What users are saying about
582 Ratings
17 Ratings
582 Ratings
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Score 7.8 out of 100
17 Ratings
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Score 7 out of 100

Likelihood to Recommend

Constant Contact

I think it really is a great resource for smaller non-profits and those with smaller development/marketing teams. While permission based marketing should provide you with a larger opening percentage, we struggle with that. If someone doesn't sign up, they don't get the emails. In this case, sending it to your contact list outside of Constant Contact is better. But the templates inside Constant Contact offer a better visual result in my opinion. I do not have strong design skills and need the templates.
Terri Betts | TrustRadius Reviewer

Listrak

It is definitely a contender if you run an e-commerce website. It connects with a host of different e-comm platforms (we use Magento) which makes product recommendations, purchase history/amounts, website behavior, etc. a lot easier to segment on and set trigger campaigns or targeted sends.If you're a B2B company, you probably won't want to use Listrak. The tools they have don't accommodate that segment as well as B2C, as many features would go unused since they simply don't make sense. I'm sure there are instances where Listrak would work just fine, but coming from that area previously, it is definitely a B2C tool.
Steffany Winkelmann | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Constant Contact
8.2
Listrak
WYSIWYG email editor
Constant Contact
7.8
Listrak
Dynamic content
Constant Contact
8.1
Listrak
Ability to test dynamic content
Constant Contact
8.1
Listrak
Landing pages
Constant Contact
8.6
Listrak
A/B testing
Constant Contact
8.3
Listrak
Mobile optimization
Constant Contact
8.2
Listrak
Email deliverability reporting
Constant Contact
8.9
Listrak
List management
Constant Contact
8.9
Listrak
Triggered drip sequences
Constant Contact
6.9
Listrak

Reporting & Analytics

Constant Contact
8.2
Listrak
Dashboards
Constant Contact
7.9
Listrak
Standard reports
Constant Contact
8.5
Listrak
Custom reports
Constant Contact
8.1
Listrak

Pre-Send Testing

Constant Contact
8.6
Listrak
URL Validation
Constant Contact
9.3
Listrak
Link Tracking
Constant Contact
8.1
Listrak
Image Validation
Constant Contact
8.3
Listrak
Inbox Display
Constant Contact
8.6
Listrak
Email Accessibility Tools
Constant Contact
8.3
Listrak
Spelling and Grammar Check
Constant Contact
9.2
Listrak
Spam Testing
Constant Contact
8.0
Listrak
Email Previews
Constant Contact
9.1
Listrak

Pros

Constant Contact

  • Importing new emails is extremely fast and easy. This is important because there are times where emails need to be sent out ASAP, so being able to import a new mailing list quickly allows that to happen in a timely manner.
  • Customization of the look and feel of the email. Sending out emails that look the same becomes boring to the recipients, so being able to change the look every time makes it more likely they will engage in the material.
Anonymous | TrustRadius Reviewer

Listrak

  • Segmentation is one of my favorite features. We love being able to pull specific audiences and tailor our marketing to the individual customer.
  • Importing and exporting lists is very self explanatory and easy to manage.
  • The main dash has a great overview of your most recent messages and metrics.
Anonymous | TrustRadius Reviewer

Cons

Constant Contact

  • The fee structure is based on the number of contacts, so rather than store all of our email contacts on Constant Contacts, we try to add and delete lists to keep the monthly cost down. This can be slightly tedious for the cost-conscious company.
  • While there is a 60-day free trial, there is no free version for extended use. For the small business, a longer free version during lean months or for further analysis would be helpful.
Jason Carlage | TrustRadius Reviewer

Listrak

  • It is rare that I have issues or feel like Listrak has an area to improve in. The company is constantly ahead of the market and making additions/improvements on a monthly basis. That being said ... I have one area to suggest improvements: COMPOSER
  • Composer - Drag & Drop editor: Although their design software with the new 'Composer' is better than your average WYSIWYG editor, their drag & drop editor lacks some basic design tools that stunt your ability to design out-of-the-box email campaigns. I typically write all my email code, so this doesn’t necessarily affect me in a negative manner. But ... if coding emails isn't your strong point, then the lack of design features and limited template selection could be bothersome. (*disclaimer - I do not believe Listrak's drag & drop editor is garbage, but it does fall short when compared to some of its competition.)
Taylor Patton | TrustRadius Reviewer

Likelihood to Renew

Constant Contact

Constant Contact 8.0
Based on 19 answers
There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
Ty Swartz, CPP, USN Ret. | TrustRadius Reviewer

Listrak

No score
No answers yet
No answers on this topic

Usability

Constant Contact

Constant Contact 8.9
Based on 8 answers
There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
Giselle Aguiar | TrustRadius Reviewer

Listrak

No score
No answers yet
No answers on this topic

Reliability and Availability

Constant Contact

Constant Contact 9.0
Based on 2 answers
No major problems in sending out the email campaigns and accessing the analytics
Anonymous | TrustRadius Reviewer

Listrak

No score
No answers yet
No answers on this topic

Performance

Constant Contact

Constant Contact 10.0
Based on 2 answers
The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours
Anonymous | TrustRadius Reviewer

Listrak

No score
No answers yet
No answers on this topic

Support Rating

Constant Contact

Constant Contact 3.0
Based on 8 answers
I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.
Anonymous | TrustRadius Reviewer

Listrak

No score
No answers yet
No answers on this topic

Implementation Rating

Constant Contact

Constant Contact 8.0
Based on 4 answers
Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding
Anonymous | TrustRadius Reviewer

Listrak

No score
No answers yet
No answers on this topic

Alternatives Considered

Constant Contact

Constant Contact is the best value for the investment. There are cheaper solutions - but not better. When you want to make a good impression, you want Constant Contact to be your provider (when we see Mailchimp emails we just delete!)
Darcy Knapp, MBA | TrustRadius Reviewer

Listrak

The Bronto platform is so similar to Listrak in that it made no sense for us to move unless there were significant cost savings (there weren't). We are so intertwined with Listrak that it would be painful to move for the sake of moving. Klaviyo is very DIY which can be great. We find that we do our best work with hand-holding and account support.
shari hoenig | TrustRadius Reviewer

Scalability

Constant Contact

Constant Contact 10.0
Based on 1 answer
Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list
Anonymous | TrustRadius Reviewer

Listrak

No score
No answers yet
No answers on this topic

Return on Investment

Constant Contact

  • We have seen an uptick in fundraising as we are better able to target donors based on how many times they open our email, click on links in the email, etc.
  • We have set up an email campaign for new donors that runs automatically when he or she first donates. This has helped us retain donors and receive additional donations.
  • Constant Contact has freed up some time for our marketing team to work on other projects because once a campaign is created and scheduled, it runs on autopilot.
Anonymous | TrustRadius Reviewer

Listrak

  • Increasing our awareness of effective marketing email campaigns
  • Reducing the effectiveness of our campaigns due to the complexity of software and inability to cancel our contract despite being LOYAL customers for 2 years.
Anonymous | TrustRadius Reviewer

Pricing Details

Constant Contact

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Constant Contact Editions & Modules

Edition
Email$20.001
Email Plus$45.001
Pro$195.001
  1. Per Month
Additional Pricing Details

Listrak

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Listrak Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Constant Contact
7.9
Listrak
6.8

Likelihood to Renew

Constant Contact
8.0
Listrak

Usability

Constant Contact
8.9
Listrak

Reliability and Availability

Constant Contact
9.0
Listrak

Performance

Constant Contact
10.0
Listrak

Support Rating

Constant Contact
3.0
Listrak

Online Training

Constant Contact
10.0
Listrak

Implementation Rating

Constant Contact
8.0
Listrak

Scalability

Constant Contact
10.0
Listrak

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