What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
53 Ratings
49 Ratings

Chartbeat

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
53 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9.1 out of 100
49 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.3 out of 100

Likelihood to Recommend

Chartbeat

It's a great tool for media or market-facing sites that get enough customer traffic to benefit from realtime changes in headlines, design or display. However, small sites that don't get enough traffic to benefit from realtime changes in headlines, design or display probably can't justify the cost of the product.
Kurt Gessler | TrustRadius Reviewer

Instapage

Well-suited for simple landing pages which don't have any complex functionality. Great for creating landing pages for lead generation campaigns - as it comes with tons of excellent templates and a variety of forms. Not great for pages that contain a lot of information and can potentially be very long. We found that Instapage is not a great fit for building pages that need to be updated frequently, like a blog page.
Rajiv Chidambaram, BE, MBA | TrustRadius Reviewer

Pros

Chartbeat

  • Instant insight for newsrooms: What are readers reading, on what platform, how long are they staying?
  • Headline testing: Allows us to try multiple versions of the 'sell' for the story to understand what interests different sorts of readers
  • Segmentation of audience: Allows us to understand not only where readers come from (search, social, direct, etc.) but also how loyal they are and how long they stay
  • Proper engagement time: Too often our industry obsesses on dwell time, but Chartbeat's active engaged time gives us a true sense of how long we really engage people for
  • Simple actions: For example, the Chartbeat overlay tells us where people on average leave a story, so it helps us take actions quickly
Anonymous | TrustRadius Reviewer

Instapage

  • Instapage makes it easy to frame out a landing page really quickly. They provide template blocks for various components of a landing page (header, features, testimonials, etc.) that you can easily modify for your own needs. Other tools provide whole-page templates, but I much prefer the section-level templating. It's more convenient to assemble a page this way and add the details on top of that versus taking a finished template and peeling away design and functional elements to get what I want.
  • Instapage's mobile auto-resizer works better than other platforms I've used. I found that I had many fewer adjustments on their auto-resizing of the full page than I've experienced with other tools. I still had to work with text size a bit, but they generally did a better job of ordering elements for mobile the way I would want and maintain proportionality of page elements better.
  • Instapage has a lot of integrations that marketers will love. I don't know if they particularly stand out in this respect, but this is a particularly important aspect of their tool that most marketers will care about.
Josh Summerhays | TrustRadius Reviewer

Cons

Chartbeat

  • The service could be broken down to provide page view figures for individual tags on our website metadata
  • The dashboard for each day could offer more detail on performance compared to previous days/last week - how many people viewed articles of the same topic in a similar time period
Andrew Topping | TrustRadius Reviewer

Instapage

  • There are only a couple of minor issues that I dislike. One is offering a Drupal community-approved update to their module. We are using a slightly older version of Drupal and it appears they don't have plans to offer a Drupal-approved update to their module for that version.
  • There are also random bugs when trying to format text. For example, sometimes a sans serif font appears as a serif and doesn't seem to want to change.
  • If you work with a template and some code, it can be challenging to edit the default coding.
  • The built-in forms can be a bit limiting.
  • The program will try to automatically reformat for mobile, but it may not always be exactly the way you want it to look, so there is a bit of redesigning required when going to mobile.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Chartbeat

Chartbeat 10.0
Based on 5 answers
I gave Chartbeat a 5 for a renewal rating, because, while it delivers clear and understandable content, Google Analytics also provides many of the same features for free. For a small to medium website, I believe it would be more cost effective to use Google Analytics. A website with a high amount of traffic, however, could merit spending the money on Chartbeat to maximize their potential.
Anonymous | TrustRadius Reviewer

Instapage

No score
No answers yet
No answers on this topic

Usability

Chartbeat

Chartbeat 8.1
Based on 22 answers
[Charbeat is] really user friendly both on desktop and mobile. In terms of being able to extract live data, it has been transformational. We are able to make live content decisions backed up by research from platforms which is relevant at the time of publication. The app makes it possible for me to stay in touch with performance when I am not working.
Graeme Brown | TrustRadius Reviewer

Instapage

Instapage 8.0
Based on 2 answers
I've tried all of the other landing page services on the market, and this is literally the easiest to use. I am not a designer or software developer, just a simple guy and if I can learn how to use it, anyone can. That's what won me over. Their support and pre-made templates are awesome, but the usability is what I love!
Eric Cozart | TrustRadius Reviewer

Support Rating

Chartbeat

Chartbeat 7.9
Based on 11 answers
Support seems to be solid although there does not appear to be regional (ie. UK) support. One support enquiry I requested asking for an improvement to the interface was however, dealt with promptly and very helpfully and this surprised me a little as it was a UK request to a US support service
Anonymous | TrustRadius Reviewer

Instapage

Instapage 9.1
Based on 1 answer
Again, support is just awesome. I've never had any issues go over 24 hours and the people are friendly and speak English really well.
Eric Cozart | TrustRadius Reviewer

Alternatives Considered

Chartbeat

Larger analytics suites like Google Analytics and Omniture simply do not provide the kind of real-time data that Chartbeat does. I have used Parse.ly which has some interesting real-time features as well; I would say Parse.ly is similar in terms of ease of use, though Chartbeat does give you the feeling of using a best-in-class product.
Anonymous | TrustRadius Reviewer

Instapage

HubSpot was terrible because it required a lot of coding experience if you wanted to work outside the given 4-5 templates. If you wanted a new template built, or to rebrand existing templates, they charged you. Very inflexible program and was very challenged by it. Our main website was built using WordPress, which is great for building webpages, but more difficult to build a landing page without the distraction of the top navigation menu. Instapage literally answered all the problems we were seeking to address: simplicity, customization, ease of use.
Tamara Newman | TrustRadius Reviewer

Return on Investment

Chartbeat

  • The most positive impact is that it gives us realtime outage emails — faster than our server provider does. So we know within seconds if one of our sites is down. This has proven an invaluable part of Chartbeat
  • Another great feature of Chartbeat is the multiple sites dashboard, so I can see traffic to all my sites at once.
Anonymous | TrustRadius Reviewer

Instapage

  • We've not had much of a conversion rate on some of our landing pages -- but this could be because we are relatively green with the marketing side of things and forget to send people to it. It's not easy for people to find on their own -- so I highly recommend you use some of the "hidden" SEO tools to increase the ROI. Without it, you're not going to be happy with your investment.
Grace Conyers | TrustRadius Reviewer

Screenshots

Pricing Details

Chartbeat

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Chartbeat Editions & Modules

Additional Pricing Details

Instapage

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Instapage Editions & Modules

Edition
Business$1491
EnterpriseContact Sales
  1. *Month
Additional Pricing Details
*Pricing for annual contract.

Add comparison