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Custify vs. Gainsight CS vs. Genesys Multicloud CX (discontinued)

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Custify

    Score9.7 out of 10
    Small Businesses (1-50 employees)
    Custify is a customer success platform designed for B2B SaaS businesses. It helps users better meet customers' needs, reduce churn and increase lifetime value. The user can see in-product usage insights as well as data from CRM, support, billing, and other systems in one place. Relevant customer success KPIs and client interactions are displayed in its dashboard. Custify also identifies clients that get stuck during onboarding, those whose trial is about to expire, and those whose usage has…N/A

    Gainsight CS

    Score8.8 out of 10
    Mid-Size Companies (51-1,000 employees)
    Gainsight Customer Success (CS) is presented as a growth engine for modern post-sale teams. Built for CROs, CS leaders, and operations pros, it provides visibility into customer health, expansion potential, and revenue risk. With automation, AI, and health scoring, Gainsight helps scale outcomes without scaling headcount. With its playbooks and success plans to CSQL tracking and journey orchestration, Gainsight CS helps teams to take the right action at the right time, every time. Access to…

    $2,500

    Per Company Per Month

    Genesys Multicloud CX (discontinued)

    Score8 out of 10
    N/AGenesys Multicloud CX (formerly Genesys Engage, or PureEngage) is the Genesys customer engagement platform for enterprises. It is designed to be flexible for enterprises, who often have multiple and multi-national locations (including outsourcing) and large peak volumes and populations.N/A
    Pricing
    CustifyGainsight CSGenesys Multicloud CX (discontinued)
    Editions & Modules
    No answers on this topic
    Subscription
    $2,500
    Per Company Per Month
    No answers on this topic
    Offerings
    Pricing Offerings
    CustifyGainsight CSGenesys Multicloud CX (discontinued)
    Free Trial
    NoNoNo
    Free/Freemium Version
    NoNoNo
    Premium Consulting/Integration Services
    YesYesNo
    Entry-level Setup FeeNo setup feeRequiredNo setup fee
    Additional Details———
    More Pricing Information
    Community Pulse
    CustifyGainsight CSGenesys Multicloud CX (discontinued)
    Considered Multiple Products
    Custify
    No answer on this topic
    Gainsight
    No answer on this topic
    Discontinued Products
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    98%
    Would buy again
    187 Answers
    86%
    Would buy again
    30 Answers
    Delivers good value for the price
    No answers on this topic
    98%
    Delivers good value for the price
    132 Answers
    89%
    Delivers good value for the price
    24 Answers
    Happy with the feature set
    No answers on this topic
    97%
    Happy with the feature set
    184 Answers
    94%
    Happy with the feature set
    33 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    95%
    Lived up to sales and marketing promises
    93 Answers
    82%
    Lived up to sales and marketing promises
    14 Answers
    Implementation went as expected
    No answers on this topic
    74%
    Implementation went as expected
    73 Answers
    79%
    Implementation went as expected
    23 Answers
    Features
    CustifyGainsight CSGenesys Multicloud CX (discontinued)
    Security
    Comparison of Security features of Custify and Gainsight CS and Genesys Multicloud CX (discontinued)
    Feature
    Custify
    7.0
    11 Ratings
    19% below category average
    Gainsight CS
    8.3
    294 Ratings
    2% below category average
    Genesys Multicloud CX (discontinued)
    -
    Ratings
    Role-based user permissions7.011 Ratings8.3297 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Custify and Gainsight CS and Genesys Multicloud CX (discontinued)
    Feature
    Custify
    8.0
    11 Ratings
    8% below category average
    Gainsight CS
    8.1
    341 Ratings
    7% below category average
    Genesys Multicloud CX (discontinued)
    -
    Ratings
    API8.011 Ratings8.0235 Ratings00 Ratings
    Integration with Salesforce.com8.01 Ratings8.5336 Ratings00 Ratings
    Integration with Marketo00 Ratings7.979 Ratings00 Ratings
    Integration with Eloqua00 Ratings8.039 Ratings00 Ratings
    Customer Data Extraction / Integration
    Comparison of Customer Data Extraction / Integration features of Custify and Gainsight CS and Genesys Multicloud CX (discontinued)
    Feature
    Custify
    9.0
    11 Ratings
    3% above category average
    Gainsight CS
    7.7
    362 Ratings
    13% below category average
    Genesys Multicloud CX (discontinued)
    -
    Ratings
    Product usage9.011 Ratings7.8350 Ratings00 Ratings
    Help desk / support tickets9.11 Ratings7.5281 Ratings00 Ratings
    Customer Success Management
    Comparison of Customer Success Management features of Custify and Gainsight CS and Genesys Multicloud CX (discontinued)
    Feature
    Custify
    8.3
    11 Ratings
    4% below category average
    Gainsight CS
    8.1
    364 Ratings
    6% below category average
    Genesys Multicloud CX (discontinued)
    -
    Ratings
    NPS surveys8.01 Ratings8.5297 Ratings00 Ratings
    Sponsor tracking8.02 Ratings7.3238 Ratings00 Ratings
    Customer profiles8.011 Ratings8.5317 Ratings00 Ratings
    Automated workflow9.011 Ratings8.2348 Ratings00 Ratings
    Internal collaboration7.011 Ratings7.6334 Ratings00 Ratings
    Customer health scoring9.011 Ratings8.5357 Ratings00 Ratings
    Customer segmentation9.011 Ratings8.1307 Ratings00 Ratings
    CSM Reporting & Analytics
    Comparison of CSM Reporting & Analytics features of Custify and Gainsight CS and Genesys Multicloud CX (discontinued)
    Feature
    Custify
    9.0
    11 Ratings
    7% above category average
    Gainsight CS
    7.8
    358 Ratings
    7% below category average
    Genesys Multicloud CX (discontinued)
    -
    Ratings
    Customer health trends9.011 Ratings8.3340 Ratings00 Ratings
    Engagement analytics9.011 Ratings8.1307 Ratings00 Ratings
    Dashboards9.03 Ratings8.3358 Ratings00 Ratings
    Revenue forecasting00 Ratings6.6203 Ratings00 Ratings
    Contact Center Software
    Comparison of Contact Center Software features of Custify and Gainsight CS and Genesys Multicloud CX (discontinued)
    Feature
    Custify
    -
    Ratings
    Gainsight CS
    -
    Ratings
    Genesys Multicloud CX (discontinued)
    9.2
    118 Ratings
    8% above category average
    Agent dashboard00 Ratings00 Ratings10.0109 Ratings
    Validate callers00 Ratings00 Ratings10.096 Ratings
    Outbound response00 Ratings00 Ratings9.099 Ratings
    Call forwarding00 Ratings00 Ratings8.089 Ratings
    Click-to-call (CTC)00 Ratings00 Ratings9.083 Ratings
    Warm transfer00 Ratings00 Ratings10.0105 Ratings
    Predictive dialing00 Ratings00 Ratings9.281 Ratings
    Interactive voice response00 Ratings00 Ratings10.0106 Ratings
    REST APIs00 Ratings00 Ratings10.099 Ratings
    Call scripts00 Ratings00 Ratings9.075 Ratings
    Call tracking00 Ratings00 Ratings10.0103 Ratings
    Multichannel integration00 Ratings00 Ratings9.9105 Ratings
    CRM software integration00 Ratings00 Ratings5.199 Ratings
    Workforce Optimization (WFO)
    Comparison of Workforce Optimization (WFO) features of Custify and Gainsight CS and Genesys Multicloud CX (discontinued)
    Feature
    Custify
    -
    Ratings
    Gainsight CS
    -
    Ratings
    Genesys Multicloud CX (discontinued)
    8.5
    107 Ratings
    2% above category average
    Inbound call routing00 Ratings00 Ratings9.0100 Ratings
    Omnichannel inbound routing00 Ratings00 Ratings10.092 Ratings
    Recording00 Ratings00 Ratings8.980 Ratings
    Quality management00 Ratings00 Ratings8.080 Ratings
    Call analytics00 Ratings00 Ratings8.088 Ratings
    Historical reporting00 Ratings00 Ratings10.0103 Ratings
    Live reporting00 Ratings00 Ratings9.0100 Ratings
    Customer surveys00 Ratings00 Ratings6.864 Ratings
    Customer interaction analytics00 Ratings00 Ratings7.073 Ratings
    Best Alternatives
    CustifyGainsight CSGenesys Multicloud CX (discontinued)
    Small Businesses
    ClientSuccess
    Score6 out of 10
    ClientSuccess
    Score6 out of 10
    Zendesk Talk
    Score8.5 out of 10
    Medium-sized Companies
    ChurnZero
    Score7.9 out of 10
    ChurnZero
    Score7.9 out of 10
    CloudTalk
    Score7.6 out of 10
    Enterprises
    Gainsight CS
    Score8.8 out of 10
    No answers on this topic
    Bright Pattern Contact Center
    Score8.4 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    CustifyGainsight CSGenesys Multicloud CX (discontinued)
    Likelihood to Recommend
    9.0
    (11 ratings)
    8.9
    (401 ratings)
    8.0
    (147 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.2
    (21 ratings)
    7.9
    (26 ratings)
    Usability
    9.0
    (2 ratings)
    8.3
    (197 ratings)
    6.9
    (18 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (3 ratings)
    8.0
    (4 ratings)
    Performance
    -
    (0 ratings)
    8.8
    (3 ratings)
    7.1
    (4 ratings)
    Support Rating
    9.0
    (2 ratings)
    8.2
    (135 ratings)
    8.6
    (21 ratings)
    In-Person Training
    -
    (0 ratings)
    -
    (0 ratings)
    8.1
    (3 ratings)
    Online Training
    -
    (0 ratings)
    8.5
    (4 ratings)
    7.3
    (2 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.1
    (7 ratings)
    3.8
    (11 ratings)
    Configurability
    -
    (0 ratings)
    8.2
    (2 ratings)
    6.5
    (3 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    9.1
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    -
    (0 ratings)
    9.1
    (1 ratings)
    1.4
    (4 ratings)
    Product Scalability
    -
    (0 ratings)
    8.3
    (3 ratings)
    7.3
    (4 ratings)
    Professional Services
    -
    (0 ratings)
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.1
    (2 ratings)
    7.3
    (2 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    7.3
    (2 ratings)
    User Testimonials
    CustifyGainsight CSGenesys Multicloud CX (discontinued)
    Likelihood to Recommend
    Custify
    Two big use cases where it's very well suited: onboarding of our clients and churn prevention. It just saves me so much time and helps me recommend more strategic suggestions. At the end of the day I can see my productivity being a lot higher than before having Custify.
    Read full review
    Gainsight
    I really enjoy using Gainsight CS because we can track our customers through their life cycles through our CSM/Implementation teams, Customer Community, and even our Academy! All of the information is in one spot for us to use and see. I would recommend this product (as well as CC & CE) for any SaaS company that needs visibility across all products and teams.
    Incentivized
    Read full review
    Discontinued Products
    Solution is extremely agile and flexible. The new generation of containerized solution would be a game changer since it brings the ease of deployment and ability to get the innovations to a new total different place. I believe it is really hard to find in the competition who would have something similar or even close
    Incentivized
    Read full review
    Pros
    Custify
    • 360 degree view of anything that has to do with a single account, including health score history across many elements, all the lifecycles of that account, different usage and adoption trends on multiple users in the same account, and more.
    • Getting multiple health scores and trends on one screen.
    Read full review
    Gainsight
    • One source of truth for all things CS - managing day-to-day tasks.
    • Getting ahead of the risk by having a very detailed and evolving health score system. Gainsight's CSM was incredibly helpful in building our risk mitigation plan using the health score, sharing their best practices.
    • Having a mutually agreed upon Success Plan that you can share with the customer. It was also incredibly helpful with assigning other parties to take actions, along with due dates and reminders
    Incentivized
    Read full review
    Discontinued Products
    • VHT as a stand alone model can be easily plugged into to the current call routing with minimal changes and it works like charm.
    • Platform SDKs are a powerful tool that help integrate with other third party solutions or to build custom made applications.
    • The whole routing solution is amazing . With user friendly composer, you have the option of building both VRUs and routing strategies. And, they are very easy to deploy.
    • The level of details for report customization is another strong point.
    Incentivized
    Read full review
    Cons
    Custify
    • There was a problem integrating our CRM at first, and to be honest, I almost switched to another product because it's a big deal for us, but they got it worked out significantly faster than any of us guessed it would take, so we stayed, and I'm glad it worked out.
    • The main data point still missing is global revenue. I reached out and they said it's in the works. The software is making us money, so we're staying and hope this works out as fast as the CRM issue.
    Read full review
    Gainsight
    • Outlook integration could be better as within Outlook we do not get much insight of the account. While contacting a contact from Outlook, it will be great if the Outlook -Gainsight CS tool can show certain important information, like any pending CTAs, the latest billing amount, and pending certifications, etc. This will improve the communications and make it more aligned with the company and account perspectives.
    • Limitations of report creation are user level - As a user I can not create report as per my wish on my set of accounts. Only the admin user has access to that, and also it's very intuitive compared to Salesforce.
    • Dashboard customization - as a user I have very much limited options to put in my dashboard. It's all about CTA all the time.
    Incentivized
    Read full review
    Discontinued Products
    • Genesys needs to pick up the pace with application upgrades. We see more and more issues with Genesys applications falling behind the operating systems versions. We need more apps to be ready for the latest server OC models. There is a lag.
    • There seems to be constant unrest with the management application platform, CME, SCI, Genesys administrator, GAX, then GAX plugins, then a move away from plugins. We would like one stable management platform that encompasses ALL aspects of management within the contact center.
    • Real-time reporting deficiencies with Genesys pulse web. this application cannot live up to CCPulse with respect to flexibility of views. Pulse web was a plugin now it's not a plugin any longer. constant movement, we finally get pulse web plugin onto production, 6 months later these something supposedly better.
    Incentivized
    Read full review
    Likelihood to Renew
    Custify
    No answers on this topic
    Gainsight
    Gainsight offers a level of support that I've not experience before. They will work with you to come up with a solution to a problem - or help match you with another client that has a similar setup as you to get their feedback. Also the functionality that we have built within the software works for us. It's 'easy' to use (once you get the hang of it) and our users rather enjoy working in the software.
    Incentivized
    Read full review
    Discontinued Products
    Genesys Engage is instrumental in us meeting our service obligations to our customers. Engage enables our organization to deliver interactions to the right staff and helps us minimize service and coverage gaps through historical and real-time reporting. Additionally, we feel that only Genesys Engage can meet and exceed our business needs and requirements.
    Incentivized
    Read full review
    Usability
    Custify
    I like custify because it does exactly what you think it would. It's reliable and delivers quality organization and analytics for our usage. It's only downfall is it's lack of specific analytics and combination with sales tools that make customer transferring easy. Overall highly recommend using custify and are in a smaller business.
    Incentivized
    Read full review
    Gainsight
    Gainsight CSGainsight's usability is extremely intuitive. The dashboards are modular and the ability to click into each to learn more is helpful to gain visibility and strategizing where to prioritize time as a CSM. Logging activities is also extremely intuitive as is the CTA function. There is some confusion on "Where can I find..." if there are multiple dashboards so an internal AI tool to ask would be helpful as well.
    Incentivized
    Read full review
    Discontinued Products
    Overall, from a customer perspective and also an agent perspective, it is very easy to use Genesys Engage's platform. The Agent Desktop and Genesys WDE are good. Usability is high and I would consider it an easy to use product and easy to adopt from this perspective.
    Incentivized
    Read full review
    Reliability and Availability
    Custify
    No answers on this topic
    Gainsight
    Rarely any issues with availability or outages. When they do occur, there is excellent communication and consistent updates. Bugs are usually addressed in a timely manner, and communication around those issues is also extremely good
    Incentivized
    Read full review
    Discontinued Products
    There are occasional failures, but distributed and High Availability features work well when architected, installed, and configured properly. Thoroughly reading and understanding system documentation is a must.
    Incentivized
    Read full review
    Performance
    Custify
    No answers on this topic
    Gainsight
    There are some times when it can take almost a minute to load some of our reports or the rules engine. Within a rule it can also take time to load the actions as they each load one at a time when scrolling. The ability to scroll without waiting would be ideal
    Read full review
    Discontinued Products
    Never being disappointed in my 11 plus years of utilizing the various aspects of the system. No matter what we throw at it, the systems continue to perform as expected.
    Incentivized
    Read full review
    Support Rating
    Custify
    Philipp has been there for us throughout the process. Very nice guy and a great help. He guided us in setting KPIs, goals, healthscores. Really gave us a lot more than we wanted. We also had some custom integrations and even though they did not support them, their team released a patch for our CRM so we could integrate it
    Read full review
    Gainsight
    The CSMs are very hands-on and helpful, both Elaine and Lane have provided a lot of guidance and value over the years. Support is responsive and will jump on things as needed. The thought leadership and community is probably the most valuable part of our support from Gainsight.
    Incentivized
    Read full review
    Discontinued Products
    There's definitely room for improvement. I would have love to see the chat functionality work more frequently. The level of expertise has diminished over the years. I understand that this in part has to do with the number of new products that has been introduced, but should not be an excuse for the lack of readiness.
    Read full review
    In-Person Training
    Custify
    No answers on this topic
    Gainsight
    No answers on this topic
    Discontinued Products
    Good training, but on limited locations. You can almost only follow trainings in europ in the UK and in Germany. Uk location is relatively difficult to get to and on a exppensive location. The content of the training is good, supplied training material is okay, but sometimes a bit outdated. When you follow a training it is most likely because of a recent purchase which is uasually the latest version.
    Incentivized
    Read full review
    Online Training
    Custify
    No answers on this topic
    Gainsight
    The online videos are very good for basic tasks in the platform, but it isn't very descriptive or helpful trying to make your own specific variables fit the simple example that is typically used. Typically, I'll watch a video, try on my own and still have to get help from support or Customer Success team
    Read full review
    Discontinued Products
    Interesting webinars on relevant topic are being provided regularly. Th e webinars a often provided by Genesys and hosted by a very experienced product owner. In many occasions a customer is invited to share his / her experiences and best practices. Webinars can be watched at a later time for your convenience.
    Incentivized
    Read full review
    Implementation Rating
    Custify
    No answers on this topic
    Gainsight
    I was not part of the implantation (I took over later). However, based on what was passed to me, the tool was not well implemented at our org. I think this had to do with complexity, wrong person assigned in our org, and org buy-in. I think it would have been very successful if we had a better assignment process internally.
    Incentivized
    Read full review
    Discontinued Products
    It was a death march. We finally learned enough about the product to know that our vendor knew nothing and had done it wrong. We hired voice engineers and took over the project. We should have fired our vendor much earlier
    Incentivized
    Read full review
    Alternatives Considered
    Custify
    This software makes it easy to analyze your data and optimize your onboarding - maybe the easiest I've seen, but you've got to be willing to dig into its features and setting. And of course without their Concierge Onboarding this is not so easy.
    Read full review
    Gainsight
    Gainsight CS and Vitally offer distinct strategic advantages depending on organizational maturity. We used Vitally for a year and it is pretty decent for mid-market teams requiring immediate agility. We just had a hard time getting our CSM's to adopt the tool. In contrast, Gainsight CS serves as a comprehensive System built for enterprise complexity. Its architectural depth allows for intricate data modeling and parent-child hierarchies, while its Bionic Rules engine provides professional-grade automation that handles nuanced triggers far beyond the capabilities of standard, trait-based systems.
    Incentivized
    Read full review
    Discontinued Products
    For a similar contact center structure, I find Genesys products are faster to produce outcomes, and fast to respond (loading, changing screens...). However, in terms of user interface, I do prefer the way NICE did things there. Coming from an agent background, I find that the NICE agent interface is more visually appealing and offers more flexibility (parameters for agent exceptions).
    Incentivized
    Read full review
    Scalability
    Custify
    No answers on this topic
    Gainsight
    It can lean a little heavily toward Customer Success, but the ability to customize many areas based on specific user or account characteristics allows you to make it work across many different roles. This also makes collaboration within the tool across teams possible. It a flexible tool if you have a skilled admin to help guide your process building.
    Incentivized
    Read full review
    Discontinued Products
    The Interactive Intelligence SIP based contact center platform has broken through the barriers of "board based" technology to processor based limits on scalability. This means their CIC premise or cloud platform can be engineered to support agent counts into the thousands.
    Incentivized
    Read full review
    Return on Investment
    Custify
    • Free to paid conversions have gone up, and we see more customers choosing premium options than before, since we're using the automatic workflows to make sure the trial is a lot more focused on helping them see results before they pay a single dollar.
    Read full review
    Gainsight
    • No metrics yet, but we have improved our at-risk customers by identifying risks earlier via our automated health score and with our Gainsight approved mitigation workflow, CSMs and leaders have better discipline with mitigation efforts and sharing at-risk customers across the org so other teams can step in and assist
    Incentivized
    Read full review
    Discontinued Products
    • Utilizing Genesys Contact Center Portfolio has added increased employee efficiency, providing better availability to customer demands which in turn has increased customer satisfaction.
    • Utilizing Genesys Contact Center Portfolio has added increased management efficiency, automating resource planning and scheduling and providing management more time to focus on other important tasks.
    Incentivized
    Read full review
    ScreenShots

    Custify Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshot

    Gainsight CS Screenshots

    Screenshot of the Journey Orchestrator, used to build personalized, scalable customer journeys with lifecycle-based emails, playbooks, and triggered workflows, so no customer slips through the cracks.Screenshot of an AI Cheat Sheet. These offer AI-generated summaries, suggestions, and insights tailored to each account—so CSMs spend less time analyzing, and more time acting.Screenshot of AI Scorecards. These are used to analyze renewal and churn data to recommend new measures, refine weights, and create high-impact scorecards (or refine existing ones), to forecast with more precision and act with confidence.Screenshot of Success Plans, where users can create clear, outcome-based plans with customers—then track progress, assign owners, and show stakeholders exactly how value is being driven.Screenshot of Gainsight Home, which provides one place for customer success teams to prioritize, act, and prove impact—powered by real-time insights, AI signals, and workflows designed to drive retention and expansion.Screenshot of Customer 360. This interface brings together usage data, health scores, playbooks, and account details into one unified view.

    Genesys Multicloud CX (discontinued) Screenshots

    Screenshot of Altocloud in Workspace