What users are saying about
38 Ratings
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Top Rated
588 Ratings
38 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9.1 out of 100

Semrush

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
588 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9 out of 100

Feature Set Ratings

  • BrightLocal ranks higher in 2 feature sets: SEO Channels, SEO Platform & Account Management
  • Semrush ranks higher in 1 feature set: SEO

SEO

6.7

BrightLocal

67%
8.3

Semrush

83%
Semrush ranks higher in 7/8 features

Keyword analysis

7.0
70%
8 Ratings
9.1
91%
146 Ratings

Backlink management

4.0
40%
5 Ratings
8.0
80%
139 Ratings

SERP ranking tracking

7.5
75%
11 Ratings
8.8
88%
142 Ratings

Page grader

7.5
75%
2 Ratings
7.9
79%
122 Ratings

Competitive analysis

7.5
75%
11 Ratings
8.8
88%
142 Ratings

Site audit / diagnostics

9.9
99%
8 Ratings
8.5
85%
142 Ratings

Site recommendations

6.6
66%
4 Ratings
8.0
80%
132 Ratings

Task management

3.1
31%
6 Ratings
7.0
70%
87 Ratings

SEO Channels

8.5

BrightLocal

85%
8.1

Semrush

81%
BrightLocal ranks higher in 3/4 features

Local SEO

8.5
85%
13 Ratings
7.9
79%
122 Ratings

Social SEO

7.9
79%
6 Ratings
7.6
76%
101 Ratings

Mobile SEO

10.0
100%
4 Ratings
8.1
81%
108 Ratings

Global SEO

7.7
77%
2 Ratings
8.9
89%
108 Ratings

SEO Platform & Account Management

9.2

BrightLocal

92%
8.5

Semrush

85%
BrightLocal ranks higher in 1/2 features

Multi-domain support

8.5
85%
9 Ratings
8.6
86%
109 Ratings

Integration with web analytics tools

10.0
100%
10 Ratings
8.5
85%
114 Ratings

Attribute Ratings

  • Semrush is rated higher in 2 areas: Likelihood to Recommend, Support Rating

Likelihood to Recommend

8.5

BrightLocal

85%
14 Ratings
9.2

Semrush

92%
146 Ratings

Likelihood to Renew

BrightLocal

N/A
0 Ratings
9.1

Semrush

91%
3 Ratings

Usability

BrightLocal

N/A
0 Ratings
7.2

Semrush

72%
4 Ratings

Availability

BrightLocal

N/A
0 Ratings
9.1

Semrush

91%
1 Rating

Performance

BrightLocal

N/A
0 Ratings
7.3

Semrush

73%
1 Rating

Support Rating

7.5

BrightLocal

75%
4 Ratings
9.6

Semrush

96%
30 Ratings

Implementation Rating

BrightLocal

N/A
0 Ratings
7.3

Semrush

73%
1 Rating

Product Scalability

BrightLocal

N/A
0 Ratings
9.1

Semrush

91%
1 Rating

Likelihood to Recommend

BrightLocal

If you are a local business owner or marketing agency catering to local businesses, BrightLocal is a must have software. It has everything you need to track your local marketing efforts and to identify opportunities to make improvements, all at a very reasonable price point. You can also create nice looking reports to send to clients which are simple to create.
Gary Shouldis | TrustRadius Reviewer

Semrush

This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.
Anonymous | TrustRadius Reviewer

Pros

BrightLocal

  • When we use BrightLocal's citation building service, I know that we're getting quality citations done right. Their staff will email you with any questions and always double check the information before creating inaccurate citations.
  • I love that BrightLocal is very quick about making changes when requested. For example, if we can't find a city on the drop-down list, you can chat them and they'll add it. Or if a report is pulling incorrectly, they'll re-run it within a reasonable timeframe.
  • BrightLocal has a lot of different reports that are easy to send to your clients. You can even add them to a web-viewable dashboard so that your client can simply bookmark a link and view their reports when they please.
Sarah Nelson | TrustRadius Reviewer

Semrush

  • Great visuals for keyword position tracking, love that you can see the page that is ranking
  • Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
  • Shows many different and useful views for competitive research
  • Great templated keyword research tools for those who are not as hands-on with SEO
  • I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
Katie Wojciechowski | TrustRadius Reviewer

Cons

BrightLocal

  • Up and down rankings were not always right on with the local search, but only off by one or two spots
  • It felt like it was only used for local SEO, and I know there are more features, just never got to them.
  • Didn't seem useful for every single client in the way Ahrefs or Spyfu did
Jordan Comstock | TrustRadius Reviewer

Semrush

  • Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
  • Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
  • Tracking multiple keywords, across multiple clients can be costly
Daniel Drummond | TrustRadius Reviewer

Pricing Details

BrightLocal

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$29 per month

BrightLocal Editions & Modules

Edition
Single Business Plan$291
Multi Business Plan$491
SEO Pro Plan$791
Just Reviews Plan$81
  1. per month
Additional Pricing Details
BrightLocal offers custom enterprise plans for businesses with more than 100 locations.

Semrush

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Starting Price

$11,995 per month

Semrush Editions & Modules

Edition
Pro119.951
Guru229.951
Business449.951
  1. per month
Additional Pricing Details

Likelihood to Renew

BrightLocal

No score
No answers yet
No answers on this topic

Semrush

Semrush 9.1
Based on 3 answers
I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
Perrine Bettinelli | TrustRadius Reviewer

Usability

BrightLocal

No score
No answers yet
No answers on this topic

Semrush

Semrush 7.2
Based on 4 answers
SEMRush has a slight learning curve, but everything is organized really well. Once you learn where everything is, using the software and running reports is incredibly easy. You can easily add new projects, get help for improving on-page SEO, and there are even video tutorials that walk you through the whole system if you still feel uncomfortable with it.
Tim Sleeper | TrustRadius Reviewer

Reliability and Availability

BrightLocal

No score
No answers yet
No answers on this topic

Semrush

Semrush 9.1
Based on 1 answer
Semrush available when you need it!
Keith Jones | TrustRadius Reviewer

Performance

BrightLocal

No score
No answers yet
No answers on this topic

Semrush

Semrush 7.3
Based on 1 answer
SemRush performs well with few errors!
Keith Jones | TrustRadius Reviewer

Support Rating

BrightLocal

BrightLocal 7.5
Based on 4 answers
Although their customer support has always contacted me, they have not always been helpful. Many times I've had reports or information disappear with them telling me they had no record of it, even when I had reports that the information was in there. There are times when their system did have bugs and the support was able to help me there. Overall, the support staff is there but they cannot always do much and need to wait for their development team to get back to them which often takes a long time.
Anonymous | TrustRadius Reviewer

Semrush

Semrush 9.6
Based on 30 answers
I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
Anonymous | TrustRadius Reviewer

Implementation Rating

BrightLocal

No score
No answers yet
No answers on this topic

Semrush

Semrush 7.3
Based on 1 answer
I did it by myself and do not have a comment!
Keith Jones | TrustRadius Reviewer

Alternatives Considered

BrightLocal

Thryv reached out to me about 3 weeks before signing up with BrightLocal. While all of their features were impressive, there were only about 3 features that I would have used. Thryv wanted $200 per month for their service, which I found to be way overpriced for what I was wanting to use it for. I selected BrightLocal because it had the features I wanted at a lower price and then add ons. After using BrightLocal for a week and speaking with Becki, a customer service executive, I have discovered more features that I would use on BrightLocal than on Thryv.
Danielle Hamlin | TrustRadius Reviewer

Semrush

We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
Joshua Poole | TrustRadius Reviewer

Scalability

BrightLocal

No score
No answers yet
No answers on this topic

Semrush

Semrush 9.1
Based on 1 answer
Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
Keith Jones | TrustRadius Reviewer

Return on Investment

BrightLocal

  • BrightLocal's ranking reports have helped us better serve our clients' SEO needs, especially local SEO.
  • Reporting is nicely accomplished with their online client report dashboards.
  • Negative: some of their software defects are glaringly obvious take forever to fix, creating a number of awkward moments when we talk our clients through their reports.
Tim Colling | TrustRadius Reviewer

Semrush

  • Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
  • The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.
Sacha Crowther | TrustRadius Reviewer

Screenshots

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