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GTM Workspace Powered by ZoomInfo vs. Litmus from Validity vs. NeverBounce a ZoomInfo company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    GTM Workspace Powered by ZoomInfo

    Score8.2 out of 10
    N/AZoomInfo Sales is a modern go-to-market platform for B2B companies. ZoomInfo Sales helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals that reveal companies that are ready to buy.N/A

    Litmus from Validity

    Score8.6 out of 10
    N/ALitmus, from Validity, is an email marketing solution used to create error-free emails in less time. It is also used to build email campaigns, personalize and test them thoroughly, monitor deliverability, and analyze email performance.N/A

    NeverBounce a ZoomInfo company

    Score8.4 out of 10
    N/ANeverBounce is a suite of email verification tools and service, acquired by DiscoverOrg (now ZoomInfo) in 2019. NeverBounce is a ZoomInfo company.

    $0

    Per Email

    Pricing
    GTM Workspace Powered by ZoomInfoLitmus from ValidityNeverBounce a ZoomInfo company
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Up to 250,000
    $0.004
    Per Email
    Up to 100,000
    $0.005
    Per Email
    Up to 10,000
    $0.008
    Per Email
    Offerings
    Pricing Offerings
    GTM Workspace Powered by ZoomInfoLitmus from ValidityNeverBounce a ZoomInfo company
    Free Trial
    YesNoNo
    Free/Freemium Version
    NoNoNo
    Premium Consulting/Integration Services
    NoNoNo
    Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
    Additional Details———
    More Pricing Information
    Community Pulse
    GTM Workspace Powered by ZoomInfoLitmus from ValidityNeverBounce a ZoomInfo company
    Considered Multiple Products
    ZoomInfo
    No answer on this topic
    Validity
    No answer on this topic
    ZoomInfo
    Chose NeverBounce a ZoomInfo company
    I find that never bounce is slightly better than Snov.io as it provides more accurate data.
    Incentivized
    Key User Insights
    Would buy again
    93%
    Would buy again
    309 Answers
    99%
    Would buy again
    294 Answers
    100%
    Would buy again
    14 Answers
    Delivers good value for the price
    90%
    Delivers good value for the price
    226 Answers
    98%
    Delivers good value for the price
    214 Answers
    100%
    Delivers good value for the price
    13 Answers
    Happy with the feature set
    96%
    Happy with the feature set
    322 Answers
    99%
    Happy with the feature set
    296 Answers
    100%
    Happy with the feature set
    14 Answers
    Lived up to sales and marketing promises
    93%
    Lived up to sales and marketing promises
    210 Answers
    98%
    Lived up to sales and marketing promises
    174 Answers
    100%
    Lived up to sales and marketing promises
    13 Answers
    Implementation went as expected
    94%
    Implementation went as expected
    204 Answers
    98%
    Implementation went as expected
    175 Answers
    100%
    Implementation went as expected
    12 Answers
    Features
    GTM Workspace Powered by ZoomInfoLitmus from ValidityNeverBounce a ZoomInfo company
    Prospecting
    Comparison of Prospecting features of GTM Workspace Powered by ZoomInfo and Litmus from Validity and NeverBounce a ZoomInfo company
    Feature
    GTM Workspace Powered by ZoomInfo
    7.9
    732 Ratings
    2% above category average
    Litmus from Validity
    -
    Ratings
    NeverBounce a ZoomInfo company
    -
    Ratings
    Advanced search8.5725 Ratings00 Ratings00 Ratings
    Identification of new leads7.6687 Ratings00 Ratings00 Ratings
    List quality7.3713 Ratings00 Ratings00 Ratings
    List upload/download8.2673 Ratings00 Ratings00 Ratings
    Ideal customer targeting7.5680 Ratings00 Ratings00 Ratings
    Load time/data access8.3702 Ratings00 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of GTM Workspace Powered by ZoomInfo and Litmus from Validity and NeverBounce a ZoomInfo company
    Feature
    GTM Workspace Powered by ZoomInfo
    8.0
    725 Ratings
    3% above category average
    Litmus from Validity
    -
    Ratings
    NeverBounce a ZoomInfo company
    -
    Ratings
    Contact information8.0724 Ratings00 Ratings00 Ratings
    Company information8.3720 Ratings00 Ratings00 Ratings
    Industry information7.8692 Ratings00 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of GTM Workspace Powered by ZoomInfo and Litmus from Validity and NeverBounce a ZoomInfo company
    Feature
    GTM Workspace Powered by ZoomInfo
    7.5
    710 Ratings
    1% above category average
    Litmus from Validity
    -
    Ratings
    NeverBounce a ZoomInfo company
    -
    Ratings
    Lead qualification process7.293 Ratings00 Ratings00 Ratings
    Smart lists and recommendations7.197 Ratings00 Ratings00 Ratings
    Salesforce integration8.7495 Ratings00 Ratings00 Ratings
    Company/business profiles7.9675 Ratings00 Ratings00 Ratings
    Alerts and reminders7.1469 Ratings00 Ratings00 Ratings
    Data hygiene7.0641 Ratings00 Ratings00 Ratings
    Automatic data refresh7.3560 Ratings00 Ratings00 Ratings
    Tags7.3494 Ratings00 Ratings00 Ratings
    Filters and segmentation7.9654 Ratings00 Ratings00 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of GTM Workspace Powered by ZoomInfo and Litmus from Validity and NeverBounce a ZoomInfo company
    Feature
    GTM Workspace Powered by ZoomInfo
    6.3
    256 Ratings
    17% below category average
    Litmus from Validity
    -
    Ratings
    NeverBounce a ZoomInfo company
    -
    Ratings
    Sales email templates6.7253 Ratings00 Ratings00 Ratings
    Append emails to records5.925 Ratings00 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of GTM Workspace Powered by ZoomInfo and Litmus from Validity and NeverBounce a ZoomInfo company
    Feature
    GTM Workspace Powered by ZoomInfo
    -
    Ratings
    Litmus from Validity
    6.8
    377 Ratings
    17% below category average
    NeverBounce a ZoomInfo company
    -
    Ratings
    WYSIWYG email editor00 Ratings9.159 Ratings00 Ratings
    Dynamic content00 Ratings8.659 Ratings00 Ratings
    Ability to test dynamic content00 Ratings8.1239 Ratings00 Ratings
    Landing pages00 Ratings2.64 Ratings00 Ratings
    A/B testing00 Ratings6.511 Ratings00 Ratings
    Mobile optimization00 Ratings9.4352 Ratings00 Ratings
    Email deliverability reporting00 Ratings8.5273 Ratings00 Ratings
    List management00 Ratings7.08 Ratings00 Ratings
    Triggered drip sequences00 Ratings1.02 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of GTM Workspace Powered by ZoomInfo and Litmus from Validity and NeverBounce a ZoomInfo company
    Feature
    GTM Workspace Powered by ZoomInfo
    -
    Ratings
    Litmus from Validity
    7.1
    256 Ratings
    7% below category average
    NeverBounce a ZoomInfo company
    -
    Ratings
    Dashboards00 Ratings7.229 Ratings00 Ratings
    Standard reports00 Ratings7.5253 Ratings00 Ratings
    Custom reports00 Ratings6.6181 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of GTM Workspace Powered by ZoomInfo and Litmus from Validity and NeverBounce a ZoomInfo company
    Feature
    GTM Workspace Powered by ZoomInfo
    -
    Ratings
    Litmus from Validity
    8.5
    357 Ratings
    4% above category average
    NeverBounce a ZoomInfo company
    -
    Ratings
    URL Validation00 Ratings9.3269 Ratings00 Ratings
    Link Tracking00 Ratings9.2234 Ratings00 Ratings
    Image Validation00 Ratings7.65 Ratings00 Ratings
    Inbox Display00 Ratings8.56 Ratings00 Ratings
    Email Accessibility Tools00 Ratings6.73 Ratings00 Ratings
    Spelling and Grammar Check00 Ratings7.31 Ratings00 Ratings
    Spam Testing00 Ratings9.5268 Ratings00 Ratings
    Email Previews00 Ratings9.6354 Ratings00 Ratings
    Best Alternatives
    GTM Workspace Powered by ZoomInfoLitmus from ValidityNeverBounce a ZoomInfo company
    Small Businesses
    Owler
    Score9.7 out of 10
    Mad Mimi
    Score10 out of 10
    No answers on this topic
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    No answers on this topic
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    Emma by Marigold
    Score8.5 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    GTM Workspace Powered by ZoomInfoLitmus from ValidityNeverBounce a ZoomInfo company
    Likelihood to Recommend
    8.3
    (752 ratings)
    9.1
    (429 ratings)
    8.2
    (14 ratings)
    Likelihood to Renew
    8.5
    (21 ratings)
    9.0
    (32 ratings)
    10.0
    (1 ratings)
    Usability
    8.1
    (70 ratings)
    8.0
    (22 ratings)
    8.6
    (5 ratings)
    Availability
    -
    (0 ratings)
    7.6
    (8 ratings)
    -
    (0 ratings)
    Performance
    -
    (0 ratings)
    7.3
    (8 ratings)
    -
    (0 ratings)
    Support Rating
    8.1
    (7 ratings)
    9.1
    (2 ratings)
    8.2
    (3 ratings)
    In-Person Training
    -
    (0 ratings)
    4.5
    (2 ratings)
    -
    (0 ratings)
    Online Training
    -
    (0 ratings)
    4.5
    (3 ratings)
    -
    (0 ratings)
    Implementation Rating
    7.5
    (4 ratings)
    2.2
    (13 ratings)
    -
    (0 ratings)
    Configurability
    10.0
    (1 ratings)
    3.9
    (7 ratings)
    -
    (0 ratings)
    Ease of integration
    9.7
    (56 ratings)
    10.0
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    -
    (0 ratings)
    3.9
    (8 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    3.6
    (5 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    10.0
    (1 ratings)
    5.5
    (4 ratings)
    -
    (0 ratings)
    User Testimonials
    GTM Workspace Powered by ZoomInfoLitmus from ValidityNeverBounce a ZoomInfo company
    Likelihood to Recommend
    ZoomInfo
    A scenario wherein ZoomInfo Sales is well-suited, as I said, is good for giving you the details, the intent, and scope for a specific person working at a very specific company, and also the initiatives that are currently going on in the organization. When it comes to updating a contact's email and phone number, it does so very accurately. Apart from that, the call script feature generates a call script immediately after the call connects, in three to four seconds. Then there is a customer mapping filter where you can find similar customers to your existing ICPs. And then when it comes to maybe the things or scenarios that are less appropriate, it's again the Chrome extension part. Also, on the onboarding part, we have experienced that the onboarding did not go that smoothly. The email generation part that ZoomInfo claims is quite good. For us, the result that came out was all four to five of our emails, the email template that we had made in ZoomInfo. So all these four to five emails had the same body, the same subject line, just we can say 98% of the email were same, just 2% change in them. And there is no scope for automation. You have to process each and everything manually, even today in ZoomInfo.
    Incentivized
    Read full review
    Validity
    Proofing your emails is necessary. This is a tool that allows you to see how your email not only renders on multiple devices but how it performs. Some email building platforms will tell you their drag and drop templates are ready to go, however they stop short of analyzing accessibility, checking links, load speed among other things. I've also experienced drag and drop template issues as new email clients are released. Litmus provides peace of mind that you did your due diligence on crafting your email. While Litmus does provide some reporting you will not see every typical analytic an email report offers. However, you can use your Litmus data to enhance your email reports which in turn creates a robust view of email performance.
    Incentivized
    Read full review
    ZoomInfo
    NeverBounce is well-suited for any company or agency that sends opt-in and cold email campaigns. A flood of products on the market verifies email data, and the differentiation between these products is minimal. Still, NeverBounce executes the tasks it promises and delivers data that delivers.
    Incentivized
    Read full review
    Pros
    ZoomInfo
    • Zoominfo provides us scoops regarding any new upcoming project or pain points (difficulties) facing by certain companies which helps a lot in our business to contact such companies.
    • Zoominfo gives us the exaction info such as email address, Direct or Cell phone number of particular contact which we want and we don't get anywhere except zoominfo
    • Zoominfo has huge database. Intent is one of the favorite section where we get the exact info about the companies/industries which we want
    • Zoominfo Connects with Hubspot which is another benefit for us to add any specific contact directly to our HubSpot app.
    Incentivized
    Read full review
    Validity
    • We haven’t explored the personalization features in depth yet, aside from using the Add-to-Calendar option, but we're excited to dig in further. Tools like live polls offer an easy way to boost engagement in our product marketing emails, and we see a lot of potential in using these templates to enhance personalization moving forward.
    • Litmus’ continuing education resources have been really helpful. I recently read an article on email deliverability that offered practical insights my team can apply moving forward. I especially appreciate how Litmus uses real examples and stats from the brands they work with—it makes the content feel actionable and relevant.
    • Online Training.
    Incentivized
    Read full review
    ZoomInfo
    • Making sure the email doesn't end up in spam folder
    • Check latest activity that user has performed with the emails
    • Keep activity tracker and report the last performance
    Incentivized
    Read full review
    Cons
    ZoomInfo
    • For initial users, the system can be a little overwhelming. A ZoomInfor SalesOS Basics guide could be beneficial to keep new users from feeling lost amongst all the options.
    • Clearer instructions on how to set targeted search parameters for inbound information would be beneficial.
    Incentivized
    Read full review
    Validity
    • I've not seen many limitations but I have noticed that sometimes emails sent from our CRM take too long to land in Litmus, or sometimes don't land at all.
    • As a beginner it was quite difficult for me to make my way around the platform - I thought "Create new" CTA was actually creating something new, maybe "Import from CRM" would have been more understandable. There were a few others but I remember this one.
    • In the Emails section, whenever I hover over an email, I want to be able to copy the subject line instead of getting the different CTAs appear intrusively (Summary, Builder, Previews & QA, Proof, Analytics, Monitor) - maybe these could appear on the bottom of the textbox, instead of them being imposed on top?
    Incentivized
    Read full review
    ZoomInfo
    • More detailed reason of why a particular domain/email is flagged
    • Automated proactive notifications when a specific email in our DB becomes inactive
    • No restriction on credits usage as our geography targets may lead to more volume of ICPs
    Incentivized
    Read full review
    Likelihood to Renew
    ZoomInfo
    I'm not the contact. But I see it is where things are moving and if you don't have the information ZoomInfo gathers and continues to be more honed in on our customer or prospective customers, we will lose any advantages we once had and will be left behind.
    Incentivized
    Read full review
    Validity
    It's one the best tools that we've found for this type of tool but we would like some additional features like spell check so if there's a platform that features that with everything else Litmus has, then we'd potentially look to move over to that platform instead. However, we are overall pretty help with the platform
    Incentivized
    Read full review
    ZoomInfo
    I don't know of a better product for cleaning emails and we plan to continue using it.
    Incentivized
    Read full review
    Usability
    ZoomInfo
    The sidebar is seamless, and it's easy to navigate, unlike other tools. I like that the advanced search isn't too complicated, either. Sometimes, I wonder if I'm not using the tool to its full capability, but it's great for a combination strategy of sales navigation and Zoom.
    Incentivized
    Read full review
    Validity
    Litmus has integrations that make the software an integrated part of my work every day. Being able to test right within my email builder is just brilliant. Daily I also use the web interface to review analytics and spam testing. Overall it is one of the pieces of software I use daily without any complaints or issues.
    Incentivized
    Read full review
    ZoomInfo
    The tool is very simple to use and the bulk verification also helps the team verify an entire list at once. Also helps with the catch all domain that gives some direction to the users if the email will be delivered or not. The UI and UX of the tool is also seamless.
    Incentivized
    Read full review
    Reliability and Availability
    ZoomInfo
    No answers on this topic
    Validity
    We have never had a problem with Litmus being unavailable so I would say their availability is fantastic. There might have been one time years ago that the site was down briefly but it also might have been a server issue on my end. Either way, Litmus was back up and running in a very short time
    Incentivized
    Read full review
    ZoomInfo
    No answers on this topic
    Performance
    ZoomInfo
    No answers on this topic
    Validity
    As with all technology, there are inevitably use-cases where you are unable to get to your original goal without some good old-fashioned experimenting. Some situations will (and are) more urgent which complicates an effective integration of a new process or a new team using an existing process but the "issues" are regularly resolved by re-starting the process specific to when Litmus is introduced to a project. If it doesn't come out the way you're anticipating, run it again and verify there is an issue before declaring all is lost
    Incentivized
    Read full review
    ZoomInfo
    No answers on this topic
    Support Rating
    ZoomInfo
    I never used it
    Incentivized
    Read full review
    Validity
    Absolutely fantastic support. It runs circles around the competition. They regularly reach out and chat, even if it's just to see if there's any issues we need to discuss. They clearly want the business and don't forget you once you sign the contract which is an issue with other similar services.
    Incentivized
    Read full review
    ZoomInfo
    When I needed support, I reached out to them and they were very helpful. They even offered me a promo code for my first purchase, which was nice to have
    Incentivized
    Read full review
    In-Person Training
    ZoomInfo
    No answers on this topic
    Validity
    It was very informative one on one session for me. I was able to use Litmus without any issues.
    Incentivized
    Read full review
    ZoomInfo
    No answers on this topic
    Online Training
    ZoomInfo
    No answers on this topic
    Validity
    It has all the required information.
    Incentivized
    Read full review
    ZoomInfo
    No answers on this topic
    Implementation Rating
    ZoomInfo
    There would have nice while providing a great platform to use, to have an in person class to show how it would best serve us and to navigate. Nothing was provided to myself outside of having a sign on and the preloaded steps to get through basic processes
    Incentivized
    Read full review
    Validity
    I didn’t really personally participate much in the implementation of Litmus, but from what I observed during the process, it was a smooth process with minimal disruptions. The team was able to get up and running quickly, and the platform’s user-friendly interface made onboarding fairly easy for everyone involved from the start.
    Incentivized
    Read full review
    ZoomInfo
    No answers on this topic
    Alternatives Considered
    ZoomInfo
    There’s a few not listed. All in all, ZoomInfo Sales is an essential tool if you’re hunting hard and often. The AI functionality is superior to anything else I’ve used. However, if you’re a come and go, now and then prospector you can get by with other search engines that are “static” or seeming to be lacking in current data. LI Sales Nav is great, but you’re not going to get ahold of normal mid level people on there, and contact details are protected. The biggest competitive benefit here is you get everything you could possibly want to know, I’m not aware of any other product that can hang.
    Incentivized
    Read full review
    Validity
    This is not applicable to my role as I have used Litmus to test emails since I have started. Because of the ease of use, timeliness, consistent quality, and affordability that Litmus offers, I haven't found the need to look at similar products or organizations. If all of these features continue to stay strong, I don't plan on changing providers
    Incentivized
    Read full review
    ZoomInfo
    Bouncer is an inexpensive alternative to NeverBounce. One also gets a 1000 free credits for signing up. The UI/UX is also easy to use just like NeverBounce. But the reason we went ahead with NeverBounce is because it's more reliable in terms of accurate verification of email IDs.
    Incentivized
    Read full review
    Scalability
    ZoomInfo
    No answers on this topic
    Validity
    With our enterprise account, scalability is not an issue. I have not yet seen or heard of significant issues with user access, API connections for integrations etc. This includes down time for "Scheduled Maintenance" as some providers call them, Litmus has the technology backing to support a global team with a 24-hour workday across regions
    Incentivized
    Read full review
    ZoomInfo
    No answers on this topic
    Return on Investment
    ZoomInfo
    • Zoominfo Sales has reduced our company research effort by at least 80%. We now have all the information in one place.
    • TAM (total addressable market) data accuracy is significant.
    • AOP planning is flawless, i.e., allocating budget, sales resources, etc., by territory.
    Incentivized
    Read full review
    Validity
    • Litmus saves our team so much time by making the QA and email review process so much easier, streamlined, and efficient.
    • We often send out campaigns out to thousands of members, and Litmus gives us the assurance and peace of mind that everything is working as it should before it gets sent out.
    • Decreases the number of email review cycles we go through.
    Incentivized
    Read full review
    ZoomInfo
    • It has saved us from getting flagged as a spammer from AWS.
    • The cost is very low. less than a penny per address.
    • Email is an important part of our marketing and NeverBounce makes sure it is compliant and follows the law.
    Incentivized
    Read full review
    ScreenShots

    Litmus from Validity Screenshots

    Screenshot of Litmus Personalize Essentials, with live polls to give subscribers a voice and drive email engagement.Screenshot of Litmus Email Guardian, featuring 24/7 link monitoring to safeguard emails.Screenshot of Litmus' integrated insights reports, that can automatically combine metrics from Salesforce Marketing Cloud with subscriber engagement insights from Litmus.Screenshot of campaign preview, available in 100+ popular email clientsScreenshot of Litmus' inbox previewing and feedback tools, that help users to spot and fix issues early.