CoSchedule vs PathFactory

• The monthly calendar view gives me a broad overview of all the content we have in production.
• The notes section within each blog topic helps me keep an organized list of items or links relevant to that topic.
• The headline analyzer gives me another option to test my headline before publishing, to see how it scores.

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• Form Gating - can set your own strategy as to when a form pops up. Can give readers a chance to view content for a certain amount of time before a form popping up. If a user is already known, can also set form to only show up for unknown users.
• Can create as many unique tracks based on different topics as needed.
• The support is amazing. Meet weekly with our PathFactory reps, who talk us through any issues we've experienced during the week, plus offer insight in to new features that may be beneficial to our campaigns.

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• Would like to replicate some of the functionality of Buffer (sharing other content easily from multiple sources) to consolidate our marketing calendar in one place.

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• Greater guidance on internal governance for large enterprise use. They are excellent partners in figuring everything out.
• Requires meticulous management (tagging, naming conventions, etc). Not a con, but this is why internal governance over tool management and processes is important.
• Even greater reporting options. They are happy, willing, and eager to work with you to satisfy all your custom reporting needs.
• Mobile view is less appealing than desktop, especially for heavier content types.

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• Probably too early to tell for certain but it is definitely value priced right now. Fully developed content management platforms are running in $15-$20k per year range and more. You can get into a CoSchedule solution for $
• Team has found it easy to sign on and review tasks so this is a big time saver. More could be done to enable Guests easier access to content they need to review
• It's way faster that other scheduling apps we have tried. The fact that it runs on a cloud based app or inside your Wordpress app is a real plus. Auto save feature also means you don't have to remember to save your content.

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• PathFactory has helped us reach a new target audience with analytics that demonstrates meaningful target account/audience engagement.
• It has helped us to better understand content consumption preferences of our target audience so that we can adjust our content development plans accordingly and within budget.
• It has helped us to agree on qualification criteria with sales and so deliver better-qualified prospects/leads. The engagement data on the topics consumed and time spent by prospects/leads on our content gives inside sales/sales a much better indication of how to open discussions.

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