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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Constant Contact

    Score8 out of 10
    N/AConstant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.

    $12

    per month

    iContact Pro Select

    Score6.4 out of 10
    N/AiContact Pro Select (formerly Outmarket) includes email marketing, landing pages, social media management, press outreach, and analytics. The software was originally Vocus Marketing Suite, and then was known as Outmarket. It was acquired by Cision

    $300

    per month

    Postal

    Score8.4 out of 10
    N/AFounded in 2020 in San Luis Obispo, California, Postal is a Global Offline Engagement Platform that serves over 600 B2B customers like Yelp, Cisco Meraki, Seismic, and Fivetran. Postal helps customers to create meaningful and impactful human connections with prospects, partners, customers, and employees.N/A
    Pricing
    Constant ContactiContact Pro SelectPostal
    Editions & Modules
    Lite
    Starting at $12.00
    per month
    Standard
    Starting at $35.00
    per month
    Premium
    Starting at $80.00
    per month
    Basic
    $300
    per month
    Plus
    $600
    per month
    Pro
    $1,000
    per month
    Enterprise
    $2,500
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    Constant ContactiContact Pro SelectPostal
    Free Trial
    YesNoNo
    Free/Freemium Version
    NoNoNo
    Premium Consulting/Integration Services
    NoNoNo
    Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
    Additional DetailsThe SMS Marketing tool can be added to any Standard or Premium Constant Contact account. SMS is only available in the US for Standard and Premium paid plans. SMS can be added when logged in to an account after purchase. Plans start at $10/month for up to 500 messages.
    More Pricing Information
    Community Pulse
    Constant ContactiContact Pro SelectPostal
    Considered Multiple Products
    Constant Contact
    No answer on this topic
    iContact
    No answer on this topic
    Postal
    No answer on this topic
    Key User Insights
    Would buy again
    85%
    Would buy again
    61 Answers
    No answers on this topic
    86%
    Would buy again
    6 Answers
    Delivers good value for the price
    94%
    Delivers good value for the price
    61 Answers
    No answers on this topic
    86%
    Delivers good value for the price
    6 Answers
    Happy with the feature set
    85%
    Happy with the feature set
    61 Answers
    No answers on this topic
    100%
    Happy with the feature set
    7 Answers
    Lived up to sales and marketing promises
    91%
    Lived up to sales and marketing promises
    42 Answers
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    7 Answers
    Implementation went as expected
    90%
    Implementation went as expected
    46 Answers
    No answers on this topic
    83%
    Implementation went as expected
    5 Answers
    Features
    Constant ContactiContact Pro SelectPostal
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Constant Contact and iContact Pro Select and Postal
    Feature
    Constant Contact
    9.0
    120 Ratings
    11% above category average
    iContact Pro Select
    -
    Ratings
    Postal
    -
    Ratings
    WYSIWYG email editor9.7102 Ratings00 Ratings00 Ratings
    Dynamic content9.7104 Ratings00 Ratings00 Ratings
    Ability to test dynamic content8.582 Ratings00 Ratings00 Ratings
    Landing pages9.378 Ratings00 Ratings00 Ratings
    A/B testing8.373 Ratings00 Ratings00 Ratings
    Mobile optimization8.686 Ratings00 Ratings00 Ratings
    Email deliverability reporting9.9116 Ratings00 Ratings00 Ratings
    List management9.3118 Ratings00 Ratings00 Ratings
    Triggered drip sequences7.962 Ratings00 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Constant Contact and iContact Pro Select and Postal
    Feature
    Constant Contact
    8.5
    117 Ratings
    10% above category average
    iContact Pro Select
    -
    Ratings
    Postal
    -
    Ratings
    Dashboards8.488 Ratings00 Ratings00 Ratings
    Standard reports9.8115 Ratings00 Ratings00 Ratings
    Custom reports7.558 Ratings00 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Constant Contact and iContact Pro Select and Postal
    Feature
    Constant Contact
    8.4
    69 Ratings
    3% above category average
    iContact Pro Select
    -
    Ratings
    Postal
    -
    Ratings
    URL Validation8.231 Ratings00 Ratings00 Ratings
    Link Tracking7.934 Ratings00 Ratings00 Ratings
    Image Validation8.932 Ratings00 Ratings00 Ratings
    Inbox Display8.635 Ratings00 Ratings00 Ratings
    Email Accessibility Tools7.928 Ratings00 Ratings00 Ratings
    Spelling and Grammar Check9.856 Ratings00 Ratings00 Ratings
    Spam Testing6.026 Ratings00 Ratings00 Ratings
    Email Previews9.968 Ratings00 Ratings00 Ratings
    Best Alternatives
    Constant ContactiContact Pro SelectPostal
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Vbout
    Score9.9 out of 10
    No answers on this topic
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Bloomreach
    Score9.2 out of 10
    PFL Direct Mail Platform
    Score9 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Iterable
    Score8.2 out of 10
    PFL Direct Mail Platform
    Score9 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    Constant ContactiContact Pro SelectPostal
    Likelihood to Recommend
    9.8
    (135 ratings)
    6.8
    (3 ratings)
    1.1
    (7 ratings)
    Likelihood to Renew
    9.9
    (23 ratings)
    6.1
    (3 ratings)
    10.0
    (1 ratings)
    Usability
    10.0
    (12 ratings)
    -
    (0 ratings)
    6.5
    (2 ratings)
    Availability
    9.0
    (2 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (2 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (9 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Online Training
    10.0
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (5 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Configurability
    10.0
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Ease of integration
    -
    (0 ratings)
    -
    (0 ratings)
    10.0
    (1 ratings)
    Product Scalability
    10.0
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    User Testimonials
    Constant ContactiContact Pro SelectPostal
    Likelihood to Recommend
    Constant Contact
    Constant Contact is an excellent tool for sending out flyers and newsletters. However, I feel the content's appearance is typically all the same. When I receive an email from Constant Contact, I can immediately identify it - the templates usually all look the same. When sending out communications with images, it is easy to use Constant Contact and link webpages. However, the email layout is always vertical and can get very lengthy. I prefer a more flip-book approach with options to flip the page.
    Incentivized
    Read full review
    iContact
    If you use PRWeb already and are looking for a tool that integrates well with that program and offers additional functionality with email and social media then Vocus is great. If you don't use PRWeb or prefer an email tool with more functionality and ease of use, Vocus is not the best choice.
    Read full review
    Postal
    If you are a small or growing team that understands experiential, ABM, and gift marketing strategies and how to leverage them, Postal.io gives you everything you need with moderate CSM coverage, without the white glove price tags of similar solutions like Sendoso.
    Incentivized
    Read full review
    Pros
    Constant Contact
    • Market segmentation is great: my main segmentation is by region because that's how our sales team is divided.
    • Lists: making customized email lists is easy and intuitive; the custom fields allow some flexibility in case our fields don't exactly line up with Constant Contact's.
    • Campaigns: creating campaigns is quick and simple. I especially appreciate the 'resend to non-openers' option. I am constantly using this feature.
    • Subject line generator: I like using the recommended subject lines. I'm able to plug in their recommended ideas, or sometimes, this feature helps me generate my own ideas.
    Read full review
    iContact
    • Social Media Listening e.g.: Recommendations, Identify influencers for a selected topic, based on actual influence, or number of reposts and/or references, rather than the number of followers.
    • Campaign Management - Landing Page and Web Form Templates
    • Email Marketing -Delivery Tracking and Spam Analysis
    Incentivized
    Read full review
    Postal
    • Integrates with sales engagement, marketing automation, and CRM platforms
    • Provides tracking and reporting on spending and channel effectiveness
    • Offers an extensive marketplace of various items for any budget
    • Comes with unlimited seats and sends
    Read full review
    Cons
    Constant Contact
    • It would be nice if we had more customizable options for emails - like moving around pictures and text boxes, rather than a set spot for everything to go.
    • I would like it if multiple people could work on a document at one time. So if I'm in charge of graphics, I can get those updated while someone else is entering content, etc.
    Incentivized
    Read full review
    iContact
    • Vocus can do a better job communicating with us. The representative made promises to us that I have not seen be fulfilled such as getting us national media hits through connections that he had.
    Incentivized
    Read full review
    Postal
    • Navigation -Took time to find custom hyper links.
    • Finding items - Can be hard to find where items are on platform.
    • Layout could be better.
    Incentivized
    Read full review
    Likelihood to Renew
    Constant Contact
    There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
    Read full review
    iContact
    Now that we have had the opportunity to try an enterprise wide marketing solution, I think we should look at other tools and programs that have greater flexibility and ease of use. If the tool does not happen to have PR Web then so be it. We may not see the cost savings with PR announcements but if the other tools have increased email functionality then we can part with more money on the PR side like we have in the past
    Read full review
    Postal
    We get so much value out of the platform that I can't find any legitimate or logical reason why we wouldn't renew. Their team has been a pleasure to work with.
    Read full review
    Usability
    Constant Contact
    There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
    Read full review
    iContact
    No answers on this topic
    Postal
    I love the tool, and my team relies on it heavily. We just completed our quarterly review and were able to track every single dollar spent
    Read full review
    Reliability and Availability
    Constant Contact
    No major problems in sending out the email campaigns and accessing the analytics
    Incentivized
    Read full review
    iContact
    No answers on this topic
    Postal
    No answers on this topic
    Performance
    Constant Contact
    The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours
    Read full review
    iContact
    No answers on this topic
    Postal
    No answers on this topic
    Support Rating
    Constant Contact
    I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.
    Read full review
    iContact
    No answers on this topic
    Postal
    No answers on this topic
    Implementation Rating
    Constant Contact
    Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding
    Read full review
    iContact
    No answers on this topic
    Postal
    No answers on this topic
    Alternatives Considered
    Constant Contact
    Constant Contact is much more intuitive for people who are not tech-savvy. Also, while sendgrid offered more options in it's drag and drop interface, it displayed differently across different email clients, which made it very cumbersome to use. It also took much longer to upload contact lists and it was harder to manage existing contacts. Performance in sendgrid was much slower as well, and the Preview feature was quite buggy. Our team initially chose sendgrid because of the integration options that it's API offered, but we ultimately switched to Constant Contact because it was much easier to build campaigns and better suited our requirements.
    Read full review
    iContact
    I've used MailChimp before to generate emails and found Vocus to be a better option because it is an overall suite providing the tools to create customizable emails as well as many other features including press releases, social media etc. Vocus is an all-in-one platform for marketing which makes things more efficient for the user by being able to handle all marketing through one outlet.
    Incentivized
    Read full review
    Postal
    Postal.io was a more budget-friendly option than the alternatives I considered. We knew our gifting budget wouldn't be huge so we were willing to go with something less established in order to make sure we had as much budget left over as possible. We also like the flexibility with Postal.io that we could add almost anything to their marketplace if we could find it available online.
    Incentivized
    Read full review
    Scalability
    Constant Contact
    Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list
    Incentivized
    Read full review
    iContact
    No answers on this topic
    Postal
    No answers on this topic
    Return on Investment
    Constant Contact
    • I have had nothing but positive impacts from using Constant Contact.
    • The church is large, and there are many subgroups and axillary groups within the church. Setting up specific groups based on responsibility, interest, member goals, and service needs allows me to send information quickly, saving valuable time for other tasks.
    • Constant Contact allows leadership to stay personally engaged with the members I work with, without over-taxing my time. It feels so seamless.
    Incentivized
    Read full review
    iContact
    • Much more targeted email marketing. Spam analysis helped improve our overall email performance.
    • Increased customer engagement through social media listening.
    • Scheduled emails increased email open and click-through rates by 120%!
    Incentivized
    Read full review
    Postal
    • Increased Productivity: It has taken a huge headache out of keeping and maintaining what swag is on hand has saved a LOT of company time
    • easier to reach out to potential clients
    Incentivized
    Read full review
    ScreenShots

    Constant Contact Screenshots

    Screenshot of the AI Content Generator that can be used to create content for emails, social posts, or SMS.Screenshot of an example automation workflow. These help to ensure a business's marketing is always on.Screenshot of some of the available pre-built email templates, that can be edited with the included drag-and-drop email editor.Screenshot of the Social Posting tool, used to plan and post social media messaging across platforms.Screenshot of the SMS Marketing feature.Screenshot of some of Constant Contact's available integrations.