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Data.com (discontinued) vs. GTM Studio Powered by ZoomInfo

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Data.com (discontinued)

    Score6.9 out of 10
    N/ASalesforce launched Data.com in 2011, in partnership with D&B, but has since decided to gradually sunset the platform. Data.com offered a store of company and customer data for use in sales and prospecting.N/A

    GTM Studio Powered by ZoomInfo

    Score8.1 out of 10
    N/AGTM Studio powered by ZoomInfo is a revenue operations platform for building, enriching, prioritizing, and activating business-to-business (B2B) audiences and go-to-market workflows. It supersedes capabilities from the former ZoomInfo Marketing product, branded MarketingOS for a period, and ZoomInfo Operations. The product carries forward audience targeting, intent-based activation, campaign orchestration, enrichment, data management, scoring, routing, and operational workflow capabilities into…N/A
    Pricing
    Data.com (discontinued)GTM Studio Powered by ZoomInfo
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Data.com (discontinued)GTM Studio Powered by ZoomInfo
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Data.com (discontinued)GTM Studio Powered by ZoomInfo
    Considered Both Products
    Discontinued Products
    No answer on this topic
    ZoomInfo
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    93%
    Would buy again
    51 Answers
    Delivers good value for the price
    No answers on this topic
    98%
    Delivers good value for the price
    47 Answers
    Happy with the feature set
    No answers on this topic
    95%
    Happy with the feature set
    52 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    89%
    Lived up to sales and marketing promises
    39 Answers
    Implementation went as expected
    No answers on this topic
    95%
    Implementation went as expected
    42 Answers
    Features
    Data.com (discontinued)GTM Studio Powered by ZoomInfo
    Prospecting
    Comparison of Prospecting features of Data.com (discontinued) and GTM Studio Powered by ZoomInfo
    Feature
    Data.com (discontinued)
    6.9
    25 Ratings
    11% below category average
    GTM Studio Powered by ZoomInfo
    -
    Ratings
    Advanced search6.523 Ratings00 Ratings
    Identification of new leads7.623 Ratings00 Ratings
    List quality7.424 Ratings00 Ratings
    List upload/download7.124 Ratings00 Ratings
    Ideal customer targeting6.422 Ratings00 Ratings
    Load time/data access6.425 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Data.com (discontinued) and GTM Studio Powered by ZoomInfo
    Feature
    Data.com (discontinued)
    7.8
    24 Ratings
    1% above category average
    GTM Studio Powered by ZoomInfo
    -
    Ratings
    Contact information7.924 Ratings00 Ratings
    Company information7.424 Ratings00 Ratings
    Industry information8.018 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Data.com (discontinued) and GTM Studio Powered by ZoomInfo
    Feature
    Data.com (discontinued)
    7.0
    25 Ratings
    6% below category average
    GTM Studio Powered by ZoomInfo
    -
    Ratings
    Lead qualification process8.917 Ratings00 Ratings
    Smart lists and recommendations6.713 Ratings00 Ratings
    Salesforce integration7.222 Ratings00 Ratings
    Company/business profiles7.422 Ratings00 Ratings
    Alerts and reminders6.114 Ratings00 Ratings
    Data hygiene5.623 Ratings00 Ratings
    Automatic data refresh7.114 Ratings00 Ratings
    Tags6.913 Ratings00 Ratings
    Filters and segmentation6.824 Ratings00 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Data.com (discontinued) and GTM Studio Powered by ZoomInfo
    Feature
    Data.com (discontinued)
    7.6
    10 Ratings
    2% above category average
    GTM Studio Powered by ZoomInfo
    -
    Ratings
    Sales email templates7.36 Ratings00 Ratings
    Append emails to records7.910 Ratings00 Ratings
    Best Alternatives
    Data.com (discontinued)GTM Studio Powered by ZoomInfo
    Small Businesses
    Owler
    Score9.7 out of 10
    HubSpot Data Hub
    Score8.2 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Clari (legacy product)
    Score8.2 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    Clari (legacy product)
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Data.com (discontinued)GTM Studio Powered by ZoomInfo
    Likelihood to Recommend
    6.9
    (25 ratings)
    8.4
    (160 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.3
    (12 ratings)
    Usability
    9.0
    (2 ratings)
    8.5
    (60 ratings)
    Availability
    -
    (0 ratings)
    8.5
    (5 ratings)
    Performance
    -
    (0 ratings)
    7.9
    (5 ratings)
    Support Rating
    9.0
    (1 ratings)
    9.1
    (9 ratings)
    Online Training
    -
    (0 ratings)
    9.0
    (4 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.6
    (7 ratings)
    Configurability
    -
    (0 ratings)
    9.0
    (4 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    8.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    8.2
    (3 ratings)
    Product Scalability
    -
    (0 ratings)
    8.5
    (5 ratings)
    Professional Services
    -
    (0 ratings)
    8.0
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    7.8
    (4 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    7.7
    (4 ratings)
    User Testimonials
    Data.com (discontinued)GTM Studio Powered by ZoomInfo
    Likelihood to Recommend
    Discontinued Products
    There are many scenarios that make data.com well suited, but most specifically, it works very well when looking for contacts within a certain zip code. You can sort and find information about these contacts and pay by points. This helps because you are able to pick and choose which you want to pay for.
    Incentivized
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    ZoomInfo
    We used to suffer with the leakage of leads and with duplicate entries, just like how I mentioned earlier. After implementing it, our data hygiene has improved by a huge quantity. Our team has become more efficient in terms of reaching out to the prospect within minutes of showing interest in our SAAS security products and services, instead of spending time on data entry in the Excel sheets and then working on the lead. It has reduced our manual research time by almost 36 %, allowing the team to focus on revenue generation rather than Sales operations.
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • Data.com is a great way to find out accurate revenue and employee numbers for companies across various industries.
    • Data.com's filtering capabilities allow our team to quickly find the ideal prospects to reach out to.
    • Data.com, being owned by Salesforce, allows for a seamless integration into our CRM. This saves us an incredible amount of time and ensures data accuracy.
    Incentivized
    Read full review
    ZoomInfo
    • The ease of campaign creation is amazing! I can get a campaign set up in just a few minutes.
    • The reporting allows us to easily see the performance of our ads. There is no guesswork.
    • I love being able to create audiences from ZoomInfo tools such as Websights, intent, workflows and lists. This allows us to target a very specific audience that we otherwise would not have access to.
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • Some contacts can be old. Perhaps they could consider validating some that are older than 5 years.
    • They don't always detect duplicate companies. For example, I've added the same company twice before, I don't understand how they allow that, or prevent others from adding duplicates. It doesn't happen very often,, only occasionally.
    • Sometimes data.com will "autocorrect" a job title incorrectly. For example, entering "Director of People & Culture" will autocorrect it to "Director of peopleandculture" If you don't catch it, it looks pretty bad for the next person who wants to view the contact.
    Incentivized
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    ZoomInfo
    • Does not fully integrate sales and marketing, so some work and translation is still required.
    • this is a complicated tool, and requires a rather long time to train employees to use properly.
    • no training included, and the price is a bit high
    • Does not integrate the same across all internet browser programs
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    No answers on this topic
    ZoomInfo
    I give this rating because I feel that ZoomInfo Operations has made our work easier and smoother than before. Like now we manage our sales leads, new engagements, easily, and the data we get from ZoomInfo Operations helps us a lot to move in the right direction. our customer success rate is higher than before after implementing it.
    Incentivized
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    Usability
    Discontinued Products
    Very intuitive to use and I've never had any confusion with features. Anyone can create an account and use the platform simply by adding a contact or company into the database to earn points. It's a great option if you don't have budget for lists or pay services. It is easy to use and anyone can benefit from it.
    Incentivized
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    ZoomInfo
    Very easy to use - there are only a couple of areas that I need to think through how best to build specific rules or logic to ensure updates are made as expected. The ability to easily add filters and immediately see how many records match them creates a use case in itself. Sometimes we pull up Ringlead just to gain quicker access to counts of records that meet specific criteria, because it is faster than building views or reports in Salesforce. It is also extremely easy to see what records were updated, imported, or merged - the reporting and access to the history of activities are very helpful.
    Read full review
    Reliability and Availability
    Discontinued Products
    No answers on this topic
    ZoomInfo
    I have been using ZoomInfo on and off since 2018, and I have NEVER had the site go down on me once. I'm not sure how they do it, I'm not a software engineer, but they have 100% up time compared to other software as a service. Our CRM has already gone down a couple times this year, but not ZoomInfo.
    Incentivized
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    Performance
    Discontinued Products
    No answers on this topic
    ZoomInfo
    I would rate its performance 9. I do not doubt its performance, the pages load quickly withour laging or error. It gives a report within the time frame without errors, no matter how complex the report is. We integrated it with our CRM; at first, it tended to slow a little, but later it was fixed and ran smoothly.
    Read full review
    Support Rating
    Discontinued Products
    Whenever I've had a question their support has responded pretty quickly and gives me exactly what I am looking for. I have not had any technical issues so I can't speak to issues there, but as far as general questions from a free user they have impressed me with how quickly they get back to me and the thoroughness of their answers.
    Incentivized
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    ZoomInfo
    I give this rating because I never feel they deserve less than it. Their commitment towards the customer is outstanding, whenever I need to reach out to the supprot, I feel like I am just talking to a person who is sitting beside me. They respond quickly and solve the problems easily, even guiding us on how not to get into the same problem again and again, so we can avoid going back to support.
    Read full review
    Online Training
    Discontinued Products
    No answers on this topic
    ZoomInfo
    I gave 10 cause , We took an training from their dedicated ZoomInfo university with quick support and valid certifications.
    Incentivized
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    Implementation Rating
    Discontinued Products
    No answers on this topic
    ZoomInfo
    Have a plan on how you're going to evaluate. We had a two-month trial period, but a six-month average lead cycle time, making it impossible to evaluate on a purely new-business ROI basis within the trial. We applied the model to our prior data, which demonstrated how much time and effort was devoted to accounts that weren't going to close
    Incentivized
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    Alternatives Considered
    Discontinued Products
    Adobe Workfront may not be the direct competitor of Data.com, but for the services I was using, Workfront looked a little better when it comes to the user interface. But Data.com definitely had more powerful features & better integration capabilities. Also, it was easier to play around with the customer journey in Data.com as compared to other tools I have used in the past.
    Incentivized
    Read full review
    ZoomInfo
    ZoomInfo is a more refined product that is more intensive, and it also has a considerably larger, more reliable database for data collection. However, cost is a big difference between ZoomInfo and Seamless AI. Consequently, it can sometimes be difficult to justify the price point difference.
    Incentivized
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    Contract Terms and Pricing Model
    Discontinued Products
    No answers on this topic
    ZoomInfo
    No, it was clear.
    Incentivized
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    Scalability
    Discontinued Products
    No answers on this topic
    ZoomInfo
    It can be scalable, and I've seen it at organizations that made it scalable, and organizations that did not. It really depends how well it integrates with your CRM (does great with Salesforce, for example). If a company doesn't take it serious, it will never scale unless you have decision makers and C-Suite pushing for it.
    Incentivized
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    Return on Investment
    Discontinued Products
    • The positive impact is gaining more direct contact information for hiring managers.
    • Another positive factor is that it is completely free. You gain points for contact information when you add contact information.
    • Since it is a free resource, there are no real negative impacts.
    Incentivized
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    ZoomInfo
    • EverString helps us zero in on the accounts most likely to convert, so we're not wasting time
    • With better prioritization, our team can get to the right people faster, speeding up sales cycles
    • We are seeing a stronger pipeline and more booked meetings from our BDR team
    Incentivized
    Read full review
    ScreenShots