Certain Event Automation Software vs ON24

• Easy to use and create
• Easy to pull reports once event has been sent to attendees
• Great way to gather a lot of information

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• Engagement tools like Q&A, Resource List, and Speaker Bios allow the opportunity for attendees to connect with speakers, access more information, and get real-time answers to their questions. The features are very easy to use.
• The ability to have multiple presenters in control of the webinar is a great feature. No more "passing the ball" or controls between presenters or needing to hear a presenter say "next slide" each time they want to advance their presentation.
• ON24 allows users to seamlessly show slides, video clips and screen shares.

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• Dashboards: It's quite important for leadership to get a visual of what their event registrants look like (with graphs, for example). Now, Certain does not present a feature to create dashboards, so we have to export their reports and create our dashboards ourselves.
• UX when setting up an event: Now this can be quite complex, as it's not as easy to use or intuitive. Many different tabs with many different sub-items can present a confusing experience for newcomers when building an event.

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• Innovation seems to be quite slow and there are lots of features that I want but are not available
• Every add on requires more and more money
• the userability and amount of clicks to set up a show is quite tedious

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• Certain helps to deliver a great customer experience, since it facilitates automatic email delivery and your company can keep them connected well before or well after an event.
• Certain presents a wide variety of reports, which perfectly addresses any request for visibility coming from your organization.
• Certain's configuration settings are quite complex, so our newcomers are not comfortable using the software at first.
• In case you need a more visual representation of your audience, Certain, unfortunately, does not generate dashboards.

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• ON24 has allowed us to deliver meaningful pitches, promotions, and seminars to clients/audience members all year round, remotely.
• The reporting available to us through the ON24 platform allows us to assess and review what is working and what needs adjusting with our events. This is valuable to us.
• Using the tools available, we've doubled our audience engagement in the last 12 months, and this has allowed us to generate leads at a later stage of the "funnel."

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