126 Ratings
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Score 7.9 out of 100
18 Ratings
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Score 10 out of 100

Feature Set Ratings

  • Mad Mimi ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

7.4

Bronto Marketing Platform (discontinued)

74%
8.2

Mad Mimi

82%
Mad Mimi ranks higher in 5/9 features

WYSIWYG email editor

7.1
71%
50 Ratings
9.9
99%
8 Ratings

Dynamic content

6.4
64%
50 Ratings
7.0
70%
6 Ratings

Ability to test dynamic content

6.4
64%
49 Ratings
5.1
51%
6 Ratings

Landing pages

4.5
45%
25 Ratings
8.0
80%
5 Ratings

A/B testing

9.0
90%
55 Ratings
10.0
100%
1 Rating

Mobile optimization

7.8
78%
50 Ratings
7.0
70%
7 Ratings

Email deliverability reporting

9.4
94%
114 Ratings
9.0
90%
17 Ratings

List management

7.5
75%
56 Ratings
9.9
99%
9 Ratings

Triggered drip sequences

8.4
84%
48 Ratings
8.1
81%
5 Ratings

Reporting & Analytics

7.6

Bronto Marketing Platform (discontinued)

76%
10.0

Mad Mimi

100%
Mad Mimi ranks higher in 3/3 features

Dashboards

7.8
78%
57 Ratings
10.0
100%
7 Ratings

Standard reports

7.8
78%
56 Ratings
10.0
100%
8 Ratings

Custom reports

7.1
71%
43 Ratings
10.0
100%
6 Ratings

Pre-Send Testing

Bronto Marketing Platform (discontinued)

Feature Set Not Supported
N/A
7.7

Mad Mimi

77%
Mad Mimi ranks higher in 3/3 features

Link Tracking

N/A
0 Ratings
10.0
100%
1 Rating

Spelling and Grammar Check

N/A
0 Ratings
6.0
60%
1 Rating

Email Previews

N/A
0 Ratings
7.0
70%
1 Rating

Attribute Ratings

  • Mad Mimi is rated higher in 3 areas: Likelihood to Recommend, Likelihood to Renew, Support Rating
  • Bronto Marketing Platform (discontinued) and Mad Mimi are tied in 1 area: Usability

Likelihood to Recommend

8.1

Bronto Marketing Platform (discontinued)

81%
60 Ratings
9.9

Mad Mimi

99%
13 Ratings

Likelihood to Renew

8.0

Bronto Marketing Platform (discontinued)

80%
5 Ratings
10.0

Mad Mimi

100%
5 Ratings

Usability

9.0

Bronto Marketing Platform (discontinued)

90%
1 Rating
9.0

Mad Mimi

90%
2 Ratings

Availability

10.0

Bronto Marketing Platform (discontinued)

100%
2 Ratings

Mad Mimi

N/A
0 Ratings

Performance

8.0

Bronto Marketing Platform (discontinued)

80%
2 Ratings

Mad Mimi

N/A
0 Ratings

Support Rating

2.0

Bronto Marketing Platform (discontinued)

20%
4 Ratings
8.0

Mad Mimi

80%
2 Ratings

Online Training

8.0

Bronto Marketing Platform (discontinued)

80%
1 Rating

Mad Mimi

N/A
0 Ratings

Implementation Rating

9.0

Bronto Marketing Platform (discontinued)

90%
2 Ratings

Mad Mimi

N/A
0 Ratings

Configurability

10.0

Bronto Marketing Platform (discontinued)

100%
1 Rating

Mad Mimi

N/A
0 Ratings

Likelihood to Recommend

The Bronto Marketing Platform

If you're a mid-size to larger business and rely on regular email engagement from customers, then Bronto Marketing Platform could be a potentially great partner if not game-changer for how you've been doing email campaign management previously. Their automation tools and development interface is amicable. The amount of data that's collected and available from engagement with subscribers through their tools can be overwhelming. Still, if you enjoy digging into every kernel of possible user activity information, you'll love it.
Read full review

GoDaddy

Mad Mimi is perfect for scheduling remainder emails. For instance, if you need to remind a client about a pending order next week, you can schedule the remainder email today and it will be sent exactly the date and time you want it to even if you are out of office. If you need to contact thousands of people at a time, Mad Mimi can be used to send the emails all at once to all of them, especially for marketing purposes and newsletter purposes.
Read full review

Pros

The Bronto Marketing Platform

  • It's easy to work with – it has seamless integration across all platforms, which helps when you're working with big clientele.
  • It's logically organized, which can't be said of all ESP's.
  • It has the LIVE CHAT support. A lot of email marketing clients simply don't have that. It's the little things!
Read full review

GoDaddy

  • I've been on the free plan for years and it has suited me very well. It's reliable and has all the core features I need at the moment. Considering how all the online tools can add up, this is right for my business.
  • Mad Mimi has a super-simple interface, and it's drag and drop, so I don't have to spend a lot of time designing each email. Although you can customize with your logo and colors.
  • There are several free add-ons, which allow for a limited amount of automation. I would recommend taking advantage of the RSS feed, webform, and drip campaign features.
  • You can segment your list into as many groups as you like, which makes for more effective email marketing.
Read full review

Cons

The Bronto Marketing Platform

  • Segmenting- although there's a lot that can be done with segmenting audiences, there's a bit of a learning curve when it comes to setting up segments. Wish it was more intuitive.
  • Workflows- setting up automation workflows requires some practice and I've needed to consult a Bronto support person each time I set up a new workflow.
  • Bronto Pop-up manager- we use this feature, not sure how common it is among Bronto clients, but there is overall some improvement needed with this tool. There is limited capability to update the look and feel of the pop-up manager, and we've run into some conflicts with other pop-ups on our website interfering with the Bronto pop-up.
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GoDaddy

  • The ease on adding links, such as unsubscribe links, is not as easy as it is with other email service providers. Creating simple tags that take the place of a link could help a lot, especially for those not as familiar with HTML.
  • Perhaps a way of archiving old emails, or hiding them from the past emails area. It can look a bit cluttered, and can be confusing in some circumstances.
  • Providing some learning material, or at least a more thorough overview of email marketing, and the user interface would be of great use to beginners.
Read full review

Pricing Details

Bronto Marketing Platform (discontinued)

Starting Price

Editions & Modules

Bronto Marketing Platform (discontinued) editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Request pricing at info@bronto.com.

    Mad Mimi

    Starting Price

    $10 per month

    Editions & Modules

    Mad Mimi editions and modules pricing
    EditionModules
    Basic$10.001
    Pro$42.002
    Silver$199.003
    Gold$1049.004

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    The Bronto Marketing Platform

    Never really had any issues that caused out-of-the-ordinary frustration levels. Of course, you'll have days where the learning curve of using a tool gets challenging. Still, I don't remember ever really coming across an obstacle or roadblock while using the tool because of a feature or function it just couldn't do successfully or at all. Customer support was always available as needed, and it was generally easy to find answers to questions when they arose.
    Read full review

    GoDaddy

    Pretty simple, I know I'm getting what I pay for and a little more. Although simple and easy for the new user; a more seasoned marketer can still get the most from MadMimi. Especially if the primary purpose is to generate strong brand loyalty with effective communication that integrates your various outlets: MadMimi makes it easy for your customer to pick-up what the business owner wants to relay.
    Read full review

    Usability

    The Bronto Marketing Platform

    Usability is great. Very intuitive drag-and-drip metaphor for building automations. And the UI is very user-centric. It constantly prompts you with suggestions and next steps such that you hardly have to refer to the (excellent) documentation.
    Read full review

    GoDaddy

    I find it very easy to use just like my colleagues too. The learning curve is straight forward.
    Read full review

    Reliability and Availability

    The Bronto Marketing Platform

    I never experienced any downtime.
    Read full review

    GoDaddy

    No answers on this topic

    Performance

    The Bronto Marketing Platform

    No issues.
    Read full review

    GoDaddy

    No answers on this topic

    Support Rating

    The Bronto Marketing Platform

    They used to be good, but they've evolved into a monolithic bureaucratic nightmare after the Netsuite / Oracle acquisition. Can't talk to anyone that actually knows the system and support tickets seem to go days or weeks without responses and resolution.
    Read full review

    GoDaddy

    My issues are usually quickly resolved and their support staffs are very knowledgeable on the software generally
    Read full review

    Online Training

    The Bronto Marketing Platform

    They have lots of videos on list importing / segmentation / report customization etc. when you sign on they give a link to online tutorials and documentation which is very helpful. They have very helpful PDFs on how to import / set up platform
    Read full review

    GoDaddy

    No answers on this topic

    Implementation Rating

    The Bronto Marketing Platform

    Easy to set up.
    Read full review

    GoDaddy

    No answers on this topic

    Alternatives Considered

    The Bronto Marketing Platform

    Bronto hits the sweet spot for us. It is most similar to the Salesforce family of products. Salesforce however can feel cluttered and configuration and setup can be time consuming and confusing. Bronto is much more streamlined and also has features built in that may require additional purchases in the Salesforce world. Adobe Campaign is a very powerful solution and can do many things hard to achieve in Bronto. However, Campaign is much more of a developer tool where Bronto is easy to learn and use right out of the box.
    Read full review

    GoDaddy

    Constant Contact is the Goliath of the industry and to us, it was unnecessarily complex and expensive. We chose Mad Mimi, after looking at several other new offerings and we've been extremely satisfied with our choice of Mad Mimi.
    Read full review

    Return on Investment

    The Bronto Marketing Platform

    • Offering great reporting for tracking everything. I can see what emails are working (I track on a monthly basis) and what people are clicking.
    • A/B split testing lets us try different things. Try this and that.
    • Creating lists and segments of subscribers lets us look at who is the best performing contacts. Really get 'into the data' and understand what is working and what is not.
    Read full review

    GoDaddy

    • I've spent 3 years creating blog posts, and it is only now encompassing the breath that allows me to draw upon this pieces as a reusable resource, but now this is happening.
    • I preferred the Mad Mimi platform to Mail Chimp, and I suspect it continues to offer advantages. I felt Mad Mimi did themselves a disservice by failing to support their free subscriber service to the same extent that Mail Chimp does. When one's mail list gets sufficiently large, then it does pay to pay them, but not in the context I was using it.
    • It seems that Mad Mimi is targeting direct marketing purposes, as this is a use where ROI is more easily measured.
    Read full review

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