What users are saying about
Top Rated
461 Ratings
39 Ratings
Top Rated
461 Ratings
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Score 8.6 out of 100
39 Ratings
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Score 8.3 out of 100

Attribute Ratings

  • Cision Communications Cloud is rated higher in 3 areas: Likelihood to Recommend, Performance, Support Rating
  • Talkwalker is rated higher in 2 areas: Likelihood to Renew, Usability

Likelihood to Recommend

8.5

Cision Communications Cloud

85%
277 Ratings
8.3

Talkwalker

83%
13 Ratings

Likelihood to Renew

7.0

Cision Communications Cloud

70%
17 Ratings
9.1

Talkwalker

91%
1 Rating

Usability

7.0

Cision Communications Cloud

70%
53 Ratings
9.1

Talkwalker

91%
1 Rating

Availability

9.1

Cision Communications Cloud

91%
3 Ratings

Talkwalker

N/A
0 Ratings

Performance

9.1

Cision Communications Cloud

91%
3 Ratings
9.0

Talkwalker

90%
2 Ratings

Support Rating

8.9

Cision Communications Cloud

89%
321 Ratings
8.0

Talkwalker

80%
8 Ratings

Online Training

8.0

Cision Communications Cloud

80%
3 Ratings

Talkwalker

N/A
0 Ratings

Implementation Rating

10.0

Cision Communications Cloud

100%
7 Ratings

Talkwalker

N/A
0 Ratings

Ease of integration

Cision Communications Cloud

N/A
0 Ratings
8.0

Talkwalker

80%
2 Ratings

Product Scalability

7.3

Cision Communications Cloud

73%
1 Rating

Talkwalker

N/A
0 Ratings

Vendor post-sale

9.1

Cision Communications Cloud

91%
2 Ratings

Talkwalker

N/A
0 Ratings

Vendor pre-sale

9.1

Cision Communications Cloud

91%
2 Ratings

Talkwalker

N/A
0 Ratings

Likelihood to Recommend

Cision

For a small start-up, the cost-benefit to add lift to press releases [and] particular milestone accomplishments is definitely there with the Cision [Communications] Cloud. Much of what we do, by necessity, is done internally without the benefit of outsourced press folks, so the Cision [Communications] Cloud ease of use and reporting is very important.
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Talkwalker

Talkwalker is well suited for big companies and agencies that are looking for a long-term solution to keep track of the industry and/or their brands and key competitors. While setup requires a bit of dedication (especially in terms of custom filters and tags), once it's done, the tool will give the user a lot of flexibility to analyze the conversations and find the relevant results that answer the business questions. Companies just looking for a tool to track a short time period, or simple things like Twitter hashtags, won't take advantage of the full capabilities of this tool. Therefore, they could feel frustrated when comparing the outcomes/usage versus the costs.
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Pros

Cision

  • Their upgraded press release templates and ability [to] pull in an entire, completed release makes the [process] faster and easier, and allows for more graphics, such as company mastheads, [are done well].
  • The media tracking offers the ability to find relevant placements across the entire country.
  • The journalist database streamlines the process of finding relevant reporters to directly connect [to] on news releases that are relevant to their beats.
  • The process of setting up, creating, and distributing a release is seamless, easy to use, and not labor-intensive.
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Talkwalker

  • Truly global listening platform - monitor a deep range of media types from all over the world. Particularly strong in supporting competitive monitoring and analysis briefs across regions and countries. It monitors content in original language which I believe is a very strong monitoring factor.
  • Easy to use yet powerful dashboard visualisations - the dashboard interface is among the best I have seen. While it can accomplish many things, and under the hood is a very powerful and complex tool, the user interface is very intuitive, slick, quick and packed with all the KPIs you could want.
  • Customisation of the tool is a great feature. You can build your own dashboard and reporting spaces to suit your needs. You can schedule alerts from the system in a variety of outputs to keep you up to date with the latest events.
  • Customer support & technological advancement - the team at Talkwalker are highly proficient, always willing to support our every need, however big or small. Talkwalker aim to release around 4 software updates each year which means the platform is always full of the latest data visualisations and monitoring technologies
  • Having 'traditional' media monitored alongside social as well as owned media assets in one dashboard space is invaluable to help brands understand where their media footprint lies and how they perform in each media set, relative to the others.
  • AI - Talkwalker has introduced greater AI capabilities recently which means the capability of the tool in monitoring is ever-increasing, and the accuracy of targeting content and sentiment analysis is improving. The Visual Insights and image recognition technology is a really strong feature, and a very welcome addition to the monitoring aspect
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Cons

Cision

  • In the media influencer database, the classic Cision allowed us to do a zip code radius search to really drill down to the neighborhood level. That's because we do localized media advisories and press releases for events at neighborhood schools. One part of a big city like Chicago really doesn't care what's happening in another part of Chicago that's too far away. The zip code radius search was a feature in the classic Cision but not with the current Cision Communications Cloud. We've asked for this to be restored several times, but nothing's happened. In fact, we were told to use DMA — which actually goes wider in a search (bigger than a city), not more narrow as needed. This reflects a basic misunderstanding of what we need.
  • Another missing feature involves a merge field when sending out an email press release through Cision. This is the "select insert field" button in the upper right that's used to personalize a release with the media contact's name and other information. This is key for localization of the release. Many media outlets won't run a release unless it's local. While "county" is a feature in the influencer database when putting together a media list in Cision, "county" is not available to insert into a press release as a merge field. Counties are important because this is how many newspapers and health departments are organized and identify themselves. I've asked for this to be implemented, to no avail. As a workaround, we've had to use "contact city" or "outlet city."
  • After refining a media list in Cision using filters, I've had to download the list and take it offline to see the big picture, screen for duplicates, etc. While there is a button on the bottom left intended to help with this, it doesn't do the trick. That's because there may be multiple contacts with the same email address. In addition, one media contact may represent numerous media outlets, so this same contact could show up several times. It would be nice to have a better way to see the whole list online and eliminate both duplicates as well as those who previously opted out.
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Talkwalker

  • The system is complicated. With everything that you're able to do, it does come at the cost of simplicity. It definitely requires training and a high level of expertise to properly leverage what it can do.
  • The system can be slow. If you "ask" it to do too many things at once, it can get hung up and do the spin of doom.
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Pricing Details

Cision Communications Cloud

Starting Price

Editions & Modules

Cision Communications Cloud editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Talkwalker

    Starting Price

    Editions & Modules

    Talkwalker editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Likelihood to Renew

      Cision

      While I am happy with the product performance overall, TrendKite's recent merger with Cision is cause for concern. When we first signed on with TrendKite, I spoke with several users and the best response I received was that the company was a startup and we could expect there to be hiccups along the way as the company grew and the platform got more robust. That has certainly been the case. However, now that they have merged with Cision — a company that has grown too fast, has not focused on improving its product and has poor customer service — I have concerns that TrendKite will lose some of the qualities that have made it a great company and great product to work with.
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      Talkwalker

      Love it! In most cases, Talkwalker is a no-brainer: I can confidently recommend it to clients.
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      Usability

      Cision

      The flexibility and customization of Cision Communications Cloud (TrendKite)* is among its most important features. Changing the dashboards, using keywords in the saved searches to pull out the best stories and the integration with marketing automation tools gives me confidence that I will able to continue using this tool well into the future. The future implementation and integration of the media contact database will complete the suite, making list management and email marketing programs much smoother. *This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
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      Talkwalker

      Despite all the functionalities available on the platform, I never felt overwhelmed or confused
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      Reliability and Availability

      Cision

      Easily accessible 24/7.
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      Talkwalker

      No answers on this topic

      Performance

      Cision

      Generally, Cision performs well day to day, but it's got some annoying bugs that slow down usage/require user workarounds which is inefficient. More seriously, a few months ago, as a result of a major system upgrade, certain critical functionality was not working and I was unable to use the service for more than a day when I had time-sensitive work to execute
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      Talkwalker

      Talkwalker gets the job done at a basic level. It performs regular indexing of existing webpages and tracks the instances in which a particular brand or company is mentioned. Especially for being free, this is an awesome resource. However, it should be said that this product does not perform nearly at the level of the paid options.
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      Support Rating

      Cision

      For Cision TrendKite in particilar, support always responded, but it was sometimes slow. For some of our booleans and search queries, we would need help refining and excluding terms/phrases that weren't relevant to our client or campaign. This sometimes took 1-2 days just to get a response back, which sometimes was too late when a last-minute report was due. This was only with the support staff, not necessarily our customer success manager or sales rep.
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      Talkwalker

      They are very helpful, but can sometimes be a little too quick and not explain things in as great a depth as we would like. They have great staff and programs, and we don't really have any other major complaints. Support is very responsive and helpful when need be.
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      Online Training

      Cision

      The online training sessions available for the Cision Communications Cloud are helpful and informative. There's more than one option - initially, I signed up for the live webinar classes on basic functions and that is what I recommend other new users do as well. If I have specific questions or something I want to learn more about, I can search the online database and find article or online training videos to get the information I need.
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      Talkwalker

      No answers on this topic

      Implementation Rating

      Cision

      There is no implementation at the customer's end so this doesn't really apply to my instance of Cision (possibly to all instances of it).
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      Talkwalker

      No answers on this topic

      Alternatives Considered

      Cision

      It's a similar product. I think Meltwater sells itself as being a bit more niche, but I have not found many significant differences between Meltwater and Cision. Meltwater's sales process is a very high pressure and their prices are inflated.
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      Talkwalker

      I have yet to find another tool that would provide me with such a detailed information per query. It's such a find! Plus, I get separate emails per a search query and I'm able to archive those emails to the appropriate folders and always have a way of looking back. It's very useful for building monthly reports.
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      Scalability

      Cision

      Easy to use, but still room for improvement.
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      Talkwalker

      No answers on this topic

      Return on Investment

      Cision

      • Cision has a net positive impact on time savings for staff so we can be quicker to market
      • Cision has a positive impact on internal savings as it is used internally across multiple accounts and with the internal PR team
      • Cision is extremely useful when it comes to resourcing and conducting outreach in those DMA's where our agency doesn't have a physical presence
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      Talkwalker

      • The free tool is a no-brainer. It absolutely helps ferret out mentions on social media that I wasn't aware of before.
      • Now, I can use the tool for clients, too, so for consultants, it can be a great way to help stay on top of what's being said about them online, as well.
      • Using the paid version would help delve into even more insights for your business.
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