
I did it by myself and do not have a comment!
Read full review
Alternatives Considered
BrightLocal
Thryv reached out to me about 3 weeks before signing up with BrightLocal. While all of their features were impressive, there were only about 3 features that I would have used. Thryv wanted $200 per month for their service, which I found to be way overpriced for what I was wanting to use it for. I selected BrightLocal because it had the features I wanted at a lower price and then add ons. After using BrightLocal for a week and speaking with Becki, a customer service executive, I have discovered more features that I would use on BrightLocal than on Thryv.
Read full review
Semrush
We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
Read full review
Scalability
BrightLocal
No answers on this topic
Semrush
Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
Read full review
Return on Investment
BrightLocal
  • BrightLocal's ranking reports have helped us better serve our clients' SEO needs, especially local SEO.
  • Reporting is nicely accomplished with their online client report dashboards.
  • Negative: some of their software defects are glaringly obvious take forever to fix, creating a number of awkward moments when we talk our clients through their reports.
Read full review
Semrush
  • Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
  • The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.
Read full review
ScreenShots

BrightLocal Screenshots

Screenshot of Location SummaryScreenshot of Local Search Rank CheckerScreenshot of Local Search GridScreenshot of Local Search AuditScreenshot of Google My Business AuditScreenshot of Citation Tracker