Data Axle Genie vs. DemandTools

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Data Axle Genie
Score 5.4 out of 10
N/A
Data Axle Genie (formerly Salesgenie) is a sales intelligence software solution offered by Infogroup.
$99
per month
DemandTools
Score 9.8 out of 10
N/A
DemandTools for AppExchange is a data quality toolset for Salesforce.com CRM centric customers. The product comprises 11 individual modules to control, standardize, verify, deduplicate, import and manipulate Salesforce and/or Force.com data.N/A
Pricing
Data Axle GenieDemandTools
Editions & Modules
Professional - Consumers
$99
per month
Professional - Businesses
$149.00
per month
360 Marketing - Consumers
$149
per month
360 Marketing - Businesses
$199.00
per month
Professional - Businesses & Consumers
$199
per month
Team - Consumers
$249
per month
360 Marketing - Businesses & Consumers
$249
per month
Team - Businesses
$299.00
per month
Team - Businesses & Consumers
$349
per month
No answers on this topic
Offerings
Pricing Offerings
Data Axle GenieDemandTools
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsDiscounts available for annual pricing.
More Pricing Information
Community Pulse
Data Axle GenieDemandTools
Features
Data Axle GenieDemandTools
Prospecting
Comparison of Prospecting features of Product A and Product B
Data Axle Genie
6.2
6 Ratings
22% below category average
DemandTools
-
Ratings
Advanced search6.06 Ratings00 Ratings
Identification of new leads8.06 Ratings00 Ratings
List quality9.06 Ratings00 Ratings
List upload/download7.06 Ratings00 Ratings
Ideal customer targeting5.06 Ratings00 Ratings
Load time/data access2.06 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Data Axle Genie
7.0
6 Ratings
11% below category average
DemandTools
-
Ratings
Contact information7.06 Ratings00 Ratings
Company information7.06 Ratings00 Ratings
Industry information7.06 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Data Axle Genie
4.7
6 Ratings
45% below category average
DemandTools
-
Ratings
Lead qualification process4.06 Ratings00 Ratings
Smart lists and recommendations3.06 Ratings00 Ratings
Salesforce integration1.04 Ratings00 Ratings
Company/business profiles7.06 Ratings00 Ratings
Alerts and reminders7.04 Ratings00 Ratings
Data hygiene6.05 Ratings00 Ratings
Automatic data refresh7.05 Ratings00 Ratings
Tags1.06 Ratings00 Ratings
Filters and segmentation6.06 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Data Axle Genie
1.0
4 Ratings
153% below category average
DemandTools
-
Ratings
Sales email templates1.04 Ratings00 Ratings
Append emails to records1.04 Ratings00 Ratings
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IBM InfoSphere Information Server
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User Ratings
Data Axle GenieDemandTools
Likelihood to Recommend
7.0
(6 ratings)
8.7
(117 ratings)
Likelihood to Renew
5.0
(1 ratings)
9.9
(16 ratings)
Usability
10.0
(1 ratings)
7.8
(6 ratings)
Availability
-
(0 ratings)
9.8
(2 ratings)
Performance
-
(0 ratings)
8.5
(3 ratings)
Support Rating
10.0
(1 ratings)
9.0
(5 ratings)
Online Training
-
(0 ratings)
8.5
(2 ratings)
Implementation Rating
-
(0 ratings)
6.9
(6 ratings)
Configurability
-
(0 ratings)
7.5
(2 ratings)
Ease of integration
-
(0 ratings)
9.0
(1 ratings)
Product Scalability
-
(0 ratings)
8.5
(2 ratings)
Vendor post-sale
-
(0 ratings)
9.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
Data Axle GenieDemandTools
Likelihood to Recommend
Data Axle
If you are looking to enrich your existing database, Data Axel Genie isn't the easiest tool to use. I do like how the contacts are verified, however, you have to pay PER contact if you are enriching, and if you merged existing infrastructures, it's not as easy to clean out your database. And it is very costly for this company.
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Validity
DemandTools is perfect for any system that constantly adds new records to its database. For example, in higher education, we are constantly purchasing search names from various vendors and DemandTools allows us to make sure we are not doubling up on the same records. It saves us money in the long run as we are not mailing out multiple copies of our brochures to the same person.
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Pros
Data Axle
  • I liked the organization of the database it was easy to maneuver.
  • Search was fairly easy to maintain.
  • If you want to create a list of leads this will work. However, it is primarily for consumer leads not B2B.
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Validity
  • PowerGrid can review and make the updates simultaneously.
  • Single Table Dedupe makes merg[ing] the records easy and can make updates at the same time.
  • BulkBackup [is] just one click, majority data got updated.
  • Scenarios save a lot of time for similar working load.
Read full review
Cons
Data Axle
  • We have a very specific industry and sometimes drilling down to these leads can be challenging. But with customer service, they have solved this for us.
Read full review
Validity
  • I wish I could make changes to my existing scenarios using save rather than having to create a whole new scenario. Maybe you can, I just haven't been able to.
  • Some features aren't user intuitive and it takes a while to learn.
Read full review
Likelihood to Renew
Data Axle
It was good when we had it but there definitely more softwares out there that provide more information, more current contact info and are much more user friendly
Read full review
Validity
It's a great product. The only thing that holds us back is it was frustrating working with their sales team. We also don't like that when Validity purchased DemandTools they immediately started charging us quite a bit while it had been free for non-profit users when CRMFusion owned it. They also don't let you buy it for just 1 or 2 seats, you have to pay, I believe, in batches of 100 seats.
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Usability
Data Axle
Easy to use and great customer service.
Read full review
Validity
Allows for control in uploading lists, saved processes for checking duplicate records.

Allows for backup files and quick reverts if something goes wrong.

Extends reporting when Salesforce.com cannot support specific pieces of info being put together in a report.

Automated processes for set and forget hygiene tasks
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Reliability and Availability
Data Axle
No answers on this topic
Validity
There has not been a time since I started 9 months ago that I've encountered any kind of downtime.
Read full review
Performance
Data Axle
No answers on this topic
Validity
DemandTools is a bit clunky and slow at times
Read full review
Support Rating
Data Axle
Spot on and always available.
Read full review
Validity
Support can be slow so do not expect quick turn for urgent issues.
Help for specific queries not not there. Product tech support is offered. It would be great if query support, even if paid, was offered
The training webinars help with the basics but not much if you need advanced functionality.
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Online Training
Data Axle
No answers on this topic
Validity
The trainings are free live webinars that give you a solid base for getting started with the program. The only weakness is they don't have any advanced classes.
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Implementation Rating
Data Axle
No answers on this topic
Validity
I had just started using Salesforce about 3 months before I did the implementation myself, and it was easy to do just following their step-by-step instructions.
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Alternatives Considered
Data Axle
Salesgenie seemed more intuitive and knowledgeable account manager that handled my account. He quickly assisted my company needs and made recommendations based on the information I provided him
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Validity
Though RingLead has much more to offer in terms of automation (and it is in Salesforce rather than a separate program), DemandTools still has our heart. DemandTools is very cost-friendly and we were able to increase the value of DemandTools by programming in additional saved scenarios. I decreased admin time in the DemandTools suite by approximately 25% after implementing saved scenarios for every reoccurring update or list upload.
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Scalability
Data Axle
No answers on this topic
Validity
It's done everything we've needed it to do.
Read full review
Return on Investment
Data Axle
  • Positive, I was able to generate about three more proposals a week
  • Positive nice organization to establish a call list
  • Nice structure, great way to target hot or cold leads. Great way to get your feet wet
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Validity
  • It is a tremendous time saver. It does things Salesforce doesn't even have the capability to do. Tasks that would take hours to manually complete.
  • We can process a tremendous amount of data daily through one person, vs. weeks for the data to be cleaned, reviewed, routed and input.
  • Saves on headcount by allowing a dedicated user to set up batches and jobs for other teams to ensure their data integrity.
  • The return on investment isn't easily quantifiable but it is FELT in our department.
Read full review
ScreenShots

DemandTools Screenshots

Screenshot of DemandTools Home ScreenScreenshot of Modify FormulaScreenshot of Data Quality Automation