Chartbeat vs Google Analytics 360 (formerly Google Analytics Premium)

• Instant insight for newsrooms: What are readers reading, on what platform, how long are they staying?
• Headline testing: Allows us to try multiple versions of the 'sell' for the story to understand what interests different sorts of readers
• Segmentation of audience: Allows us to understand not only where readers come from (search, social, direct, etc.) but also how loyal they are and how long they stay
• Proper engagement time: Too often our industry obsesses on dwell time, but Chartbeat's active engaged time gives us a true sense of how long we really engage people for
• Simple actions: For example, the Chartbeat overlay tells us where people on average leave a story, so it helps us take actions quickly

Read full review

• It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
• It is an entirely online tool; it does not take up hard disk space like other desktop tools.
• Since this tool is draggable, Google is constantly adding more features.
• Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.

Read full review

• The service could be broken down to provide page view figures for individual tags on our website metadata
• The dashboard for each day could offer more detail on performance compared to previous days/last week - how many people viewed articles of the same topic in a similar time period

Read full review

• Google Analytics can be difficult to understand. Not everyone is a whiz at analytics and you really need someone to help set it up for you and explain it to you.
• Unless you hire someone to help you set it up, Google Analytics 360 can be overwhelming. It almost provides TOO much information, some of which isn't applicable to most users.
• It would be nice if Google Analytics 360 would provide a "lite" version - or boil it down to the things most people want and need to know.

Read full review

• The most positive impact is that it gives us realtime outage emails — faster than our server provider does. So we know within seconds if one of our sites is down. This has proven an invaluable part of Chartbeat
• Another great feature of Chartbeat is the multiple sites dashboard, so I can see traffic to all my sites at once.

Read full review

• Unlike AdWords, it's difficult to put a number on the ROI for GA 360. I was not in charge of pricing at my previous company, but offering analytic support to clients as part of a website optimization (and maybe even SEO) package certainly has value.
• I imagine that having a direct line to Google consultants may be a value proposition to clients, but again, I was never a salesperson.
• If you are a larger company for whom GA 360 is appropriate, then having the best tools money can buy (and the features therein) is always a nice thing to have in your back pocket.

Read full review