What users are saying about
Top Rated
556 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
2505 Ratings
Top Rated
556 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.6 out of 100

WordPress

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
2505 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.4 out of 100

Likelihood to Recommend

Constant Contact

Constant Contact is terrific for an organization with a marketing budget that would like to send out a variety of emails with visuals, videos, surveys and/or coupons. It's a quick way to reach thousands of potential and/or current customers at a reasonable price. However, for the startup or the company that is very concerned about budget, there is no free version and the monthly paid versions can be a bit more pricey than some comparable competitors.
Jason Carlage | TrustRadius Reviewer

WordPress

If you need a website, WordPress should be on your list. The only exception to that would be a large ecommerce site. I wouldn't recommend WordPress to someone who does hundreds of sales per day via their ecommerce platform. Yes, there are add-ons and plugins that can do it, but you can also mop your floor with your cat. Why do that? There are other platforms that specialize in ecommerce and do it so much better.But if you need a social blog, B2B or B2C lead gen, a non-profit, a membership site, a community bulletin board, news site, arts and music or just a simple about me type of website, WordPress is the perfect platform for you. It's so very popular, that it's not going anywhere. It is a platform that will be supported as long there are websites on the internet! You really can't go wrong. Even if you wanted to do an ecommerce site on WordPress, you can. I just would urge you to look at another solution.
Dave Moll | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Constant Contact
8.5
WordPress
WYSIWYG email editor
Constant Contact
8.4
WordPress
Dynamic content
Constant Contact
8.0
WordPress
Ability to test dynamic content
Constant Contact
8.1
WordPress
Landing pages
Constant Contact
8.6
WordPress
A/B testing
Constant Contact
9.0
WordPress
Mobile optimization
Constant Contact
8.1
WordPress
Email deliverability reporting
Constant Contact
8.9
WordPress
List management
Constant Contact
8.8
WordPress
Triggered drip sequences
Constant Contact
8.2
WordPress

Reporting & Analytics

Constant Contact
8.4
WordPress
Dashboards
Constant Contact
8.0
WordPress
Standard reports
Constant Contact
8.6
WordPress
Custom reports
Constant Contact
8.7
WordPress

Security

Constant Contact
WordPress
8.5
Role-based user permissions
Constant Contact
WordPress
8.5

Platform & Infrastructure

Constant Contact
WordPress
8.6
API
Constant Contact
WordPress
8.6
Internationalization / multi-language
Constant Contact
WordPress
8.7

Web Content Creation

Constant Contact
WordPress
8.5
WYSIWYG editor
Constant Contact
WordPress
8.6
Code quality / cleanliness
Constant Contact
WordPress
8.0
Admin section
Constant Contact
WordPress
8.2
Page templates
Constant Contact
WordPress
8.4
Library of website themes
Constant Contact
WordPress
9.0
Mobile optimization / responsive design
Constant Contact
WordPress
8.8
Publishing workflow
Constant Contact
WordPress
9.0
Form generator
Constant Contact
WordPress
7.9

Web Content Management

Constant Contact
WordPress
8.5
Content taxonomy
Constant Contact
WordPress
8.7
SEO support
Constant Contact
WordPress
8.4
Bulk management
Constant Contact
WordPress
7.7
Availability / breadth of extensions
Constant Contact
WordPress
9.0
Community / comment management
Constant Contact
WordPress
8.8

Pros

Constant Contact

  • We are a huge fan of the numerous templates that may be used for designing emails.
  • Constant Contact also allows for our organization's brand (logo, colors, and fonts) to be easily incorporated into designs.
  • The metrics and data gathered from email campaigns is very detailed and helpful.
Anonymous | TrustRadius Reviewer

WordPress

  • It is constantly being improved, with new features added, because of the community code-sourcing aspect.
  • Security vulnerabilities are continually being patched to keep it secure.
  • It has the best plugin repository, by far. So, anytime you have a needed new feature for your website, there is usually a plugin that already exists to allow you to do what you're wanting.
Ben Beck | TrustRadius Reviewer

Cons

Constant Contact

  • This system is great and I do not have much to say against, I just wish they could improve the search filter of email campaigns made previously, and include a search field that allows you to find campaigns related to the phrase name included in that field of search.
  • I really don't have any dislikes with the software now that I am familiar with the product.
Anonymous | TrustRadius Reviewer

WordPress

  • One of the major advantages of WordPress is it is an open source software but sometimes it becomes its disadvantage since it is an open source it is always at the target of hackers especially if the codes have been written by someone else.
  • When you install lots of plugins the website becomes laggy or stutters it takes time to complete the process.
Danish Mirza Baig | TrustRadius Reviewer

Likelihood to Renew

Constant Contact

Constant Contact 8.0
Based on 19 answers
There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
Ty Swartz, CPP, USN Ret. | TrustRadius Reviewer

WordPress

WordPress 9.5
Based on 37 answers
My rating is based on the knowledge I have of the community that WordPress has had built around it for years now. It's as solid as it comes when you talk about community involvement and expansion. There's no other CMS out there that can match-up with it, hands down.
Mathew Riexinger | TrustRadius Reviewer

Usability

Constant Contact

Constant Contact 8.9
Based on 8 answers
There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
Giselle Aguiar | TrustRadius Reviewer

WordPress

WordPress 8.5
Based on 15 answers
It's a sophisticated but easy to use piece of software. Many of the content addition pieces are familiar from other pieces of software so there isn't a huge learning curve. And for new areas, there is a lot of info on WordPress.org as well as other WordPress help sites.
Sharon Hurley Hall | TrustRadius Reviewer

Reliability and Availability

Constant Contact

Constant Contact 9.0
Based on 2 answers
No major problems in sending out the email campaigns and accessing the analytics
Anonymous | TrustRadius Reviewer

WordPress

WordPress 9.5
Based on 3 answers
Anyone can visit WordPress.org and download a fully functional copy of WordPress free of charge. Additionally, WordPress is offered to users as open-source software, which means that anyone can customize the code to create new applications and make these available to other WordPress users.
Martin Aranovitch | TrustRadius Reviewer

Performance

Constant Contact

Constant Contact 10.0
Based on 2 answers
The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours
Anonymous | TrustRadius Reviewer

WordPress

WordPress 8.6
Based on 2 answers
Mostly, any performance issues have to do with using too many plugins and these can sometimes slow down the overall performance of your site. It is very tempting to start adding lots of plugins to your WordPress site, however, as there are thousands of great plugins to choose from and so many of them help you do amazing things on your site.If you begin to notice performance issues with your WordPress site (e.g. pages being slow to load), there are ways to optimize the performance of your site, but this requires learning the process. WordPress users can learn how to optimize their WordPress sites by downloading the WPTrainMe WordPress training plugin (WPTrainMe.com) and going through the detailed step-by-step WordPress optimization tutorials.
Martin Aranovitch | TrustRadius Reviewer

Support Rating

Constant Contact

Constant Contact 3.0
Based on 8 answers
I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.
Anonymous | TrustRadius Reviewer

WordPress

WordPress 7.9
Based on 12 answers
I give this rating, which I believe to be a great rating for a community based support system that's surrounding it. Most platforms and products have their own, and as WordPress does have their own team that help here and there, a lot of it's handled by community involvement with dedicated users who are experts with the system who love to help people.
Mathew Riexinger | TrustRadius Reviewer

Online Training

Constant Contact

Constant Contact 10.0
Based on 1 answer
No answer on this topic is available.

WordPress

WordPress 10.0
Based on 1 answer
It is very easy to find online resources to learn how to do just about anything with WordPress.
Lori Berkowitz | TrustRadius Reviewer

Implementation Rating

Constant Contact

Constant Contact 8.0
Based on 4 answers
Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding
Anonymous | TrustRadius Reviewer

WordPress

WordPress 9.0
Based on 10 answers
As someone who learned how to install and configure WordPress and then began performing the service professionally for other local businesses, and finally ended up teaching and training business owners about the benefits of using WordPress and developing WordPress training products, I am constantly amazed when I hear from business owners that their sites have taken weeks or even months to get built and how much they have paid for it. Getting a professional WordPress site built and fully configured requires only hours or a couple of days. If you learn how to do it yourself, the only cost you have is registering a domain name and getting a web hosting account, which is a requirement for any website. Additionally, WordPress website owners can be up and running and growing their presence online even before deciding on a specific web design "look" for their sites. You can start with any web template and change your theme as soon as you find the design you like, and everything that you have added to your site will remain the same.I have grown to love WordPress, as have thousands of other WordPress users, and I have always taught in my business seminars and workshops that, unless what you plan to do online requires some specific custom-built complex application, then consider using WordPress. WordPress is the ideal platform of choice to consider for most business website needs - it can save you thousands of dollars on web development costs and it puts you in the driver's seat of your own online vehicle!
Martin Aranovitch | TrustRadius Reviewer

Alternatives Considered

Constant Contact

I think if I were coming in with nothing in hand, I would have chosen MailChimp over Constant Contact. Constant Contact won because it was the incumbent and we're satisfied.The time and operating cost of moving from one platform to another was higher than the expected return on that change. I don't think anything about Constant Contact is much better or worse, in my view, than the other.Pretty lukewarm, I know. But it's honest!
Jeff Bramhall | TrustRadius Reviewer

WordPress

WordPress offers a combination of power and ease of use that no other system matches. For 98% of all small business websites it is completely capable and is going to be easier for clients to use, resulting in fewer support issues. In the rare cases where something is needed that WordPress simply isn't suited to, I find that Drupal usually provides a solution that works.
Dane Morgan | TrustRadius Reviewer

Scalability

Constant Contact

Constant Contact 10.0
Based on 1 answer
Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list
Anonymous | TrustRadius Reviewer

WordPress

WordPress 10.0
Based on 1 answer
WordPress is completely scalable. You can get started immediately with a very simple "out-of-the box" WordPress installation and then add whatever functionality you need as and when you need it, and continue expanding. Often we will create various WordPress sites on the same domain to handle different aspects of our strategy (e.g. one site for the sales pages, product information and/or a marketing blog, another for delivering products securely through a private membership site, and another for running an affiliate program or other application), and then ties all of these sites together using a common theme and links on each of the site's menus.Additionally, WordPress offers a multisite function that allows organizations and institutions to manage networks of sites managed by separate individual site owners, but centrally administered by the parent organization. You can also expand WordPress into a social networking or community site, forums, etc.The same scalability applies to web design. You can start with a simple design and then scale things up to display sites with amazing visual features, including animations and video effects, sliding images and animated product image galleries, elements that appear and fade from visitor browsers, etc.The scaling possibilities of WordPress are truly endless.
Martin Aranovitch | TrustRadius Reviewer

Return on Investment

Constant Contact

  • Many of our clients use a variety of email management services, and Constant Contact is usually chief among them. This keeps our team sharp and up to date for customer service inquiries.
  • Constant Contact is extremely reliable. It's been applicable and has grown with trends in digital marketing over the last decade to stay at the top as a best-in-class provider.
  • The reporting tools help to give a sense of how well campaigns are performing (or not performing) and gives insight on how to create future campaigns in more effective ways.
  • The lack of Google Analytics integration on the app is a hinderance for marketing managers who use the robust API on a variety of other platforms that seamlessly integrate with the service.
  • Higher pricing for integrating social media and surveys, and other additional service, is a drawback for the average user on a budget – especially when competitors offer those services for free.
Jorden Beatty | TrustRadius Reviewer

WordPress

  • Because the WordPress platform is free and hosting is not expensive, WordPress usage can positively impact maintenance cost of running a small ecommerce website or a medium-sized blog.
  • Many software companies release free WordPress modules, making it easy to assemble a site with basic functionality quickly.
Michael D. Bower | TrustRadius Reviewer

Pricing Details

Constant Contact

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

WordPress

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Constant Contact
8.1
WordPress
9.1

Likelihood to Renew

Constant Contact
8.0
WordPress
9.5

Usability

Constant Contact
8.9
WordPress
8.5

Reliability and Availability

Constant Contact
9.0
WordPress
9.5

Performance

Constant Contact
10.0
WordPress
8.6

Support Rating

Constant Contact
3.0
WordPress
7.9

In-Person Training

Constant Contact
WordPress
7.0

Online Training

Constant Contact
10.0
WordPress
10.0

Implementation Rating

Constant Contact
8.0
WordPress
9.0

Scalability

Constant Contact
10.0
WordPress
10.0

Add comparison