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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Cognism

    Score8.4 out of 10
    N/ACognism is GDPR-compliant B2B sales and marketing lead generation platform, providing B2B revenue teams with a blend of real-time company, people and event data to streamline prospecting.N/A

    LeadIQ

    Score6.1 out of 10
    N/ALeadIQ is a prospecting platform that helps outbound sales teams build pipeline through contact data, a AI cold email writing assistant, contact and account tracking for job changes, and CRM enrichment, all integrated into sales tools used daily.

    $0

    per month per user

    Pricing
    CognismLeadIQ
    Editions & Modules
    No answers on this topic
    Free
    $0
    per month per user
    Essential
    $39
    per month per user
    Pro
    $79
    per month per user
    Enterprise
    Ask Sales
    Offerings
    Pricing Offerings
    CognismLeadIQ
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    CognismLeadIQ
    Considered Both Products
    Cognism
    Chose Cognism
    Data quality for phone numbers in APAC
    Incentivized
    LeadIQ
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    6 Answers
    85%
    Would buy again
    17 Answers
    Delivers good value for the price
    No answers on this topic
    88%
    Delivers good value for the price
    15 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    6 Answers
    80%
    Happy with the feature set
    16 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    78%
    Lived up to sales and marketing promises
    14 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    15 Answers
    Features
    CognismLeadIQ
    Prospecting
    Comparison of Prospecting features of Cognism and LeadIQ
    Feature
    Cognism
    8.5
    4 Ratings
    10% above category average
    LeadIQ
    7.4
    11 Ratings
    4% below category average
    Advanced search8.74 Ratings7.710 Ratings
    Identification of new leads8.04 Ratings5.69 Ratings
    List quality8.24 Ratings6.311 Ratings
    List upload/download9.34 Ratings8.010 Ratings
    Ideal customer targeting8.04 Ratings7.07 Ratings
    Load time/data access9.04 Ratings9.711 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Cognism and LeadIQ
    Feature
    Cognism
    7.8
    4 Ratings
    1% above category average
    LeadIQ
    8.3
    11 Ratings
    7% above category average
    Contact information8.04 Ratings8.011 Ratings
    Company information7.74 Ratings9.711 Ratings
    Industry information7.74 Ratings7.310 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Cognism and LeadIQ
    Feature
    Cognism
    8.4
    4 Ratings
    12% above category average
    LeadIQ
    7.7
    11 Ratings
    3% above category average
    Lead qualification process7.74 Ratings6.45 Ratings
    Smart lists and recommendations7.74 Ratings5.35 Ratings
    Salesforce integration9.73 Ratings9.78 Ratings
    Company/business profiles8.04 Ratings7.38 Ratings
    Alerts and reminders9.33 Ratings7.54 Ratings
    Data hygiene8.33 Ratings7.010 Ratings
    Automatic data refresh7.74 Ratings9.38 Ratings
    Tags7.74 Ratings8.06 Ratings
    Filters and segmentation9.34 Ratings8.76 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Cognism and LeadIQ
    Feature
    Cognism
    9.5
    2 Ratings
    24% above category average
    LeadIQ
    6.3
    2 Ratings
    17% below category average
    Sales email templates10.02 Ratings6.12 Ratings
    Append emails to records9.02 Ratings6.52 Ratings
    Best Alternatives
    CognismLeadIQ
    Small Businesses
    Owler
    Score9.7 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Clay
    Score9.3 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CognismLeadIQ
    Likelihood to Recommend
    9.5
    (6 ratings)
    6.7
    (21 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.0
    (1 ratings)
    Usability
    8.7
    (4 ratings)
    8.0
    (2 ratings)
    Support Rating
    -
    (0 ratings)
    7.7
    (10 ratings)
    User Testimonials
    CognismLeadIQ
    Likelihood to Recommend
    Cognism
    Cognism works great for startups, scale-ups and large enterprises. It helps us close deals faster because we can very easily find the right people who can move our deal forward fast, and reach them directly instead of having to go through an HQ number/gatekeeper. It also saves us hours and hours on research we'd otherwise have to do manually.
    Incentivized
    Read full review
    LeadIQ
    I think LeadIQ is a great tool. It helps me with prospecting, writing emails, finding information about prospects, etc. I use it daily when writing emails and trying to find people to reach out to. It works well with CRM integration, and most of the time, the extension and scribe functions are working. Sometimes, the numbers are not accurate.
    Incentivized
    Read full review
    Pros
    Cognism
    • They give us a headsup if the phone number is direct, mobile, or HQ
    • They advise us if the email is verified - that reduces our bounce rate.
    • They also advise us if our prospect's number is in the DNC list
    Incentivized
    Read full review
    LeadIQ
    • Capturing contact and lead information: Name, Designation, Phone Numbers, Work Email Address, Company board line number - almost every single data point one needs in lead or demand generation. The checkmark for verified information is a cherry on the cake.
    • LeadIQ integrates with LinkedIn Sales Navigator, Salesforce, and even SalesLoft pretty well. A simple click of a button from LSN can import the lead into Salesforce. A boon for any Outbound sales team. Additionally, capturing multiple contacts in a single go as well as importing them into a cadence is a time--saver.
    • It's also a community. Since users can suggest changes to make lead information more accurate as well as the option to request more information on a particular lead.
    Incentivized
    Read full review
    Cons
    Cognism
    • The mobile number quality needs to improve as the connect rate is lower
    • It should also add sub industries to contract the list and find ICP
    • The AI assistant is not ideal
    Incentivized
    Read full review
    LeadIQ
    • Rocky start to using it - but good follow up with customer service.
    • It can create duplicates in salesforce sometimes which is a headache for some departments who require salesforce to be our pure data source.
    • Sometimes the numbers aren't correct for the right individual - it gets numbers from wrong people with the same name - this has only happened a couple of times, very rare.
    Incentivized
    Read full review
    Likelihood to Renew
    Cognism
    No answers on this topic
    LeadIQ
    We have been very happy with LeadIQ for the past several years. They have quality data at a fair price and that is the most important thing for us. Their product continues to grow and expand and they are great to work with from a customer experience point of view.
    Incentivized
    Read full review
    Usability
    Cognism
    Cognism's UI is modern and sleek. While some functions like setting up sequences required a few more clicks than I think is necessary, every other feature is intuitive and easy to use. Everything is easy to find and users are able to quickly navigate to where they need to go for different use cases like research, email creation and sequence building
    Incentivized
    Read full review
    LeadIQ
    the data pool of contacts and lead info could be better compared to the other software competitors. The software is still quite easy to use and it has an extension which makes it easy to work side by side with either linkedin or salesforce. One item that doesn't work well which the rep showed us was pulling up the account page on salesforce and LeadIQ being able to pull up the company details based on the domain. That isn't working for us. Perhaps it's the industry we're in.
    Incentivized
    Read full review
    Support Rating
    Cognism
    No answers on this topic
    LeadIQ
    I have yet to contact LeadIQ regarding support for the tool. Usability is pretty straight forward, and I was trained well to use the tool properly. I am giving the rating of a five since I can not say I have had contact with the support team.
    Incentivized
    Read full review
    Alternatives Considered
    Cognism
    Cognism is great as its positioned itself in the middle of the pack from a pricing perspective, as it provides quality data for campaigns. The lower and cheaper options do offer it at a fraction of the cost but that just means that data quality is lower. Cognism is the best allrounder
    Incentivized
    Read full review
    LeadIQ
    The user experience and design of the platform + the data health were far superior to UpLead and the other tools I demoed. I was also impressed by the pricing structure and the ability for me to pick and choose my plan or customize based on the sales team numbers and team capacity.
    Incentivized
    Read full review
    Return on Investment
    Cognism
    • The bounce rate is lower now by 50%
    • The lead quality is improved by 20%
    • We need all in one platform so we dont have to navigate between bundle of tools
    Incentivized
    Read full review
    LeadIQ
    • So far not a happy customer. We have had a few positive results but for the most part, all phone numbers are relatively inaccurate or they are personal numbers scraped from LinkedIn. When calling a personal number, people are surprised and find it intrusive.
    • We would not recommend this service until it invests more into correct corporate switchboard numbers at the bare minimum. Currently, these are often incorrect.
    Read full review
    ScreenShots

    LeadIQ Screenshots

    Screenshot of Teams can send the right message, to the right person, at the right time to break through the noise and build more sales pipeline.Screenshot of Patented AI technology that can generate tailored cold emails with just a few clicks. Supports personalized cold outreach at scale to improve reply rates and meetings booked.Screenshot of Locates emails and mobile phones for ideal buyers, and sends them to systems of record.Screenshot of Keeps tabs on key accounts by sending notifications when job changes occur in a daily feed.Screenshot of Salesforce enrichment tool that helps to keep the user's system of record accurate, while improving speed to lead on inbound leads.