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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Custify

    Score9.7 out of 10
    Small Businesses (1-50 employees)
    Custify is a customer success platform designed for B2B SaaS businesses. It helps users better meet customers' needs, reduce churn and increase lifetime value. The user can see in-product usage insights as well as data from CRM, support, billing, and other systems in one place. Relevant customer success KPIs and client interactions are displayed in its dashboard. Custify also identifies clients that get stuck during onboarding, those whose trial is about to expire, and those whose usage has…N/A

    Typeform

    Score8.1 out of 10
    N/ATypeform is online form and survey software, focused on high-quality visuals and user experience. Users can create surveys, registration forms, tests & quizzes, contests, tutorials, shopping carts, and contact forms, without needing to write code. Typeform offers freemium plan pricing. Their basic plan is free for one user; their Pro plan in $35/month for one user (includes logic jump, respondent notifications, calculator, custom thank you screen, hidden fields, payment fields, and 2GB file…

    $30

    *Per Month

    Pricing
    CustifyTypeform
    Editions & Modules
    No answers on this topic
    Essentials
    $30
    *Per Month
    Professional
    $35
    *Per Month
    Premium
    $59
    *Per Month
    Offerings
    Pricing Offerings
    CustifyTypeform
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—*For annual contract.
    More Pricing Information
    Community Pulse
    CustifyTypeform
    Considered Both Products
    Custify
    No answer on this topic
    Typeform
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    67%
    Would buy again
    8 Answers
    Delivers good value for the price
    No answers on this topic
    70%
    Delivers good value for the price
    7 Answers
    Happy with the feature set
    No answers on this topic
    83%
    Happy with the feature set
    10 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    78%
    Lived up to sales and marketing promises
    7 Answers
    Implementation went as expected
    No answers on this topic
    92%
    Implementation went as expected
    11 Answers
    Features
    CustifyTypeform
    Security
    Comparison of Security features of Custify and Typeform
    Feature
    Custify
    7.0
    11 Ratings
    19% below category average
    Typeform
    -
    Ratings
    Role-based user permissions7.011 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Custify and Typeform
    Feature
    Custify
    8.0
    11 Ratings
    8% below category average
    Typeform
    -
    Ratings
    API8.011 Ratings00 Ratings
    Integration with Salesforce.com8.01 Ratings00 Ratings
    Customer Data Extraction / Integration
    Comparison of Customer Data Extraction / Integration features of Custify and Typeform
    Feature
    Custify
    9.0
    11 Ratings
    3% above category average
    Typeform
    -
    Ratings
    Product usage9.011 Ratings00 Ratings
    Help desk / support tickets9.11 Ratings00 Ratings
    Customer Success Management
    Comparison of Customer Success Management features of Custify and Typeform
    Feature
    Custify
    8.3
    11 Ratings
    4% below category average
    Typeform
    -
    Ratings
    NPS surveys8.01 Ratings00 Ratings
    Sponsor tracking8.02 Ratings00 Ratings
    Customer profiles8.011 Ratings00 Ratings
    Automated workflow9.011 Ratings00 Ratings
    Internal collaboration7.011 Ratings00 Ratings
    Customer health scoring9.011 Ratings00 Ratings
    Customer segmentation9.011 Ratings00 Ratings
    CSM Reporting & Analytics
    Comparison of CSM Reporting & Analytics features of Custify and Typeform
    Feature
    Custify
    9.0
    11 Ratings
    7% above category average
    Typeform
    -
    Ratings
    Customer health trends9.011 Ratings00 Ratings
    Engagement analytics9.011 Ratings00 Ratings
    Dashboards9.03 Ratings00 Ratings
    Survey Format & Appearance
    Comparison of Survey Format & Appearance features of Custify and Typeform
    Feature
    Custify
    -
    Ratings
    Typeform
    8.4
    49 Ratings
    4% above category average
    Survey templates00 Ratings7.246 Ratings
    Themes00 Ratings8.749 Ratings
    Custom logo/branding00 Ratings9.347 Ratings
    Survey Content
    Comparison of Survey Content features of Custify and Typeform
    Feature
    Custify
    -
    Ratings
    Typeform
    8.8
    49 Ratings
    3% above category average
    Changes to live survey00 Ratings8.244 Ratings
    Question design help00 Ratings9.041 Ratings
    Multiple question types00 Ratings9.149 Ratings
    Survey Logic
    Comparison of Survey Logic features of Custify and Typeform
    Feature
    Custify
    -
    Ratings
    Typeform
    8.4
    43 Ratings
    0% above category average
    Survey logic flexibility00 Ratings8.443 Ratings
    Survey Reporting & Analytics
    Comparison of Survey Reporting & Analytics features of Custify and Typeform
    Feature
    Custify
    -
    Ratings
    Typeform
    7.5
    48 Ratings
    8% below category average
    Response tracking00 Ratings9.147 Ratings
    Data export00 Ratings8.845 Ratings
    Standard reports00 Ratings6.343 Ratings
    Custom reports00 Ratings5.929 Ratings
    Analytics00 Ratings7.641 Ratings
    Survey Administration & Security
    Comparison of Survey Administration & Security features of Custify and Typeform
    Feature
    Custify
    -
    Ratings
    Typeform
    8.7
    33 Ratings
    1% above category average
    Access controls00 Ratings9.130 Ratings
    Compliance00 Ratings8.227 Ratings
    Survey Distribution
    Comparison of Survey Distribution features of Custify and Typeform
    Feature
    Custify
    -
    Ratings
    Typeform
    7.2
    26 Ratings
    11% below category average
    Vendor-offered crowdsourcing00 Ratings8.79 Ratings
    Respondent restrictions00 Ratings5.825 Ratings
    Best Alternatives
    CustifyTypeform
    Small Businesses
    ClientSuccess
    Score6 out of 10
    Jotform
    Score8.5 out of 10
    Medium-sized Companies
    ChurnZero
    Score7.9 out of 10
    Qualaroo
    Score7 out of 10
    Enterprises
    Gainsight CS
    Score8.8 out of 10
    QuestionPro
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CustifyTypeform
    Likelihood to Recommend
    9.0
    (11 ratings)
    7.3
    (49 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (1 ratings)
    Usability
    9.0
    (2 ratings)
    7.4
    (13 ratings)
    Support Rating
    9.0
    (2 ratings)
    5.7
    (7 ratings)
    User Testimonials
    CustifyTypeform
    Likelihood to Recommend
    Custify
    Two big use cases where it's very well suited: onboarding of our clients and churn prevention. It just saves me so much time and helps me recommend more strategic suggestions. At the end of the day I can see my productivity being a lot higher than before having Custify.
    Read full review
    Typeform
    Typeform is definitely a leader in the online survey space and that's for a reason. Between logic mapping and the ease of use for the end user, it's a solid app. The unfortunate thing, however, is the price tag--particularly considering the protection you receive from bots. Typeform only allows a certain number of responses at certain package levels, ie: the lowest level, you get a very limited number of responses but in order to receive more responses before your survey is locked, you must upgrade. This is what ultimately lead us to cancel with them. When you post a survey on Typeform, that survey is automatically posted publicly on their website--making it widely available to bots. Typeform offers no easy form of protection like a standardized captcha that you can add to the survey in order to filter bots out. Instead, there are several "work arounds" that they advise users to do that have very limited degrees of success. A quick online search shows that Typeform knows this is clearly an issue, yet they have yet to build in a bot-prevention feature. Since their plan prices vary by number of responses, it seems that they have no incentive to limit the amount of bots filling out surveys I believe. Ultimately, we canceled because, although the app is powerful, it just seemed like their business practices were unethical in my opinion.
    Read full review
    Pros
    Custify
    • 360 degree view of anything that has to do with a single account, including health score history across many elements, all the lifecycles of that account, different usage and adoption trends on multiple users in the same account, and more.
    • Getting multiple health scores and trends on one screen.
    Read full review
    Typeform
    • The calculator tool allows you to use numerical formulas to create logic within your form for specific behavior.
    • Compatible with modern web browsers for both building a form and publishing, allowing it to work and look good on any device.
    • Integration with products like Zapier allow you to use it as part of a larger automation in your company.
    • Visually pleasing designs with use of themes, images and video to match your branding.
    Read full review
    Cons
    Custify
    • There was a problem integrating our CRM at first, and to be honest, I almost switched to another product because it's a big deal for us, but they got it worked out significantly faster than any of us guessed it would take, so we stayed, and I'm glad it worked out.
    • The main data point still missing is global revenue. I reached out and they said it's in the works. The software is making us money, so we're staying and hope this works out as fast as the CRM issue.
    Read full review
    Typeform
    • The pricing structure is a little steep, especially for the Pro+ plan. It would be nice if they had an a la carte option because there are some features we are paying for that we will never use.
    • When creating forms, sometimes the cursor will inexplicably leave the field you are typing in and leave you with incomplete sentences.
    • Even though we are paying for our use, we still have the Typeform branding on our forms, which I think should be removed once you upgrade from the basic plan.
    Incentivized
    Read full review
    Likelihood to Renew
    Custify
    No answers on this topic
    Typeform
    We have had such success with Typeform, and it has been able to exceed our expectations for the range of products it offers
    Incentivized
    Read full review
    Usability
    Custify
    I like custify because it does exactly what you think it would. It's reliable and delivers quality organization and analytics for our usage. It's only downfall is it's lack of specific analytics and combination with sales tools that make customer transferring easy. Overall highly recommend using custify and are in a smaller business.
    Incentivized
    Read full review
    Typeform
    Typeform takes a little bit of getting used to. Compared to Google Forms there are a lot more parts to the software and customizing the form isn't as intuitive. I have also found that embedding it into one smaller section of a webpage seamlessly can be a little tricky. But everything can be figured out eventually and the analytics are very good.
    Incentivized
    Read full review
    Support Rating
    Custify
    Philipp has been there for us throughout the process. Very nice guy and a great help. He guided us in setting KPIs, goals, healthscores. Really gave us a lot more than we wanted. We also had some custom integrations and even though they did not support them, their team released a patch for our CRM so we could integrate it
    Read full review
    Typeform
    I haven't used the support portion of Typeform, as everything was quite easy to use. I have never encountered a situation where I did not know what to do or how to fix something myself. Typeform is very easy to adopt within any organization, no matter if you understand tech or not.
    Incentivized
    Read full review
    Alternatives Considered
    Custify
    This software makes it easy to analyze your data and optimize your onboarding - maybe the easiest I've seen, but you've got to be willing to dig into its features and setting. And of course without their Concierge Onboarding this is not so easy.
    Read full review
    Typeform
    When looking for a feature rich & flexible / customizable solution, Typeform beats out everyone. However, for specific use cases (like NPS), AskNicely is a clear winner in terms of features, but is much too expensive. Typeform is also fun to use, especially compared to Wufoo which seems so out of date
    Incentivized
    Read full review
    Return on Investment
    Custify
    • Free to paid conversions have gone up, and we see more customers choosing premium options than before, since we're using the automatic workflows to make sure the trial is a lot more focused on helping them see results before they pay a single dollar.
    Read full review
    Typeform
    • Typeform has helped guide our Customer Success, Product, and Marketing teams in strategizing how to engage with customers better, and it has also given us a quick and easy way to do so! By collecting feedback and being able to share it across internal teams, we can coordinate our efforts to build our customers a better tool.
    • Typeform has proved to be an elegant solution to one of our earlier vexing problems (previous survey tools that looked annoying, had extremely limited branding options/were not customizable, and didn't integrate well with the rest of our tool set) while not breaking the bank for us - it's a very reasonable price point and does WAY more than the previous tools we were paying just as much for.
    Incentivized
    Read full review
    ScreenShots

    Custify Screenshots

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