What users are saying about
6 Ratings
Top Rated
595 Ratings
6 Ratings
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Score 8 out of 100
Top Rated
595 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.8 out of 100

Likelihood to Recommend

Clarabridge

The tool is awesome and the survey tool that was demoed for me is truly one that will be a game changer. I've actually been on site with clarabridge and they are awesome and they truly have a bright future in this industry. As HR analytics takes off and continues to grow, they will continue to become a key in how different talent, initiatives, etc., are assessed and can truly get an insight on the voice of employees on many possible initiatives.
Brandon Johnson | TrustRadius Reviewer

Hootsuite

The Hootsuite free version is great for small businesses that do not need extremely detailed tracking. It can easily publish content across multiple social media formats. I have not had any issues in content failing to publish because of software error. The at-a-glance analytics provides a lot of information when targeted a specific age range or the time when subscribers are online. It has worked well for my private business.
Trish Lofton | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Clarabridge
Hootsuite
7.0
Boolean keyword searches
Clarabridge
Hootsuite
7.1
Filtering out noise/spam
Clarabridge
Hootsuite
6.1
Sentiment analysis
Clarabridge
Hootsuite
6.7
Broad channel coverage
Clarabridge
Hootsuite
8.1

Publishing

Clarabridge
Hootsuite
8.2
Content planning and scheduling
Clarabridge
Hootsuite
9.3
Audience targeting
Clarabridge
Hootsuite
7.6
Content optimization
Clarabridge
Hootsuite
7.7
Workflow management
Clarabridge
Hootsuite
8.0

Engagement

Clarabridge
Hootsuite
8.0
Automated routing and prioritization
Clarabridge
Hootsuite
7.8
Customer interaction histories
Clarabridge
Hootsuite
7.8
Bulk actions
Clarabridge
Hootsuite
8.3

Marketing

Clarabridge
Hootsuite
6.8
Lead generation
Clarabridge
Hootsuite
7.0
Content marketing
Clarabridge
Hootsuite
7.1
Paid media management
Clarabridge
Hootsuite
6.5
Campaigns and promotions
Clarabridge
Hootsuite
6.5

Channel coverage/integration

Clarabridge
Hootsuite
8.4
Twitter
Clarabridge
Hootsuite
9.3
Facebook
Clarabridge
Hootsuite
9.1
LinkedIn
Clarabridge
Hootsuite
8.9
Google+
Clarabridge
Hootsuite
8.8
Instagram
Clarabridge
Hootsuite
7.5
Pinterest
Clarabridge
Hootsuite
8.1
YouTube
Clarabridge
Hootsuite
6.9

Reporting/analytics

Clarabridge
Hootsuite
7.0
Campaign success analytics
Clarabridge
Hootsuite
7.1
Real-time tracking
Clarabridge
Hootsuite
7.2
Competitor analysis
Clarabridge
Hootsuite
6.6

Account management

Clarabridge
Hootsuite
8.0
Role-based user permissions & privileges
Clarabridge
Hootsuite
8.3
Mobile access
Clarabridge
Hootsuite
7.8

Pros

Clarabridge

  • Voice to text functionality is extremely accurate.
  • Alert system for trending topics is very helpful.
  • The natural language processor is easy to tune to brand specific nuances.
Gino Abbate III, MBA | TrustRadius Reviewer

Hootsuite

  • The scheduling feature is fantastic. It allows you to easily plan the exact day, time, and channel that a particular post will be published.
  • Mobile functionality is great with the app. The team could use it on their phones or tablets, which made it easy to make changes or additions on the go or in-between meetings.
  • Social channel integration. All of the major channels are integrated with the tool, making it easy to sign in and start using it.
Anonymous | TrustRadius Reviewer

Cons

Clarabridge

  • Not that they are not awesome but things could constantly improve on the NLP for sarcasm based comments ( I know it is a machine and this is hard but It is one of my only frustrations)
Brandon Johnson | TrustRadius Reviewer

Hootsuite

  • I personally don't like the way Hootsuite displays multiple social channels on the interface. It's very utilitarian and it does have a modern look, but there's just something about the multiple column look that really bugs me. It feels a bit dated and cluttered.
  • I've used both the free and the pro versions before. Pro is somewhat overpriced for the value that it provides and the free version limits you to too few social profiles which puts you in a position to either overpay or go to another option like Buffer which is cheaper but isn't as reliable. I'd say somewhere around $12-15/mo. would make the single-user Pro tier more palatable.
Garrett Genest | TrustRadius Reviewer

Likelihood to Renew

Clarabridge

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 8.4
Based on 73 answers
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Laura Pence | TrustRadius Reviewer

Usability

Clarabridge

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 9.1
Based on 27 answers
The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
Matthew Hardesty | TrustRadius Reviewer

Reliability and Availability

Clarabridge

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 10.0
Based on 36 answers
Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite.Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
Anonymous | TrustRadius Reviewer

Performance

Clarabridge

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 10.0
Based on 32 answers
Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
Michael Royal | TrustRadius Reviewer

Support Rating

Clarabridge

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 7.2
Based on 53 answers
The system is pretty self-guided so I haven't had much need for support. The support forum and could be better, chat feature and email work when needed without too much time to wait for help. You'll know if they are online to chat or not. I find chat is the fastest way to get questions answered
Matthew Veil | TrustRadius Reviewer

In-Person Training

Clarabridge

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 6.0
Based on 1 answer
Very easy to teach and learn
Jessica Rudolph | TrustRadius Reviewer

Online Training

Clarabridge

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 10.0
Based on 8 answers
Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.
Anonymous | TrustRadius Reviewer

Implementation Rating

Clarabridge

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 10.0
Based on 65 answers
One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted
Edgar Carpenter IV | TrustRadius Reviewer

Alternatives Considered

Clarabridge

Clarabridge's support team is better than anyone else in the industry.
Gino Abbate III, MBA | TrustRadius Reviewer

Hootsuite

Main other tool we looked at was Buffer. While I like both of them, the free version of Hootsuite allowed us to connect to 3 social media platforms and we prefer the calendar and stream layouts for management of activity.
Ed Hart | TrustRadius Reviewer

Scalability

Clarabridge

No answers on this topic

Hootsuite

We haven't needed to scale it all.
Anonymous | TrustRadius Reviewer

Return on Investment

Clarabridge

  • Well, due to the organization not truly pushing it for its value, we have struggled on this. We have seen great insight into certain projects when trying to improve certain processes or management structure and seeing the decline in those categories for term reasons/explanations but that does not truly say that the problem is fixed. You could draw a parallel but living in assumptions can cause more issues.
Brandon Johnson | TrustRadius Reviewer

Hootsuite

  • Honestly, Hootsuite has been pretty close to a wash for us. The frequency with which we've had to wrestle with our Facebook Business connection has caused us to repeatedly put Hootsuite on the shelf and opt for manual posting to both FB and Instagram.
  • During the times it functioned properly, Hootsuite probably saved us around an hour of work per day, if you factor in both time required to post to various platforms and potential time spent ensuring/editing consistency between posts.
Brock Ross | TrustRadius Reviewer

Screenshots

Pricing Details

Clarabridge

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Clarabridge Editions & Modules

Additional Pricing Details

Hootsuite

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Hootsuite Editions & Modules

Edition
Professional$49.001
Team$129.002
Business$599.003
EnterpriseContact for Pricing
  1. per month (1 user / 10 social profiles)
  2. per month (3 users / 20 social profiles)
  3. per month (5, up to 10 users / 35 social profiles)
Additional Pricing Details
For feature comparison across our different plans, please visit: https://www.hootsuite.com/plans

Rating Summary

Likelihood to Recommend

Clarabridge
10.0
Hootsuite
8.5

Likelihood to Renew

Clarabridge
Hootsuite
8.4

Usability

Clarabridge
Hootsuite
9.1

Reliability and Availability

Clarabridge
Hootsuite
10.0

Performance

Clarabridge
Hootsuite
10.0

Support Rating

Clarabridge
Hootsuite
7.2

In-Person Training

Clarabridge
Hootsuite
6.0

Online Training

Clarabridge
Hootsuite
10.0

Implementation Rating

Clarabridge
Hootsuite
10.0

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