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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Clicktools

    Score10 out of 10
    N/AClicktools is a cloud-based survey software. It enables business users to collect information through surveys, call scripts, and web forms; automatically centralize the data in CRM; and act on those insights to increase loyalty. The program is offered by Callidus Cloud, which in turn was acquired by SAP in 2017 when the companies formed a strategic partnership.N/A

    Keap

    Score6.2 out of 10
    N/AKeap is a small business-focused, comprehensive sales and marketing platform which combines basic contact management, CRM, marketing automation, and e-commerce capabilities into a single, subscription-based SaaS product.

    $199

    per month

    Pricing
    ClicktoolsKeap
    Editions & Modules
    No answers on this topic
    Pro
    $199.00
    per month
    Max
    $289.00
    per month
    Max Classic
    Contact Us
    per year
    Offerings
    Pricing Offerings
    ClicktoolsKeap
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—All plans with 1 user and 500 contacts. The price is $30.00 for each additional user.
    More Pricing Information
    Community Pulse
    ClicktoolsKeap
    Considered Both Products
    SAP
    No answer on this topic
    Thryv
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    87%
    Would buy again
    74 Answers
    Delivers good value for the price
    No answers on this topic
    92%
    Delivers good value for the price
    73 Answers
    Happy with the feature set
    No answers on this topic
    87%
    Happy with the feature set
    74 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    90%
    Lived up to sales and marketing promises
    66 Answers
    Implementation went as expected
    No answers on this topic
    95%
    Implementation went as expected
    69 Answers
    Features
    ClicktoolsKeap
    Survey Format & Appearance
    Comparison of Survey Format & Appearance features of Clicktools and Keap
    Feature
    Clicktools
    8.3
    14 Ratings
    3% above category average
    Keap
    -
    Ratings
    Survey templates7.011 Ratings00 Ratings
    Themes8.912 Ratings00 Ratings
    Custom logo/branding8.914 Ratings00 Ratings
    Survey Content
    Comparison of Survey Content features of Clicktools and Keap
    Feature
    Clicktools
    8.9
    16 Ratings
    4% above category average
    Keap
    -
    Ratings
    Changes to live survey8.916 Ratings00 Ratings
    Question design help8.914 Ratings00 Ratings
    Multiple question types8.916 Ratings00 Ratings
    Survey Logic
    Comparison of Survey Logic features of Clicktools and Keap
    Feature
    Clicktools
    8.0
    13 Ratings
    4% below category average
    Keap
    -
    Ratings
    Survey logic flexibility8.013 Ratings00 Ratings
    Survey Reporting & Analytics
    Comparison of Survey Reporting & Analytics features of Clicktools and Keap
    Feature
    Clicktools
    9.5
    16 Ratings
    16% above category average
    Keap
    -
    Ratings
    Response tracking9.914 Ratings00 Ratings
    Data export9.915 Ratings00 Ratings
    Standard reports9.013 Ratings00 Ratings
    Custom reports9.911 Ratings00 Ratings
    Analytics9.011 Ratings00 Ratings
    Survey Administration & Security
    Comparison of Survey Administration & Security features of Clicktools and Keap
    Feature
    Clicktools
    8.9
    14 Ratings
    3% above category average
    Keap
    -
    Ratings
    Access controls8.914 Ratings00 Ratings
    Compliance9.06 Ratings00 Ratings
    Survey Distribution
    Comparison of Survey Distribution features of Clicktools and Keap
    Feature
    Clicktools
    9.0
    6 Ratings
    11% above category average
    Keap
    -
    Ratings
    Vendor-offered crowdsourcing10.01 Ratings00 Ratings
    Respondent restrictions8.06 Ratings00 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Clicktools and Keap
    Feature
    Clicktools
    -
    Ratings
    Keap
    7.7
    29 Ratings
    7% below category average
    Task management00 Ratings8.820 Ratings
    Billing and invoicing management00 Ratings7.416 Ratings
    Reporting00 Ratings7.127 Ratings
    Automated CRM activity logging00 Ratings6.41 Ratings
    Sales pipeline management00 Ratings9.11 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Clicktools and Keap
    Feature
    Clicktools
    -
    Ratings
    Keap
    5.9
    152 Ratings
    27% below category average
    WYSIWYG email editor00 Ratings9.050 Ratings
    Dynamic content00 Ratings8.947 Ratings
    Landing pages00 Ratings4.0136 Ratings
    A/B testing00 Ratings6.410 Ratings
    Mobile optimization00 Ratings4.5126 Ratings
    Email deliverability reporting00 Ratings4.5151 Ratings
    List management00 Ratings4.5149 Ratings
    Triggered drip sequences00 Ratings9.049 Ratings
    Lead Management
    Comparison of Lead Management features of Clicktools and Keap
    Feature
    Clicktools
    -
    Ratings
    Keap
    5.5
    153 Ratings
    29% below category average
    Lead nurturing automation00 Ratings5.0148 Ratings
    Lead scoring and grading00 Ratings4.0130 Ratings
    Data quality management00 Ratings4.5131 Ratings
    Automated sales alerts and tasks00 Ratings5.0140 Ratings
    Automated follow-ups00 Ratings9.11 Ratings
    Campaign Management
    Comparison of Campaign Management features of Clicktools and Keap
    Feature
    Clicktools
    -
    Ratings
    Keap
    8.0
    90 Ratings
    10% above category average
    Calendaring00 Ratings9.089 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Clicktools and Keap
    Feature
    Clicktools
    -
    Ratings
    Keap
    6.4
    150 Ratings
    6% below category average
    Dashboards00 Ratings7.255 Ratings
    Standard reports00 Ratings4.0146 Ratings
    Custom reports00 Ratings8.0137 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Clicktools and Keap
    Feature
    Clicktools
    -
    Ratings
    Keap
    5.7
    144 Ratings
    25% below category average
    API00 Ratings8.0127 Ratings
    Role-based workflow & approvals00 Ratings4.5110 Ratings
    Customizability00 Ratings5.0140 Ratings
    Third-party software integrations00 Ratings7.31 Ratings
    Mobile app for sales & marketing automation00 Ratings5.51 Ratings
    Best Alternatives
    ClicktoolsKeap
    Small Businesses
    Jotform
    Score8.5 out of 10
    SharpSpring (discontinued)
    Score8 out of 10
    Medium-sized Companies
    Qualaroo
    Score7 out of 10
    No answers on this topic
    Enterprises
    QuestionPro
    Score9.2 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ClicktoolsKeap
    Likelihood to Recommend
    8.9
    (28 ratings)
    5.3
    (210 ratings)
    Likelihood to Renew
    9.0
    (12 ratings)
    9.0
    (40 ratings)
    Usability
    8.2
    (4 ratings)
    5.2
    (28 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (6 ratings)
    Performance
    8.0
    (2 ratings)
    9.1
    (6 ratings)
    Support Rating
    8.8
    (6 ratings)
    9.0
    (26 ratings)
    In-Person Training
    -
    (0 ratings)
    9.1
    (6 ratings)
    Online Training
    7.0
    (1 ratings)
    8.6
    (7 ratings)
    Implementation Rating
    9.6
    (5 ratings)
    8.0
    (8 ratings)
    Configurability
    7.0
    (1 ratings)
    2.0
    (1 ratings)
    Ease of integration
    7.0
    (1 ratings)
    1.0
    (1 ratings)
    Product Scalability
    7.0
    (1 ratings)
    9.1
    (3 ratings)
    Vendor post-sale
    9.0
    (1 ratings)
    6.0
    (1 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    1.0
    (1 ratings)
    User Testimonials
    ClicktoolsKeap
    Likelihood to Recommend
    SAP
    For any organization that is using salesforce.com and needs to implement a survey system that directly ties back to their salesforce.com system I would highly recommend Clicktools. We tried building our own customer satisfaction survey and it was not worth the effort, especially as our questions are ever changing. The integration with the case module was easy to configure
    Incentivized
    Read full review
    Thryv
    Keap is very good at contact management and automation creation but weaker at email campaign creation. I was particularly interested in a function where when manually entering a new contact, you are then able to email that contact using a premade HTML template. It will currently not do this. There is a workaround, but it is unnecessarily ponderous.
    Incentivized
    Read full review
    Pros
    SAP
    • Integration with Salesforce: it is critical to us as we use Salesforce, and a lot of record management is automated thanks to great Clicktools integration with Salesforce.
    • Responsiveness of technical support: a lot of program staff across our organization use Clicktools every day, so having a quick response time to troubleshoot arising issues is important.
    • User-friendly interface: Clicktools improved their interface to make it more user-friendly which improves efficiency.
    Incentivized
    Read full review
    Thryv
    • Pricing: Keap Max Classic (formerly Infusionsoft) is affordable for nonprofits and small businesses and includes all the automation features we need!
    • Customer Support: Our onboarding and success coaches have been so helpful, taking into account some unique processes we have and finding solutions.
    • Updates: Keap is constantly providing more and better solutions!
    Incentivized
    Read full review
    Cons
    SAP
    • Speed - the quality of graphics is high and a lot of info is being pulled, it can take quite a bit of time to produce results.
    • I am unable to open multiple tabs to run several functions within Clicktools simultaneously.
    • Easier/more intuitive graphics uploading.
    • Run reports based on a certain factor (i.e. if there is a particular product we continuously run reports on, I would like to see a chart comparison of how that products scores have varied over time).
    Incentivized
    Read full review
    Thryv
    • More articles and videos on how to use the various functions of Keap
    • Having representatives designated to certain regions or companies for a point of contact when help is needed
    • More options when building the emails. While the click and drop options can be a plus, they can also be negative because you are limited to image and text sizing and positions
    Read full review
    Likelihood to Renew
    SAP
    We have loved using Clicktools and will continue to use it for the foreseeable future. The price and Salesforce integration is what really sets it apart from any other solution out there. I have learned a great deal about surveys and how to manage them in a CRM by using Clicktools. We will certainly be renewing our contract.
    Read full review
    Thryv
    We have invested a lot into Infusionsoft and are using it to automate our processes and marketing. Changing CRMs would have a HUGE cost for us and based on our evaluations, the grass isn't greener elsewhere. Infusiosoft fits most of our needs and is slowly getting better each year. Their support is great and we will continue to use them until something much better comes around or our company outgrows a small business CRM.
    Read full review
    Usability
    SAP
    ClickTools is very easy to use and get started doing the basics. Anyone will be able to easily log in an create a survey from day 1. Skip logic can be a little tricky and is less user friendly, so testing is very important. I would say that, overall, usability is good.
    Read full review
    Thryv
    You do need to spend some time on-boarding and implementing the software in order to have full functionality. We were lucky - we had colleagues at the university with experience with Keap and then hired an intern familiar with the software to get us set up and ready to use it. We've had some functionality issues with it along the way and that has frustrated myself and the other uses in our department.
    Incentivized
    Read full review
    Reliability and Availability
    SAP
    No answers on this topic
    Thryv
    There have been few outages since we became a customer, and when they have technical issues they are typically resolved rapidly.
    Read full review
    Performance
    SAP
    ClickTools is always available when I need it. The interface is quick and does not drag. Survey responses show up quickly after a survey is submitted. The survey analyzer is swift as well. There is no waiting around for something to process when you are using ClickTools.
    Read full review
    Thryv
    OMG, it's all in one and that compromises everything, fundamentally. If you want a race car, invest in a race car. If you want a dune buggy, get that. If you want a boat that floats, go for it.
    Read full review
    Support Rating
    SAP
    I get frustrated by not being able to find the answers to my questions online by myself. I would rather search FAQs and find things that way, but it seems I always have to contact support to get the answer I need. They need a more robust support center so you can do it yourself. But on the upside, when I do contact support, they respond immediately and usually solve my problem quickly
    Read full review
    Thryv
    Generally, very responsive support for even our more complicated issues. We do have some open issues that we need resolutions on and that I understand are complicated and will take longer to resolve but the open issues are significantly impacting to our business.
    Incentivized
    Read full review
    In-Person Training
    SAP
    No answers on this topic
    Thryv
    I have been to a number of in-person training sessions over the years with Keap and all of them have been FANTASTIC. They really put a lot of time and effort into these sessions. Staff and facilitators go out of their way to ensure that participants are getting what they need.
    Incentivized
    Read full review
    Online Training
    SAP
    No answers on this topic
    Thryv
    The results of training online are often based on how people learn. The training was great but with feature updates, you just have to get in there sometimes and do it! The training definitely lays a firm enough foundation for you to be successful even if its can't be updated with every feature update.
    Read full review
    Implementation Rating
    SAP
    If you are setting up integration with a CRM (Salesforce) get this done early on in the process. You can always do it later, but it's easiest to lay your foundation first and then build up and around it later
    Read full review
    Thryv
    Don't let the fear of implementing a new software solution keep you from unleashing the power of automation that Infusionsoft provides. With the right implementation partner, the process can not only be smooth and painless, it can actually help you get a better understanding for how your current communication process can be improved upon.
    Read full review
    Alternatives Considered
    SAP
    There was no need to create survey landing pages from Salesforce for external polls, we could decide where survey results were captured in Salesforce (if at all - can report straight from CT), and with simple html skills we could brand everything
    Read full review
    Thryv
    Keap is fast. The learning curve is shorter and they have an academy for learning with videos quite extensive that explain a lot of different scenarios, specially when you need to customize scenarios of automations and segments. Is cheaper if you consider that this services CRM + Mailing don´t come often in one package and the realiability to send mails is quite good.
    Incentivized
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    Scalability
    SAP
    No answers on this topic
    Thryv
    You get a lot of features included, but you don't need to use them all at once to start seeing an effect. When you are ready to use them, they are there. It also scales without costing too much money.
    Read full review
    Return on Investment
    SAP
    • Clicktools plays a crucial role in our Net Promoter Score (NPS) survey. Twice a year we deploy the survey, and because of the flexibility of ClickTools and its integration with SFDC, we've seen a 40% response rate in a survey that formally only received 6-7%.
    Incentivized
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    Thryv
    • Automation has allowed us to be more engaged and invested in our customers by reminding us about birthdays and other important events in their lives so that we can celebrate with them.
    • We lacked the manpower to sell and distribute orders online before setting up the payments and automation features. We now collect $5k+ a week in lost sales through online ordering.
    • List cleaning functionality and engagment settings have allowed us to run a 40-50% email open rate that allows us to create an engaged community around local events and opportunities as well as sales and special offerings.
    Incentivized
    Read full review
    ScreenShots

    Keap Screenshots

    Screenshot of a Keap invoiceProduct screenshotScreenshot of the entire sales pipeline displayed in one view.