What users are saying about
28 Ratings
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Top Rated
113 Ratings
28 Ratings
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Score 6.6 out of 100

PathFactory

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Top Rated
113 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.7 out of 100

Likelihood to Recommend

Contently

It's helpful for top of marketing funnel writing that we can sometimes lose sight of because we are so ingrained in the product day to day. Contently is also helpful for long written pieces and ebooks that will take a significant amount of employee time to put together.I avoid using Contently for mid to bottom funnel marketing writing because my team will often have greater insight into the product function or use-case or product release, making them more adroit to the tone of the written piece and able to produce the content quickly.
Alexander deLong | TrustRadius Reviewer

PathFactory

PathFactory is excellent for creating guided experiences beyond a single-shot consumption of a written resource. It creates a seamless experience that links content together and encourages more time on-page. We've used it extensively in our demand gen campaigns to drive additional engagement on our content.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Content Creation

Contently
9.5
PathFactory
Ideation
Contently
9.7
PathFactory
Approval workflows
Contently
9.8
PathFactory
Content collaboration
Contently
9.9
PathFactory
Content calendar
Contently
8.0
PathFactory
Network for content licensing/production
Contently
10.0
PathFactory

Content Publishing

Contently
5.7
PathFactory
8.6
Content hub
Contently
5.1
PathFactory
8.8
Forms / Gated content
Contently
8.0
PathFactory
8.5
Embedded CTAs
Contently
9.0
PathFactory
8.1
Content distribution
Contently
2.0
PathFactory
9.0
Content promotion
Contently
2.0
PathFactory
9.0
Content automation
Contently
8.0
PathFactory
8.1

Content Reporting & Analytics

Contently
8.0
PathFactory
8.3
Audience profiling and targeting
Contently
9.0
PathFactory
8.0
Closed-loop tracking and reporting
Contently
8.0
PathFactory
7.9
Content performance analytics
Contently
7.0
PathFactory
8.4
Campaign optimization dashboard
Contently
7.0
PathFactory
8.9
Competitive analytics
Contently
9.0
PathFactory

Pros

Contently

  • Consolidating my work in one place to make my work life easier
  • Contently is unique from other content marketing organizational tools in one key way. It hands you a network of freelance professionals eager for delegated work.
  • You can search through a database of professionals to find the perfect person for your given project. Find individuals in your budget offering the exact skills and experience you need.
Anonymous | TrustRadius Reviewer

PathFactory

  • Micro-personalized content recommendations.
  • Perfect for enabling and enhancing sales pipeline.
  • Pretty easy to use and roll out.
  • Great support from the PathFactory - they are very helpful, quick to respond, and always up for training sessions and creating custom requests.
  • Great for Inbound and Outbound Marketing.
Seth Valchev | TrustRadius Reviewer

Cons

Contently

  • I have been using it for 3.5 years, and have had no response from potential clients.
  • The portfolio section is pretty easy to use, but I don't love the format.
  • Since I'm not a client, I don't know just how easy it is for them to find new freelancers or how often it is actually used.
  • Probably more suited for some types/concentrations of freelance writers, like finance, tech, or healthcare.
Kristi Porter | TrustRadius Reviewer

PathFactory

  • Analytics: it is sometimes hard to get a clear overview of our KPIs because different analytics are accessible in different areas and the experience sometimes feels a bit scattered.
  • Tracking: I think PathFactory could provide more clear ways of tracking activity and leads and tried-and-true strategies.
Laura Pop-Badiu | TrustRadius Reviewer

Likelihood to Renew

Contently

No score
No answers yet
No answers on this topic

PathFactory

PathFactory 8.8
Based on 5 answers
We have seen a lot of value from our team's use of Path Factory. We also like working with this vendor as they actually take our feedback and implement it on their roadmap. A great vendor with a great product
Anonymous | TrustRadius Reviewer

Usability

Contently

No score
No answers yet
No answers on this topic

PathFactory

PathFactory 9.2
Based on 3 answers
Overall, I think the tool is fairly easy to use to get a basic content uploaded to create a track and even the more complicated features become easier once you become familiarised with the process
Anish Patel | TrustRadius Reviewer

Reliability and Availability

Contently

No score
No answers yet
No answers on this topic

PathFactory

PathFactory 9.6
Based on 5 answers
I think there was only one time where we had issues reaching our account manager, otherwise PathFactory was always willing to hop on the phone to talk through strategy, to work through issues, and help build custom solutions to fit our needs. Customer service is a big selling point of PathFactory.
Anonymous | TrustRadius Reviewer

Performance

Contently

No score
No answers yet
No answers on this topic

PathFactory

PathFactory 9.1
Based on 5 answers
The analytics and reports feature is fairly new and have proved very popular with many areas of our business and is growing in popularity. The metrics that are attainable are very insightful and provides a clear picture on the performance of the track.
Anish Patel | TrustRadius Reviewer

Support Rating

Contently

Contently 10.0
Based on 1 answer
I'm giving them a 10, but honestly, I've never reached out to them. I do see them putting out regular content on social media, so they might be responsive to questions there as well as regular customer support. In their posts and communication, they do seem to value their community, so hopefully, they have good customer support. And I've seen them asking for pitches from their community to publish well-paid articles during this stressful coronavirus time, and I really appreciate that.
Kristi Porter | TrustRadius Reviewer

PathFactory

PathFactory 9.6
Based on 3 answers
Working with the Solutions Consultants is amazing. They are extremely knowledgeable and willing to go way above and beyond - ie working in our Marketo instance to trouble shoot form issues.Love having access to chat the support team in-app. CSMs are knowledgeable and we also get to draw on the expertise of marketers inside PathFactory
Loren Robeck | TrustRadius Reviewer

In-Person Training

Contently

No score
No answers yet
No answers on this topic

PathFactory

PathFactory 8.2
Based on 1 answer
I was able to browse around the tool quite easily once some basic training was given. I learnt much from using those method and only needed further help when wanting to learn about Reports, External codes and adding forms.
Anish Patel | TrustRadius Reviewer

Online Training

Contently

No score
No answers yet
No answers on this topic

PathFactory

PathFactory 9.4
Based on 5 answers
The customer service, from technical through to customer success, is one of the biggest reasons I'd recommend PathFactory. This is true of their training. It can be as bespoke as you like, at least in my experience, and the team is always willing (where possible) to incorporate your suggestions.
Anonymous | TrustRadius Reviewer

Implementation Rating

Contently

No score
No answers yet
No answers on this topic

PathFactory

PathFactory 8.7
Based on 5 answers
The PathFactory team was very helpful when implementing the product. They gave us a lot of recommendations on best moving forward. As a note to new users, when implementing I would make sure that you create with your team a system to make sure that the platform is scalable. My team was able to do this through creating a foldering structure, naming conventions for tracks and assets, and ensuring tagging is used on all content uploads. I would also make sure when implementing that you have an understanding of how your team will track success and that your brand team is involved to make sure that there is consistency in the look and feel of the tracks
Anonymous | TrustRadius Reviewer

Alternatives Considered

Contently

Contently's sweet spot is their network of writers. I have tried a few other platforms but saw much lower writing quality. The tool is handy, especially if you produce multiple pieces of content every week
Ben Plomion | TrustRadius Reviewer

PathFactory

We also considered Uberflip for our content strategy. PathFactory appeared to be a better user experience both for the business leveraging it and for users viewing content. I have found that the features and ease of use within PathFactory make it a more robust yet simplified platform. I love how simple it is to update content assets, whereas with Uberflip it seemed a bit trickier of a process to do so. The way the content is displayed and organized is also more effective and useful within PathFactory, as things are easy to locate and leverage.
Anonymous | TrustRadius Reviewer

Scalability

Contently

No score
No answers yet
No answers on this topic

PathFactory

PathFactory 8.4
Based on 2 answers
Pathfactory is growing in popularity amongst individuals from different parts of the organisation and it would be difficult to forecast how scalable this can become
Anish Patel | TrustRadius Reviewer

Return on Investment

Contently

  • Contently contributors have produced some great inbound marking posts and creative materials saving our marketing team significant time allowing them to focus on more strategic plans for the business.
  • The amount of time Contently has saved our internal creative writing staff has more than paid for itself!
Alexander deLong | TrustRadius Reviewer

PathFactory

  • Ability to add "contact us" forms to each content track to allow users to contact us directly when viewing a track.
  • Also has a form submission happening behind the scenes that passes all submission data to our marketing automation platform for further analysis/nurturing.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Contently

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

PathFactory

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Contently
5.2
PathFactory
8.8

Likelihood to Renew

Contently
PathFactory
8.8

Usability

Contently
PathFactory
9.2

Reliability and Availability

Contently
PathFactory
9.6

Performance

Contently
PathFactory
9.1

Support Rating

Contently
10.0
PathFactory
9.6

In-Person Training

Contently
PathFactory
8.2

Online Training

Contently
PathFactory
9.4

Implementation Rating

Contently
PathFactory
8.7

Scalability

Contently
PathFactory
8.4

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