Constant Contact vs. WordPress

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Constant Contact
Score 7.8 out of 10
N/A
Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.
$12
per month
WordPress
Score 8.5 out of 10
N/A
Wordpress is an open-source publishing platform popular with bloggers, and a content management system, known for its simplicity and modifiability. Websites may host their own blogging communities, controlling and moderating content from a single dashboard.N/A
Pricing
Constant ContactWordPress
Editions & Modules
Lite
Starting at $12.00
per month
Standard
Starting at $35.00
per month
Lead Gen & CRM
Starting at $449.00
per month
Premium
Starting at $80.00
per month
No answers on this topic
Offerings
Pricing Offerings
Constant ContactWordPress
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsThe SMS Marketing tool can be added to any Core or Plus Constant Contact account. SMS is only available in the US for Core and Plus paid plans. SMS can be added when logged in to an account after purchase. Plans start at $10/month for up to 500 messages.
More Pricing Information
Community Pulse
Constant ContactWordPress
Considered Both Products
Constant Contact
Chose Constant Contact
I've used Mailchimp and YMLP, and Constant Contact handily beats them - with the exception that CC's WordPress integration is lacking when compared to Mailchimp. The plugin is buggy and not as well maintained as the competition.
Chose Constant Contact
Our company has used Constant Contact for years. We are unfamiliar with other options and have not been so disappointed with Constant Contact's features as to look for another service.
Chose Constant Contact

Constant Contact and MailChimp are somewhat similar in ease of design, use and cost. A few differences:

MailChimp is much more strict on bounces and spam than Constant Contact. If your list has a high bounce rate, MailChimp may lock the account and require you to answer a …

WordPress
Chose WordPress
We use WordPress to create blog posts but did not use it to create our website. Closest thing to WordPress that I have reviewed is Constant Contact since we also use that to tell our and reach donors and supporters. They reach people in different ways so we chose to use both.
Chose WordPress
Not as user friendly, and much more bloated than these other lighter-weight CRMs, but the available integrations and total customization available from WordPress is unmatched in the industry.
Top Pros
Top Cons
Features
Constant ContactWordPress
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Constant Contact
8.0
101 Ratings
2% below category average
WordPress
-
Ratings
WYSIWYG email editor6.387 Ratings00 Ratings
Dynamic content8.587 Ratings00 Ratings
Ability to test dynamic content8.382 Ratings00 Ratings
Landing pages8.761 Ratings00 Ratings
A/B testing7.058 Ratings00 Ratings
Mobile optimization8.486 Ratings00 Ratings
Email deliverability reporting9.097 Ratings00 Ratings
List management8.499 Ratings00 Ratings
Triggered drip sequences7.451 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Constant Contact
7.9
98 Ratings
1% above category average
WordPress
-
Ratings
Dashboards8.388 Ratings00 Ratings
Standard reports8.196 Ratings00 Ratings
Custom reports7.458 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Constant Contact
7.9
50 Ratings
7% below category average
WordPress
-
Ratings
URL Validation8.231 Ratings00 Ratings
Link Tracking7.934 Ratings00 Ratings
Image Validation8.832 Ratings00 Ratings
Inbox Display8.535 Ratings00 Ratings
Email Accessibility Tools7.928 Ratings00 Ratings
Spelling and Grammar Check7.239 Ratings00 Ratings
Spam Testing6.126 Ratings00 Ratings
Email Previews8.449 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Constant Contact
-
Ratings
WordPress
8.2
127 Ratings
2% above category average
Role-based user permissions00 Ratings8.2127 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Constant Contact
-
Ratings
WordPress
6.5
104 Ratings
17% below category average
API00 Ratings6.394 Ratings
Internationalization / multi-language00 Ratings6.779 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Constant Contact
-
Ratings
WordPress
8.1
133 Ratings
6% above category average
WYSIWYG editor00 Ratings8.3120 Ratings
Code quality / cleanliness00 Ratings7.4121 Ratings
Admin section00 Ratings8.6131 Ratings
Page templates00 Ratings8.4128 Ratings
Library of website themes00 Ratings8.5130 Ratings
Mobile optimization / responsive design00 Ratings8.6129 Ratings
Publishing workflow00 Ratings8.5125 Ratings
Form generator00 Ratings6.3104 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Constant Contact
-
Ratings
WordPress
8.0
131 Ratings
9% above category average
Content taxonomy00 Ratings7.0113 Ratings
SEO support00 Ratings8.3118 Ratings
Bulk management00 Ratings7.5100 Ratings
Availability / breadth of extensions00 Ratings8.5121 Ratings
Community / comment management00 Ratings8.5120 Ratings
Best Alternatives
Constant ContactWordPress
Small Businesses
ReachMail
ReachMail
Score 10.0 out of 10
Divi
Divi
Score 9.8 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Image Relay
Image Relay
Score 9.5 out of 10
Enterprises
Litmus
Litmus
Score 8.9 out of 10
Tridion
Tridion
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Constant ContactWordPress
Likelihood to Recommend
7.1
(116 ratings)
9.0
(169 ratings)
Likelihood to Renew
9.7
(23 ratings)
9.4
(36 ratings)
Usability
9.0
(10 ratings)
9.6
(16 ratings)
Availability
9.0
(2 ratings)
9.5
(3 ratings)
Performance
10.0
(2 ratings)
8.6
(2 ratings)
Support Rating
10.0
(9 ratings)
10.0
(10 ratings)
In-Person Training
-
(0 ratings)
7.0
(1 ratings)
Online Training
10.0
(1 ratings)
10.0
(1 ratings)
Implementation Rating
10.0
(5 ratings)
9.0
(9 ratings)
Configurability
10.0
(1 ratings)
10.0
(1 ratings)
Ease of integration
-
(0 ratings)
8.0
(1 ratings)
Product Scalability
10.0
(1 ratings)
10.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
Constant ContactWordPress
Likelihood to Recommend
Constant Contact
Constant Contact is the best tool for communicating information in an attractive way to multiple people with customizable pictures, content, and links. It is also the best option for tracking information regarding what constituents received the email, clicked through, unsubscribed, etc. This platform makes keeping track of data for multiple levels of constituents manageable.
Read full review
Automattic
If your business relies heavily on content creation, and particularly on blog posts, then WordPress is really the best option you have. But if you don't have a blog, you only need static pages, or you want to build an eCommerce site, then you might want to explore other alternatives.
Read full review
Pros
Constant Contact
  • Market segmentation is great: my main segmentation is by region because that's how our sales team is divided.
  • Lists: making customized email lists is easy and intuitive; the custom fields allow some flexibility in case our fields don't exactly line up with Constant Contact's.
  • Campaigns: creating campaigns is quick and simple. I especially appreciate the 'resend to non-openers' option. I am constantly using this feature.
  • Subject line generator: I like using the recommended subject lines. I'm able to plug in their recommended ideas, or sometimes, this feature helps me generate my own ideas.
Read full review
Automattic
  • WordPress is incredibly easy to set up and get running with little to no technical knowledge. Most web hosts will do it for you, since it's so easy.
  • With thousands of themes available for free and for low cost, WordPress can accommodate any design you can imagine.
  • The community behind WordPress is generous, and there are loads of educational opportunities both online and in person to learn and connect with other users.
Read full review
Cons
Constant Contact
  • Drag and drop interface can be buggy. For example, when you drag in a component, sometimes the email template keeps scrolling, so you're not able to actually drop in the component.
  • Reporting is a bit confusing. There are 2 different ways to access reporting and I believe only one of them allowed you to view click rates for embedded links.
  • Limitations on the drag and drop interface. For example, you're not able to create a sidebar that spans the entire length of the email, which was a request from a client.
Read full review
Automattic
  • WordPress breaks often so you need to have someone who understands how to troubleshoot, which can take time and money.
  • Some plugins are easier to customize than others, for example, some don't require any coding knowledge while others do. This can limit your project if you are not a coder.
  • WordPress can be easily hacked, so you also need someone who can ensure your sites are secure.
Read full review
Likelihood to Renew
Constant Contact
There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
Read full review
Automattic
My rating is based on the knowledge I have of the community that WordPress has had built around it for years now. It's as solid as it comes when you talk about community involvement and expansion. There's no other CMS out there that can match-up with it, hands down.
Read full review
Usability
Constant Contact
There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
Read full review
Automattic
It's a sophisticated but easy to use piece of software. Many of the content addition pieces are familiar from other pieces of software so there isn't a huge learning curve. And for new areas, there is a lot of info on WordPress.org as well as other WordPress help sites.
Read full review
Reliability and Availability
Constant Contact
No major problems in sending out the email campaigns and accessing the analytics
Read full review
Automattic
Anyone can visit WordPress.org and download a fully functional copy of WordPress free of charge. Additionally, WordPress is offered to users as open-source software, which means that anyone can customize the code to create new applications and make these available to other WordPress users.
Read full review
Performance
Constant Contact
The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours
Read full review
Automattic
Mostly, any performance issues have to do with using too many plugins and these can sometimes slow down the overall performance of your site. It is very tempting to start adding lots of plugins to your WordPress site, however, as there are thousands of great plugins to choose from and so many of them help you do amazing things on your site. If you begin to notice performance issues with your WordPress site (e.g. pages being slow to load), there are ways to optimize the performance of your site, but this requires learning the process. WordPress users can learn how to optimize their WordPress sites by downloading the WPTrainMe WordPress training plugin (WPTrainMe.com) and going through the detailed step-by-step WordPress optimization tutorials.
Read full review
Support Rating
Constant Contact
I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.
Read full review
Automattic
WordPress itself only has community service so your experience will depend on where you turn. Online, through forums and community boards, support is rudimentary but effective. You can easily turn to your local community and find exceptional individuals who know and use WordPress regularly for more advanced, inexpensive, support. I'm rating this less than 10 because of the lack of any formal support provided by a company.
Read full review
In-Person Training
Constant Contact
No answers on this topic
Automattic
Varies by the person providing training. High marks as it's incredibly easy to find experienced individuals in your community to provide training on any aspect of WordPress from content marketing, SEO, plugin development, theme design, etc. Less than 10 though as the training is community based and expectations for a session you find may fall short.
Read full review
Online Training
Constant Contact
No answers on this topic
Automattic
It is very easy to find online resources to learn how to do just about anything with WordPress.
Read full review
Implementation Rating
Constant Contact
Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding
Read full review
Automattic
WordPress is not a great solution if you have: 1) A larger site with performance / availability requirements. 2) Multiple types of content you want to share - each with its own underlying data structure. 3) Multiple sites you need to manage. For very small sites where these needs are not paramount, WordPress is a decent solution
Read full review
Alternatives Considered
Constant Contact
We tried Mailchimp. We could send messages to larger groups for free with Constant Contact. And we simply found more people read the emails and responded more frequently when we used Constant Contact. I think it's because it didn't feel as much like a marketing tool as when we contacted them with Mailchimp.
Read full review
Automattic
We have considered and operated within Shopify and Squarespace. Both serve their purpose for niche clients, but we do recommend WordPress as being the superior option. We find that WordPress is easier to use and offers maximum scalability while the others are more challenging to design, code, configure and launch.
Read full review
Scalability
Constant Contact
Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list
Read full review
Automattic
WordPress is completely scalable. You can get started immediately with a very simple "out-of-the box" WordPress installation and then add whatever functionality you need as and when you need it, and continue expanding. Often we will create various WordPress sites on the same domain to handle different aspects of our strategy (e.g. one site for the sales pages, product information and/or a marketing blog, another for delivering products securely through a private membership site, and another for running an affiliate program or other application), and then ties all of these sites together using a common theme and links on each of the site's menus. Additionally, WordPress offers a multisite function that allows organizations and institutions to manage networks of sites managed by separate individual site owners, but centrally administered by the parent organization. You can also expand WordPress into a social networking or community site, forums, etc. The same scalability applies to web design. You can start with a simple design and then scale things up to display sites with amazing visual features, including animations and video effects, sliding images and animated product image galleries, elements that appear and fade from visitor browsers, etc. The scaling possibilities of WordPress are truly endless.
Read full review
Return on Investment
Constant Contact
  • Good email marketing option that we need to expand on
  • We have not had a strong determinable ROI, but we do not always know if a donation resulted from an email
  • Very affordable and we plan in keeping it as a resource
Read full review
Automattic
  • WordPress helps us reduce website management costs because we can oversee updates in-house.
  • WordPress is easy to use, reducing the amount of time we spend on website management.
  • The ease of use enables us to offer website management for clients, helping us grow our capabilities/business.
Read full review
ScreenShots

Constant Contact Screenshots

Screenshot of The AI Content Generator can be used to create content for emails, social posts, or SMS.Screenshot of Advanced Automation workflows make sure marketing is always on.Screenshot of Hundreds of pre-built email templates are available or a simple drag-and-drop email editor is available to start from scratch.Screenshot of The Social Posting tool is used to plan and post Social media messaging across platforms.Screenshot of SMS Marketing can reach customers wherever they are.Screenshot of E-commerce tools can be integrated with Constant Contact to sell more.