TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Cognism

    Score8.4 out of 10
    N/ACognism is GDPR-compliant B2B sales and marketing lead generation platform, providing B2B revenue teams with a blend of real-time company, people and event data to streamline prospecting.N/A

    PersistIQ

    Score5 out of 10
    N/APersistIQ is a sales intelligence solution. The solution integrates with Salesforce as well as marketing automation platforms.N/A
    Pricing
    CognismPersistIQ
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    CognismPersistIQ
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    CognismPersistIQ
    Considered Both Products
    Cognism
    No answer on this topic
    PersistIQ
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    6 Answers
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    6 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    CognismPersistIQ
    Prospecting
    Comparison of Prospecting features of Cognism and PersistIQ
    Feature
    Cognism
    8.5
    4 Ratings
    10% above category average
    PersistIQ
    1.0
    13 Ratings
    154% below category average
    Advanced search8.74 Ratings1.09 Ratings
    Identification of new leads8.04 Ratings1.07 Ratings
    List quality8.24 Ratings1.07 Ratings
    List upload/download9.34 Ratings1.013 Ratings
    Ideal customer targeting8.04 Ratings1.06 Ratings
    Load time/data access9.04 Ratings1.011 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Cognism and PersistIQ
    Feature
    Cognism
    7.8
    4 Ratings
    1% above category average
    PersistIQ
    1.0
    6 Ratings
    154% below category average
    Contact information8.04 Ratings1.06 Ratings
    Company information7.74 Ratings1.06 Ratings
    Industry information7.74 Ratings1.06 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Cognism and PersistIQ
    Feature
    Cognism
    8.4
    4 Ratings
    12% above category average
    PersistIQ
    1.0
    13 Ratings
    153% below category average
    Lead qualification process7.74 Ratings1.06 Ratings
    Smart lists and recommendations7.74 Ratings1.05 Ratings
    Salesforce integration9.73 Ratings1.05 Ratings
    Company/business profiles8.04 Ratings1.05 Ratings
    Alerts and reminders9.33 Ratings1.012 Ratings
    Data hygiene8.33 Ratings1.07 Ratings
    Automatic data refresh7.74 Ratings1.07 Ratings
    Tags7.74 Ratings1.010 Ratings
    Filters and segmentation9.34 Ratings1.010 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Cognism and PersistIQ
    Feature
    Cognism
    9.5
    2 Ratings
    24% above category average
    PersistIQ
    1.0
    13 Ratings
    153% below category average
    Sales email templates10.02 Ratings1.012 Ratings
    Append emails to records9.02 Ratings1.010 Ratings
    Best Alternatives
    CognismPersistIQ
    Small Businesses
    Owler
    Score9.7 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Clay
    Score9.3 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CognismPersistIQ
    Likelihood to Recommend
    9.5
    (6 ratings)
    5.0
    (13 ratings)
    Usability
    8.7
    (4 ratings)
    1.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    1.0
    (1 ratings)
    User Testimonials
    CognismPersistIQ
    Likelihood to Recommend
    Cognism
    Cognism works great for startups, scale-ups and large enterprises. It helps us close deals faster because we can very easily find the right people who can move our deal forward fast, and reach them directly instead of having to go through an HQ number/gatekeeper. It also saves us hours and hours on research we'd otherwise have to do manually.
    Incentivized
    Read full review
    PersistIQ
    PersistIQ is well suited for outbound marketing. It's great for setting up sales and marketing campaigns to new and prospective clients. The fact that PersistIQ emails are basic (they look like normal personal emails) and easy to personalize, makes the whole process feel more genuine than, say, MailChimp. PersistIQ won't replace a bulk emailing tool or CRM. It serves a different purpose than, for example, Marketo or MailChimp, two products we also use
    Incentivized
    Read full review
    Pros
    Cognism
    • They give us a headsup if the phone number is direct, mobile, or HQ
    • They advise us if the email is verified - that reduces our bounce rate.
    • They also advise us if our prospect's number is in the DNC list
    Incentivized
    Read full review
    PersistIQ
    • Integrates well with tools that work with LinkedIn Sales Navigator to scrap lead emails.
    • Makes it easy to manage large-scale cold email campaigns with 3+ steps.
    • When a prospect replies to an email, it doesn't send them any of the automated emails which allow me to follow-up with those warm leads correctly.
    Incentivized
    Read full review
    Cons
    Cognism
    • The mobile number quality needs to improve as the connect rate is lower
    • It should also add sub industries to contract the list and find ICP
    • The AI assistant is not ideal
    Incentivized
    Read full review
    PersistIQ
    • I wish there was a way to send more than 1,000 emails per day.
    • If it had more integrations with data scrapers or ways to add new leads it would be much better.
    • I'd like a way to go deeper into a lot of my stats on various emails.
    Incentivized
    Read full review
    Usability
    Cognism
    Cognism's UI is modern and sleek. While some functions like setting up sequences required a few more clicks than I think is necessary, every other feature is intuitive and easy to use. Everything is easy to find and users are able to quickly navigate to where they need to go for different use cases like research, email creation and sequence building
    Incentivized
    Read full review
    PersistIQ
    In my opinion, poor service, and in our experience, ignoring our advise on who our customers are.
    Read full review
    Support Rating
    Cognism
    No answers on this topic
    PersistIQ
    Terrible; non-existent. Weeks without replies, and no improvements in 4 months.
    Read full review
    Alternatives Considered
    Cognism
    Cognism is great as its positioned itself in the middle of the pack from a pricing perspective, as it provides quality data for campaigns. The lower and cheaper options do offer it at a fraction of the cost but that just means that data quality is lower. Cognism is the best allrounder
    Incentivized
    Read full review
    PersistIQ
    We decided on PersistIQ because it was cheaper than the incumbents and as we were starting we wanted to see if this would be helpful or relevant to us. We later discovered Apollo.io and we might switch to them as they are also cheap and look better, but we might also get back to manual emailing and Linkedin connecting.
    Incentivized
    Read full review
    Return on Investment
    Cognism
    • The bounce rate is lower now by 50%
    • The lead quality is improved by 20%
    • We need all in one platform so we dont have to navigate between bundle of tools
    Incentivized
    Read full review
    PersistIQ
    • Using PersistIQ has allowed us to engage more people more quickly than other outbound processes. So, more leads.
    • We're able to understand message performance more rapidly and readily having used PersistIQ.
    • PersistIQ has improved our bottom line by getting us more leads. So, increased ROI.
    Incentivized
    Read full review
    ScreenShots