Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management.
SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management.
Adobe Analytics also includes predictive marketing capabilities that help…
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Chartbeat
Score 9.1 out of 10
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Chartbeat delivers real-time analytics, insights, and transformative tools for content teams around the world, to help improve audience engagement, inform editorial decisions, and increase loyalty.
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Pricing
Adobe Analytics
Chartbeat
Editions & Modules
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Offerings
Pricing Offerings
Adobe Analytics
Chartbeat
Free Trial
No
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
Optional
No setup fee
Additional Details
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Chartbeat pricing is based on monthly site page views. Discounts are applied to multi-year contracts. The Basic Plan includes the Real-time Dashboard, Historical Dashboard, Heads Up Display, Reports, Big Board, iOS and Android app, and Real-time API endpoints.
The Plus Plan includes all of the Basic Plan features, plus ONE of the following Premium features: Headline Testing, Advanced Queries, or Multi-Site View.
The Premium Plan includes all of the Basic Plan features, plus ALL Premium features: Headline Testing, Advanced Queries, Multi-Site View, and enterprise-level support and custom trainings.
I've used Google Analytics, which is probably the most direct competitor to Adobe Analytics, as well as Pendo Analytics, which is a little bit more of an adjacent product. It's more focused on product analytics rather than web analytics. I've also used Localytics, which is a …
Adobe in my mind, like I I've had clients that have used it, it feels like more of an enterprise, large size company type of solution. so yeah, it's been one of the, the two, you know, as I've been in advertising for 15 years, like IT and Google Analytics are the two big …
We evaluated and we currently use Mixpanel and we have Google Analytics on a couple of our properties. And honestly, once you get the hang of the Adobe Analytics workspace, the other products really don't stack up against it because the segmentation and the ability to create …
Compared to Google Analytics, Adobe Analytics is more powerful for deep segmentation and global analysis. It’s a bit less intuitive, but we chose it for flexibility, better cross-channel attribution, and the ability to handle complex user journeys at scale, which mattered more …
As I mentioned before, we identify a need to scale up our web performance in different languages and countries. Adobe Analytics allow us to use filters, segments, metrics inside an "all-in-one" report. No new web browser tabs to be loaded every time we need to change a date or …
I cant see direct compition with other products apart from one product which is Adobe Customer Journey Analytics. I'm generally suggesting to use Adobe Analytics with eCommerce platforms like Adobe Commerce as well as Adobe Experience Manager. It works best and easy to …
Google Analytics had issues with Geo locations, and our Markets were tracking less and less users. Also the GA is based on sampled data and it was not flexible enough for us to create different segments and classifications.
We felt Adobe Analytics was a much more robust platform and stacked that gave us much more depth into user behavior across our different channels. We needed a platform that had no sampling involved with a longer time. Period for analysis to ensure we were always able to pull …
Adobe Analytics is a more advanced tool which is used for complex business needs and it does require a lot of setup from the backend. However, when compared to tools like Google Analytics, it is significantly better with customization, personalization and attribution. It is …
Clients usually select Adobe Analytics because it suits them better than the alternatives and they want more customisation than GA4 offers. Also because they might be with Adobe Experience Cloud for a few other things like tag management, A/B testing, audience manager, campaign …
We use Chartbeat in conjuction with these tools. Chartbeat is forward facing and we encourage everyone in the newsroom to use it. It provides the best live view, but lacks depth needed for more longer-term trend reporting and analysis. Domo allows much more advanced data …
Google Analytics 360 had problems, but after it was discontinued, Google Analytics became a shell of its former self. An added benefit of Chartbeat is that it's more "live" (looking at live concurrents rather than in the past however many minutes) and tells you how that number …
We use Chartbeat for real-time evaluation and Adobe Analytics for longer-term performance reporting. Chartbeat is easier to use overall, particularly for content producers. Researchers tend to rely on Adobe Analytics for their reports. We have found that we need to keep using …
Google Analytics has gradually become much more difficult to use, and much slower in its realtime reporting. It was the changes that came in with Google Analytics 4 that gave us the final push to work with Chartbeat - a product some of us were already familiar with from …
Omnilytics is more robust, detailed, and catered for an intermediate media user, while I think Chartbeat is a more user-friendly and beginner-oriented piece of technology. That being said, there is an impressive amount of lift for Chartbeat, and it's evident that simplicity is …
I used Parse.ly before I used Chartbeat. We shifted away from Parse.ly because it's social standing wasn't as good, it was mostly for site readership and we needed a bigger concentration on social media that Parse.ly couldn't provide. It's not listed, but we now use Social Flow …
Chartbeat stands out in terms of real-time tracking and information from which to manage homepages, I found this better than Smart Octo's equivalent. However, the ability to quickly explore past data does not go as deep as Google Analytics.
Chartbeat is better than GA when it comes to ease of use and immediacy. The homepage layover that Chartbeat offers is unique from what I've seen and gives me an instant knowledge of what's working on my site and how to best arrange it.
Other products like Chartbeat that I've used are Parse.ly, GA, and Omniture. Parse.ly is the only tool, in my opinion, that offers more real-time data, but the interface is lacking and isn't as intuitive as Chartbeat.
Chartbeat is certainly better at visualizing content and segmenting the data all on one screen. We can filter by section, author, channel and more without leaving the main dashboard page. Combining properties together in roll up groups is another key feature. We're able to …
It is well suited for everything. I do because my advertising platforms will show me where I'm spending money and where I'm getting clicks, but you don't know anything beyond that. I always have to go into Adobe Analytics to see what those clicks are getting me. Are they actually visiting the website and doing anything we want them to do? And advertising, you can't just spend money without the results. So it allows me to close that loop and show the actions, in some cases, revenue, and the ROI for spending money. What's the return in revenue that we're getting? So I use it for everything. I can't look at the data that's in it. Adobe Analytics, when you live in the world of advertising, the contrary, you said, when would I not use it? So there are some instances where I'll go to a different sales-focused reporting platform or Salesforce reporting. Adobe Analytics is currently in our world at ESRI, but we don't have all that Salesforce data in Adobe Analytics. So that means I don't always go there for that sales-related data. I go into other reporting platforms to see that.
It is well suited to keeping me toward a specified goal, and gives me concrete numbers and gives me an idea of what we need to do to meet our goals. It's less appropriate if you want something more than pageviews, and doesn't really do a lot for video views.
It summarizes large complex data better than any other analytics solution I've dealt with without the need for sampling, gives the right level of detail, does the right level of breakdowns, aggregation. I consistently not only use Adobe Analytics, but I use other data sets and compare against Adobe Analytics. And as I go into Adobe Analytics and compare, as long as I've done the query right and the other systems, they're very, very close. And if anything, with a lot of Adobe's newer products, they've gotten more accurate over time. So that's basically, you asked me what I liked about it. I like that it's accurate. I like that I don't have to do a lot of explaining. There's enough explaining in the world of web analytics to have to go back and explain why data's problematic. And so like I said, provided that the implementation is correct, it's a very easy conversation. Even if people may not like the answer.
Support. I mentioned this earlier and we don't know what we don't know. Researching the massive amounts of documentation isn't realistic with bandwidth constraints, and our rep getting frustrated with us when we go through what we are seeing is disappointing.
Education. More please, and designed more towards the "business side". I get with the many many many different implementations (every company is different!), that it's tough, but even a basic of the basics would be nice for situations that everyone is looking at, like the engagement with the merchandising on the home page (or any certain page).
Source of traffic needs improvement. Search and social make sense, but "internal" and "links" is a grey area. It would be helpful to define those with an organization and provide an information icon so users can easily remember what each of those buckets is tracking.
More ways to customize the real-time board. For example, with video content, that's great that I can see a user has started a video, but what is the completion rate, was that only on O&O or can that track Facebook, too?
Would like to see demo (age) information included as a way to slice the data so I can see what's working with my older and younger demo.
We need it to discover threats long before they become a loophole in the security ecosystem. Also, it is very much compliant with customer standards and expectations. It provides marketing intelligence through in-depth analysis. Overall, a very good product to gain customer attention and thereby improve market
I gave Chartbeat a 5 for a renewal rating, because, while it delivers clear and understandable content, Google Analytics also provides many of the same features for free. For a small to medium website, I believe it would be more cost effective to use Google Analytics. A website with a high amount of traffic, however, could merit spending the money on Chartbeat to maximize their potential.
It is necessary to have a minimum knowledge on tracking tools so you can use the tool on full performance. It is not an introduction tool, so please bear that in mind. Once you got the knowledge you just need a small training on how to create your custom reports, where to find the components you need and how to add them to your dashboard. Then you share your report or create a rule for periodic sharing and it's done. Finally, if you have a lot of data stored the tool might be a little slower but that's ok.
Chartbeat is really pretty straightforward. The only things that may cause confusion are the string of sidebar features and tools at the left of the screen. I mostly use the big leader board in real-time and the historical feature (looking at the monthly or weekly performance of my team's content) and then generate reports automatically from there.
I do not ever recall a time when Adobe Analytics was unavailable to me to use in the 8 or so years I have been an end user of the product. My most-used day-to-day analytics tool Parse.ly however, generally has a multiple hours planned offline maintenance every two to four weeks, and sometimes has issues collecting realtime analytics that last anywhere between 15 minutes to an hour, and happen anywhere between 1 to 5 times a month.
Overall, Adobe's servers seem responsive. Like any large-scale SAS provider, they can have occasional slowdowns where, I presume, a node is not available and other servers get bogged down with the user load. I have noticed this with both large and small data sets and reports.
On that note, Adobe Analytics can take a long time to run reports and pull various data points, depending on the period of time, number of metrics and segments applied. As you create reports, particularly in Workspace, the data are pulled in real-time while you're creating the report. This can often cause issues while trying to drag more metrics into the interface when certain elements of a table are grayed out because data is being pulled in.The more data points and segments involved, the longer it takes to update. When you look at larger windows of time, it takes even longer. If one were to compare to Google Analytics or one of the open source products like Piwik or Motomo, Adobe seems much slower. However, Adobe also supports far more variables than other web analytics products.
Support for Adobe Analytics is ok, it used to be worse years ago. Now, the technology team at Adobe is way more knowledgeable on the product itself as well as the implementation. They also study your custom implementation and have good knowledge of where your company stands. Dedicated support is something worth considering.
I have had limited experience of support for Chartbeat but whenever I have needed help it has been there. Recently there was an issue of seeing different forms of data in real time - app and otherwise effectively, and the issue was being clearly dealt with and communicated back to us.
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
It is a large effort to implement. Throwing a developer with zero experience with Adobe Analytics with no support is a REALLY BAD IDEA!!! Having experienced developers working as a team is crucial to a strong implementation. I say this because I have experienced both scenarios. I was the only developer on an implementation project and I had no experience with Adobe Analytics. As a result I made many architecturally bad decisions which lead to a rigid fragile implementation that eventually was scraped. It took some hard lessons to learn that Adobe Analytics was not as simple as their sales reps make it sound. Using the Adobe Dynamic Tag Manager made sequential implementations incredibly STRONG. Having a DTM to manage the code was a miracle and a life saver!!! If you plan on doing a big enterprise level implementation, please seriously consider using the Adobe Dynamic Tag Manager!!! it made code maintenance super slick and easy which is super important for a developer!!!
I've used Google Analytics, which is probably the most direct competitor to Adobe Analytics, as well as Pendo Analytics, which is a little bit more of an adjacent product. It's more focused on product analytics rather than web analytics. I've also used Localytics, which is a mobile app analytics platform, which is there. In my experience, Adobe Analytics is far more full-featured and rich compared to Google Analytics and Pendo Analytics. Pendo has some interesting features that it offers that Adobe Analytics doesn't, but at an enterprise level, at least, or at a large organization scale, they're not critical features that are necessary. Adobe Analytics's flexibility in ingesting and exporting data makes it well-suited to environments like ours, where we need to merge web analytics data with other datasets we might have. And so that's been very effective for us. Localytics is strictly a mobile analytics platform, so it has some point level advantages, but the fact that Adobe Analytics is able to marry and kind of merge web analytics data with mobile analytics data into one kind of view of the data is a really nice feature that, in my mind, makes it superior to Localytics in general. And its Localytics reporting capabilities are far limited, I would say, from a reporting standpoint. All of the other competitors I've looked at, they're, the reporting capabilities are just not nearly as sophisticated as Adobe Analytics.
Google Analytics has gradually become much more difficult to use, and much slower in its realtime reporting. It was the changes that came in with Google Analytics 4 that gave us the final push to work with Chartbeat - a product some of us were already familiar with from previous jobs. Things are just much harder to find in GA, and when time is always tight you can't afford to spend a long time looking for particular data - it should be quick and easy to locate
My organization uses Adobe Analytics across a multitude of brand portfolios. Each brand has multiple websites, mobile apps and some even have connected TV apps/channels on Roku and similar devices. Adobe can handle the multitude of properties that have simple, small(ish) websites and the larger brand properties that include web, mobile and connected TVs/OTT devices.
Each of those larger brands has multiple categories and channels to keep track of. We can see the data by channel/device or aggregate all the data together. This gives our executive teams the full picture and the departmental teams the view they need to see their own performance.
I think we're able to quantitatively analyze and report back on activities on our websites, where in the financial services sector, we really haven't been able to report that in the past. And so, as a company that has clutched onto paper as long as it possibly can, it's refreshing to our leadership to be able to report back and say these are exact things that are being done on our website that can lead to increased sales, increased signups, ease of use for our end users, et cetera.
