CleverTap vs MoEngage

Likelihood to Recommend

It is well suited for all kinds of marketing activities, be it retargeting, user activation, retention, or even pushing the audience to google or facebook for paid marketing. It is also well suited for all kinds of analytics purposes, and can be used to create dashboards with your required views. It is not well suited to completely rely on this for your entire paid marketing or attribution.

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Verified User

Vice-President in Marketing

Internet Company, 51-200 employees

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MoEngage is well suited for all tech-enabled businesses, as then one can integrate all the possible events or relevant metrics, push them on MoEngage, and then make meaningful insights out of that, and--most importantly--use those for improving their customer engagement. It's probably not suited for offline-only businesses, stores, etc.

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Verified User

Vice-President in Marketing

Internet Company, 51-200 employees

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Pros

Journey campaigns
User segmentation
Performance tracking
Its customer success team is great

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Julio Boschi

Marketing Supervisor

BeblueFinancial Services, 501-1000 employees

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Basic use cases of Push Notifcation and Email enablement
Scheduling certain events with an API, as we have more APIs it's become very useful

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Verified User

Manager in Corporate

Internet Company, 1001-5000 employees

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Cons

I think that CleverTap to some extent can upgrade the usability of its panel. With a lot of features that have been added to the platform, one does seem to be lost in it. Intercom for reference has good usability of its backend albeit with a fraction of complexity that Clevertap solves.

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Verified User

Team Lead in Other

Computer Software Company, 11-50 employees

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Attribution
Onboarding could be faster

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Verified User

Vice-President in Marketing

Internet Company, 51-200 employees

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Likelihood to Renew

No score

No answers yet

No answers on this topic

MoEngage 2.0

Based on 1 answer

Considering the inability to scale and the bad service level provided by MoEngage not sure if the organization will continue with the renew

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Verified User

Manager in Corporate

Internet Company, 1001-5000 employees

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Support Rating

CleverTap 10.0

Based on 2 answers

For their expertise and timely resolution to our issues.

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Verified User

Vice-President in Marketing

Internet Company, 51-200 employees

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MoEngage 8.0

Based on 1 answer

It's good and mostly on-time support. But they have a lot of demand, hence at times, they take some time to get back to us. Overall, they know their game and most of the people we spoke with knew their domain very well.

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Verified User

Vice-President in Marketing

Internet Company, 51-200 employees

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Alternatives Considered

Edit: Clevertap added attribution tools to its features, making it possible to track your user acquisition sources.CleverTap is as complete as Localytics. It provides us good segmentation, analysis and engagement tools for a good competitive price. T̶h̶e̶ ̶o̶n̶l̶y̶ ̶d̶o̶w̶n̶s̶i̶d̶e̶ ̶i̶s̶ ̶t̶h̶a̶t̶ ̶C̶l̶e̶v̶e̶r̶t̶a̶p̶ ̶d̶o̶e̶s̶ ̶n̶o̶t̶ ̶h̶a̶v̶e̶ ̶a̶t̶t̶r̶i̶b̶u̶t̶i̶o̶n̶ ̶t̶o̶o̶l̶s̶,̶ ̶w̶h̶i̶l̶e̶ ̶L̶o̶c̶a̶l̶y̶t̶i̶c̶s̶ ̶d̶o̶e̶s̶. One other major advantage of Clevertap is its customer service. They are always standing by to promptly respond to any question you might have regarding its usability or its development. This kind of careful attention is really appreciated.

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Julio Boschi

Marketing Supervisor

BeblueFinancial Services, 501-1000 employees

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Haven't evaluated other tools because back then there is urgent need and expected that they could provide on of the best quality service but in fact when being pushed for the scale for the growth of the company, it seems that MoEngage team is not able to cope up with the speed.

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Verified User

Manager in Corporate

Internet Company, 1001-5000 employees

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Return on Investment

Our additional revenues from additional in-site promotions during a festive sales jumped 40% after using Clevertap pop-ups that targeted people at the product & category level.

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Verified User

Team Lead in Other

Computer Software Company, 11-50 employees

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It has increased our customer retention.
Improved average revenue per user through cross-sell campaigns
It has helped us make faster decisions through real-time analytics.

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Verified User

Vice-President in Marketing

Internet Company, 51-200 employees

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Pricing Details

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Optional

$0

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Required

$1000

CleverTap vs MoEngage

CleverTap

MoEngage

Pros

Cons

Likelihood to Renew

Support Rating

Alternatives Considered

Return on Investment

Screenshots

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

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