What users are saying about
26 Ratings
31 Ratings
26 Ratings
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Score 7.3 out of 100
31 Ratings
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Score 8.6 out of 100

Likelihood to Recommend

Cision PRWeb

PRWeb served it's purpose for Strouse by sending news out to new audiences although this never generated an overwhelming amount of traffic to our website. If you are only interested in issuing PR and getting your name out there, then I think PRWeb is a fine solution.I find PRWeb less appropriate if you really want to drive traffic to your site through a press release in hopes of creating sales. During the selection process I would be interested in knowing what sources my PR would be submitted to. Is it being submitted to relevant websites? Will links be provided on all of these websites? Ask yourself, will these websites benefit my companies SEO?
Nicholas Zgorski | TrustRadius Reviewer

Muck Rack

It is well suited for:-Solo PR pros and PR agencies, particularly those who emphasize media relations- Teams at PR agencies, as the software makes it easy to collaborate with team members on the same account- PR people who are tired of using Cision Not well suited for:- Anyone who does not need to contact the media regularly
Scott Rosenblum | TrustRadius Reviewer

Pros

Cision PRWeb

  • It provides a newswire option at a very reasonable price.
  • The pricing is in a sweet spot for many startups who would want to use it.
  • It hits up all of the key media outlets that you would expect a wire service to be connected to.
Scott Rosenblum | TrustRadius Reviewer

Muck Rack

  • Muck Rack allows us to host releases on our website or client websites and point to them in a pitch email, helping drive further site traffic.
  • Muck Rack monitors and keeps us up to date with changes in status for journalists we monitor.
  • Muck Rack allows us to monitor unlimited clients and create detailed coverage reports on any business or topic we need.
Anonymous | TrustRadius Reviewer

Cons

Cision PRWeb

  • One issue we ran into with media tracking was that when it came to smaller or more niche media, it had a hard time tracking hits from those outlets for our clients.
  • Building larger media lists was time consuming and cumbersome.
Anonymous | TrustRadius Reviewer

Muck Rack

  • There is a weird process in the media lists when you add new names to the list. I know it tracks the date they were entered but the sorting is difficult to manage. ...I have to go into that process to give you specific guidance on what should be changed. I'll do that next time I encounter it.
  • I wish that there was a better way to search regionally or by DMA rank. I'd like to see the media outlet's circulation numbers on the first screen in a search or allow me to filter.
  • I wish there was a better way to see a real difference between registered media and the giant world of contributors and other wonks. Anyone with a commentary gets pulled into the general list yet many contributors are perfect targets for pitches so I don't want to eliminate them by selecting only registered media.
Jennifer Harrison, APR | TrustRadius Reviewer

Likelihood to Renew

Cision PRWeb

Cision PRWeb 1.0
Based on 1 answer
We are unlikely to renew PRWeb because I feel that the costs outweigh the benefits of the service. For a company like ours (small business with about 60 employees) we don't have enough press that warrants monthly coverage. We may look at using PRWeb on an as needed basis, 3-4 times a year for single submissions, but that would be the extent of it. I could see PRWeb being much more beneficial for large companies that are constantly needing to issue press.
Nicholas Zgorski | TrustRadius Reviewer

Muck Rack

Muck Rack 8.0
Based on 1 answer
It's the best tool we've found for this type of product. It is not 100% critical to our daily responsibilities, but as a corporate tool made available to us, it is something we leverage on a weekly basis.
Kelly Saux | TrustRadius Reviewer

Usability

Cision PRWeb

Cision PRWeb 10.0
Based on 1 answer
It is a very simple program to use. They walk you step by step on what is necessary to complete a PR.
Nicholas Zgorski | TrustRadius Reviewer

Muck Rack

Muck Rack 10.0
Based on 1 answer
Little training was required to leverage the tool. It is a very intuitive platform. The only troublesome aspect of the tool has been the email integration features, but that may be more of a security/IT issue with our corporate requirements than a Much Rack problem. Overall, it is a tool that anyone can leverage without much effort.
Kelly Saux | TrustRadius Reviewer

Support Rating

Cision PRWeb

Cision PRWeb 3.1
Based on 4 answers
I have not really used the support features for PRWeb. It is pretty easy to use and really doesn't need much help unless you are sending something out on behalf of a publicly-traded company. For that, you need approval and verification from the company you are sending the item out on behalf of.
Anonymous | TrustRadius Reviewer

Muck Rack

Muck Rack 8.8
Based on 8 answers
I'm sure it's fine. I have never used their customer support, not even when a list does not save. I just figured there isn't much they can do since it was a search. They do have live chat to get answers quickly but most of the time I'm working on lists after hours (since it's a lot of admin and I can do it front of the TV) and no one is available.
Anonymous | TrustRadius Reviewer

Implementation Rating

Cision PRWeb

Cision PRWeb 10.0
Based on 2 answers
Implementation of PRWeb required very little of Strouse. It was a quick process and we were almost immediately ready to use the platform.
Nicholas Zgorski | TrustRadius Reviewer

Muck Rack

Muck Rack 5.0
Based on 1 answer
I was not involved with the implementation.
Kelly Saux | TrustRadius Reviewer

Alternatives Considered

Cision PRWeb

As a whole Cision aligns with our business needs much better than the other platforms. Their media database is more robust and user-friendly. It has allowed or organization to better scale our media outreach.
Matthew Zajechowski | TrustRadius Reviewer

Muck Rack

Although Newswire is available in the market at a reasonable price the features Newswire offers are very limited and are not as advanced as this tool is. We were looking for a tool that would be all in one and unfortunately, Newswire was not one of them instead of its 'Price' there wasn’t any plus point in it and most of all the system of Newswire was buggy.
Lincolin-George Eli | TrustRadius Reviewer

Return on Investment

Cision PRWeb

  • Hard to determine ROI with this product, as people aren't directly saying they found us on the site.
  • PRWeb is the best way to distribute our news and build brand awareness.
  • Allows our team to work efficiently.
Rachael Ossovicki | TrustRadius Reviewer

Muck Rack

  • Muck Rack helps you not only identify the right contacts for a specific pitch or news moment but also provides the most up to date and accurate contacts details for the reporter including their address, email and social media handles.
  • Muck Rack's "who shared my link" feature allows for a seamless way to see who shared and who has reposted or engaged with a specific article, calculating impressions to show the impact of secured coverage or competitor news for clients.
Anonymous | TrustRadius Reviewer

Pricing Details

Cision PRWeb

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Cision PRWeb Editions & Modules

Additional Pricing Details

Muck Rack

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Muck Rack Editions & Modules

Edition
Muck Rack$5,0001
  1. per year
Additional Pricing Details

Add comparison