Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Copper
Score 7.9 out of 10
N/A
Copper is a customer relationship management (CRM) built as an integration into Google Apps.
$12
per month per user
HubSpot CRM
Score 8.4 out of 10
N/A
HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work.…
$0
Per Month [Unlimited Users]
Pricing
CopperHubSpot CRM
Editions & Modules
Starter - Paid Annually
$9.00
per month per user
Basic - Paid Annually
$23.00
per month per user
Professional - Paid Annually
$59.00
per month per user
Business - Paid Annually
$99.00
per month per user
Free Forever
$0
Per Month [Unlimited Users]
CRM Bundle
$50
per month
Offerings
Pricing Offerings
CopperHubSpot CRM
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsUp to 15% discount for annual pricing.
More Pricing Information
Community Pulse
CopperHubSpot CRM
Considered Both Products
Copper
Chose Copper
Copper integrates directly with Google Workspace, making data collection painless. Compared to HubSpot, where you have to manually add data fields for company name, email addresses, first and last names, and telephone numbers.
Chose Copper
Copper is just better implemented and user-centric. HubSpot kind of feels like old Windows versus new Mac. Insightly was good, but the Gmail integration and features lagged a little.
Chose Copper
We are very pleased with Copper, and it matches our needs. Better than others I have evaluated and run.
Chose Copper
Very good in terms of price but it does need to incorporate more of the basic features which these companies offer as standard. The reporting needs improvement, things like creating lists on clients is quite difficult compared to HubSpot. You should be able to create lists …
Chose Copper
I picked Copper because it integrates so easily with Gmail, and the cost was appropriate. HubSpot can become way too expensive over time.
Chose Copper
Unlike Copper, I find Hubspot not as intuitive when it comes to their dashboard and customization. Copper offers much better value without having to pay for multiple add-on modules.
Chose Copper
We outgrew Pipedrive and moved into Copper.
After about a few years our sales teams grew and we needed a global slution for all teams across the globe, hence, moved into Hubspot.
Chose Copper

The software is designed to mimic the look of Google products. This makes it easy to use for people already familiar with Google products.

It syncs with G Suite apps like Google Contacts and Google Calendar, and it is directly accessible from Gmail. It appears as a sidebar …

Chose Copper
Copper is cheaper than Hubspot if you have a lower amount of users and still need advanced features. However, the TERRIBLE customer service and DECEPTIVE cancellation policy should make you think twice before trying to save a few bucks.
Chose Copper
I didn't have much authorization in the selection of Copper, however, I have looked into switching costs and leaving Copper due to their limited workflow automations. HubSpot and Salesforce look more robust and integrated with our other marketing tools.

We are too sunk in with …
Chose Copper
Copper is simple and free, and we didn’t have a need for a more elaborate CRM that didn’t have event specific features. We do utilize a more specific marketing flow for drip campaigns but for basic email tracking for sales, Copper does what it needs to.
Chose Copper
ProsperWorks is just an amazing lightweight CRM. Unless you're a large organization that needs to build out crazy custom reporting and tools that integrate into your CRM, Prosperworks is the best bet. Instead of being an IT project that you need to get a bunch of other people …
Chose Copper
ProsperWorks had the robust Google Apps integration, Forecasting, Roles/Permissions, and Opportunity Tracking and the price point was right for us. All of the other softwares we evaluated (except Salesforce) where missing one or more of the features. We didn't go with Salesforce
Chose Copper
It is a very powerful tool to the level of Sugar and Salesforce. With its tight integration, as a Google product, it is seamless and really assists in managing communication with clients. While Zoho offers a great low-cost solution, ProsperWorks definitely hits the mark for …
HubSpot CRM
Chose HubSpot CRM
I was not the person who made the decision to purchase HubSpot, but I am glad that we did. HubSpot is much more user-friendly and has much more functionality. Things that HubSpot has that Copper did not are: Recording Calls in the App, Recording Call Outcomes, Email Tracking, …
Chose HubSpot CRM
I think for our purposes HubSpot was the simplest solution that we found that encompassed the most uses.
Chose HubSpot CRM
HubSpot is by far the best CRM I have used. Efficiency, options, features etc. The tool is straight forward and not overly complex. These is a learning curve but it's reasonable if you jump right in. I recommend HubSpot to colleagues and Team members here at OSP. HubSpot …
Chose HubSpot CRM
I like HubSpot the best because it aligns all of my Sales, Marketing, and Customer Success teams in one system, under one shared database.
Chose HubSpot CRM
I didn't personally choose HubSpot, but the switch was beneficial because there is more functionality and our work is now more streamlined.
Features
CopperHubSpot CRM
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Copper
4.8
47 Ratings
48% below category average
HubSpot CRM
8.1
1658 Ratings
4% above category average
Customer data management / contact management8.147 Ratings9.01596 Ratings
Workflow management5.945 Ratings8.41565 Ratings
Territory management5.04 Ratings4.9184 Ratings
Opportunity management8.143 Ratings8.61501 Ratings
Integration with email client (e.g., Outlook or Gmail)4.747 Ratings8.71614 Ratings
Contract management5.29 Ratings7.9185 Ratings
Quote & order management2.07 Ratings8.21099 Ratings
Interaction tracking3.143 Ratings8.71558 Ratings
Channel / partner relationship management1.07 Ratings8.2186 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Copper
1.4
10 Ratings
138% below category average
HubSpot CRM
8.0
1115 Ratings
4% above category average
Case management1.29 Ratings8.41037 Ratings
Call center management1.55 Ratings7.6892 Ratings
Help desk management1.67 Ratings8.1951 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Copper
6.6
36 Ratings
16% below category average
HubSpot CRM
8.7
1466 Ratings
11% above category average
Lead management7.033 Ratings8.91384 Ratings
Email marketing6.127 Ratings8.51396 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Copper
4.3
45 Ratings
56% below category average
HubSpot CRM
8.2
1516 Ratings
6% above category average
Task management6.343 Ratings8.41450 Ratings
Billing and invoicing management1.75 Ratings8.0763 Ratings
Reporting4.840 Ratings8.31344 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Copper
4.7
42 Ratings
48% below category average
HubSpot CRM
8.3
1484 Ratings
8% above category average
Forecasting3.228 Ratings8.11171 Ratings
Pipeline visualization7.239 Ratings8.41411 Ratings
Customizable reports3.535 Ratings8.21369 Ratings
Customization
Comparison of Customization features of Product A and Product B
Copper
4.6
44 Ratings
50% below category average
HubSpot CRM
8.0
1418 Ratings
4% above category average
Custom fields6.843 Ratings8.51389 Ratings
Custom objects3.412 Ratings8.51211 Ratings
Scripting environment4.13 Ratings6.3132 Ratings
API for custom integration4.326 Ratings8.5992 Ratings
Security
Comparison of Security features of Product A and Product B
Copper
7.1
35 Ratings
17% below category average
HubSpot CRM
9.0
1377 Ratings
7% above category average
Single sign-on capability8.712 Ratings9.01235 Ratings
Role-based user permissions5.534 Ratings8.91314 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Copper
2.0
12 Ratings
115% below category average
HubSpot CRM
8.0
946 Ratings
7% above category average
Social data2.012 Ratings7.8928 Ratings
Social engagement2.07 Ratings8.1915 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Copper
2.2
27 Ratings
109% below category average
HubSpot CRM
8.2
1058 Ratings
9% above category average
Marketing automation3.427 Ratings8.51051 Ratings
Compensation management1.01 Ratings7.9694 Ratings
Platform
Comparison of Platform features of Product A and Product B
Copper
6.3
37 Ratings
18% below category average
HubSpot CRM
8.0
1247 Ratings
6% above category average
Mobile access6.337 Ratings8.01247 Ratings
Best Alternatives
CopperHubSpot CRM
Small Businesses
Salesmate
Salesmate
Score 10.0 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.1 out of 10
Creatio
Creatio
Score 9.1 out of 10
Enterprises
Creatio
Creatio
Score 9.1 out of 10
Creatio
Creatio
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CopperHubSpot CRM
Likelihood to Recommend
7.7
(39 ratings)
8.5
(1701 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(31 ratings)
Usability
7.7
(29 ratings)
8.4
(1550 ratings)
Availability
-
(0 ratings)
8.2
(1 ratings)
Performance
-
(0 ratings)
6.4
(1 ratings)
Support Rating
1.9
(11 ratings)
5.9
(24 ratings)
Implementation Rating
-
(0 ratings)
7.5
(9 ratings)
Configurability
-
(0 ratings)
4.5
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
5.5
(1 ratings)
Ease of integration
-
(0 ratings)
7.3
(1 ratings)
Product Scalability
-
(0 ratings)
7.3
(1 ratings)
Vendor post-sale
-
(0 ratings)
6.4
(1 ratings)
Vendor pre-sale
-
(0 ratings)
7.3
(1 ratings)
User Testimonials
CopperHubSpot CRM
Likelihood to Recommend
Copper
For small businesses and businesses that use Google Workspace, Copper is a great solution. It integrates well with Google, boosts features and capabilities of email, and provides an easy to use CRM system. It's also cost effective. For larger organizations, a more powerful tool is recommended that is more customizable. Might not work well outside of google either.
Read full review
HubSpot
I am giving it a 9 rating out of 10 because it has saved my job and helped my team to cracks very big deals. Last year, we were supposed to give a presentation to a client as we were about to sign him for a project. The client asked for our numbers in a real meeting, but we hadn't prepared them for our presentation. I logged in to HubSpot CRM and created a small report that included the relevant numbers. This turned out to be a very good decision for our company, as we subsequently signed that client.
Read full review
Pros
Copper
  • Allows for contacts to be synced and organized directly from Gmail.
  • Gives a flexible style and customizable settings to match our company's specific needs.
  • Does a great job of helping us keep track of projects. We easily created a customized "Status" field with several status options that help us update the many phases of our project.
Read full review
HubSpot
  • Timeline view and conversation log is extremely helpful and an underrated feature; this is in addition to the entire user profile view.
  • Task management is simple but effective.
  • Deal and company tracking with stakeholder management inside companies / deals is very handy; we know what is happening even though we might not be directly working on it.
  • Gmail integration is quite smooth along with email tracking.
Read full review
Cons
Copper
  • Window change: for mobile - when you tap on a card from a pipeline it takes you to the lead’s basic info. I wish it would immediately just open all activities so I can quick see notes
  • I usually use Copper on the go. When you open the Copper app, it immediately opens a collab window. I wish it had some sort of easy dashboard….plus a notes area. I open Copper on mobile to quickly search for someone’s name or to take quick notes from a sales meeting
Read full review
HubSpot
  • More of an integration issue I think than a problem with HubSpot CRM, but we have AirCall integrated for direct phone lines and synching with individual users for outbound calls. Opening Aircall to make an outbound call automatically generates a new client - unattached to a company record as an orphan.
  • Historical records with activities is awesome but when creating a deal it isn't always a choice to capture last 30 days of history. When it is an option and you click to add that to a deal you can see all the activity items and people who have done anything with the "file".
  • I would like to see more native options for automation.
Read full review
Likelihood to Renew
Copper
No answers on this topic
HubSpot
Thus far, our company has found HubSpot CRM to be a reliable service that serves its purpose well: a centralized business contacts database, accessible remotely, with a simple and visually-pleasing interface. Issues are non-existent or resolved quickly, and when the service is experiencing interruptions, notifications and/or updates are sent regularly.
Read full review
Usability
Copper
Realistically, Copper (or any CRM for that matter) can't be everything to every company. It's difficult for any CRM to be well-suited to fit every industry and every business model. Thankfully, Copper's ability to customize things within the platform, as well as Copper's drive for customer success/satisfaction, has led us to be very satisfied with the platform. The only reason Copper isn't a 10/10 is due some of the inevitable shortcomings that any CRM would have because it isn't something that was bespoke for our company. This is no fault of Copper's but it should be mentioned.
Read full review
HubSpot
I am giving it this rating because it has helped us keep track of leads, it saved us a lot of time by automating tasks, and it makes it easy for different teams to work together. It is user-friendly and has improved our approach to communicating with customers and closing deals.
Read full review
Support Rating
Copper
There have been a few times when I contacted the "help desk" or "support team" and they just told me to watch a video or join a seminar to learn what I am looking to do. I would have expected someone to take a few minutes and literally walk me through the steps one by one until either I figured it out or accomplished the goal of my request.
Read full review
HubSpot
Because when I needed help HubSpot responded immediately and provided me with the information I needed which enabled me to realize that HubSpot was even more customizable and easier to use than I thought! And I already thought HubSpot was very user friendly and easy to use, and then Support showed me how to manipulate the settings, columns and the appearance of the tool.
Read full review
Implementation Rating
Copper
No answers on this topic
HubSpot
If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
Read full review
Alternatives Considered
Copper
When I switched from being an employee to employer, one of my first tasks was to find a CRM that was suitable for me. Moving from Pipedrive to Copper was an easy decision. I only needed a place to store my contacts, have a great calendar, and be able to email directly from the CRM. Copper has all of that. Pipedrive had some issues and I wanted to move away from them. Copper has been great.
Read full review
HubSpot
We've been using Hubspot for years and don't foresee making any changes away from it. It has been fully integrated into how our business operates. We ultimately selected HubSpot CRM because it had all the features and functions that our marketing, sales, and operations teams wanted. And it offered those features and functions at the right price point for our organization.
Read full review
Return on Investment
Copper
  • Copper has simplified our CRM and makes it easy for the sales team to keep track of leads and opportunities.
  • Copper has allowed us to save money as it is a fairly competitively priced platform.
  • Copper has simplified our workflow, allowing us to work more efficiently and save time from tedious data entry.
Read full review
HubSpot
  • We were able to track good quality leads and push them to closure.
  • The leads were contacted within 24 hours so lead drops were minimum.
  • The sales and marketing team were accountable for generating leads and driving revenue becasue of AI-generated Targets.
Read full review
ScreenShots

HubSpot CRM Screenshots

Screenshot of Store, track, manage, and report on the deals (sometimes referred to as “opportunities”) your sales team is working.Screenshot of Our contact record enables your team to record and retrieve information on anyone your business interacts with, helping everyone to stay on the same page.Screenshot of The product library gives you visibility into the goods and services you sell, then associates them with individual deals. With products, you can easily track what you're selling to your customers and from what channels.