TrustRadius

Crunchbase vs. TechTarget Priority Engine

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Crunchbase
Score 6.4 out of 10
N/A
Crunchbase is a provider of private-company prospecting and research solutions. The vendor boasts that over 60 million users—including salespeople, entrepreneurs, investors, and market researchers—use Crunchbase to prospect for new business opportunities, and that companies all over the world rely on Crunchbase to power their applications, making over 3 billion calls to their API each year.
$0
TechTarget Priority Engine
Score 10.0 out of 10
N/A
Priority Engine is TechTarget's primary intent data offering. The vendor aims to enable marketing and sales teams by providing behavior insights for high priority accounts and leads.N/A
Pricing
CrunchbaseTechTarget Priority Engine
Editions & Modules
Basic
$0
Crunchbase Starter
$29
per month, per user
Crunchbase Pro
$49
per month, per user
Crunchbase Enterprise
Custom Billing
No answers on this topic
Offerings
Pricing Offerings
CrunchbaseTechTarget Priority Engine
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
CrunchbaseTechTarget Priority Engine
Considered Both Products
Crunchbase
Verified User
Anonymous
Chose Crunchbase
It has more data and it's for sure more accurate, Crunchbase has a better platform when talking about visual and it's also easier to search. Also, it has better filters which can help companies to dive deeper into researching accordingly to their needs
Verified User
Anonymous
Chose Crunchbase
I like Pitchbook a lot -- but too expensive for a slight difference in our use case. If Crunchbase added valuation "estimates" (kind of like zillow "zestimates"), it would be awesome instead of just very good.
Verified User
Anonymous
Chose Crunchbase
Crunchbase is cheaper and the overall price/value balance is better
Verified User
Anonymous
Chose Crunchbase
Ptichbook. This platform is more detailed and has a lot more information regarding round details. The platform also has other features to build lists, market maps, landscapes and access reports and raw data about companies by vertical or any other segmentation. Also provides …
Verified User
Anonymous
Chose Crunchbase
Crunchbase is definitely bottom of the barrel in this space. At similar pricing models, all competitors I have tried have significantly bigger and more updated databases. Crunchbase may have been great sometime in the past, but they are not worth engaging now.
Verified User
Anonymous
Chose Crunchbase
Crunchbase is the best resource for prospecting startups hands down. TechTarget has a lot of useful info, but I found it to be inaccurate where it mattered most. Crunchbase's data seems more accurate, and is also easier to use. Not the most exact comparison, but they offer …
Verified User
Anonymous
Chose Crunchbase
Sales Navigator is better only because it provides you with more direct contacts to reach out to. Crunchbase only tells you really the top dogs in the company like c-level execs, not necessarily contacts that you would be having sales conversations with.
Parker O'Very | TrustRadius Reviewer
Parker O'Very
Marketing Operations Manager
Chose Crunchbase
Crunchbase has far more company data than LinkedIn Sales Navigator. The thing that it lacks is data on the people at those companies. LinkedIn Sales Navigator also has a better CRM integration, from what I understand. It is more automated. For our strategy, we use both of these …
Verified User
Anonymous
Chose Crunchbase
This question always gets me. In a world with so many database solutions, it becomes quite difficult to compare, its the subtleties. Bigger is usually better...Crunchbase has gone through over 300...300 rounds of funding. In a world where there are so many options, going with …
Verified User
Anonymous
Chose Crunchbase
I have found that Crunchbase has more up-to-date information when comparing ZoomInfo and EverString.
★ Kevin Thomas ★ | TrustRadius Reviewer
★ Kevin Thomas ★
Small Business Consultant - Financial Services
Chose Crunchbase
I don't know of other services like Crunchbase, in my mind it stands alone. Of course I could use FormDs, but it's cumbersome and doesn't provide the same level of information, so I rarely use it.
TechTarget Priority Engine
Verified User
Anonymous
Chose TechTarget Priority Engine
Intentsify Intelligence Activation Platform, Demandbase One, ZoomInfo Marketing and HG Insights Platform
Verified User
Anonymous
Chose TechTarget Priority Engine
We recently switched from techtarget to 6sense and I like it a lot more when it comes to account intent and helping you prioritize / recommend actions to take
Verified User
Anonymous
Chose TechTarget Priority Engine
I was not the decision maker on why the company chose Tech Target. Personally, I could have used more training on how to get the most out of the platform, but I didn't know what I didn't know
Verified User
Anonymous
Chose TechTarget Priority Engine
TechTarget has much more specific information. You can see actual names and titles of prospect engaging with content. This makes a cold call a little more warm.
Verified User
Anonymous
Chose TechTarget Priority Engine
TTPE is a more robust and complete tool for our requirements. Onboarding and ease of use is another area where it comes out on top.
Verified User
Anonymous
Chose TechTarget Priority Engine
TechTargets Priority Engine's interface and customizable features were easier to use and better organized than ZoomInfo's. I like the custom alerts that TechTarget provided, and I'm not sure ZoomInfo had the same feature. I would get email alerts any time a target customer read …
Verified User
Anonymous
Chose TechTarget Priority Engine
TechTarget Priority Engine integrates well with Salesforce. I'm able to keep track of all the prospects and it gives me valid contact data.
JG
Jerry Glascock
Business Development Rep
Chose TechTarget Priority Engine
I didn't select TechTarget, but I do appreciate the content information that it provides.
Verified User
Anonymous
Chose TechTarget Priority Engine
TTPE in my mind is a blend of the two. It has pretty accurate contact info, and also great at sending the reports that I mentioned. While demandbase uses a scoring system for targets, TechTarget Priority Engine just sends the name. so it's nice to check it against DB and get a …
Verified User
Anonymous
Chose TechTarget Priority Engine
They are different tools and don't directly compete.
John Bachner | TrustRadius Reviewer
John Bachner
Senior Account Executive
Chose TechTarget Priority Engine
Each has its perks. Using them in conjunction with each other will deliver the best results. TechTarget Priority Engine gives info on items accounts are searching for and what is relevant to them today. It provides specific conversation tracks to create opportunities (current …
Features
CrunchbaseTechTarget Priority Engine
Prospecting
Comparison of Prospecting features of Product A and Product B
Crunchbase
7.3
Ratings
6% below category average
TechTarget Priority Engine
-
Ratings
Advanced search4.70 Ratings00 Ratings
Identification of new leads7.30 Ratings00 Ratings
List quality4.70 Ratings00 Ratings
List upload/download9.00 Ratings00 Ratings
Ideal customer targeting10.00 Ratings00 Ratings
Load time/data access8.00 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Crunchbase
5.1
Ratings
42% below category average
TechTarget Priority Engine
10.0
Ratings
12% above category average
Contact information3.70 Ratings10.00 Ratings
Company information6.00 Ratings10.00 Ratings
Industry information5.70 Ratings10.00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Crunchbase
5.9
Ratings
23% below category average
TechTarget Priority Engine
-
Ratings
Lead qualification process5.10 Ratings00 Ratings
Smart lists and recommendations4.30 Ratings00 Ratings
Salesforce integration5.30 Ratings00 Ratings
Company/business profiles5.30 Ratings00 Ratings
Alerts and reminders8.00 Ratings00 Ratings
Data hygiene4.70 Ratings00 Ratings
Automatic data refresh10.00 Ratings00 Ratings
Tags5.70 Ratings00 Ratings
Filters and segmentation4.30 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Crunchbase
4.3
Ratings
54% below category average
TechTarget Priority Engine
-
Ratings
Sales email templates4.30 Ratings00 Ratings
Append emails to records4.30 Ratings00 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Crunchbase
-
Ratings
TechTarget Priority Engine
7.5
Ratings
7% below category average
Web Personalization00 Ratings7.00 Ratings
3rd party intent signals00 Ratings10.00 Ratings
Downstream intent signals00 Ratings5.70 Ratings
Account identification00 Ratings10.00 Ratings
Buyer journey tracking00 Ratings10.00 Ratings
Revenue forecasts00 Ratings4.00 Ratings
Audience segmentation00 Ratings5.50 Ratings
Conversion optimization00 Ratings5.30 Ratings
Content Syndication00 Ratings10.00 Ratings
Best Alternatives
CrunchbaseTechTarget Priority Engine
Small Businesses
Lead411
Lead411
Score 8.3 out of 10
LinkedIn Sales Navigator
LinkedIn Sales Navigator
Score 8.5 out of 10
Medium-sized Companies
Lead411
Lead411
Score 8.3 out of 10
6sense
6sense
Score 8.4 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
6sense
6sense
Score 8.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CrunchbaseTechTarget Priority Engine
Likelihood to Recommend
4.8
(0 ratings)
10.0
(0 ratings)
Usability
3.7
(0 ratings)
10.0
(0 ratings)
Support Rating
1.0
(0 ratings)
7.7
(0 ratings)
User Testimonials
CrunchbaseTechTarget Priority Engine
Likelihood to Recommend
The data is outdated and has significant gaps. It is mostly a replication of what is easily and publicly available, with little value added. Their predatory subscription model includes no notice of renewal and they are very antagonistic towards their customers.
Verified User
Anonymous
Read full review
TechTarget would notify us when prospects looked us up by name or specifically researched areas where our product would prove beneficial. It did a great job gauging legitimate interest from the prospect and gave an idea of a timeline as well so that we could understand their urgency.
Verified User
Anonymous
Read full review
Pros
  • Account-Based Data. Employee range, website, industry, company description, chief executives, latest news, etc. All for the given company you are researching.
  • Salesforce integration. I have not used it, but the functionality is supposed to be great. You can run data enrichment in your CRM with the Crunchbase data.
  • Funding, mergers, and acquisitions data. Crunchbase has relationships with thousands of VC firms throughout the world and followup with each very regularly to be able to serve up the latest data to their users.
  • Tech integrations. Integrations with tools like Bombora, Builtwith, Siftery, and others are really useful because you can use Crunchbase's company profile-based research method, and see the data from these tools specifically related to the given company.
Parker O'Very | TrustRadius Reviewer
Parker O'Very
Marketing Operations Manager
Read full review
  • Contact Info is pretty good. I've occasionally found better data than I can get from our chosen lead solution.
  • I don't know of another alternative source, but TechTarget provides data on content that people are researching.
  • TechTarget provides current tech stack for companies that I'm researching.
JG
Jerry Glascock
Business Development Rep
Read full review
Cons
  • Notifications - Something similar to TweetDeck would be nice, so that when news breaks it could be an immediate fact.
  • Honestly dont add too much because you don't want it to become more of a social tool with cluttered info, keep it straight to the point.
Verified User
Anonymous
Read full review
  • The site loads kind of slowly. It seems like it takes a while for all of the information to populate on the screen.
  • I would like to be able to make calls directly from TechTarget Priority Engine.
  • Give real time notification when a prospect is on our site.
Verified User
Anonymous
Read full review
Usability
In our experience, the customer service is horrible to non existent. If we were a fortune 100 company with a staff of computer people I am sure this would be a valuable service as they would "speak the language" but that is not us. Not being able to reach customer service when we are thinking about upgrading is, in my opinion, a crazy business model.
Verified User
Anonymous
Read full review
Usability is great, we would love to see how strong the intent is for every keywords
Verified User
Anonymous
Read full review
Support Rating
They give standard answers. They are not a customer first business. I tried to cancel my subscription after using it for only 1 week as we found the information was outdated and not at all useful. But they would not cancel the year long subscription I mistakenly signed up for
Verified User
Anonymous
Read full review
I'm just a business user of TechTarget so I really haven't had the chance to gauge what the support is from a customer standpoint. Given that we recently rolled it out and everyone is utilizing it daily I would assume that their support is strong enough for us to continues to use it.
Kyle Scagnelli | TrustRadius Reviewer
Kyle Scagnelli
Enterprise Sales Development Representative
Read full review
Alternatives Considered
Ptichbook. This platform is more detailed and has a lot more information regarding round details. The platform also has other features to build lists, market maps, landscapes and access reports and raw data about companies by vertical or any other segmentation. Also provides emails on c-suite. Crunchbase however is an easier tool to use so if complicated segmentation is not required, Crunchabse is a great solution. It's also super fast to access and provides a succinct and easy to read profile view.
Verified User
Anonymous
Read full review
TechTargets Priority Engine's interface and customizable features were easier to use and better organized than ZoomInfo's. I like the custom alerts that TechTarget provided, and I'm not sure ZoomInfo had the same feature. I would get email alerts any time a target customer read a white paper or downloaded a brochure, which made my timing for prospecting much easier. I do believe ZoomInfo's company directories are more robust and wide-spread
Verified User
Anonymous
Read full review
Return on Investment
  • Crunchbase has enabled my company to be more efficient in determining whether or not to conduct further diligence on companies.
  • Tailoring searches for certain criteria has been helpful for aggregating competitors and companies of similar profiles.
  • The software is not only powerful, but also affordable!
Verified User
Anonymous
Read full review
  • I personally did not see a return on investment, but I believe others in the organization are having success with the platform
  • On a positive note, the insights into search behaviors and interest trends is great.
  • I recommend they develop better training for first time users specific to a variety of use cases
Verified User
Anonymous
Read full review
ScreenShots