What users are saying about
Chartbeat
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
92 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 9.1 out of 100
Based on 92 reviews and ratings
54 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.7 out of 100
Based on 54 reviews and ratings
Feature Set Ratings
SEO and Conversion Optimization

Chartbeat
Feature Set Not Supported
N/A

7.6
Instapage, by Postclick
76%
Instapage, by Postclick ranks higher in 5/5 features
Instapage, by Postclick ranks higher in 5/5 features
Landing page A/B testing:

N/A
0 Ratings

8.0
80%
3 Ratings
Dynamic page text replacement

N/A
0 Ratings

7.3
73%
3 Ratings
Real-time analytics dashboard

N/A
0 Ratings

8.0
80%
3 Ratings
SEO tools

N/A
0 Ratings

7.7
77%
3 Ratings
Optimization recommendations

N/A
0 Ratings

7.0
70%
3 Ratings
Attribute Ratings
- Chartbeat is rated higher in 2 areas: Likelihood to Recommend, Usability
- Instapage, by Postclick is rated higher in 1 area: Support Rating
Likelihood to Recommend

9.1
Chartbeat
91%
54 Ratings

7.7
Instapage, by Postclick
77%
28 Ratings
Likelihood to Renew

10.0
Chartbeat
100%
5 Ratings

Instapage, by Postclick
N/A
0 Ratings
Usability

8.7
Chartbeat
87%
45 Ratings

8.0
Instapage, by Postclick
80%
2 Ratings
Support Rating

8.0
Chartbeat
80%
11 Ratings

9.1
Instapage, by Postclick
91%
2 Ratings
Likelihood to Recommend
Chartbeat
If you are looking for a tool that tracks traffic, content performance, author performance, and reader retention with a relatively simple interface and gleaming graphics then this is for you. Trickier things like report generation are made much more seamless now, and except for some friction in the sidebar navigation –– I find it to be a pretty flawless tool that I would recommend to friends or others in the media field. It's just a basic necessity to understand content these days, so Chartbeat is a great tool at that!
Sustainability Reporter
WWDOnline Media, 501-1000 employees
Instapage, by Postclick
Well-suited for simple landing pages which don't have any complex functionality. Great for creating landing pages for lead generation campaigns - as it comes with tons of excellent templates and a variety of forms. Not great for pages that contain a lot of information and can potentially be very long. We found that Instapage is not a great fit for building pages that need to be updated frequently, like a blog page.
Marketing Manager
Dye & Durham CorporationInformation Technology and Services, 201-500 employees
Pros
Chartbeat
- Provides easy at-a-glance look at what people are reading right now
- Heads-up Display allows you to make sure the homepage is showing the content people want to read
- Headline testing tool provides fascinating insight into what makes people read a story and improves headline-writing ability

Verified User
Professional in Other
Newspapers Company, 1001-5000 employeesInstapage, by Postclick
- Instapage makes it easy to frame out a landing page really quickly. They provide template blocks for various components of a landing page (header, features, testimonials, etc.) that you can easily modify for your own needs. Other tools provide whole-page templates, but I much prefer the section-level templating. It's more convenient to assemble a page this way and add the details on top of that versus taking a finished template and peeling away design and functional elements to get what I want.
- Instapage's mobile auto-resizer works better than other platforms I've used. I found that I had many fewer adjustments on their auto-resizing of the full page than I've experienced with other tools. I still had to work with text size a bit, but they generally did a better job of ordering elements for mobile the way I would want and maintain proportionality of page elements better.
- Instapage has a lot of integrations that marketers will love. I don't know if they particularly stand out in this respect, but this is a particularly important aspect of their tool that most marketers will care about.
VP of Product Development
Elevated WorldwideProfessional Training & Coaching, 1-10 employees
Cons
Chartbeat
- Source of traffic needs improvement. Search and social make sense, but "internal" and "links" is a grey area. It would be helpful to define those with an organization and provide an information icon so users can easily remember what each of those buckets is tracking.
- More ways to customize the real-time board. For example, with video content, that's great that I can see a user has started a video, but what is the completion rate, was that only on O&O or can that track Facebook, too?
- Would like to see demo (age) information included as a way to slice the data so I can see what's working with my older and younger demo.

Verified User
Director in Other
Publishing Company, 1001-5000 employeesInstapage, by Postclick
- There are only a couple of minor issues that I dislike. One is offering a Drupal community-approved update to their module. We are using a slightly older version of Drupal and it appears they don't have plans to offer a Drupal-approved update to their module for that version.
- There are also random bugs when trying to format text. For example, sometimes a sans serif font appears as a serif and doesn't seem to want to change.
- If you work with a template and some code, it can be challenging to edit the default coding.
- The built-in forms can be a bit limiting.
- The program will try to automatically reformat for mobile, but it may not always be exactly the way you want it to look, so there is a bit of redesigning required when going to mobile.

Verified User
Manager in Marketing
Higher Education Company, 10,001+ employeesPricing Details
Chartbeat
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Chartbeat Editions & Modules
—
Additional Pricing Details
—Instapage, by Postclick
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Starting Price
$0
Instapage, by Postclick Editions & Modules
Edition
Business | $1491 |
---|---|
Enterprise | Contact Sales |
- *Month
- none
Additional Pricing Details
*Pricing for annual contract.Likelihood to Renew
Chartbeat
Chartbeat 10.0
Based on 5 answers
I gave Chartbeat a 5 for a renewal rating, because, while it delivers clear and understandable content, Google Analytics also provides many of the same features for free. For a small to medium website, I believe it would be more cost effective to use Google Analytics. A website with a high amount of traffic, however, could merit spending the money on Chartbeat to maximize their potential.

Verified User
Contributor in Other
Writing and Editing Company, 1-10 employeesInstapage, by Postclick
No score
No answers yet
No answers on this topic
Usability
Chartbeat
Chartbeat 8.7
Based on 45 answers
It's easy to use and understand, which can't be said for all data-tracking sites that I've used in the past. It's easy for me to navigate and I didn't need to Google anything in order to find what I needed

Verified User
Team Lead in Other
Media Production Company, 1-10 employeesInstapage, by Postclick
Instapage, by Postclick 8.0
Based on 2 answers
I've tried all of the other landing page services on the market, and this is literally the easiest to use. I am not a designer or software developer, just a simple guy and if I can learn how to use it, anyone can. That's what won me over. Their support and pre-made templates are awesome, but the usability is what I love!
President
DirtCheap Startup MasterMindManagement Consulting, 1-10 employees
Support Rating
Chartbeat
Chartbeat 8.0
Based on 11 answers
I have had limited experience of support for Chartbeat but whenever I have needed help it has been there. Recently there was an issue of seeing different forms of data in real time - app and otherwise effectively, and the issue was being clearly dealt with and communicated back to us.
Editor
Birmingham MailNewspapers, 51-200 employees
Instapage, by Postclick
Instapage, by Postclick 9.1
Based on 2 answers
Again, support is just awesome. I've never had any issues go over 24 hours and the people are friendly and speak English really well.
President
DirtCheap Startup MasterMindManagement Consulting, 1-10 employees
Alternatives Considered
Chartbeat
Chartbeat really remains the gold standard in the tracking, measurement and display of realtime engagement metrics. If your site has sufficient audience benefit from immediate changes in content programming, display and design, it's a great tool with a highly refined and intuitive user experience. Plus, it's API allows for broad integration.
Director
Tribune PublishingNewspapers, 1001-5000 employees
Instapage, by Postclick
HubSpot was terrible because it required a lot of coding experience if you wanted to work outside the given 4-5 templates. If you wanted a new template built, or to rebrand existing templates, they charged you. Very inflexible program and was very challenged by it. Our main website was built using WordPress, which is great for building webpages, but more difficult to build a landing page without the distraction of the top navigation menu. Instapage literally answered all the problems we were seeking to address: simplicity, customization, ease of use.
Director of Marketing
Core Digital MediaInternet, 11-50 employees
Return on Investment
Chartbeat
- I do not have access to the financial arrangements in place, but I would view Chartbeat as a key tool for the company with significant advantages over other analytical software.
- Continued enhancement of the product, for instance picture previewer, would provide additional value to the service.

Verified User
Professional in Other
Online Media Company, 5001-10,000 employeesInstapage, by Postclick
- We've not had much of a conversion rate on some of our landing pages -- but this could be because we are relatively green with the marketing side of things and forget to send people to it. It's not easy for people to find on their own -- so I highly recommend you use some of the "hidden" SEO tools to increase the ROI. Without it, you're not going to be happy with your investment.
Founder, CEO
Founder, CEO Insanitek Research and DevelopmentResearch, 1-10 employees