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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Crunchbase

    Score6.3 out of 10
    N/ACrunchbase is a provider of private-company prospecting and research solutions. The vendor boasts that over 60 million users—including salespeople, entrepreneurs, investors, and market researchers—use Crunchbase to prospect for new business opportunities, and that companies all over the world rely on Crunchbase to power their applications, making over 3 billion calls to their API each year.

    $0

    Hootsuite

    Score8.2 out of 10
    N/AHootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…

    $249

    per month per user

    Pricing
    CrunchbaseHootsuite
    Editions & Modules
    Basic
    $0
    Crunchbase Starter
    $29
    per month, per user
    Crunchbase Pro
    $49
    per month, per user
    Crunchbase Enterprise
    Custom Billing
    Standard
    $199
    per month (billed annually) Starts at 1 user, 10 social accounts
    Advanced
    $399
    per month (billed annually) Starts at 1 user, unlimited social accounts
    Enterprise
    Custom Pricing
    per year
    Offerings
    Pricing Offerings
    CrunchbaseHootsuite
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—Plans can be paid monthly or annually, with a discount for annual pricing.
    More Pricing Information
    Community Pulse
    CrunchbaseHootsuite
    Considered Both Products
    Crunchbase Inc.
    No answer on this topic
    Hootsuite
    No answer on this topic
    Key User Insights
    Would buy again
    55%
    Would buy again
    6 Answers
    93%
    Would buy again
    328 Answers
    Delivers good value for the price
    60%
    Delivers good value for the price
    6 Answers
    92%
    Delivers good value for the price
    283 Answers
    Happy with the feature set
    55%
    Happy with the feature set
    6 Answers
    94%
    Happy with the feature set
    333 Answers
    Lived up to sales and marketing promises
    56%
    Lived up to sales and marketing promises
    5 Answers
    93%
    Lived up to sales and marketing promises
    280 Answers
    Implementation went as expected
    70%
    Implementation went as expected
    7 Answers
    98%
    Implementation went as expected
    316 Answers
    Features
    CrunchbaseHootsuite
    Prospecting
    Comparison of Prospecting features of Crunchbase and Hootsuite
    Feature
    Crunchbase
    7.1
    19 Ratings
    8% below category average
    Hootsuite
    -
    Ratings
    Advanced search4.318 Ratings00 Ratings
    Identification of new leads7.317 Ratings00 Ratings
    List quality4.017 Ratings00 Ratings
    List upload/download9.012 Ratings00 Ratings
    Ideal customer targeting10.015 Ratings00 Ratings
    Load time/data access7.816 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Crunchbase and Hootsuite
    Feature
    Crunchbase
    4.9
    19 Ratings
    45% below category average
    Hootsuite
    -
    Ratings
    Contact information3.316 Ratings00 Ratings
    Company information5.819 Ratings00 Ratings
    Industry information5.712 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Crunchbase and Hootsuite
    Feature
    Crunchbase
    5.5
    17 Ratings
    30% below category average
    Hootsuite
    -
    Ratings
    Lead qualification process5.19 Ratings00 Ratings
    Smart lists and recommendations3.814 Ratings00 Ratings
    Salesforce integration4.88 Ratings00 Ratings
    Company/business profiles4.816 Ratings00 Ratings
    Alerts and reminders8.011 Ratings00 Ratings
    Data hygiene4.013 Ratings00 Ratings
    Automatic data refresh10.07 Ratings00 Ratings
    Tags5.310 Ratings00 Ratings
    Filters and segmentation3.814 Ratings00 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Crunchbase and Hootsuite
    Feature
    Crunchbase
    4.3
    4 Ratings
    53% below category average
    Hootsuite
    -
    Ratings
    Sales email templates4.34 Ratings00 Ratings
    Append emails to records4.34 Ratings00 Ratings
    Listening/monitoring
    Comparison of Listening/monitoring features of Crunchbase and Hootsuite
    Feature
    Crunchbase
    -
    Ratings
    Hootsuite
    7.0
    324 Ratings
    9% below category average
    Boolean keyword searches00 Ratings7.0212 Ratings
    Filtering out noise/spam00 Ratings6.4224 Ratings
    Sentiment analysis00 Ratings6.7224 Ratings
    Broad channel coverage00 Ratings7.7298 Ratings
    Publishing
    Comparison of Publishing features of Crunchbase and Hootsuite
    Feature
    Crunchbase
    -
    Ratings
    Hootsuite
    8.0
    447 Ratings
    2% below category average
    Content planning and scheduling00 Ratings9.0447 Ratings
    Audience targeting00 Ratings7.2304 Ratings
    Content optimization00 Ratings7.7368 Ratings
    Workflow management00 Ratings8.3379 Ratings
    Engagement
    Comparison of Engagement features of Crunchbase and Hootsuite
    Feature
    Crunchbase
    -
    Ratings
    Hootsuite
    7.5
    359 Ratings
    8% below category average
    Automated routing and prioritization00 Ratings7.4260 Ratings
    Customer interaction histories00 Ratings7.3280 Ratings
    Bulk actions00 Ratings7.9311 Ratings
    Marketing
    Comparison of Marketing features of Crunchbase and Hootsuite
    Feature
    Crunchbase
    -
    Ratings
    Hootsuite
    7.0
    338 Ratings
    10% below category average
    Lead generation00 Ratings6.6208 Ratings
    Content marketing00 Ratings7.6305 Ratings
    Paid media management00 Ratings6.8206 Ratings
    Campaigns and promotions00 Ratings6.7256 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Crunchbase and Hootsuite
    Feature
    Crunchbase
    -
    Ratings
    Hootsuite
    8.1
    438 Ratings
    3% below category average
    Twitter00 Ratings7.6393 Ratings
    Facebook00 Ratings8.5421 Ratings
    LinkedIn00 Ratings8.0369 Ratings
    Google+00 Ratings8.960 Ratings
    Instagram00 Ratings8.6376 Ratings
    Pinterest00 Ratings7.3182 Ratings
    YouTube00 Ratings7.6175 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Crunchbase and Hootsuite
    Feature
    Crunchbase
    -
    Ratings
    Hootsuite
    7.8
    360 Ratings
    1% above category average
    Campaign success analytics00 Ratings8.2333 Ratings
    Real-time tracking00 Ratings7.7335 Ratings
    Competitor analysis00 Ratings7.6231 Ratings
    Account management
    Comparison of Account management features of Crunchbase and Hootsuite
    Feature
    Crunchbase
    -
    Ratings
    Hootsuite
    7.9
    369 Ratings
    0% below category average
    Role-based user permissions & privileges00 Ratings8.3317 Ratings
    Mobile access00 Ratings7.5336 Ratings
    Best Alternatives
    CrunchbaseHootsuite
    Small Businesses
    Owler
    Score9.7 out of 10
    Sendible
    Score7.2 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Emplifi
    Score8.9 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CrunchbaseHootsuite
    Likelihood to Recommend
    4.6
    (20 ratings)
    8.3
    (510 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.6
    (89 ratings)
    Usability
    3.0
    (2 ratings)
    8.3
    (149 ratings)
    Availability
    -
    (0 ratings)
    9.8
    (21 ratings)
    Performance
    -
    (0 ratings)
    9.8
    (19 ratings)
    Support Rating
    1.0
    (1 ratings)
    7.0
    (263 ratings)
    In-Person Training
    -
    (0 ratings)
    6.0
    (1 ratings)
    Online Training
    -
    (0 ratings)
    9.0
    (17 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.0
    (39 ratings)
    Configurability
    -
    (0 ratings)
    7.2
    (3 ratings)
    Ease of integration
    -
    (0 ratings)
    7.6
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    8.1
    (3 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.9
    (3 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    8.3
    (18 ratings)
    User Testimonials
    CrunchbaseHootsuite
    Likelihood to Recommend
    Crunchbase Inc.
    Looking to create lists of target companies through the advanced search feature or the query builder if one is planning to reach out to the individuals listed in the profile. Looking for investment and company history information to inform sourcing or competitive landscape research.
    Incentivized
    Read full review
    Hootsuite
    Hootsuite presents my team everything we need to manage the social media function. Even writing the "what can be improved" section strained me, because there really isn't a whole lot to complain about. At this point, I (and my social media manager) need to explore the platform more, specifically OwlyGPT, campaigns, and listening. It's pretty much everything we need right now
    Incentivized
    Read full review
    Pros
    Crunchbase Inc.
    • Crunchbase has an easy-to-navigate user interface. The bar at the top of the screen that shows the different data points available on companies is particularly helpful for quick navigating.
    • The ability to make and import lists and save searches is helpful for customizing the software to your particular needs.
    • The web and mobile app data that Crunchbase offers is very helpful to gauge trends and interest in companies for diligence purposes.
    Incentivized
    Read full review
    Hootsuite
    • Reporting. We are able to pull accurate and concise data points on our channels.
    • Planning and calendaring. We love that we are able to have our teams plan out content across months so that we are never feeling behind schedule on getting content out there.
    • Creating content natively in the platform!
    Incentivized
    Read full review
    Cons
    Crunchbase Inc.
    • Notifications - Something similar to TweetDeck would be nice, so that when news breaks it could be an immediate fact.
    • Honestly dont add too much because you don't want it to become more of a social tool with cluttered info, keep it straight to the point.
    Incentivized
    Read full review
    Hootsuite
    • TikTok is an area for improvement as it's newer to Hootsuite. It would be beneficial to be able to link non-business profiles on TikTok to Hootsuite as many businesses use personal accounts to access TikTok's expansive music library.
    • Hootsuite does have room to improve the analytics capabilities. There could be more ways to customize each aspect of their reports. There isn't much manipulation of data in each type of data set.
    • Simplicity is an area of improvement for Hootsuite. The streams are one example of an area that is super cluttered and difficult to view. Their platform could really use an aesthetic overhaul to make things look more pleasing.
    Incentivized
    Read full review
    Likelihood to Renew
    Crunchbase Inc.
    No answers on this topic
    Hootsuite
    At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
    Incentivized
    Read full review
    Usability
    Crunchbase Inc.
    In our experience, the customer service is horrible to non existent. If we were a fortune 100 company with a staff of computer people I am sure this would be a valuable service as they would "speak the language" but that is not us. Not being able to reach customer service when we are thinking about upgrading is, in my opinion, a crazy business model.
    Read full review
    Hootsuite
    I will give Hootsuite a rating of 10/10 because it has delivered measurable business impact through social media. It helps centralize and streamline content planning, approvals, scheduling, and reporting in one place. It has significantly reduced manual workload and improved team efficiency. We achieved higher engagement rates, faster customer response times, and improved lead quality through social channels. It has also helped us with centralized reporting across different social media channels.
    Incentivized
    Read full review
    Reliability and Availability
    Crunchbase Inc.
    No answers on this topic
    Hootsuite
    Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)
    Read full review
    Performance
    Crunchbase Inc.
    No answers on this topic
    Hootsuite
    HootSuite does everything it is designed to do very well: the product's performance is very reliable and efficient. Like other tools, there is always a room for new developments and updates, and the HootSuite team recognizes this and focuses on new development as well.
    Read full review
    Support Rating
    Crunchbase Inc.
    They give standard answers. They are not a customer first business. I tried to cancel my subscription after using it for only 1 week as we found the information was outdated and not at all useful. But they would not cancel the year long subscription I mistakenly signed up for
    Read full review
    Hootsuite
    I can manage all of my accounts on one site! It's absolutely amazing!
    The dashboard is helpful to see how you are doing as well. Still
    getting to understand the analytics and may need to reach out for help
    on this
    Read full review
    In-Person Training
    Crunchbase Inc.
    No answers on this topic
    Hootsuite
    Very easy to teach and learn
    Read full review
    Online Training
    Crunchbase Inc.
    No answers on this topic
    Hootsuite
    The online training is decent; however, it takes a lot more time to search for answers to my questions. Having a training session with a live person was much more effective as they were able to quickly address the business needs I have.
    Read full review
    Implementation Rating
    Crunchbase Inc.
    No answers on this topic
    Hootsuite
    Simple and easy to use, and have never had any issues. We like how it saves me time and allows me to plan in advance. I plan on using this for as long as I can and will encourage others to use it too. If you haven't tried it you should. I hope my review is helpful to everyone.
    Incentivized
    Read full review
    Alternatives Considered
    Crunchbase Inc.
    Crunchbase is definitely bottom of the barrel in this space. At similar pricing models, all competitors I have tried have significantly bigger and more updated databases. Crunchbase may have been great sometime in the past, but they are not worth engaging now.
    Read full review
    Hootsuite
    Hootsuite offers a wide range of tools at a somewhat steeper cost. If you manage multiple platforms and want to survey the content being shared and interacted with across all of them, Hootsuite seems to have an easier platform to do that with. HubSpot CRM allows us to integrate our social platforms into our existing CRM, which is a cost saver, but Hootsuite is social media-focused, so the set-up is easier.
    Incentivized
    Read full review
    Scalability
    Crunchbase Inc.
    No answers on this topic
    Hootsuite
    We are only using in marketing and have been able to scale.
    Incentivized
    Read full review
    Return on Investment
    Crunchbase Inc.
    • Crunchbase has been great and given us a lot of new companies to go after that have received funding and turned into great meetings. We do not pay a ton, so the ROI is great.
    • We have nothing but positive results using Crunchbase and rely on it heavily for prospecting.
    • It might add more value if we get a more expensive or advanced version.
    Incentivized
    Read full review
    Hootsuite
    • For our organization, all ROI was on time saved and efficiency: for creating posts, for scheduling and publishing, for interacting with users, and for analyzing performances. It all comes in one place and this makes a very huge difference in your workflows. We would say that Hootsuite went beyond our expectations on this front, for example with the dynamics UTMs and the media library. Saving time was the main reason why we wanted to purchase the platform and it did not disappoint at all.
    • The ROI in time was also fast to get. The learning curse is very short and this is also an important element. Benefiting from the platform did not take long to be experienced.
    Incentivized
    Read full review
    ScreenShots

    Hootsuite Screenshots

    Screenshot of Monitoring: Monitors social media profiles and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.