What users are saying about
81 Ratings
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Top Rated
93 Ratings
81 Ratings
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Score 7.1 out of 100

D&B Hoovers

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Top Rated
93 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.3 out of 100

Feature Set Ratings

  • D&B Hoovers ranks higher in 3 feature sets: Prospecting, Data Augmentation & Lead Qualification, Sales Intelligence Email Features
  • Data.com and D&B Hoovers are tied in 1 feature set: Sales Intelligence Data Standards

Prospecting

6.9

Data.com

69%
7.9

D&B Hoovers

79%
D&B Hoovers ranks higher in 5/6 features

Advanced search

6.5
65%
23 Ratings
8.2
82%
48 Ratings

Identification of new leads

7.7
77%
23 Ratings
7.5
75%
48 Ratings

List quality

7.3
73%
24 Ratings
8.0
80%
49 Ratings

List upload/download

7.0
70%
24 Ratings
8.2
82%
47 Ratings

Ideal customer targeting

6.3
63%
22 Ratings
7.7
77%
44 Ratings

Load time/data access

6.3
63%
25 Ratings
7.9
79%
47 Ratings

Sales Intelligence Data Standards

7.8

Data.com

78%
7.8

D&B Hoovers

78%
D&B Hoovers ranks higher in 2/3 features

Contact information

8.0
80%
24 Ratings
7.0
70%
48 Ratings

Company information

7.5
75%
24 Ratings
8.3
83%
50 Ratings

Industry information

8.0
80%
18 Ratings
8.2
82%
51 Ratings

Data Augmentation & Lead Qualification

7.0

Data.com

70%
7.5

D&B Hoovers

75%
D&B Hoovers ranks higher in 7/9 features

Lead qualification process

9.0
90%
17 Ratings
6.6
66%
33 Ratings

Smart lists and recommendations

6.7
67%
13 Ratings
6.6
66%
38 Ratings

Salesforce integration

7.3
73%
22 Ratings
8.2
82%
29 Ratings

Company/business profiles

7.3
73%
22 Ratings
8.6
86%
45 Ratings

Alerts and reminders

6.0
60%
14 Ratings
7.3
73%
32 Ratings

Data hygiene

5.5
55%
23 Ratings
7.3
73%
38 Ratings

Automatic data refresh

7.0
70%
14 Ratings
7.2
72%
34 Ratings

Tags

7.0
70%
13 Ratings
7.5
75%
30 Ratings

Filters and segmentation

7.0
70%
24 Ratings
8.1
81%
38 Ratings

Sales Intelligence Email Features

7.7

Data.com

77%
8.9

D&B Hoovers

89%
Data.com ranks higher in 1/2 features

Sales email templates

7.3
73%
6 Ratings
10.0
100%
7 Ratings

Append emails to records

8.0
80%
10 Ratings
7.8
78%
19 Ratings

Attribute Ratings

  • Data.com is rated higher in 1 area: Support Rating
  • D&B Hoovers is rated higher in 2 areas: Likelihood to Recommend, Usability

Likelihood to Recommend

7.0

Data.com

70%
25 Ratings
8.3

D&B Hoovers

83%
54 Ratings

Likelihood to Renew

Data.com

N/A
0 Ratings
9.3

D&B Hoovers

93%
5 Ratings

Usability

9.0

Data.com

90%
2 Ratings
10.0

D&B Hoovers

100%
2 Ratings

Availability

Data.com

N/A
0 Ratings
10.0

D&B Hoovers

100%
3 Ratings

Performance

Data.com

N/A
0 Ratings
9.0

D&B Hoovers

90%
1 Rating

Support Rating

9.0

Data.com

90%
2 Ratings
8.9

D&B Hoovers

89%
5 Ratings

Implementation Rating

Data.com

N/A
0 Ratings
10.0

D&B Hoovers

100%
2 Ratings

Ease of integration

Data.com

N/A
0 Ratings
10.0

D&B Hoovers

100%
1 Rating

Likelihood to Recommend

Salesforce

There are many scenarios that make data.com well suited, but most specifically, it works very well when looking for contacts within a certain zip code. You can sort and find information about these contacts and pay by points. This helps because you are able to pick and choose which you want to pay for.
Read full review

Dun & Bradstreet

D and B hoovers are best suited when you want to target companies based on their revenue, employee strength, location, and the kind of business the company is doing, this helps to make a cohort and find companies that are most likely to buy you products or services. However, D & B hoovers has some scope for improvement when it comes to getting details of individual decision-makers in those companies. It's not bad but can improve.
Read full review

Pros

Salesforce

  • Data.com is a great way to find out accurate revenue and employee numbers for companies across various industries.
  • Data.com's filtering capabilities allow our team to quickly find the ideal prospects to reach out to.
  • Data.com, being owned by Salesforce, allows for a seamless integration into our CRM. This saves us an incredible amount of time and ensures data accuracy.
Read full review

Dun & Bradstreet

  • allows you to search within broad industry categories or very detailed subcategories using a variety of methods (NAICS, SIC, D&B's internal coding system, keywords, etc.)
  • Has a variety of personnel that you can view and sort by level, name, or email availability.
  • Oftentimes emails for C-level personnel cannot be located on the company website or easily found elsewhere online.
Read full review

Cons

Salesforce

  • Some contacts can be old. Perhaps they could consider validating some that are older than 5 years.
  • They don't always detect duplicate companies. For example, I've added the same company twice before, I don't understand how they allow that, or prevent others from adding duplicates. It doesn't happen very often,, only occasionally.
  • Sometimes data.com will "autocorrect" a job title incorrectly. For example, entering "Director of People & Culture" will autocorrect it to "Director of peopleandculture" If you don't catch it, it looks pretty bad for the next person who wants to view the contact.
Read full review

Dun & Bradstreet

  • We should be able to "exclude" words from titles or company names
  • Able to access titles and email addresses more easily - not look at list first, select find matching contacts button, then go back to sort to add titles contain and email addresses, etc. This is a two-step process to get what I need.
Read full review

Pricing Details

Data.com

Starting Price

Editions & Modules

Data.com editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    D&B Hoovers

    Starting Price

    Editions & Modules

    D&B Hoovers editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Pricing Info

      Likelihood to Renew

      Salesforce

      No answers on this topic

      Dun & Bradstreet

      Hoover's just isn't compelling for the types of information they provide and the pricing model. But again, this is from the very limited perspective of a below entry level analyst who is just finishing their studies. It is probable that for some segments of industry, Hoover's has vast wealth of pertinent information. For example, when looking into agricultural industries for a consulting firm, I did not save any time with their service because information on factory locations and assets was scant. Using Google earth to view the square footage of the facilities to estimate assets was often more helpful.
      Read full review

      Usability

      Salesforce

      Very intuitive to use and I've never had any confusion with features. Anyone can create an account and use the platform simply by adding a contact or company into the database to earn points. It's a great option if you don't have budget for lists or pay services. It is easy to use and anyone can benefit from it.
      Read full review

      Dun & Bradstreet

      Because it's easy to use
      Read full review

      Reliability and Availability

      Salesforce

      No answers on this topic

      Dun & Bradstreet

      Always available on desktop or mobile.
      Read full review

      Performance

      Salesforce

      No answers on this topic

      Dun & Bradstreet

      Meets our needs
      Read full review

      Support Rating

      Salesforce

      Whenever I've had a question their support has responded pretty quickly and gives me exactly what I am looking for. I have not had any technical issues so I can't speak to issues there, but as far as general questions from a free user they have impressed me with how quickly they get back to me and the thoroughness of their answers.
      Read full review

      Dun & Bradstreet

      They are terrific at giving instruction/webinars. I am able to call, directly, to an individual and talk to that person. I'm not talking to a robot. They give personal service which is really special.
      Read full review

      Implementation Rating

      Salesforce

      No answers on this topic

      Dun & Bradstreet

      I was not part of the implementation as that stayed with Dev team.
      Read full review

      Alternatives Considered

      Salesforce

      Adobe Workfront may not be the direct competitor of Data.com, but for the services I was using, Workfront looked a little better when it comes to the user interface. But Data.com definitely had more powerful features & better integration capabilities. Also, it was easier to play around with the customer journey in Data.com as compared to other tools I have used in the past.
      Read full review

      Dun & Bradstreet

      While there are several softwares that offer similar options, Hoovers does stand above the others as one of the most accurate softwares I have used. They seem to put a lot of work into keeping their information up to date and accurate. It definitely makes the life of a salesperson much easier.
      Read full review

      Scalability

      Salesforce

      No answers on this topic

      Dun & Bradstreet

      We're a small company with few users, so scalability has not been an issue.
      Read full review

      Return on Investment

      Salesforce

      • The positive impact is gaining more direct contact information for hiring managers.
      • Another positive factor is that it is completely free. You gain points for contact information when you add contact information.
      • Since it is a free resource, there are no real negative impacts.
      Read full review

      Dun & Bradstreet

      • Honestly cannot say we really drove any new sales using D&B Hoovers to prospect new companies and leads. We obtained higher data quality with other tools like ZoomInfo and Skrapp.
      • A year long contract that isn't honored on their side due to lack of customer service and poor data quality definitely does not equal ROI.
      • Spent significant time sanitizing and cleansing inaccurate data provided by their service. Since time is money in business, that was a loss in that aspect.
      Read full review

      Screenshots

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