Contentsquare (Clicktale) vs Kameleoon

• In my experience ClickTale's unique value proposition is its heatmapping platform--and it delivers on that UVP very well. It has a suite of available maps each delivering unique and easily digestible insights.
• ClickTale provides very enlightening data that I haven't found anywhere else such as hover time, hover order, and hesitation.
• ClickTale also provides useful customizable segments, which allow for more granular data analysis.
• ClickTale is extremely easy to install.

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• Built for all team members (from marketers to developers), the platform is multi-site and multi-domain, so I can work in several environments and run multi-page tests regardless of the domain visited.
• Pros :
• - IAB approved testing tool: Kameleoon ensures compliance around privacy and consent.
• - Advanced & customized reporting
• - Huge range of integrations.

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• I always felt not providing me with the ability to grant others in my company with rights restricted access was a huge downside. This forced me into being the sole point of contact for anything that had to do with Clicktale.
• Hugely lacking in the ability for me to build reports using the quantitative data. It was very labor intensive for me to gather and analyze data from Clicktale.
• I missed out in a lot of functionality not having an enterprise level subscription. I had the gold subscription. Many of the things I wanted to capture were not possible without involving their developers - and that was only possible at the enterprise subscription level.

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• Interface of the graphics editor is quite conceptual. It is fine after a few days but it takes a little while to recognize some icons.
• Their online tutorial could also be easily improved.
• If you want to do major graphical changes on your website, you will have to inject JS and CSS code which requires some technical background but I don’t know if that point can be improved.

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• Rarely was actionable insight taken from the ClickTale tool that resulted in a better user experience on our website. We made small changes on different aspects of our webpages that typically did not show an improvement over the previous versions.
• The dedicated time and resources in the ClickTale tool did not justify the investment. The heat maps can be helpful but they are based on mouse clicks (Google Analytics can help with that). Watching recordings can get time consuming and don't always provide enough data for an actionable takeaway.
• If you take the approach of identifying a potential problem on your website first, then using the ClickTale tool to dig deeper in the issue, you might find the tool helpful. However, make sure you gather enough data on the potential issue before making changes to your site (and monitor the changes afterward).

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• Since we started using Kameleoon, our ROI indicators are all green. Truth is, we rely on exigent customers. If they’re not happy with our service, we will pay for it on the long term. Kameleoon helps us making sure this is not happening by providing us the tools to continuously improve our customers’ experiences.

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