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CallidusCloud LeadRocket (discontinued) vs. Demandbase One

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    CallidusCloud LeadRocket (discontinued)

    Score4.3 out of 10
    N/ACallidusCloud LeadRocket offered users the ability to consolidate online and offline leads in one single platform. It has been discontinued in favor of SAP's Sales Cloud.

    $50

    per user per month

    Demandbase One

    Score7.7 out of 10
    Small Businesses (1-50 employees)
    Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.N/A
    Pricing
    CallidusCloud LeadRocket (discontinued)Demandbase One
    Editions & Modules
    Marketing
    $50
    per user per month
    No answers on this topic
    Offerings
    Pricing Offerings
    CallidusCloud LeadRocket (discontinued)Demandbase One
    Free Trial
    YesNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional DetailsAdditional users, domains, DNS, dedicated IP, and email volume are available as add-ons. Monthly pricing is available upon request.The Demandbase One for Sales and Marketing platform fee covers the essential software and services. In addition, there’s a flat fee per user.
    More Pricing Information
    Community Pulse
    CallidusCloud LeadRocket (discontinued)Demandbase One
    Considered Both Products
    Discontinued Products
    No answer on this topic
    Demandbase
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    93%
    Would buy again
    115 Answers
    Delivers good value for the price
    No answers on this topic
    97%
    Delivers good value for the price
    83 Answers
    Happy with the feature set
    No answers on this topic
    96%
    Happy with the feature set
    118 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    99%
    Lived up to sales and marketing promises
    74 Answers
    Implementation went as expected
    No answers on this topic
    91%
    Implementation went as expected
    69 Answers
    Features
    CallidusCloud LeadRocket (discontinued)Demandbase One
    Email & Online Marketing
    Comparison of Email & Online Marketing features of CallidusCloud LeadRocket (discontinued) and Demandbase One
    Feature
    CallidusCloud LeadRocket (discontinued)
    6.5
    3 Ratings
    18% below category average
    Demandbase One
    -
    Ratings
    WYSIWYG email editor6.63 Ratings00 Ratings
    Landing pages6.43 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of CallidusCloud LeadRocket (discontinued) and Demandbase One
    Feature
    CallidusCloud LeadRocket (discontinued)
    6.5
    3 Ratings
    20% below category average
    Demandbase One
    -
    Ratings
    Lead scoring and grading8.01 Ratings00 Ratings
    Data quality management6.43 Ratings00 Ratings
    Automated sales alerts and tasks5.01 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of CallidusCloud LeadRocket (discontinued) and Demandbase One
    Feature
    CallidusCloud LeadRocket (discontinued)
    5.0
    1 Ratings
    41% below category average
    Demandbase One
    -
    Ratings
    Social sharing and campaigns5.01 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of CallidusCloud LeadRocket (discontinued) and Demandbase One
    Feature
    CallidusCloud LeadRocket (discontinued)
    6.4
    3 Ratings
    17% below category average
    Demandbase One
    -
    Ratings
    Role-based workflow & approvals6.43 Ratings00 Ratings
    Engagement
    Comparison of Engagement features of CallidusCloud LeadRocket (discontinued) and Demandbase One
    Feature
    CallidusCloud LeadRocket (discontinued)
    -
    Ratings
    Demandbase One
    6.0
    47 Ratings
    19% below category average
    Automated routing and prioritization00 Ratings6.439 Ratings
    Customer interaction histories00 Ratings6.443 Ratings
    Syndicated content00 Ratings4.03 Ratings
    Personalization00 Ratings6.240 Ratings
    Engagement data tracking00 Ratings6.847 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of CallidusCloud LeadRocket (discontinued) and Demandbase One
    Feature
    CallidusCloud LeadRocket (discontinued)
    -
    Ratings
    Demandbase One
    6.5
    34 Ratings
    10% below category average
    Ad campaign creation00 Ratings6.732 Ratings
    Display advertising00 Ratings7.132 Ratings
    Contextual advertising00 Ratings6.525 Ratings
    Social advertising00 Ratings5.726 Ratings
    Ad reporting and analytics00 Ratings6.433 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of CallidusCloud LeadRocket (discontinued) and Demandbase One
    Feature
    CallidusCloud LeadRocket (discontinued)
    -
    Ratings
    Demandbase One
    6.7
    50 Ratings
    6% below category average
    Standard visitor segmentation00 Ratings6.949 Ratings
    Behavioral visitor segmentation00 Ratings6.746 Ratings
    ABM sales intelligence00 Ratings6.548 Ratings
    Intent Data
    Comparison of Intent Data features of CallidusCloud LeadRocket (discontinued) and Demandbase One
    Feature
    CallidusCloud LeadRocket (discontinued)
    -
    Ratings
    Demandbase One
    6.6
    51 Ratings
    5% below category average
    3rd party intent signals00 Ratings6.547 Ratings
    Downstream intent signals00 Ratings6.546 Ratings
    Account identification00 Ratings6.851 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of CallidusCloud LeadRocket (discontinued) and Demandbase One
    Feature
    CallidusCloud LeadRocket (discontinued)
    -
    Ratings
    Demandbase One
    6.9
    44 Ratings
    8% below category average
    Automated workflow & orchestration00 Ratings6.944 Ratings
    Best Alternatives
    CallidusCloud LeadRocket (discontinued)Demandbase One
    Small Businesses
    Vbout
    Score9.9 out of 10
    Terminus ABM Platform
    Score8 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    Terminus ABM Platform
    Score8 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    6sense
    Score8.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CallidusCloud LeadRocket (discontinued)Demandbase One
    Likelihood to Recommend
    2.9
    (15 ratings)
    6.7
    (225 ratings)
    Likelihood to Renew
    6.0
    (13 ratings)
    4.7
    (30 ratings)
    Usability
    7.4
    (2 ratings)
    6.6
    (94 ratings)
    Availability
    -
    (0 ratings)
    7.0
    (2 ratings)
    Performance
    -
    (0 ratings)
    7.3
    (2 ratings)
    Support Rating
    6.0
    (2 ratings)
    10.0
    (50 ratings)
    In-Person Training
    -
    (0 ratings)
    6.0
    (1 ratings)
    Online Training
    -
    (0 ratings)
    9.9
    (2 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (11 ratings)
    Ease of integration
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.0
    (1 ratings)
    User Testimonials
    CallidusCloud LeadRocket (discontinued)Demandbase One
    Likelihood to Recommend
    Discontinued Products
    We have really enjoyed the personal level of customer service with CallidusCloud and the quick turn around on any concerns and issues. CallidusCloud works well as an integrated instance with Salesforce and also as a stand alone instance that can send to csv files. We have been able to build campaigns, track success of said campaigns and manage automation. The level of integration has been key to our success and to the ability to create professional, personalized templates that are true to our brand but allow us to innovate. We also are pleased with the way that we can add blocks of emails on during our busy times so that service is not interrupted.
    Incentivized
    Read full review
    Demandbase
    Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list.
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • Reporting - we can send out emails all day, but if we don't have something to report to the client after-the-fact it voids the entire process. Genius provided a visually stimulating reporting tool.
    • Tracking - Genius was great at tracking opens, clicks, bounces, hard bounces, etc. This helped us clean up our system as we sent campaigns out.
    • CRM Integration - Genius was great about tracking each contact (in Salesforce) and their activity via emails.
    Read full review
    Demandbase
    • The Demandbase UI is user-friendly, easy to navigate and super intuitive.
    • Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
    • Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.
    Read full review
    Cons
    Discontinued Products
    • One area of LeadFormix that could be improved is the way it schedules out an email to multiple lists. It can get problematic when an email scheduled to ten lists takes ten hours (one list per hour) to go out. It also isn't efficient to make us schedule individual emails instead of this process. I would like to be able to send out an email to ten lists and have it arrive in everyone's mailboxes at the time I scheduled it for.
    • The email design platform could use work. I've resorted to coding my emails using html, since the WYSIWYG platform seems to add unwanted and un-needed style codes throughout the email (it's not a platform for people unfamiliar with coding).
    Read full review
    Demandbase
    • Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
    • The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
    • It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
    • Overall happy with the product
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    Since the company has grown, the personal touch has dispatched and it's more difficult to get a rep. There is no longer a phone call that can be made but the responses don't take as long as others and the glitches are becoming more and more frequent.
    Incentivized
    Read full review
    Demandbase
    Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
    Read full review
    Usability
    Discontinued Products
    Very easy to use and designed well.
    Read full review
    Demandbase
    InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
    Read full review
    Reliability and Availability
    Discontinued Products
    No answers on this topic
    Demandbase
    Seems to always work.
    Read full review
    Performance
    Discontinued Products
    No answers on this topic
    Demandbase
    It's pretty fast.
    Read full review
    Support Rating
    Discontinued Products
    It has declined since we started with this company and it could be better.
    Incentivized
    Read full review
    Demandbase
    We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
    Read full review
    In-Person Training
    Discontinued Products
    No answers on this topic
    Demandbase
    She was fine, but we only had one session
    Read full review
    Online Training
    Discontinued Products
    No answers on this topic
    Demandbase
    Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
    Read full review
    Implementation Rating
    Discontinued Products
    No answers on this topic
    Demandbase
    We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
    Incentivized
    Read full review
    Alternatives Considered
    Discontinued Products
    We selected CallidusCloud (Genius) based on the level of service for the price. It was more cost effective then Silver Pop which was another tool recommended to us. On the other hand, mail chimp did not provide the level of integration needed with our CRM - Salesforce. We need to be able to connect the response to an email campaign to the individual contact (student) record and determine the success of the campaign.
    Incentivized
    Read full review
    Demandbase
    We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial
    Incentivized
    Read full review
    Return on Investment
    Discontinued Products
    • We have had problems with our emails landing up in spam which was hampering out marketing efforts.
    • Too many features that add very little value to business
    • You spend too much of time on the tool because the UI is very confusing
    Incentivized
    Read full review
    Demandbase
    • Save me time doing company research from an average of 25 mins to an average of 7 mins for large ICP accounts.
    • Save me time by integrating the contact research without jumping out of InsideView to do it in a separate app.
    • A morning 10 mins scan of the target company news feed gave me a high level view of the most important news that I need to know regarding my prospect accounts and their respective industries.
    Read full review
    ScreenShots

    CallidusCloud LeadRocket (discontinued) Screenshots

    Screenshot of Gain superior lead intelligence as you capture behavioral information such as path-to-discovery, areas of interest, level of engagement, and focus of each visit.Screenshot of See detailed information about who visits your website: prospects, leads, partners, or competitors.Screenshot of Create, test, schedule, automate, and measure email campaigns and nurture campaign workflows.Screenshot of Plan, automate and monitor complex, multi-step, trigger-based lead nurturing campaigns.Screenshot of Create, edit, and deploy your landing pages in minutes.

    Demandbase One Screenshots

    Screenshot of Demandbase's B2B DSP, used to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.Screenshot of Demandbase One™'s account-based GTM command center, powering the revenue stack. Its AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects all marketing tools with the same data, insights, and workflows.Screenshot of the sales intelligence interface. Account executives and SDRs/BDRs can be more timely and more relevant with sales intelligence, engagement insights, and accurate company and contact data.Product screenshotScreenshot of where AI can be used to find and prioritize accounts looking to buy products and solutions. The AI helps to identify accounts that fit an ideal customer profile (ICP) with a Qualification Score. It then displays which accounts are showing patterns of buying behavior with a Pipeline Predictive Score. And lastly, it displays accounts showing interest in products and competitors using intent data derived from more than 1 trillion B2B signals a month.Product screenshot