What users are saying about
175 Ratings
43 Ratings
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Score 7.7 out of 100
175 Ratings
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Score 5.3 out of 100

Likelihood to Recommend

Contentsquare (Clicktale)

It is well suited to businesses with a full time web analyst that will be using the tools to create actionable reports that drive action in the company. It is less appropriate where companies are just looking for some new tools and it will be forgotten soon after implementation. If a website is critical to your business and you have dedicated resources or consultants to help you understand the data, then it is invaluable. I love it.
Dan Briscoe | TrustRadius Reviewer

VWO

Our marketing team does a lot of creative testing around messaging and imagery. VWO is well suited for this type of testing and can yield great results if you define your conversion goals correctly. However, when we have tried to do more substantial/advanced changes through VWO (such as re-positioning content or modifying elements in a form), we have had some challenges and not been able to get the desired tests working correctly.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Contentsquare (Clicktale)
VWO
7.5
a/b experiment testing
Contentsquare (Clicktale)
VWO
8.2
Split URL testing
Contentsquare (Clicktale)
VWO
9.1
Multivariate testing
Contentsquare (Clicktale)
VWO
7.8
Multi-page/funnel testing
Contentsquare (Clicktale)
VWO
6.4
Cross-browser testing
Contentsquare (Clicktale)
VWO
8.2
Test significance
Contentsquare (Clicktale)
VWO
7.3
Visual / WYSIWYG editor
Contentsquare (Clicktale)
VWO
7.3
Advanced code editor
Contentsquare (Clicktale)
VWO
9.1
Visitor recordings
Contentsquare (Clicktale)
VWO
6.4
Preview mode
Contentsquare (Clicktale)
VWO
6.4
Test duration calculator
Contentsquare (Clicktale)
VWO
6.4

Audience Segmentation & Targeting

Contentsquare (Clicktale)
VWO
8.2
Standard visitor segmentation
Contentsquare (Clicktale)
VWO
9.1
Behavioral visitor segmentation
Contentsquare (Clicktale)
VWO
7.3
Traffic allocation control
Contentsquare (Clicktale)
VWO
9.1
Website personalization
Contentsquare (Clicktale)
VWO
7.3

Results and Analysis

Contentsquare (Clicktale)
VWO
7.0
Heatmap tool
Contentsquare (Clicktale)
VWO
6.4
Click analytics
Contentsquare (Clicktale)
VWO
6.4
Scroll maps
Contentsquare (Clicktale)
VWO
6.4
Conversion tracking
Contentsquare (Clicktale)
VWO
8.2
Goal tracking
Contentsquare (Clicktale)
VWO
8.2
Test reporting
Contentsquare (Clicktale)
VWO
7.3
Results segmentation
Contentsquare (Clicktale)
VWO
5.5
Experiments results dashboard
Contentsquare (Clicktale)
VWO
8.2

Pros

Contentsquare (Clicktale)

  • In my experience ClickTale's unique value proposition is its heatmapping platform--and it delivers on that UVP very well. It has a suite of available maps each delivering unique and easily digestible insights.
  • ClickTale provides very enlightening data that I haven't found anywhere else such as hover time, hover order, and hesitation.
  • ClickTale also provides useful customizable segments, which allow for more granular data analysis.
  • ClickTale is extremely easy to install.
Leor Maizel | TrustRadius Reviewer

VWO

  • VWO has a strong support team willing to help provide answers to questions during the setup process. During setup, we had some questions regarding implementation across a significant number of sites and they were able to ease dev team concerns and provide detailed best practices to streamline integration.
  • Some of the initial results of a few of the initial tests raised some questions internally. We setup a call and were able to quickly address the questions and find some opportunities to leverage moving forward.
  • I discovered a bug within the UI that lead to some questions internally. I was able to report it and the problem was fixed rather quickly and their team followed up with a thank you for reporting it and to report the issue was now resolved.
Kevin McLallen | TrustRadius Reviewer

Cons

Contentsquare (Clicktale)

  • I always felt not providing me with the ability to grant others in my company with rights restricted access was a huge downside. This forced me into being the sole point of contact for anything that had to do with Clicktale.
  • Hugely lacking in the ability for me to build reports using the quantitative data. It was very labor intensive for me to gather and analyze data from Clicktale.
  • I missed out in a lot of functionality not having an enterprise level subscription. I had the gold subscription. Many of the things I wanted to capture were not possible without involving their developers - and that was only possible at the enterprise subscription level.
Art Zippel, CUA | TrustRadius Reviewer

VWO

  • The user interface within VWO does take a bit of time to get used to, especially as it pertains to switching back and forth between tests. When running multiple experiments on a site at a time, a clear and succinct dashboard for everything in one place would be helpful (as opposed to needing to switch between A/B, multivariate, etc).
Joseph Collins | TrustRadius Reviewer

Likelihood to Renew

Contentsquare (Clicktale)

Contentsquare (Clicktale) 7.5
Based on 11 answers
I am still on the fence regarding renewing our account. Currently we are trying to determine what tools and programs offer the highest ROI and generates the most efficiency for our employees. ClickTale may become lost in the shuffle along with other programs and accounts we are currently using. While effective, ClickTale has limited scope in general marketing uses.
Chris Zagala | TrustRadius Reviewer

VWO

VWO 8.7
Based on 20 answers
It's great value and we think we've ironed out all the major teething troubles. However, if we experience any more bugs or problems that significantly slow us down then we're seriously considering switching to Optimizely, which I haven't personally tested but have heard great things about from my CRO peers
Tom Kerwin | TrustRadius Reviewer

Usability

Contentsquare (Clicktale)

Contentsquare (Clicktale) 7.0
Based on 1 answer
I had some issues interacting with viewing recordings of a specific page by many users but my impression was that this was going to be fixed.
Art Zippel, CUA | TrustRadius Reviewer

VWO

VWO 8.2
Based on 2 answers
I gave Visual Website Optimizer a rating of 8 because it is overall a great product to use. Setting up and keeping track of various tests is easy and straight forward. The only reason why this product is not rated higher is because the support documents online leave a lot of room for improvement.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Contentsquare (Clicktale)

No score
No answers yet
No answers on this topic

VWO

VWO 9.1
Based on 3 answers
I have not experienced an application error or unplanned outage with VWO.
Anonymous | TrustRadius Reviewer

Performance

Contentsquare (Clicktale)

No score
No answers yet
No answers on this topic

VWO

VWO 8.2
Based on 1 answer
VWO doesn't appear to slow down our website at all, though some customers with adblockers like UBlock Origin have been known to not see entire pages if VWO is making changes to the page at a macro level (background, font, etc). This is rare though.
Anonymous | TrustRadius Reviewer

Support Rating

Contentsquare (Clicktale)

No score
No answers yet
No answers on this topic

VWO

VWO 9.1
Based on 4 answers
While their online document support is lacking a simple email to their support team will almost always get responded to the next day. It has however taken more than one email to explain the problem to the support team till they understood the problem. The solution I was given also only half fixed the problem the rest I figured out on my own.
Anonymous | TrustRadius Reviewer

Online Training

Contentsquare (Clicktale)

No score
No answers yet
No answers on this topic

VWO

VWO 6.4
Based on 1 answer
Training was good, just limited to the onboarding process. They walked through all of the steps it takes to get started in VWO and each of the modules, along with giving us ideas for starting our first test. I feel like it could be better if there was a guided process within the VWO program to continue to educate you along the way, and a way to turn that off for experienced users.
Anonymous | TrustRadius Reviewer

Implementation Rating

Contentsquare (Clicktale)

No score
No answers yet
No answers on this topic

VWO

VWO 9.1
Based on 3 answers
Overall, the implementation of VWO is straightforward. If you've got a straightforward way of deploying code to all of your test pages, either a good CMS or a TMS, then implementation should be a breeze. There is no tweaking to be done to the code itself, and once deployed it has the flexibility to cope with different VWO modules (tracking, conversion analysis, session analysis) without modification.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Contentsquare (Clicktale)

ClickTale is now a step ahead of the competition since it delivers insights based on pre-defined business KPIs and customer journeys that we have set up. We can also segment our traffic and easily sift through the many recordings finding the ones that match our lookup criteria. This paired with a good and reliable PII masking helps us with insight collection and drive business decisions which other solutions don't have.The new non-Flash interface is clean and simple to use and has all the functionalities centralized.
Nuno Luz | TrustRadius Reviewer

VWO

I used Google Optimize when it had just launched. It was therefore not yet a competitor to VWO. I haven't used it in roughly half a year time, so a lot has probably changed.I still use Hotjar for certain features that VWO offers, but which I think function better in Hotjar. I for instance prefer the Hotjar heatmaps, because I can elect to ignore certain elements on the webpage, such as a cookie consent pop up. A simple difference which makes me like Hotjar recordings more is that I can view a recording and click next, rather than going back to the overview and selecting the next recording.
Michel Zurkirchen | TrustRadius Reviewer

Scalability

Contentsquare (Clicktale)

No score
No answers yet
No answers on this topic

VWO

VWO 8.2
Based on 1 answer
The product seems infinitely scalable for our needs (small business) and we've never had any issue with loading VWO-edited elements. I will say, though, that online customers with ad blockers have been known to not see certain VWO elements as their third-party scripts are disabled.
Anonymous | TrustRadius Reviewer

Return on Investment

Contentsquare (Clicktale)

  • Rarely was actionable insight taken from the ClickTale tool that resulted in a better user experience on our website. We made small changes on different aspects of our webpages that typically did not show an improvement over the previous versions.
  • The dedicated time and resources in the ClickTale tool did not justify the investment. The heat maps can be helpful but they are based on mouse clicks (Google Analytics can help with that). Watching recordings can get time consuming and don't always provide enough data for an actionable takeaway.
  • If you take the approach of identifying a potential problem on your website first, then using the ClickTale tool to dig deeper in the issue, you might find the tool helpful. However, make sure you gather enough data on the potential issue before making changes to your site (and monitor the changes afterward).
Ryan Freeman | TrustRadius Reviewer

VWO

  • The ability to offer a CRO service is greatly enhanced by VWO, as it allows us to run tests for clients
  • The editor means to some extent we don't need much developer resource to run the tests, lowering costs of doing so
Anonymous | TrustRadius Reviewer

Screenshots

Contentsquare (Clicktale)

Pricing Details

Contentsquare (Clicktale)

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Contentsquare (Clicktale) Editions & Modules

Additional Pricing Details

VWO

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

VWO Editions & Modules

Edition
TESTINGGet a Demo1
CONVERSION OPTIMIZATIONGet a Demo2
ENTERPRISEGet a Demo3
Subscription$99.004
  1. The classic VWO A/B testing solution
  2. The all-in-one platform for all your optimization needs
  3. Customized solution with advanced AB testing and conversion optimization capabilities
  4. Per Month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Contentsquare (Clicktale)
8.0
VWO
8.0

Likelihood to Renew

Contentsquare (Clicktale)
7.5
VWO
8.7

Usability

Contentsquare (Clicktale)
7.0
VWO
8.2

Reliability and Availability

Contentsquare (Clicktale)
VWO
9.1

Performance

Contentsquare (Clicktale)
VWO
8.2

Support Rating

Contentsquare (Clicktale)
VWO
9.1

Online Training

Contentsquare (Clicktale)
VWO
6.4

Implementation Rating

Contentsquare (Clicktale)
VWO
9.1

Scalability

Contentsquare (Clicktale)
VWO
8.2

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