Data.com (discontinued) vs. D&B Hoovers

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Data.com (discontinued)
Score 7.0 out of 10
N/A
Salesforce launched Data.com in 2011, in partnership with D&B, but has since decided to gradually sunset the platform. Data.com offered a store of company and customer data for use in sales and prospecting.N/A
D&B Hoovers
Score 8.6 out of 10
N/A
D&B Hoovers delivers sales intelligence data for millions of companies globally.N/A
Pricing
Data.com (discontinued)D&B Hoovers
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Data.com (discontinued)D&B Hoovers
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Data.com (discontinued)D&B Hoovers
Considered Both Products
Data.com (discontinued)
Chose Data.com (discontinued)
Data.com is free. That is definitely the most appealing part. You have nothing to lose, so might as well utilize an additional resource.
D&B Hoovers

No answer on this topic

Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
Data.com (discontinued)D&B Hoovers
Prospecting
Comparison of Prospecting features of Product A and Product B
Data.com (discontinued)
6.9
25 Ratings
9% below category average
D&B Hoovers
8.2
72 Ratings
8% above category average
Advanced search6.523 Ratings8.468 Ratings
Identification of new leads7.623 Ratings8.064 Ratings
List quality7.424 Ratings7.769 Ratings
List upload/download7.124 Ratings8.864 Ratings
Ideal customer targeting6.422 Ratings7.860 Ratings
Load time/data access6.425 Ratings8.368 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Data.com (discontinued)
7.8
24 Ratings
3% above category average
D&B Hoovers
8.0
72 Ratings
6% above category average
Contact information7.924 Ratings6.864 Ratings
Company information7.424 Ratings8.971 Ratings
Industry information8.018 Ratings8.270 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Data.com (discontinued)
7.0
25 Ratings
5% below category average
D&B Hoovers
8.0
69 Ratings
8% above category average
Lead qualification process8.917 Ratings7.044 Ratings
Smart lists and recommendations6.713 Ratings7.353 Ratings
Salesforce integration7.222 Ratings8.737 Ratings
Company/business profiles7.422 Ratings9.065 Ratings
Alerts and reminders6.114 Ratings8.047 Ratings
Data hygiene5.623 Ratings7.854 Ratings
Automatic data refresh7.114 Ratings7.748 Ratings
Tags6.913 Ratings8.039 Ratings
Filters and segmentation6.824 Ratings8.252 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Data.com (discontinued)
7.6
10 Ratings
1% above category average
D&B Hoovers
8.8
30 Ratings
15% above category average
Sales email templates7.36 Ratings10.07 Ratings
Append emails to records7.910 Ratings7.630 Ratings
Best Alternatives
Data.com (discontinued)D&B Hoovers
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.6 out of 10
LinkedIn Sales Navigator
LinkedIn Sales Navigator
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Data.com (discontinued)D&B Hoovers
Likelihood to Recommend
6.9
(25 ratings)
8.8
(77 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(6 ratings)
Usability
9.0
(2 ratings)
10.0
(2 ratings)
Availability
-
(0 ratings)
10.0
(2 ratings)
Performance
-
(0 ratings)
9.0
(1 ratings)
Support Rating
9.0
(1 ratings)
7.6
(5 ratings)
Implementation Rating
-
(0 ratings)
10.0
(2 ratings)
Ease of integration
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
Data.com (discontinued)D&B Hoovers
Likelihood to Recommend
Discontinued Products
There are many scenarios that make data.com well suited, but most specifically, it works very well when looking for contacts within a certain zip code. You can sort and find information about these contacts and pay by points. This helps because you are able to pick and choose which you want to pay for.
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Dun & Bradstreet
If you are looking for a data provider with pretty good company profiles Hoovers is a great choice. They are NOT a leader in contact data. If you are looking for the best data provider for contact data, maybe not your best choice, but if you want to be able to be able to analyze all past clients or prospects to develop a "best fit" prospect profile, Hoover could be a useful tool If you are looking for a data provider to get direct phones, direct emails and every employee at a locations this is not the best option
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Pros
Discontinued Products
  • Data.com is a great way to find out accurate revenue and employee numbers for companies across various industries.
  • Data.com's filtering capabilities allow our team to quickly find the ideal prospects to reach out to.
  • Data.com, being owned by Salesforce, allows for a seamless integration into our CRM. This saves us an incredible amount of time and ensures data accuracy.
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Dun & Bradstreet
  • allows you to search within broad industry categories or very detailed subcategories using a variety of methods (NAICS, SIC, D&B's internal coding system, keywords, etc.)
  • Has a variety of personnel that you can view and sort by level, name, or email availability.
  • Oftentimes emails for C-level personnel cannot be located on the company website or easily found elsewhere online.
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Cons
Discontinued Products
  • Some contacts can be old. Perhaps they could consider validating some that are older than 5 years.
  • They don't always detect duplicate companies. For example, I've added the same company twice before, I don't understand how they allow that, or prevent others from adding duplicates. It doesn't happen very often,, only occasionally.
  • Sometimes data.com will "autocorrect" a job title incorrectly. For example, entering "Director of People & Culture" will autocorrect it to "Director of peopleandculture" If you don't catch it, it looks pretty bad for the next person who wants to view the contact.
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Dun & Bradstreet
  • We should be able to "exclude" words from titles or company names
  • Able to access titles and email addresses more easily - not look at list first, select find matching contacts button, then go back to sort to add titles contain and email addresses, etc. This is a two-step process to get what I need.
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Likelihood to Renew
Discontinued Products
No answers on this topic
Dun & Bradstreet
Hoover's just isn't compelling for the types of information they provide and the pricing model. But again, this is from the very limited perspective of a below entry level analyst who is just finishing their studies. It is probable that for some segments of industry, Hoover's has vast wealth of pertinent information. For example, when looking into agricultural industries for a consulting firm, I did not save any time with their service because information on factory locations and assets was scant. Using Google earth to view the square footage of the facilities to estimate assets was often more helpful.
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Usability
Discontinued Products
Very intuitive to use and I've never had any confusion with features. Anyone can create an account and use the platform simply by adding a contact or company into the database to earn points. It's a great option if you don't have budget for lists or pay services. It is easy to use and anyone can benefit from it.
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Dun & Bradstreet
Because it's easy to use
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Reliability and Availability
Discontinued Products
No answers on this topic
Dun & Bradstreet
Always available on desktop or mobile.
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Performance
Discontinued Products
No answers on this topic
Dun & Bradstreet
Meets our needs
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Support Rating
Discontinued Products
Whenever I've had a question their support has responded pretty quickly and gives me exactly what I am looking for. I have not had any technical issues so I can't speak to issues there, but as far as general questions from a free user they have impressed me with how quickly they get back to me and the thoroughness of their answers.
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Dun & Bradstreet
They are terrific at giving instruction/webinars. I am able to call, directly, to an individual and talk to that person. I'm not talking to a robot. They give personal service which is really special.
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Implementation Rating
Discontinued Products
No answers on this topic
Dun & Bradstreet
I was not part of the implementation as that stayed with Dev team.
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Alternatives Considered
Discontinued Products
Adobe Workfront may not be the direct competitor of Data.com, but for the services I was using, Workfront looked a little better when it comes to the user interface. But Data.com definitely had more powerful features & better integration capabilities. Also, it was easier to play around with the customer journey in Data.com as compared to other tools I have used in the past.
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Dun & Bradstreet
The company information provided by D & B hoovers is extremely in-depth and in detail, the accuracy of the information provided gives a very good idea about the prospective company and helps in making cohorts and evaluation fit. As compared to other companies D & B hoovers is not as efficient in detecting buyer intent which other tools like Slintel are very good at. D & B Hoovers gives amazing company info however it can improve on sharing information about buyer intent. Sales Navigator by far provides extremely accurate information with is almost 100% accurate. However, Navigator does not provide buyer intent information.
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Scalability
Discontinued Products
No answers on this topic
Dun & Bradstreet
We're a small company with few users, so scalability has not been an issue.
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Return on Investment
Discontinued Products
  • The positive impact is gaining more direct contact information for hiring managers.
  • Another positive factor is that it is completely free. You gain points for contact information when you add contact information.
  • Since it is a free resource, there are no real negative impacts.
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Dun & Bradstreet
  • Honestly cannot say we really drove any new sales using D&B Hoovers to prospect new companies and leads. We obtained higher data quality with other tools like ZoomInfo and Skrapp.
  • A year long contract that isn't honored on their side due to lack of customer service and poor data quality definitely does not equal ROI.
  • Spent significant time sanitizing and cleansing inaccurate data provided by their service. Since time is money in business, that was a loss in that aspect.
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ScreenShots

D&B Hoovers Screenshots

Screenshot of D&B Hoovers dashboardScreenshot of D&B Hoovers company profileScreenshot of D&B Hoovers contact resultsScreenshot of D&B Hoovers Visitor Intelligence