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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Capsule CRM

    Score8.8 out of 10
    N/ACapsule is a CRM solution for businesses of up to 1,000 employees. The vendor boasts over 10,000 businesses globally as customers, who choose it as the platform to deliver success across their sales and customer facing teams. Capsule is presented as easy to use and quick to adopt. It also integrates with a growing range of popular apps, including Google G Suite, QuickBooks, MailChimp and Zapier. A free trial is available, and paid plans are available from $18 per user, per month.

    $18

    per month per user

    iContact

    Score6.8 out of 10
    N/AiContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.

    $14

    per month

    Pricing
    Capsule CRMiContact
    Editions & Modules
    Professional
    $18
    per month per user
    Teams
    $36
    per month per user
    Enterprise
    $54
    per month per user
    1500 Users
    $15.00
    per month
    2500 Users
    $25.00
    per month
    5000 Users
    $45.00
    per month
    Offerings
    Pricing Offerings
    Capsule CRMiContact
    Free Trial
    YesNo
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Capsule CRMiContact
    Considered Both Products
    Zestia
    No answer on this topic
    iContact
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    5 Answers
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    5 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    5 Answers
    No answers on this topic
    Features
    Capsule CRMiContact
    Sales Force Automation
    Comparison of Sales Force Automation features of Capsule CRM and iContact
    Feature
    Capsule CRM
    7.1
    16 Ratings
    10% below category average
    iContact
    -
    Ratings
    Customer data management / contact management8.016 Ratings00 Ratings
    Workflow management7.014 Ratings00 Ratings
    Territory management6.09 Ratings00 Ratings
    Opportunity management8.016 Ratings00 Ratings
    Integration with email client (e.g., Outlook or Gmail)8.015 Ratings00 Ratings
    Contract management8.013 Ratings00 Ratings
    Quote & order management6.012 Ratings00 Ratings
    Interaction tracking7.014 Ratings00 Ratings
    Channel / partner relationship management6.012 Ratings00 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Capsule CRM and iContact
    Feature
    Capsule CRM
    8.4
    10 Ratings
    9% above category average
    iContact
    -
    Ratings
    Case management8.68 Ratings00 Ratings
    Call center management8.17 Ratings00 Ratings
    Help desk management8.58 Ratings00 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Capsule CRM and iContact
    Feature
    Capsule CRM
    8.5
    12 Ratings
    9% above category average
    iContact
    -
    Ratings
    Lead management8.011 Ratings00 Ratings
    Email marketing9.010 Ratings00 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Capsule CRM and iContact
    Feature
    Capsule CRM
    7.7
    15 Ratings
    0% above category average
    iContact
    -
    Ratings
    Task management9.013 Ratings00 Ratings
    Billing and invoicing management7.011 Ratings00 Ratings
    Reporting7.013 Ratings00 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Capsule CRM and iContact
    Feature
    Capsule CRM
    7.0
    15 Ratings
    9% below category average
    iContact
    -
    Ratings
    Forecasting7.013 Ratings00 Ratings
    Pipeline visualization8.015 Ratings00 Ratings
    Customizable reports6.012 Ratings00 Ratings
    Customization
    Comparison of Customization features of Capsule CRM and iContact
    Feature
    Capsule CRM
    7.4
    14 Ratings
    3% below category average
    iContact
    -
    Ratings
    Custom fields7.014 Ratings00 Ratings
    Custom objects6.012 Ratings00 Ratings
    Scripting environment8.68 Ratings00 Ratings
    API for custom integration8.010 Ratings00 Ratings
    Security
    Comparison of Security features of Capsule CRM and iContact
    Feature
    Capsule CRM
    9.0
    12 Ratings
    7% above category average
    iContact
    -
    Ratings
    Single sign-on capability9.011 Ratings00 Ratings
    Role-based user permissions9.012 Ratings00 Ratings
    Social CRM
    Comparison of Social CRM features of Capsule CRM and iContact
    Feature
    Capsule CRM
    7.0
    13 Ratings
    7% below category average
    iContact
    -
    Ratings
    Social data7.013 Ratings00 Ratings
    Social engagement7.012 Ratings00 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Capsule CRM and iContact
    Feature
    Capsule CRM
    7.5
    12 Ratings
    0% below category average
    iContact
    -
    Ratings
    Marketing automation8.012 Ratings00 Ratings
    Compensation management7.010 Ratings00 Ratings
    Platform
    Comparison of Platform features of Capsule CRM and iContact
    Feature
    Capsule CRM
    8.0
    13 Ratings
    5% above category average
    iContact
    -
    Ratings
    Mobile access8.013 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Capsule CRM and iContact
    Feature
    Capsule CRM
    -
    Ratings
    iContact
    6.6
    26 Ratings
    19% below category average
    WYSIWYG email editor00 Ratings7.024 Ratings
    Dynamic content00 Ratings7.021 Ratings
    Ability to test dynamic content00 Ratings5.021 Ratings
    Landing pages00 Ratings7.014 Ratings
    A/B testing00 Ratings5.017 Ratings
    Mobile optimization00 Ratings7.021 Ratings
    Email deliverability reporting00 Ratings7.025 Ratings
    List management00 Ratings8.025 Ratings
    Triggered drip sequences00 Ratings6.015 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Capsule CRM and iContact
    Feature
    Capsule CRM
    -
    Ratings
    iContact
    8.0
    26 Ratings
    5% above category average
    Dashboards00 Ratings8.026 Ratings
    Standard reports00 Ratings8.025 Ratings
    Custom reports00 Ratings8.015 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Capsule CRM and iContact
    Feature
    Capsule CRM
    -
    Ratings
    iContact
    7.0
    1 Ratings
    15% below category average
    URL Validation00 Ratings7.01 Ratings
    Link Tracking00 Ratings7.01 Ratings
    Image Validation00 Ratings7.01 Ratings
    Inbox Display00 Ratings7.01 Ratings
    Email Accessibility Tools00 Ratings7.01 Ratings
    Spelling and Grammar Check00 Ratings7.01 Ratings
    Spam Testing00 Ratings7.01 Ratings
    Email Previews00 Ratings7.01 Ratings
    Best Alternatives
    Capsule CRMiContact
    Small Businesses
    Salesflare
    Score10 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Kintone
    Score9.7 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    Oracle Sales
    Score8.9 out of 10
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Capsule CRMiContact
    Likelihood to Recommend
    8.0
    (16 ratings)
    8.0
    (45 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    3.4
    (19 ratings)
    Usability
    8.6
    (4 ratings)
    8.0
    (6 ratings)
    Availability
    -
    (0 ratings)
    9.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    8.0
    (1 ratings)
    Support Rating
    8.6
    (4 ratings)
    9.9
    (9 ratings)
    Online Training
    -
    (0 ratings)
    1.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.5
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    7.0
    (1 ratings)
    User Testimonials
    Capsule CRMiContact
    Likelihood to Recommend
    Zestia
    It is difficult to beat the simplicity of use and design of Capsule CRM. Add to the fact that they offer the best free plan which is great to sign up our clients with so that they can see how valuable having a CRM is. Getting newbies to use CRM with ease helps us with our CRM projects and to sign up more clients seamlessly. Hence, it is perfect place to start with for a small business. Based on feedback from clients, who already have some premium apps to manage their sales and work orders, it can get tricky to integrate them with Capsule CRM and hence it's not that favourable in the complex IT solution use case for specific clients. Support is through messages only and it can get a bit frustating if one is in a hurry to get the setup done. It's preferred to take your time and raise support tickets as and when necessary.
    Incentivized
    Read full review
    iContact
    I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.
    Incentivized
    Read full review
    Pros
    Zestia
    • Capsule is very easy to use. You can just jump in and learn as you go. There are advantages to really learning the ins and outs, but for those who aren't sold on a CRM to begin with it's good for just getting them started. It is what you make of it--you can use the most basic features or really dive in to the many functionalities.
    • The UI is clean and intuitive. We don't get easily overwhelmed while using it.
    • Capsule has a very robust contact management system. It allows for the generation of very specific lists within existing contacts, which is good if the user has to keep track of thousands of individuals and companies. There is a tagging feature that is great for further organizing contacts.
    • I like that there is a simple workflow option. I encourage the sales guys to make use of this "Tracks" feature, and they often do (but if they don't, it's not the end of the world, which is nice). It provides custom sets of tasks that are created as soon as you start an opportunity or a case.
    • Capsule has a LOT of integrations, which is great if you're looking to expand what you do with your CRM. We got Capsule just to keep track of the sales pipeline, but now that everyone's on board with the concept of a CRM (they weren't sold at first!) we can look into implementing more robust programs that can "talk to" Capsule.
    Read full review
    iContact
    • Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
    • Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
    • Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.
    Incentivized
    Read full review
    Cons
    Zestia
    • Its integration with Mail chimp is not smooth. Also, it does not allow to list contacts alphabetically which is a great downside of this tool. It does not contain some essential marketing features.
    • It needs to improve the user interface and make it more productive especially on the calendar view.
    • The contact sorting is quite disappointing. It would be nice if it allows users to set screen filters.
    Read full review
    iContact
    • We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
    • The regular version of iContact doesn't support event management or logic flows for automated messaging.
    • Custom form fields have limited field type options (can't build a drop-down).
    Incentivized
    Read full review
    Likelihood to Renew
    Zestia
    No answers on this topic
    iContact
    iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.
    Read full review
    Usability
    Zestia
    As a well-rounded business tool, Capsule CRM is an excellent choice. It fulfills our requirements and aids in the operation of our business. One of the most effective tools for managing our business solutions and supply chains is adding this tool to our system to see the fantastic results of effective management. Capsule CRM could try and see what they're offering to get the best results.
    Read full review
    iContact
    I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.
    Incentivized
    Read full review
    Reliability and Availability
    Zestia
    No answers on this topic
    iContact
    iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.
    Read full review
    Support Rating
    Zestia
    Capsule CRM is the best application in allocating the problems and reasons for any project drawback. Your solution will be there within seconds. It controls business empowerment with its authentic approach and we can use this application without any problem. Our employees are on a single platform and we can decide and implement things at once. There is no need to wait for any meeting, as everything is just a click away. Our promotions are technical and easy to understand for clients and they can communicate well to deliver their ideas.
    Incentivized
    Read full review
    iContact
    They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.
    Incentivized
    Read full review
    Online Training
    Zestia
    No answers on this topic
    iContact
    The templates are difficult to customize, and they don't render well in email platforms
    Read full review
    Implementation Rating
    Zestia
    No answers on this topic
    iContact
    i wouldn't be using it if i wasn't satisfied. time is money
    Read full review
    Alternatives Considered
    Zestia
    We chose Capsule CRM over Zoho CRM due to the various modules that it would take for Zoho CRM to work for our firm. Additional Zoho modules would have been needed (Zoho CRM and Projects) to make it work for us which in turn requires additional management. With Capsule CRM, there was only one app that needed to be integrated within our app ecosystem
    Incentivized
    Read full review
    iContact
    I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.
    Read full review
    Scalability
    Zestia
    No answers on this topic
    iContact
    iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.
    Read full review
    Return on Investment
    Zestia
    • It's enabled us to have a cloud-based live database, rather than living off spreadsheets or an antiquated Access database
    • It's hard to really quantify ROI on a small startup, but it's been very helpful to have a small scale but powerful CRM as we grow the company.
    • Since we don't use it entirely as it's intended, the terminology and shortcuts are a bit confusing.
    Incentivized
    Read full review
    iContact
    • We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it).
    • We like the breakdown of statistics in the dashboard. They're easy to read.
    • iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing.
    Incentivized
    Read full review
    ScreenShots

    Capsule CRM Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshot