Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Buffer
Score 7.8 out of 10
Small Businesses (1-50 employees)
Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.
$6
per month per channel
Meta Business Manager
Score 6.9 out of 10
N/A
Meta Business Manager (formerly Facebook Business Manager, or Pages Manager) is a mobile app that supports management of up to 50 Facebook pages from a smart phone or tablet, allowing social media managers to see activity, post updates, and respond immediately to customers.N/A
Sendible
Score 9.2 out of 10
N/A
Sendible is a social media marketing platform that allows users to engage with their audience and track results across multiple social media channels at any time.
$29
per month 1 user and 6 profiles
Pricing
BufferMeta Business ManagerSendible
Editions & Modules
Free
$0
Essentials
$6
per month per channel
Team
$12
per month per channel
No answers on this topic
Creator
$29
per month 1 user and 6 profiles
Traction
$89
per month 4 users and 24 profiles
Scale
$199
per month 7 users and 49 profiles
Advanced
$299
per month 20 users and 100 profiles
Enterprise
$750
per month 80 users and 400 profiles
Offerings
Pricing Offerings
BufferMeta Business ManagerSendible
Free Trial
YesNoYes
Free/Freemium Version
YesYesNo
Premium Consulting/Integration Services
NoNoNo
Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
Additional DetailsA discount is offered for annual billing.15% discount if paying annually. 15% monthly discount or 25% annual discount offered to non-profits.
More Pricing Information
Community Pulse
BufferMeta Business ManagerSendible
Considered Multiple Products
Buffer
Chose Buffer
Buffer is way easier to use and setup than Hubspot and Meta. You'd think Meta would make it easy to post on both Facebook and Instagram, but I have consistently run into issues when uploading files. I've never had an issue with Buffer.
Chose Buffer
Buffer is way more user-friendly and gets straight to what I need to do. There is no frilly extra stuff—it's straight to the point. Buffer incorporates all the parts of the apps as well.
Chose Buffer
Buffer has a clear, easy to use interface and a reliable scheduling calendar.
Meta Business Manager

No answer on this topic

Sendible
Chose Sendible
Vendasta is HORRIBLE!!! I still get OneUp email and I am very impressed by there consistent improvements which I bring to Sendible's attention. However OneUp is not white labeled.
Features
BufferMeta Business ManagerSendible
Publishing
Comparison of Publishing features of Product A and Product B
Buffer
7.9
77 Ratings
2% below category average
Meta Business Manager
7.1
61 Ratings
13% below category average
Sendible
8.3
15 Ratings
3% above category average
Content planning and scheduling8.677 Ratings7.861 Ratings10.015 Ratings
Content optimization7.470 Ratings6.956 Ratings7.713 Ratings
Workflow management7.766 Ratings5.746 Ratings8.414 Ratings
Audience targeting00 Ratings7.958 Ratings7.013 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Buffer
7.1
70 Ratings
8% below category average
Meta Business Manager
6.9
59 Ratings
11% below category average
Sendible
7.0
11 Ratings
10% below category average
Campaign success analytics7.170 Ratings7.658 Ratings7.011 Ratings
Real-time tracking00 Ratings7.354 Ratings6.99 Ratings
Competitor analysis00 Ratings5.837 Ratings7.05 Ratings
Account management
Comparison of Account management features of Product A and Product B
Buffer
8.3
72 Ratings
4% above category average
Meta Business Manager
7.9
60 Ratings
0% below category average
Sendible
5.9
14 Ratings
29% below category average
Role-based user permissions & privileges8.459 Ratings7.557 Ratings9.714 Ratings
Mobile access8.168 Ratings8.257 Ratings2.210 Ratings
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Buffer
-
Ratings
Meta Business Manager
5.9
45 Ratings
25% below category average
Sendible
6.4
9 Ratings
17% below category average
Boolean keyword searches00 Ratings5.728 Ratings6.06 Ratings
Filtering out noise/spam00 Ratings4.435 Ratings6.05 Ratings
Sentiment analysis00 Ratings6.030 Ratings6.56 Ratings
Broad channel coverage00 Ratings7.433 Ratings7.08 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Buffer
-
Ratings
Meta Business Manager
7.3
53 Ratings
10% below category average
Sendible
7.6
12 Ratings
6% below category average
Automated routing and prioritization00 Ratings7.343 Ratings7.511 Ratings
Customer interaction histories00 Ratings7.648 Ratings5.59 Ratings
Bulk actions00 Ratings6.835 Ratings9.911 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Buffer
-
Ratings
Meta Business Manager
7.8
58 Ratings
1% above category average
Sendible
7.0
9 Ratings
9% below category average
Lead generation00 Ratings7.749 Ratings9.04 Ratings
Content marketing00 Ratings7.853 Ratings9.09 Ratings
Paid media management00 Ratings7.950 Ratings1.01 Ratings
Campaigns and promotions00 Ratings7.754 Ratings9.02 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Buffer
-
Ratings
Meta Business Manager
6.4
61 Ratings
27% below category average
Sendible
9.1
15 Ratings
8% above category average
Twitter00 Ratings6.313 Ratings10.013 Ratings
Facebook00 Ratings8.260 Ratings10.015 Ratings
LinkedIn00 Ratings5.913 Ratings10.014 Ratings
Google+00 Ratings5.98 Ratings10.08 Ratings
Instagram00 Ratings7.946 Ratings10.012 Ratings
Pinterest00 Ratings3.48 Ratings5.66 Ratings
YouTube00 Ratings7.015 Ratings8.410 Ratings
Best Alternatives
BufferMeta Business ManagerSendible
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternativesView all alternatives
User Ratings
BufferMeta Business ManagerSendible
Likelihood to Recommend
7.8
(96 ratings)
6.2
(61 ratings)
9.3
(19 ratings)
Likelihood to Renew
8.0
(15 ratings)
-
(0 ratings)
8.0
(4 ratings)
Usability
8.4
(33 ratings)
6.2
(27 ratings)
8.7
(6 ratings)
Availability
8.2
(2 ratings)
-
(0 ratings)
-
(0 ratings)
Performance
8.0
(2 ratings)
-
(0 ratings)
-
(0 ratings)
Support Rating
7.0
(24 ratings)
6.1
(14 ratings)
9.9
(3 ratings)
Implementation Rating
8.0
(3 ratings)
-
(0 ratings)
-
(0 ratings)
Configurability
10.0
(1 ratings)
-
(0 ratings)
-
(0 ratings)
Product Scalability
8.6
(2 ratings)
-
(0 ratings)
-
(0 ratings)
User Testimonials
BufferMeta Business ManagerSendible
Likelihood to Recommend
Buffer
It helps me save hours by devoting only half an hour in a month's worth of posting, in addition to that it is quite simple to use. Buffer for scheduling social posts well in advance, but I have begun using it instead of posting natively on the social apps themselves because it makes it super easy to post the same messages to more than one platform.
Read full review
Meta Platforms Inc
Meta Business Manger is well suited for large/medium and small organisations with single or multiple stake holders and products. It works very efficiently. Cases where app events are defined for android and iOS, it work wonders for campaign measurement and campaign level targeting. Meta Business Manager is very appropriate for running financial, educational, real estate, e-commerce related ads. Meta Business Manager is not appropriate if you have are into enterprise sales.
Read full review
Sendible
I have a fairly straightforward use case for Sendible and it meets almost all of my needs. If you are a small company that needs a collaborative solution to social media content creation, and likely has a small team (or no team) to manage social media postings, I think Sendible is likely a great tool to schedule posts and largely automate social media marketing. A larger company or more involved marketing team could still use Sendible to schedule and collaborate on posts. However, there may be additional features they may want or need (like the ability to promote posts) that may not be available with Sendible.
Read full review
Pros
Buffer
  • I can plan and publish content on social channels.
  • Buffer's interface is quite tidy and generates the necessary facilities to save us time in publishing consistent content.
  • It has a special price; it is pretty affordable.
  • It has the possibility of integrating with other tools to improve its functions.
Read full review
Meta Platforms Inc
  • Helps drive more efficient CPCs and CPMs than other social channels
  • Targets users outside of working hours
  • Helps grow Retargeting pools to use on other channels
  • Meta Business Manager's AI does a great job in identifying our ICP based off intent signals
Read full review
Sendible
  • Easy to schedule and post to all of your social media platforms.
  • Customer support is very accommodating and always there to help. I have never had an issue with reaching someone whether it was for a quick question or to demo other features.
  • They have an awesome affiliate program (example: I earned over $600 from one company clicking through an signing up from my affiliate link - yay!)
  • Compared to other social media platforms, Sendible has been the most robust with features and ease of use.
  • They are always making advances and upgrades to their service offerings to better meet the needs of their customers.
Read full review
Cons
Buffer
  • Expensive Analytics: The upgrade you need to access your analytics is quite expensive, and I have come across other tools that provide the same or even more for a lesser priced plan.
  • No Media Library: The one feature I have found on another social media planning tool that I wish Buffer had is a media library. This allows you to upload photos you aren't using right away to have them readily available when you do decide to use them. This is not a feature in Buffer.
Read full review
Meta Platforms Inc
  • You have to look in multiple places for a full range of analytics
  • The way it handles ad spend can be unpredictable, so if you're on a budget, you have to make sure you're really watching your ad spend
  • For as much as Meta Business Manager pushes stories, reels, etc., the editing tools for this kind of content are limited or nonexistent.
Read full review
Sendible
  • Inbox. The inbox of incoming messages/posts is very clunky. Threads are separated into individual messages, making it difficult to follow conversations.
  • Reporting. The included reporting features are limited and don't allow for enough customization to be worth using.
  • Hashtags. When discussing the 10 most common mistakes (or whatever the title might be), we are unable to say "You won't believe #3" because the system reads this as a hashtag to link rather than just a number. It adds on editing time when approving posts.
  • Default settings. As a Social Media Manager, it is annoying to have myself set as default when looking at the content calendar. I don't write the posts, just approved and schedule them, so manually entering in my writers' names in the filters could be made easier by making this an editable feature.
  • Instagram. You cannot post multiple images in a single Instagram post from Sendible.
  • Service Lists. They are supposed to be helpful in grouping your services (we do this by brand), however, these lists don't pull the information you put on individual services. So if I have a list with Facebook, Instagram, and Pinterest for Brand A, you can't just add the Brand A Service List filter onto the calendar and see all of those posts that are scheduled. They don't seem to have much purpose at all.
Read full review
Likelihood to Renew
Buffer
I am giving buffer this rating because of a couple issues that it has compared to other platforms. It does not always post to instagram and you will need to go in an manually post. Also, one of the biggest qualms that we have with buffer is the price it costs to have robust analytics
Read full review
Meta Platforms Inc
No answers on this topic
Sendible
If I am given a larger budget to work with then I'd like a program that tracks and collects my PR hits, as well as sends me important info to respond to. I realy like the way New Brand Analytics tracks my Trip Advisor,etc ratings
Read full review
Usability
Buffer
We use Buffer for certain website content that should be shared on social networks, having this tool helps us to do it faster and easier since we can send the publications from the internet browser and the stack of scheduled messages. It is really fast and easy for all team members who share access to the account, so at the same time that we analyze the information that we can share, the message stack is prepared
Read full review
Meta Platforms Inc
The UI is easy and intuitive for any beginner, but it also has a lot of depth for more advanced users. There have been very few cases where I could not do something I wanted to do regarding media buying. However, there are big limitations regarding account management, admin settings, and user appeals.
Read full review
Sendible
Sendible is 100% web based so managing social media platforms can be done from anywhere with internet connectivity. During registration, Sendible takes its users on a tour of its main features. The sleek design was engineered by professionals who have great interest in social media marketing. There is ample support in case users get lost and there is no learning curve.
Read full review
Reliability and Availability
Buffer
Buffer is always on hand and very reliable, their software suite rarely has outages
Read full review
Meta Platforms Inc
No answers on this topic
Sendible
No answers on this topic
Performance
Buffer
Buffer performs well on both desktop and mobile platforms. The one area as I have stated before is that it does not always want to automatically push to Instagram and the user will have to go do it manually. Buffer works very well pushing to other platforms. The instagram issue is the only reason buffer does not get a 10 on this section
Read full review
Meta Platforms Inc
No answers on this topic
Sendible
No answers on this topic
Support Rating
Buffer
  1. It really helped to my business to grow online.
  2. I was able to take actions mindfully as the analytics are damn good.
  3. Also used for managing clients social media accounts and it proved to be a best resource.
  4. Clients were really happy as they got high demand and growth on internet and the secret is Buffer.
  5. The user interface is really easy to understand and manage. Support is 24/7 available to help.
Read full review
Meta Platforms Inc
Facebook is notoriously difficult to access for help and FBM is no exception. Only the chat feature will get someone in touch with you and then there is very limited help. The most they do is send links from their 'help section' without really offering much help at all. Business owners and directors need a person on the phone that can understand the problem and help fix it, not 'helpful links that have already been tried.
Read full review
Sendible
Sendible has a great resource center which I have used multiple times throughout my year using the platform. There are plenty of troubleshooting articles and guides that make it easy to uncover the root of any small issues I may have.
Read full review
Implementation Rating
Buffer
We were very satisfied with the implementation of Buffer. We had no issues switching from the platform that we were using over to buffer. Our staff did not even miss a beat when it came to posting content. It was an easy transition and I feel that is something that buffer has really done well. They have an "out of the box" usability platform
Read full review
Meta Platforms Inc
No answers on this topic
Sendible
No answers on this topic
Alternatives Considered
Buffer
I also used Combin which is easy and free to use. However, Combin only posts when the computer is active and connected to the internet. So, posting while you are not actively using your computer at that moment is not possible, therefore Buffer is much more efficient as you can even post while being on vacation without working.
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Meta Platforms Inc
Facebook is a well-known platform that has to be utilized. It allows us to reach so many new customers and potential patients for our clients. As well as allows us to interact with them consistently and keep them informed or advertise to a new niche of people. The best part about Facebook Business Manager is its usability and reach!
Read full review
Sendible
While lacking in some features compared to those big alternatives, Sendible doesn't stop releasing new features every few months and doesn't cost nearly as much monthly as they do for the amount of profiles they allow to manage. Overall I'd say it's a solid competitor if they keep the updates coming and optimize the platform a little
Read full review
Scalability
Buffer
Buffer does what it say on tin as they say! you can always count on Buffer. Buffer can be scale to 25 social account with 2,000 scheduled post which is enough for most agencies or businesses
Read full review
Meta Platforms Inc
No answers on this topic
Sendible
No answers on this topic
Return on Investment
Buffer
  • It has saved money by allowing us to automate our social using one person
  • It allows us to connect one channel at a time instead of wasting money on larger account management tools
  • We are making money, because it has already delivered several clients
Read full review
Meta Platforms Inc
  • Pro: It gives me a central place to manage my Page.
  • Pro: There are a lot of options to take advantage of, like Ads, available, which I hope to use more in the future.
  • Pro: The pixel has allowed me to connect Facebook data with my website, and has been a good referral source.
  • Con: There is so much I don't use because it is so complicated. I know I could get more use of it, but it's not going to happen anytime soon, and probably without help.
Read full review
Sendible
  • It helps my business, to manage my clients social media.
  • However I was hoping to capture more people who want to use the tool as DIY which has not happened.
  • I do not want to let it go but it is currently more of an expense then bringing in a return.
Read full review
ScreenShots

Buffer Screenshots

Screenshot of The Buffer dashboardScreenshot of Customizable posting scheduleScreenshot of Tailored PostsScreenshot of List or calendar view of scheduled postsScreenshot of Browser extensionScreenshot of Social media analytics

Sendible Screenshots

Screenshot of StreamsScreenshot of Monitoring KeywordsScreenshot of ReportingScreenshot of Content SuggestionsScreenshot of Compose BoxScreenshot of Bulk Importer