What users are saying about
Top Rated
461 Ratings
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Top Rated
120 Ratings
Top Rated
461 Ratings
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Score 8.6 out of 100

Parse.ly

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Top Rated
120 Ratings
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Score 8.9 out of 100

Attribute Ratings

  • Cision Communications Cloud is rated higher in 1 area: Support Rating
  • Parse.ly is rated higher in 3 areas: Likelihood to Recommend, Likelihood to Renew, Usability

Likelihood to Recommend

8.5

Cision Communications Cloud

85%
277 Ratings
9.0

Parse.ly

90%
77 Ratings

Likelihood to Renew

7.1

Cision Communications Cloud

71%
17 Ratings
8.7

Parse.ly

87%
25 Ratings

Usability

7.0

Cision Communications Cloud

70%
53 Ratings
9.0

Parse.ly

90%
28 Ratings

Availability

9.1

Cision Communications Cloud

91%
3 Ratings

Parse.ly

N/A
0 Ratings

Performance

9.1

Cision Communications Cloud

91%
3 Ratings

Parse.ly

N/A
0 Ratings

Support Rating

8.9

Cision Communications Cloud

89%
321 Ratings
8.2

Parse.ly

82%
59 Ratings

Online Training

8.0

Cision Communications Cloud

80%
3 Ratings

Parse.ly

N/A
0 Ratings

Implementation Rating

10.0

Cision Communications Cloud

100%
7 Ratings

Parse.ly

N/A
0 Ratings

Product Scalability

7.3

Cision Communications Cloud

73%
1 Rating

Parse.ly

N/A
0 Ratings

Vendor post-sale

9.1

Cision Communications Cloud

91%
1 Rating

Parse.ly

N/A
0 Ratings

Vendor pre-sale

9.1

Cision Communications Cloud

91%
1 Rating

Parse.ly

N/A
0 Ratings

Likelihood to Recommend

Cision

For a small start-up, the cost-benefit to add lift to press releases [and] particular milestone accomplishments is definitely there with the Cision [Communications] Cloud. Much of what we do, by necessity, is done internally without the benefit of outsourced press folks, so the Cision [Communications] Cloud ease of use and reporting is very important.
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Parse.ly

For people working in online media, or digital content creators, the platform could help them understand their audience and allow them to interact with them in a user-friendly way. Since the digital media industry is booming, Parse.ly can allow the user and the content creators to meet each other's demands and reduce redundancies and bombard the users with unnecessary content.
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Pros

Cision

  • Their upgraded press release templates and ability [to] pull in an entire, completed release makes the [process] faster and easier, and allows for more graphics, such as company mastheads, [are done well].
  • The media tracking offers the ability to find relevant placements across the entire country.
  • The journalist database streamlines the process of finding relevant reporters to directly connect [to] on news releases that are relevant to their beats.
  • The process of setting up, creating, and distributing a release is seamless, easy to use, and not labor-intensive.
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Parse.ly

  • Real-time audience measurement--Parse.ly helps us understand how many people are on our site now and how this compares to our usual performance. By ensuring we improve on standard performance, we can grow our numbers.
  • Reports--setting up automated reports that can be sent to team members enables us to inform them at a glance what stories have performed well. This keeps them engaged and encourages them to post content more likely to perform well.
  • Analysis of performances--everyone can access their statistics, encouraging them to improve their reach and dwell time of their stories and better understand what has done well.
  • Overview across time--it is easy to compare how you have performed over set periods (e.g., month-on-month or week-on-week), making it easy to set targets for growth.
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Cons

Cision

  • In the media influencer database, the classic Cision allowed us to do a zip code radius search to really drill down to the neighborhood level. That's because we do localized media advisories and press releases for events at neighborhood schools. One part of a big city like Chicago really doesn't care what's happening in another part of Chicago that's too far away. The zip code radius search was a feature in the classic Cision but not with the current Cision Communications Cloud. We've asked for this to be restored several times, but nothing's happened. In fact, we were told to use DMA — which actually goes wider in a search (bigger than a city), not more narrow as needed. This reflects a basic misunderstanding of what we need.
  • Another missing feature involves a merge field when sending out an email press release through Cision. This is the "select insert field" button in the upper right that's used to personalize a release with the media contact's name and other information. This is key for localization of the release. Many media outlets won't run a release unless it's local. While "county" is a feature in the influencer database when putting together a media list in Cision, "county" is not available to insert into a press release as a merge field. Counties are important because this is how many newspapers and health departments are organized and identify themselves. I've asked for this to be implemented, to no avail. As a workaround, we've had to use "contact city" or "outlet city."
  • After refining a media list in Cision using filters, I've had to download the list and take it offline to see the big picture, screen for duplicates, etc. While there is a button on the bottom left intended to help with this, it doesn't do the trick. That's because there may be multiple contacts with the same email address. In addition, one media contact may represent numerous media outlets, so this same contact could show up several times. It would be nice to have a better way to see the whole list online and eliminate both duplicates as well as those who previously opted out.
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Parse.ly

  • Needs better social tracking, what post/group is generating traffic rather than just which platform.
  • Scheduled email reports could provide more context, similar to what's available on a site's landing page.
  • The overlay function is very limited and even more temperamental, not a valuable tool.
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Pricing Details

Cision Communications Cloud

Starting Price

Editions & Modules

Cision Communications Cloud editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Parse.ly

    Starting Price

    $499 per month

    Editions & Modules

    Parse.ly editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      Required

      Additional Details

      View Pricing

      Likelihood to Renew

      Cision

      While I am happy with the product performance overall, TrendKite's recent merger with Cision is cause for concern. When we first signed on with TrendKite, I spoke with several users and the best response I received was that the company was a startup and we could expect there to be hiccups along the way as the company grew and the platform got more robust. That has certainly been the case. However, now that they have merged with Cision — a company that has grown too fast, has not focused on improving its product and has poor customer service — I have concerns that TrendKite will lose some of the qualities that have made it a great company and great product to work with.
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      Parse.ly

      As an employee, this is difficult for me to comment as I am not directly funding or making these business decisions. However, it is a tool many get on with for surface level data that is useful to editorial teams.
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      Usability

      Cision

      The flexibility and customization of Cision Communications Cloud (TrendKite)* is among its most important features. Changing the dashboards, using keywords in the saved searches to pull out the best stories and the integration with marketing automation tools gives me confidence that I will able to continue using this tool well into the future. The future implementation and integration of the media contact database will complete the suite, making list management and email marketing programs much smoother. *This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
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      Parse.ly

      The Parse.ly platform is very user-friendly and easy to use. User management is simple, and reporting setup only takes a few minutes. They provide very helpful documentation for implementing the scripts on your site and have great customer support to help with custom development such as implementing their content recommendation engine.
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      Reliability and Availability

      Cision

      Easily accessible 24/7.
      Read full review

      Parse.ly

      No answers on this topic

      Performance

      Cision

      Generally, Cision performs well day to day, but it's got some annoying bugs that slow down usage/require user workarounds which is inefficient. More seriously, a few months ago, as a result of a major system upgrade, certain critical functionality was not working and I was unable to use the service for more than a day when I had time-sensitive work to execute
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      Parse.ly

      No answers on this topic

      Support Rating

      Cision

      For Cision TrendKite in particilar, support always responded, but it was sometimes slow. For some of our booleans and search queries, we would need help refining and excluding terms/phrases that weren't relevant to our client or campaign. This sometimes took 1-2 days just to get a response back, which sometimes was too late when a last-minute report was due. This was only with the support staff, not necessarily our customer success manager or sales rep.
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      Parse.ly

      I rate this question this way solely because I haven't requested any support. I feel where I will eventually get support would be when we take Parse.ly up on some training that is being offered. We are looking to do that at some point after the first of the year and when our schedules support it.
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      Online Training

      Cision

      The online training sessions available for the Cision Communications Cloud are helpful and informative. There's more than one option - initially, I signed up for the live webinar classes on basic functions and that is what I recommend other new users do as well. If I have specific questions or something I want to learn more about, I can search the online database and find article or online training videos to get the information I need.
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      Parse.ly

      No answers on this topic

      Implementation Rating

      Cision

      There is no implementation at the customer's end so this doesn't really apply to my instance of Cision (possibly to all instances of it).
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      Parse.ly

      No answers on this topic

      Alternatives Considered

      Cision

      It's a similar product. I think Meltwater sells itself as being a bit more niche, but I have not found many significant differences between Meltwater and Cision. Meltwater's sales process is a very high pressure and their prices are inflated.
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      Parse.ly

      We tried Google Analytics and Google Data Studio before, and it was so complicated to set up we needed to hire experts to do it. Even then the performance was slow and the tools unintuitive to use. Many people have a blog they want to measure, we're not reinventing the wheel here, and Parse.ly is designed to deliver an excellent experience doing just that.
      Read full review

      Scalability

      Cision

      Easy to use, but still room for improvement.
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      Parse.ly

      No answers on this topic

      Return on Investment

      Cision

      • Cision has a net positive impact on time savings for staff so we can be quicker to market
      • Cision has a positive impact on internal savings as it is used internally across multiple accounts and with the internal PR team
      • Cision is extremely useful when it comes to resourcing and conducting outreach in those DMA's where our agency doesn't have a physical presence
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      Parse.ly

      • Sometimes in meetings our editorial director will point out stories that didn't perform well. To us, that means readers don't really care about the topic, so we'll pivot away from writing about that in the future. That might not be "business objectives" though.
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      Screenshots

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