Certain Event Automation Software vs. ON24

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Certain Event Automation Software
Score 10.0 out of 10
N/A
Certain is a leading provider of enterprise Event Automation software to Fortune 1000 companies. The vendor’s value proposition is that Certain gives users everything they need to plan events, engage attendees, and achieve sales and marketing results. The vendor says their software helps data-driven marketers and event professionals capture and integrate rich buying signals and attendee insights into omni-channel marketing campaigns to improve sales and marketing results and deliver credible…
$9,990
per year
ON24
Score 8.8 out of 10
N/A
ON24 is an intelligent engagement platform, that enables customers to continuously engage audiences with AI-powered, hyper-personalized webinar, virtual event and content experiences.N/A
Pricing
Certain Event Automation SoftwareON24
Editions & Modules
Be Certain Essential
$9,990
per year
Be Certain Pro
$19,999
per year
Be Certain Enterprise
Contact
No answers on this topic
Offerings
Pricing Offerings
Certain Event Automation SoftwareON24
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Certain Event Automation SoftwareON24
Considered Both Products
Certain Event Automation Software
Chose Certain Event Automation Software
Sympla or Eventbrite are great for smaller events that don't require a lot of information from your audience or extensive communication from your event owner. They are better suited for those events, since they are easy and quick to set up.
Certain comes in for your tradeshows …
ON24
Chose ON24
ON24 reports are more robust, the console is more professional looking with customizable features as well as the registration pages.
Features
Certain Event Automation SoftwareON24
Online Meetings / Events
Comparison of Online Meetings / Events features of Product A and Product B
Certain Event Automation Software
-
Ratings
ON24
7.0
400 Ratings
19% below category average
Calendar integration00 Ratings8.5344 Ratings
Meeting initiation00 Ratings7.03 Ratings
Integrates with social media00 Ratings2.02 Ratings
Record meetings / events00 Ratings8.2383 Ratings
Slideshows00 Ratings8.3380 Ratings
Event registration00 Ratings8.0377 Ratings
Online Events Collaboration
Comparison of Online Events Collaboration features of Product A and Product B
Certain Event Automation Software
-
Ratings
ON24
8.6
403 Ratings
5% above category average
Live chat00 Ratings7.03 Ratings
Audience polling00 Ratings9.4364 Ratings
Q&A00 Ratings9.3400 Ratings
Online Events Security
Comparison of Online Events Security features of Product A and Product B
Certain Event Automation Software
-
Ratings
ON24
8.4
372 Ratings
2% above category average
User authentication00 Ratings8.02 Ratings
Participant roles & permissions00 Ratings8.5362 Ratings
Confidential attendee list00 Ratings8.7346 Ratings
Online Events Marketing
Comparison of Online Events Marketing features of Product A and Product B
Certain Event Automation Software
-
Ratings
ON24
8.3
377 Ratings
3% below category average
Branding options00 Ratings9.1370 Ratings
Integration to Marketing Automation00 Ratings8.1324 Ratings
Attendee list export00 Ratings7.825 Ratings
Virtual Event
Comparison of Virtual Event features of Product A and Product B
Certain Event Automation Software
-
Ratings
ON24
8.4
29 Ratings
5% above category average
Email marketing00 Ratings7.726 Ratings
Audience engagement00 Ratings8.629 Ratings
Event analytics00 Ratings8.929 Ratings
Best Alternatives
Certain Event Automation SoftwareON24
Small Businesses
Whova
Whova
Score 9.3 out of 10
Whova
Whova
Score 9.3 out of 10
Medium-sized Companies
Cvent Event Diagramming
Cvent Event Diagramming
Score 9.4 out of 10
Cvent Event Diagramming
Cvent Event Diagramming
Score 9.4 out of 10
Enterprises
Cvent Event Diagramming
Cvent Event Diagramming
Score 9.4 out of 10
Cvent Event Diagramming
Cvent Event Diagramming
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Certain Event Automation SoftwareON24
Likelihood to Recommend
9.0
(2 ratings)
8.9
(447 ratings)
Likelihood to Renew
-
(0 ratings)
7.1
(41 ratings)
Usability
-
(0 ratings)
6.3
(25 ratings)
Availability
-
(0 ratings)
7.6
(209 ratings)
Performance
-
(0 ratings)
4.3
(7 ratings)
Support Rating
-
(0 ratings)
6.4
(31 ratings)
In-Person Training
-
(0 ratings)
9.1
(3 ratings)
Online Training
-
(0 ratings)
5.7
(5 ratings)
Implementation Rating
-
(0 ratings)
1.0
(11 ratings)
Configurability
-
(0 ratings)
2.7
(5 ratings)
Ease of integration
-
(0 ratings)
1.0
(4 ratings)
Product Scalability
-
(0 ratings)
9.1
(216 ratings)
Vendor post-sale
-
(0 ratings)
9.0
(5 ratings)
Vendor pre-sale
-
(0 ratings)
1.0
(6 ratings)
User Testimonials
Certain Event Automation SoftwareON24
Likelihood to Recommend
Certain, Inc.
Certain is very well suited for any type of event or tradeshow that require specific fields from registrants and an automated email sequence to keep them engaged. It's less appropriate for one-off events, since setting up those pages can be quite complex if you're used to the types of Eventbrite/Sympla. If you don't really build event pages regularly, I'd recommend a software that's more simple, which should address what you need.
Read full review
ON24
Having a platform where you can engage customers. It’s not only about the presentation, the polling, and customer engagement allows us to get feedback from customers. A major win for us is that it requires zero software to be downloaded. Running it within the browser window is such a huge impact. When webinar providers have software involved there could be issues with the end user trying to install and run it due to security settings or software.
Read full review
Pros
Certain, Inc.
  • Easy to use and create
  • Easy to pull reports once event has been sent to attendees
  • Great way to gather a lot of information
Read full review
ON24
  • Webinars hosted in ON24 run smoothly and never lag, and the help desk is very responsive.
  • Detailed analytics in every field include surveys, unique clicks, and downloads.
  • Registration details and multi-registration links in ON24 are very helpful and allow us to add additional registration fields and restrict certain domains.
Read full review
Cons
Certain, Inc.
  • Dashboards: It's quite important for leadership to get a visual of what their event registrants look like (with graphs, for example). Now, Certain does not present a feature to create dashboards, so we have to export their reports and create our dashboards ourselves.
  • UX when setting up an event: Now this can be quite complex, as it's not as easy to use or intuitive. Many different tabs with many different sub-items can present a confusing experience for newcomers when building an event.
Read full review
ON24
  • ON24 sometimes does not work well with some of our clients firewall and VPN if they are attempting to join from their office.
  • ON24 can sometimes freeze and our trainers are unable to resolve the issue and are forced to reschedule the session or move to another platform available.
  • ON24 does not track the correct data for our number of registrants for forums events. So, the analytics component is not valuable to us.
Read full review
Likelihood to Renew
Certain, Inc.
No answers on this topic
ON24
ON24 is everything we expected and everything we needed. It's simple to use, extremely customizable, and scales very easily. The integration to our CRM makes ON24 major lead generator for our sales team from our established webinars series. We can automate lead delivery to our sales team as well. If anything, we will look to expand our partnership in the future.
Read full review
Usability
Certain, Inc.
No answers on this topic
ON24
97% of our attendees say it is the best trainings they have every attended. But they other 3% have a horrible experience (while watching the event live) interesting fact. On24 uses two different encoders for live vs OnDemand. I have never had issues with the On-Demand experience. My only complaints come during live events
Read full review
Reliability and Availability
Certain, Inc.
No answers on this topic
ON24
ON24 is always available when I have a question about a new feature, if I'm having issues during a live webinar, or if I'm having issues with a webinar on the backend. Our client support specialist, Heather Haines, has always been incredibly consistent with getting me the answers I need when I need them.
Read full review
Performance
Certain, Inc.
No answers on this topic
ON24
Sometimes (it may be my computer) i cant login to ON24. I create a new PW and then i still cant get in. I clear cache/try new browser etc. and nothing works. I come back in a few hours and its like the problem never existed, its the strangest thing. Outside of that everything works pretty seamless. We've ran into a few bumps with Marketo talking to ON24 and passing reg through but have that figured out now. Not being able to be on a VPN when connecting to webcam on the presenter side does cause issues for our government speakers.
Read full review
Support Rating
Certain, Inc.
No answers on this topic
ON24
ON24 support is really good with the 24/5 support chat line, where someone actually responds within 30 seconds. The customers success team is also really good and our rep is very helpful with all our questions. Whenever we have more technical questions, she will bring on a IT designer or a tech specialist on our calls for additional comments and help.
Read full review
In-Person Training
Certain, Inc.
No answers on this topic
ON24
Most points of relevance were covered as far as I can remember.
Read full review
Online Training
Certain, Inc.
No answers on this topic
ON24
On24 has amazing ON-Demand trainings that you can use at anytime and they walk you through step by step on different topics/ they are always updating and innovating and putting out new trainings. I would highly reccomend the trainings and reading the documents they have created. They also do live webinars on a rolling basis that are filled with so much knowledge and Information
Read full review
Implementation Rating
Certain, Inc.
No answers on this topic
ON24
We had a few training's, which were broken up, and focused on specific areas of how to use the platform. Mostly though, a lot of it is just dedicating your time to learning and exploring what the possibilities are for enhancing your webinars
Read full review
Alternatives Considered
Certain, Inc.
My company selected Certain and continues to use Certain because it is quick, easy, and efficient. We create up to 20 registration links a year and Certain allows us to create templates to copy and create annual event links very fast. I also love that there is someone there to speak to if I ever need assistance
Read full review
ON24
From what I've seen, ON24 is built specifically to meet the needs of event marketing (or marketing generally), versus the other platforms which are more about simply providing a mechanism to hold virtual meetings. The integration with sales and marketing systems is really valuable. I don't know about pricing differences, but if the competitors were comparable, I would still select ON24.
Read full review
Scalability
Certain, Inc.
No answers on this topic
ON24
The ON24 platform is straightforward to use and train clients on, which is a huge plus. Clients appreciate its features and simplicity. Internally, we receive valuable analytical data from webinar events, enabling the organization to make data-driven decisions. This helps us optimize strategies and drive success for B2B businesses effectively.
Read full review
Return on Investment
Certain, Inc.
  • Certain helps to deliver a great customer experience, since it facilitates automatic email delivery and your company can keep them connected well before or well after an event.
  • Certain presents a wide variety of reports, which perfectly addresses any request for visibility coming from your organization.
  • Certain's configuration settings are quite complex, so our newcomers are not comfortable using the software at first.
  • In case you need a more visual representation of your audience, Certain, unfortunately, does not generate dashboards.
Read full review
ON24
  • We get a lot of MQLs from our webinars. The integration with SFDC is a game changer over platforms that don't offer that integration.
  • The addition of emojis and chat to our event consoles has greatly increased our engagement.
  • We love marketing the fact that on-demand viewers can still submit questions and we'll answer them by email. Who else can say that?
  • We would like to be able to make changes to all console elements after events have taken place. Sometimes stuff just needs to be updated.
  • As we improve our audience segmentation, we are looking forward to the segment customization options that are now available on the console.
  • The webinars ON24 sponsors provide us with some great ideas for improving our overall strategic marketing.
Read full review
ScreenShots

ON24 Screenshots

Screenshot of Red Whale creates webinar series, Deep Dives, to engage General Practitioners.Screenshot of SAP Concur takes its customer activation workshops virtual with ON24.Screenshot of Atheanhealth broadcasts an authentic conversation with industry thought leaders to its audience.Screenshot of SAS creates webinar series, Analytics in 20, to education product best practices in short amount of time.Screenshot of NVIDIA creates always-on content library filled with webinars with ON24 Engagement Hub, segmented by different languages and geo-locations.Screenshot of ADP, using ON24 Target, creates personalized landing pages to encourage and accelerate ADP benefit enrollment.  This resource page has on-demand webinars, help articles and ways to immediately enroll.