ConnectAndSell vs. MediaRadar

If your organization relies on outbound leads through cold calling, this is a great tool for you. ConnectAndSell definitely made the associate's jobs easier at our company and allowed them to produce greater output than they could have done manually without such a tool. This tool is less appropriate if cold calling isn't a big part of your company's lead generation efforts.

Incentivized

It's a great research tool to give someone a direction but it's definitely not the most accurate tool. The agency hierarchy (it shows the holding company structures) and client relationships are awesome. Certain webcrawler activities should available in reports but on the other hand MR builts custom reports if needed. Overall, it's a great tool for sales development. It helps sales and marketing to get started but not to rely on it 100%.

Incentivized

• Builds lead lists.
• Maximizes connections with prospects.
• Provides guidance for how to approach future prospects.
• Leaves strategic voicemails for prospects.
• Sends emails based on programmable metrics.

Incentivized

• One of the strengths of Media Radar is that it has a lot of brands in the database. The big money spenders are there, along with smaller brands and startups. This is helpful when I'm looking for information for smaller brands, because I cannot say the same about other products I use.
• The contact information is super organized and the site overall is very user-friendly.

Incentivized

• One thing that's been difficult about Connect and Sell is some people can tell you've been patched through so if you can work past the initial conversation it ends up working great.
• The system has worked great with outreach which we've integrated our contacts directly into the system. Because of this the connection between outreach and connect and sell don't always communicate calls and metrics which are crucial for us to know conversion rates.
• We had a hard time getting the system implemented quickly and working the way we wanted it to. Because of the implementation specialist we were working with problems weren't solved quickly rather they were worked through quickly however they were solved.

Incentivized

• I think the user interface could use improvement.
• Would be nice to have more accurate phone # information.
• Could be updated more frequently.

Incentivized

For the right reps who are good at talking to prospects who aren't expecting their call, this is a no brainer.

I have had a few support calls with their people. They are totally reachable and helpful, sharing screens, controlling my screen, showing why things happened, not just correcting it. If you have an issue with the software, let them help. They are there for you, and they are friendly, accessible, and happy to do their job.

Incentivized

We have moved to Salesloft. Salesloft gave us greater visibility into performance metrics and integrated with more software which in turn helped streamline our business.

Incentivized

MediaRadar is what my company chooses to use for this purpose because of a few specific unique things it does, such as tracking competitors and allowing us to make mock-ups.

Incentivized

• It gives you greater potential to lock in a client, but I'm not sure from my end if this ROI is worth the headaches. It has a lot of work before it can become a truly reliable source for outbounding.

Incentivized

• Given the spend amounts in media, finding the right contacts has a big ROI.
• Saves a lot of time by giving you the media/marketing contacts you're looking for in media.
• They have a concierge to help you if it's missing contacts.

Incentivized