Crunchbase vs. TechTarget Priority Engine

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Crunchbase
Score 6.8 out of 10
N/A
Crunchbase is a provider of private-company prospecting and research solutions. The vendor boasts that over 60 million users—including salespeople, entrepreneurs, investors, and market researchers—use Crunchbase to prospect for new business opportunities, and that companies all over the world rely on Crunchbase to power their applications, making over 3 billion calls to their API each year.
$0
TechTarget Priority Engine
Score 9.9 out of 10
N/A
Priority Engine is TechTarget's primary intent data offering. The vendor aims to enable marketing and sales teams by providing behavior insights for high priority accounts and leads.N/A
Pricing
CrunchbaseTechTarget Priority Engine
Editions & Modules
Basic
$0
Crunchbase Starter
$29
per month, per user
Crunchbase Pro
$49
per month, per user
Crunchbase Enterprise
Custom Billing
No answers on this topic
Offerings
Pricing Offerings
CrunchbaseTechTarget Priority Engine
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
CrunchbaseTechTarget Priority Engine
Considered Both Products
Crunchbase
Chose Crunchbase
Crunchbase is the best resource for prospecting startups hands down. TechTarget has a lot of useful info, but I found it to be inaccurate where it mattered most. Crunchbase's data seems more accurate, and is also easier to use. Not the most exact comparison, but they offer …
TechTarget Priority Engine

No answer on this topic

Features
CrunchbaseTechTarget Priority Engine
Prospecting
Comparison of Prospecting features of Product A and Product B
Crunchbase
7.7
19 Ratings
1% below category average
TechTarget Priority Engine
-
Ratings
Advanced search5.418 Ratings00 Ratings
Identification of new leads7.517 Ratings00 Ratings
List quality5.917 Ratings00 Ratings
List upload/download9.012 Ratings00 Ratings
Ideal customer targeting10.015 Ratings00 Ratings
Load time/data access8.416 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Crunchbase
5.5
19 Ratings
34% below category average
TechTarget Priority Engine
9.8
9 Ratings
11% above category average
Contact information4.416 Ratings9.89 Ratings
Company information6.419 Ratings9.89 Ratings
Industry information5.712 Ratings9.79 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Crunchbase
6.5
17 Ratings
13% below category average
TechTarget Priority Engine
-
Ratings
Lead qualification process5.19 Ratings00 Ratings
Smart lists and recommendations5.414 Ratings00 Ratings
Salesforce integration6.48 Ratings00 Ratings
Company/business profiles6.416 Ratings00 Ratings
Alerts and reminders8.011 Ratings00 Ratings
Data hygiene5.913 Ratings00 Ratings
Automatic data refresh10.07 Ratings00 Ratings
Tags6.410 Ratings00 Ratings
Filters and segmentation5.414 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Crunchbase
4.3
4 Ratings
54% below category average
TechTarget Priority Engine
-
Ratings
Sales email templates4.34 Ratings00 Ratings
Append emails to records4.34 Ratings00 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Crunchbase
-
Ratings
TechTarget Priority Engine
7.4
8 Ratings
8% below category average
Web Personalization00 Ratings7.06 Ratings
3rd party intent signals00 Ratings9.88 Ratings
Downstream intent signals00 Ratings5.74 Ratings
Account identification00 Ratings9.88 Ratings
Buyer journey tracking00 Ratings9.78 Ratings
Revenue forecasts00 Ratings4.03 Ratings
Audience segmentation00 Ratings5.55 Ratings
Conversion optimization00 Ratings5.36 Ratings
Content Syndication00 Ratings9.86 Ratings
Best Alternatives
CrunchbaseTechTarget Priority Engine
Small Businesses
Lead411
Lead411
Score 8.3 out of 10
ZoomInfo Sales
ZoomInfo Sales
Score 8.2 out of 10
Medium-sized Companies
Lead411
Lead411
Score 8.3 out of 10
6sense
6sense
Score 8.5 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
6sense
6sense
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CrunchbaseTechTarget Priority Engine
Likelihood to Recommend
5.0
(20 ratings)
9.8
(16 ratings)
Usability
4.9
(2 ratings)
10.0
(1 ratings)
Support Rating
1.0
(1 ratings)
7.7
(2 ratings)
User Testimonials
CrunchbaseTechTarget Priority Engine
Likelihood to Recommend
Crunchbase Inc.
Looking to create lists of target companies through the advanced search feature or the query builder if one is planning to reach out to the individuals listed in the profile. Looking for investment and company history information to inform sourcing or competitive landscape research.
Read full review
TechTarget
TechTarget would notify us when prospects looked us up by name or specifically researched areas where our product would prove beneficial. It did a great job gauging legitimate interest from the prospect and gave an idea of a timeline as well so that we could understand their urgency.
Read full review
Pros
Crunchbase Inc.
  • Crunchbase has an easy-to-navigate user interface. The bar at the top of the screen that shows the different data points available on companies is particularly helpful for quick navigating.
  • The ability to make and import lists and save searches is helpful for customizing the software to your particular needs.
  • The web and mobile app data that Crunchbase offers is very helpful to gauge trends and interest in companies for diligence purposes.
Read full review
TechTarget
  • Contact Info is pretty good. I've occasionally found better data than I can get from our chosen lead solution.
  • I don't know of another alternative source, but TechTarget provides data on content that people are researching.
  • TechTarget provides current tech stack for companies that I'm researching.
Read full review
Cons
Crunchbase Inc.
  • Notifications - Something similar to TweetDeck would be nice, so that when news breaks it could be an immediate fact.
  • Honestly dont add too much because you don't want it to become more of a social tool with cluttered info, keep it straight to the point.
Read full review
TechTarget
  • It is not particularly intuitive
  • Too many steps to get where I need to go
  • Needs to provide more depth to help determine urgency and intent to buy
  • Response rate from contacting leads based on search behaviors was almost nil. This may be partially due to messaging on our end.
Read full review
Usability
Crunchbase Inc.
In our experience, the customer service is horrible to non existent. If we were a fortune 100 company with a staff of computer people I am sure this would be a valuable service as they would "speak the language" but that is not us. Not being able to reach customer service when we are thinking about upgrading is, in my opinion, a crazy business model.
Read full review
TechTarget
Usability is great, we would love to see how strong the intent is for every keywords
Read full review
Support Rating
Crunchbase Inc.
They give standard answers. They are not a customer first business. I tried to cancel my subscription after using it for only 1 week as we found the information was outdated and not at all useful. But they would not cancel the year long subscription I mistakenly signed up for
Read full review
TechTarget
I'm just a business user of TechTarget so I really haven't had the chance to gauge what the support is from a customer standpoint. Given that we recently rolled it out and everyone is utilizing it daily I would assume that their support is strong enough for us to continues to use it.
Read full review
Alternatives Considered
Crunchbase Inc.
Crunchbase is definitely bottom of the barrel in this space. At similar pricing models, all competitors I have tried have significantly bigger and more updated databases. Crunchbase may have been great sometime in the past, but they are not worth engaging now.
Read full review
TechTarget
TechTargets Priority Engine's interface and customizable features were easier to use and better organized than ZoomInfo's. I like the custom alerts that TechTarget provided, and I'm not sure ZoomInfo had the same feature. I would get email alerts any time a target customer read a white paper or downloaded a brochure, which made my timing for prospecting much easier. I do believe ZoomInfo's company directories are more robust and wide-spread
Read full review
Return on Investment
Crunchbase Inc.
  • Crunchbase has been great and given us a lot of new companies to go after that have received funding and turned into great meetings. We do not pay a ton, so the ROI is great.
  • We have nothing but positive results using Crunchbase and rely on it heavily for prospecting.
  • It might add more value if we get a more expensive or advanced version.
Read full review
TechTarget
  • It is best when used in conjunction with all of our other tooling and not used alone
  • It has enabled my team to have a better feel for what is happening at a prospect's company
  • It sometimes consumes too many hours in the day waiting on data to load, and time is wasted toggling between pages
Read full review
ScreenShots