Cisco Room Series vs. Coremetrics / IBM Digital Analytics (discontinued)

We had a conference room with a Radvision board that needed to be replaced. Our HQ is not fully Cisco but rather a mish mash of different products such as Rally bars, Poly, Radviison and Cisco. Putting Cisco into the conference room allowed us to have a single pane of glass for our needs.

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IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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• Captures everyone in the room with its wide angle camera automatically.
• Counts the number of people in the video meeting.
• Puts the camera focus on the person who is speaking.
• Enhances the live meeting video experience with its AI features.
• Removes the overheads of manually setting up cameras and adjusting them.

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• Perhaps any downside I might see is not necessarily with this product, it's more interoperability with other products. And I think these are all roadmap items that are being addressed. For instance, when you're in a Cisco meeting, it's not as feature rich as it might be as if you joined from a computer. However, as I said, these seem to be roadmap items which are coming along soon. Things like integration with the text or chat rather in a meeting, and also whiteboard integration.

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• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

By the time we are up for an upgrade, this particular series of products might not even been in the market. The typical product cycle for such products in the market are about 5 years. More importantly, the codec supported by such devices may also change by the time we are up for an upgrade. Even so, getting this system to a level of functionality we require was a frustrating ordeal that I do not look forward to during the next cycle.

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IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

A lot of the features are really easy. You can just click connect and you're in. But using all of these other integrations and all these other features that are there, it's kind of the blind leading the blind as to how we use it. So it's probably the downside of it.

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Very easy to implement and use.

Once the order was place we received very quickly

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Never had any issues

Great product with a great user experience

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As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

Cisco has always stood out for the excellent support and documentation on its products, this is one of the reasons why they are so well positioned. The means by which you can create a case and the response times are very good. I especially like the support through the Webex teams.

Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

Very easy to implement. Integration into our Unified Communications platform was simple and quick

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See previous comment: reading and understanding the encyclopedic implementation guide is a must.

As a partner, I always used mainly Cisco products and offered them to my customers. I have personal experience with Avaya, Team and polycom but non of them provided me with the Premium feelings which Cisco does. Even the product quality and look of the product by itself gives you the premium experience. But I want to mention that Polycom has some features and easy setup which Cisco lacks sometimes. It is mainly 3rd party integration.

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Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

The product and backend systems are designed to scale from small to very large organization seamlessly and easily

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This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

• The Cisco MTRoA solution has reduced the time it takes for our users to join their meeting and spend more time concentrating on business rather than the technology.
• It simply works.
• Ease of support.
• We also appreciate the great support we get from intelligent folks in Cisco TAC organization.

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• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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