What users are saying about
75 Ratings
50 Ratings
75 Ratings
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Score 8 out of 100
50 Ratings
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Score 7.2 out of 100

Likelihood to Recommend

Data.com

Data.com is a good prospecting and data information tool for any agency or company doing outbound prospecting. Data.com requires you to also have Salesforce CRM, so this tool is really only suited for those companies that can afford Salesforce. Because of this, Data.com seems like a better fit for companies with at least 30 or more employees (total in the company) and at least 5 Salesforce users. Data.com is not a good fit for small businesses.
Zach Ettelman | TrustRadius Reviewer

D&B Hoovers

[D&B] Hoovers is great for researching company hierarchies. When I need to see a large company structure, including what and where the parents, ultimate parents, and holding company are, I trust D & B Hoovers. I like the Expand All feature very much, allowing me to search for a particular company name, city, state, or country in seconds. However, I often find out-of-date information for foreign companies.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

Data.com
6.4
D&B Hoovers
7.5
Advanced search
Data.com
5.8
D&B Hoovers
8.2
Identification of new leads
Data.com
4.2
D&B Hoovers
6.0
List quality
Data.com
7.0
D&B Hoovers
7.8
List upload/download
Data.com
9.5
D&B Hoovers
8.4
Ideal customer targeting
Data.com
2.4
D&B Hoovers
7.1
Load time/data access
Data.com
9.5
D&B Hoovers
7.4

Sales Intelligence Data Standards

Data.com
9.6
D&B Hoovers
8.2
Contact information
Data.com
9.8
D&B Hoovers
7.1
Company information
Data.com
9.5
D&B Hoovers
9.1
Industry information
Data.com
9.5
D&B Hoovers
8.4

Data Augmentation & Lead Qualification

Data.com
7.1
D&B Hoovers
8.5
Lead qualification process
Data.com
5.1
D&B Hoovers
9.2
Smart lists and recommendations
Data.com
5.0
D&B Hoovers
7.4
Salesforce integration
Data.com
9.6
D&B Hoovers
9.1
Company/business profiles
Data.com
9.6
D&B Hoovers
8.8
Alerts and reminders
Data.com
5.0
D&B Hoovers
7.6
Data hygiene
Data.com
9.5
D&B Hoovers
8.9
Automatic data refresh
Data.com
5.1
D&B Hoovers
9.9
Tags
Data.com
5.0
D&B Hoovers
7.6
Filters and segmentation
Data.com
9.5
D&B Hoovers
8.0

Sales Intelligence Email Features

Data.com
5.0
D&B Hoovers
10.0
Sales email templates
Data.com
5.0
D&B Hoovers
10.0
Append emails to records
Data.com
5.1
D&B Hoovers
10.0

Pros

Data.com

  • Data.com is appealing because it's affordable. You might need to purchase a few contacts to get rolling, but once you're able to add some yourself and gain additional points, it can very rewarding to "earn" additional contacts by submitting some of your own.
  • There is a wide range of search terms available to narrow down your list by name, region, company name, and others.
  • Easy "add contacts" function, and a template to add a large number of them at once.
Paul Murphy | TrustRadius Reviewer

D&B Hoovers

  • Hoover's has good information architecture in one sense that allowed you to keep track of where you have looked and also add anticipatory links for things you might like to research or know.
  • It was great for finding a more complete picture of the companies history.
  • It was helpful for piecing together contact information for people you may not have known worked there.
Micah Tinklepaugh | TrustRadius Reviewer

Cons

Data.com

  • If it provided more details about the company it would be great- information such as employee size or software used would be great.
  • The ability to add a contact with just a number would be great- sometimes you don't have an address.
  • It would be helpful to be notified when a contact you have "purchased" has been changed/updated.
Elizabeth Rodriguez | TrustRadius Reviewer

D&B Hoovers

  • Much of the data on this platform is stale or inaccurate when it comes to identifying company contacts. We determined that there is about a 70% accuracy in any given data set. This is in stark contrast to the 90% or better that the D&B sales rep sold us on.
  • Customer service is terrible here when you have any kind of complaint. In our experience, they escalated our issue (poor data quality and a request for a refund or termination of our contract) to a manager who never bothered to return any emails or calls.
  • You pay (heavily) for exporting data outside of their system. If you're not able or willing to pay for exports, the interface they have for just viewing the data in grid format is clunky and inefficient.
Justin Roodman | TrustRadius Reviewer

Likelihood to Renew

Data.com

No score
No answers yet
No answers on this topic

D&B Hoovers

D&B Hoovers 5.9
Based on 2 answers
Hoover's just isn't compelling for the types of information they provide and the pricing model. But again, this is from the very limited perspective of a below entry level analyst who is just finishing their studies. It is probable that for some segments of industry, Hoover's has vast wealth of pertinent information. For example, when looking into agricultural industries for a consulting firm, I did not save any time with their service because information on factory locations and assets was scant. Using Google earth to view the square footage of the facilities to estimate assets was often more helpful.
Micah Tinklepaugh | TrustRadius Reviewer

Usability

Data.com

Data.com 9.0
Based on 2 answers
Very intuitive to use and I've never had any confusion with features. Anyone can create an account and use the platform simply by adding a contact or company into the database to earn points. It's a great option if you don't have budget for lists or pay services. It is easy to use and anyone can benefit from it.
John Cupoli | TrustRadius Reviewer

D&B Hoovers

No score
No answers yet
No answers on this topic

Support Rating

Data.com

Data.com 9.0
Based on 2 answers
Whenever I've had a question their support has responded pretty quickly and gives me exactly what I am looking for. I have not had any technical issues so I can't speak to issues there, but as far as general questions from a free user they have impressed me with how quickly they get back to me and the thoroughness of their answers.
John Cupoli | TrustRadius Reviewer

D&B Hoovers

D&B Hoovers 10.0
Based on 2 answers
They are terrific at giving instruction/webinars. I am able to call, directly, to an individual and talk to that person. I'm not talking to a robot. They give personal service which is really special.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Data.com

My client chose Data.com based on the experience during the evaluation period and the cost comparison. Data.com was the better-suited solution in this scenario. The size of the InsideView database was significantly smaller than Data.com and had limitations on downloads that Data.com did not. InsideView also provided little detail in profiles that were a dealbreaker for my client.
Stacy Venditto | TrustRadius Reviewer

D&B Hoovers

It's just more granular. It's good for very specific company data that other platforms don't have that level of specificity. To that end, I think they're very good at what they do compared to other tools like ZoomInfo.Compared to ZoomInfo though, you kind of want to see D&B to now expand their techno/firmographic offerings to better match ZI -- even though the latter is less specirfic on a lot of things, it's breadth of coverage really makes it feel like you need both, which can be expensive.
Yee Yek | TrustRadius Reviewer

Return on Investment

Data.com

  • It does an excellent job of creating a more complete picture of an account and key contacts.
  • Helps clarify the key contacts. Sometimes all you get is a mumbled name on a call that might be very important. Data.com allows for a quick search and identification of the contact that would have been lost otherwise.
  • Even helped us begin sending marketing assets to customers of our partners that share a need overlap.
Jerry van Dalen Jr. | TrustRadius Reviewer

D&B Hoovers

  • This software has paid for itself three times over in the first sale made by using their b2b leads.
  • This software is the difference between casually growing your business and scaling at a rate that is not generally thought to be possible. Of coarse you still have to put in the effort to make the sales but the accuracy of the leads saves time and money.
  • This software gives filtered results when searching for a target prospect or market and will provide leads that other software will not have in their database. This is the most elite b2b lead generation software on the market, period.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Data.com

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

D&B Hoovers

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Data.com
8.6
D&B Hoovers
8.0

Likelihood to Renew

Data.com
D&B Hoovers
5.9

Usability

Data.com
9.0
D&B Hoovers

Reliability and Availability

Data.com
D&B Hoovers
9.0

Support Rating

Data.com
9.0
D&B Hoovers
10.0

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