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CleverTap vs. Microsoft Dynamics 365 Marketing vs. MoEngage

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    CleverTap

    Score7.8 out of 10
    Mid-Size Companies (51-1,000 employees)
    CleverTap is a mobile marketing solution that helps marketers create differentiated customer engagement strategies that are designed to drive growth. The vendor’s value proposition is that thousands of brands continue to build valuable relationships with their customers using CleverTap’s Intelligent Mobile Marketing Platform, which provides actionable, real-time insights for building amazing customer experiences. According to the vendor, key features and…N/A

    Microsoft Dynamics 365 Marketing

    Score8.7 out of 10
    N/AMicrosoft Dynamics 365 Marketing is an integrated marketing management solution for marketing operation, planning, execution, and analytics across all channels—digital, social, and traditional. Capabilities include marketing resource management, multichannel campaign management, lead management, sales collaboration, social marketing, and marketing analytics. Microsoft acquired MarketingPilot, an SMB-focused marketing automation product, in 2012. MarketingPilot IMM (integrated marketing…

    $1,200

    per month

    MoEngage

    Score8.3 out of 10
    N/AMoEngage is an insights-led customer engagement platform, that empowers marketers and product owners with AI-driven insights and the ability to instantly turn those insights into cross-channel experiences.N/A
    Pricing
    CleverTapMicrosoft Dynamics 365 MarketingMoEngage
    Editions & Modules
    No answers on this topic
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    CleverTapMicrosoft Dynamics 365 MarketingMoEngage
    Free Trial
    YesYesYes
    Free/Freemium Version
    YesNoYes
    Premium Consulting/Integration Services
    YesNoYes
    Entry-level Setup FeeOptionalNo setup fee$1,000
    Additional Details———
    More Pricing Information
    Community Pulse
    CleverTapMicrosoft Dynamics 365 MarketingMoEngage
    Considered Multiple Products
    CleverTap
    Chose CleverTap
    CleverTap is better than WebEngage and MoEngage when it comes to mobile marketing -- it also has a much more advanced set of analytics and segmentation tools that actually work, unlike other tools that do not have such powerful analytics in place. Also, it offers insights and …
    Incentivized
    Chose CleverTap
    We use a mix of all 3 tools
    Incentivized
    Chose CleverTap
    Integration is easier with CleverTap. All the features are in one product, doesn't require to buy add ons for Segmentation and analytics Few of the campaign features are quite advanced Value for Money if used rightly.
    Incentivized
    Microsoft
    No answer on this topic
    MoEngage
    Chose MoEngage
    These have nearly the same features, an almost 90% overlap. Pricing- and support-wise MoEngage is better.
    Also, it's good for both app and web, whereas CleverTap is mostly mobile-centric and WebEngage is web-centric.
    Incentivized
    Key User Insights
    Would buy again
    67%
    Would buy again
    4 Answers
    86%
    Would buy again
    6 Answers
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    83%
    Delivers good value for the price
    5 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    6 Answers
    86%
    Happy with the feature set
    6 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    5 Answers
    No answers on this topic
    Implementation went as expected
    40%
    Implementation went as expected
    2 Answers
    83%
    Implementation went as expected
    5 Answers
    No answers on this topic
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    CleverTapMicrosoft Dynamics 365 MarketingMoEngage
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    Medium-sized Companies
    Attentive
    Score8.6 out of 10
    No answers on this topic
    Sailthru
    Score5.3 out of 10
    Enterprises
    Airship
    Score9.1 out of 10
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    User Ratings
    CleverTapMicrosoft Dynamics 365 MarketingMoEngage
    Likelihood to Recommend
    7.7
    (9 ratings)
    8.7
    (8 ratings)
    8.0
    (3 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    1.0
    (1 ratings)
    2.0
    (1 ratings)
    Usability
    -
    (0 ratings)
    8.7
    (5 ratings)
    6.0
    (1 ratings)
    Support Rating
    10.0
    (1 ratings)
    6.0
    (3 ratings)
    8.0
    (1 ratings)
    User Testimonials
    CleverTapMicrosoft Dynamics 365 MarketingMoEngage
    Likelihood to Recommend
    CleverTap
    It is quite suited for all the SMS, emails, and other in-game campaigns, but wherein the delivery rate I personally feel it is less, and it has [a] limitation on 5 pins for the day for 1 user, it should be unlimited.
    Incentivized
    Read full review
    Microsoft
    Having used both Salesforce and Microsoft Marketing, the integration is much tighter and the automation and workflow is much tighter using PowerAutomate. Reporting on tasks is better in Salesforce, but the ability to fully and quickly integrate into the Microsoft Azure stack is well worth the hassle of quickly generating reports.
    Incentivized
    Read full review
    MoEngage
    This is particularly well built for a scaled dynamic business like an edtech where you need to constantly push someone to complete their course and how MoEngage does this well is because they have their suite of AI to help you with retention and lifecycle campaigns
    Incentivized
    Read full review
    Pros
    CleverTap
    • User communication: it provides a single dashboard to help us reach out to our users via email, push, web push, SMS, in-app and now even WhatsApp. Not just that, we can set up various types of targeting, such as one-time, recurring, date/time based, etc.
    • Analytics: it offers various views and cuts to analyze the user data, be it in the form of trends, funnels, recency-frequency, user cohorts and segments, etc.
    • Tracking: it helps us track the impact of various paid and organic marketing channels, through which we can adjust spends and focus on the channels that make an impact.
    Incentivized
    Read full review
    Microsoft
    • Builds dynamic audiences using real-time CRM and behavioral data without manual list maintenance.
    • Triggers communications based on actions such as purchase, visit date, or post-visit timing.
    • Manages high-volume transactional and lifecycle emails with consistent governance and compliance.
    Incentivized
    Read full review
    MoEngage
    • Multi-channel campaign management
    • User journey
    • Analytics
    • Data Insights
    Incentivized
    Read full review
    Cons
    CleverTap
    • Customer service isn't that great [from my experience], most of the time the team is puzzled or will leave the client puzzled.
    • Price is very high with respect to the features available. MAU based pricing with a flawed sense of MAU calculation.
    • The way they calculate MAU is morally wrong. If a customer opens my email that I am sending via AWS, and they don't even come on my app, how can you consider them as active user?
    Incentivized
    Read full review
    Microsoft
    • Currently marketing is more contact centric, should add the flexibility of doing segmentation as well as customer journey on leads without associating with contact
    • Pricing is based on number of contact, even if you are not marketing all of them.
    • Cannot reuse the existing marketing lists created in CRM for marketing as seamlessly as in ClickDimensions, even though both uses the same Dataverse
    Incentivized
    Read full review
    MoEngage
    • More complex use cases cannot be catered
    • MoEngage has bugs that hinder operations
    • Service level is quite bad when escalating issues
    • Scalability is not the best when taking on high growth usage
    Incentivized
    Read full review
    Likelihood to Renew
    CleverTap
    No answers on this topic
    Microsoft
    I wouldn't even think of renewing our use of Marketing 365. It's worthless
    Read full review
    MoEngage
    Considering the inability to scale and the bad service level provided by MoEngage not sure if the organization will continue with the renew
    Incentivized
    Read full review
    Usability
    CleverTap
    No answers on this topic
    Microsoft
    Microsoft Dynamics 365 Marketing is extremely usable in order to manage all of my organization's customer information across the organization. Further we use Microsoft Dynamics 365 Marketing to manage all of our marketing campaigns from beginning to end. Microsoft Dynamics 365 Marketing makes my organization more able to run a professional marketing strategy.
    Incentivized
    Read full review
    MoEngage
    There is still area of improvement in UI since it's cluncky and there is a noticable lag as well
    Incentivized
    Read full review
    Support Rating
    CleverTap
    For their expertise and timely resolution to our issues.
    Incentivized
    Read full review
    Microsoft
    Like all Microsoft corporation products, Microsoft Dynamics 365 Marketing comes with the extremely high-quality customer support that Microsoft corporation has become well known for. Whether it is the availability of twenty-four/seven customer support or the highly-trained, very friendly customer support personnel, Microsoft Dynamics 365 Marketing has the support you are looking for.
    Incentivized
    Read full review
    MoEngage
    It's good and mostly on-time support. But they have a lot of demand, hence at times, they take some time to get back to us. Overall, they know their game and most of the people we spoke with knew their domain very well.
    Incentivized
    Read full review
    Alternatives Considered
    CleverTap
    Edit: Clevertap added attribution tools to its features, making it possible to track your user acquisition sources. CleverTap is as complete as Localytics. It provides us good segmentation, analysis and engagement tools for a good competitive price. T̶h̶e̶ ̶o̶n̶l̶y̶ ̶d̶o̶w̶n̶s̶i̶d̶e̶ ̶i̶s̶ ̶t̶h̶a̶t̶ ̶C̶l̶e̶v̶e̶r̶t̶a̶p̶ ̶d̶o̶e̶s̶ ̶n̶o̶t̶ ̶h̶a̶v̶e̶ ̶a̶t̶t̶r̶i̶b̶u̶t̶i̶o̶n̶ ̶t̶o̶o̶l̶s̶,̶ ̶w̶h̶i̶l̶e̶ ̶L̶o̶c̶a̶l̶y̶t̶i̶c̶s̶ ̶d̶o̶e̶s̶. One other major advantage of Clevertap is its customer service. They are always standing by to promptly respond to any question you might have regarding its usability or its development. This kind of careful attention is really appreciated.
    Incentivized
    Read full review
    Microsoft
    While the cost was significantly more than other vendors we looked at, the tools are similar to our previous tool so conversion would be (somewhat) easy. We chose it because it directly integrates with Microsoft Dynamics CRM - which we integrated at the same time.
    Incentivized
    Read full review
    MoEngage
    These have nearly the same features, an almost 90% overlap. Pricing- and support-wise MoEngage is better. Also, it's good for both app and web, whereas CleverTap is mostly mobile-centric and WebEngage is web-centric.
    Incentivized
    Read full review
    Return on Investment
    CleverTap
    • Our additional revenues from additional in-site promotions during a festive sales jumped 40% after using Clevertap pop-ups that targeted people at the product & category level.
    Incentivized
    Read full review
    Microsoft
    • It took a few months to get things in order and I believe I could’ve gotten started sooner, but I had to learn about it first
    Incentivized
    Read full review
    MoEngage
    • Enables the team to focus on more events that could generate better results
    • Schedule with APIs allows more scalable operations
    • The bugs tend to block the overall operations from going well
    Incentivized
    Read full review
    ScreenShots

    CleverTap Screenshots

    Screenshot of CleverTap Mobile App DashboardScreenshot of CleverTap HomepageScreenshot of CleverTap Cohort AnalysisScreenshot of CleverTap Create New Push NotificationsScreenshot of CleverTap Create SegmentsScreenshot of CleverTap Segmentation Reports

    MoEngage Screenshots

    Screenshot of Insights and action on the same screen - Once user data is analyzed, a new campaign can be started without going to a new tab/page.Screenshot of Predictive Segmentation based on RFM Analysis - In addition to user-defined segments, MoEngage comes with predictive segments based on RFM ( Recency, Frequency and Monetary) Analysis. This splits users into segments like 'Potential Loyalists' and 'About to Sleep', so relevant campaigns can be run to convert them.