Datadog vs. Kissmetrics

Datadog may be better suited for teams that have a more out-of-the-box infrastructure, on the primary platforms Datadog supports. You may also have better results if you have a bigger team dedicated to devops and/or a bigger budget. We found that trying to adapt it to our use case (small team, .NET on AWS Fargate) wasn't feasible. We continually ran into roadblocks that required us to dig through documentation (and at times, having to figure out some documentation was wrong), go back and forth with support, and in my opinion, waste money on excessive and unintended usages due to opaque pricing models and inaccurate usage reports, as well as broken/non-functional rate sampling controls.

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[Kissmetrics is well suited for the] abandon cart scenario to re-engage users on the purchase journey. Engaging users to personalized content using the visit metrics derived from the data captured at each digital touch points. [Implementing] website campaign and journey orchestration is easy. You get visitor profile to segment upon using different visit metrics and action.

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• The thing which Datadog does really well, one of them are its broad range of services integrations and features which makes it one step observability solution for all. We can monitor all types of our application, infrastructure, hosts, databases etc with Datadog.
• Its custom dashboard feature which helps us to visualize the data in a better way . It supports different types of charts through those charts we can create our dashboard more attractive.
• Its AI powered alerting capability though that we can easily identify the root cause and also it has a low noise alerting capability which means it correlated the similar type of issues.

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• The more events you track and properties you send along, the more you can see how specific users use your product/service. The user based timeline gives you a perfect start point to get in touch with users, because you can see where they get stuck.
• Tracking your traffic sources and how they influence conversions is awesome. You can get a perfect view of how much a traffic source contributes to revenue.
• Funnel reports give you more insights into micro and macro conversion steps and give you actionable data to work with.
• Customer support!

• Alert windows cause lag in notifications (e.g. if the alert window is X errors in 1 hour, we won't get alerted until the end of the 1 hour range)
• I would appreciate more supportive examples for how to filter and view metrics in the explorer
• I would like a more clear interface for metrics that are missing in a time frame, rather than only showing tags/etc. for metrics that were collected within the currently viewed time frame

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• Installing.... yes this is also a negative. While you can install and have the program running in minutes, if you use Unbounce, the form tracking process is quite complicated!
• Updates... I feel like the product updates have slowed a lot lately. Thankfully, the product functionality is so amazing that it hasn't impeded the use of it. However, it is still disappointing to see less frequent software updates.
• Occasionally clunky UI... there are a few reports that are really easy to mess up and leave you scratching your head on why it isn't showing you any data.

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Definitely will not revisit after our issues and, in my opinion, poor support.

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Price sensitivity and the different choices that now exist in the Analytics industry. I think it makes sense for us sometime this year to rethink our analytics strategy to see how we may leverage the best of GA (which has included lots of new features and updates the past years_, Kiss and other tools as need be

There are so many features that it can be hard to figure out where you need to go for your own use case. For example, RUM monitoring us buried in a "Digital Experience" sidebar setting when this is one of our key use cases that I sometimes struggle to find in the application. It appears that ECS + Fargate monitoring was recently released which is great because we had to build a lambda reporting solution for ephemeral task monitoring. But this new feature was never on my radar until I starting clicking around the application.

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Right after login, you'll get to a dashboard which shows you a quick view on how your business is doing across the events you are tracking. There is no need to dig deeper than that unless you want to, in which case it's very easy to do so just by clicking on the metric on which you want more information. The interface is very intuitive.

The application was very rarely down; during the period we used the application, I can think of only two or three occasions in which the site was down. Notably, at no time was the the performance of our own site compromised as a result.

Speed improved dramatically as the service matured. Early iterations of the publicly-released application would occasionally provide slow processing of results, but those delays became much rarer occurrences during the last year that we used KISSmetrics. One of the more impressive views (which started out feeling more like a toy) is the live view of visits. Knowing that you could see, in real time, what events a user triggered, was gratifying and instructive.

The support team usually gets it right. We did have a rather complicate issue setting up monitoring on a domain controller. However, they are usually responsive and helpful over chat. The downside would be I don’t think they have any phone support. If that is important to you this might not be a good fit.

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Our front-line product support person (Mika) is great. She is responsive and great to work with.

However, the data accuracy issue described earlier is the reason for the low score here. This issue was escalated from front-line to support to level 2 technical support and then it disappeared into a black hole. Escalations, in general, do not go well. We get no response for days, or I have to chase things down. This is not acceptable. Marketing metrics are critically important to me and I need answers quickly. I cannot afford to wait around for days / weeks for a response.

Just to be clear, these comments only apply to escalated support issues.

Again, we were fortunate to work with KISSmetrics as they built their application, but Hiten, their CEO and founder, was incredibly helpful to me personally, and to our metrics-driven business as a whole, as we adopted their tool.

I loved this aspect of the product. It wasn't just that the documentation and online tutorials are great - which they are - the on-boarding process though was really stellar. Once you have set everything up, you get a welcome message followed by a step-by-step guide to get you started that is built right into the product interface. For example, the UI asks you to first do X, and then copy this code snippet and send it to your developer who will know what to do with it. When you come back after the first interaction with the product, it continues the process by explaining right in the UI how to track events etc. This kind of step-by-step approach is incredibly efficient. Although there are various forms of supporting documentation (PDFs videos etc) to support every step, you don't really need them. This approach means that you are up and running very quickly with virtually no training time or documentation consultation. Highly efficient process.

Documentation was difficult to work through, rollout was catastrophic (completely outage)

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In order to build trackability down to revenue, there was quite a lot of work to integrate Kissmetrics with our software and internal process. We had to build the hooks so that Kissmetrics could call back into our software and billing system, etc.. However, we didn't need additional expertise to do this. Once you understand the API, and you own systems, making it work is not too difficult. We did not require an outside consultant or anything like that

Our logs are very important, and Datadog manages them exceptionally well. We frequently use Datadog services for our investigations. Use case: Monitor your apps, infrastructure, APIs, and user experience.


Key features:


Logs, metrics, and APM (Application Performance Monitoring)


Real-time alerting and dashboards


Supports Kubernetes, AWS, GCP, and other integrations


RUM (Real User Monitoring) and Synthetics





✅ Best for backend, server, and distributed systems monitoring.

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Kissmetrics is a next-level step up for people who are used to getting their tracking and reporting from Google Analytics or Shopify's CMS. While HubSpot arguably has a better user interface, Kissmetrics certainly has the power and usability necessary to track important conversion data and help you make better marketing decisions.

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• Saved us (time & money) from developing our own monitoring utilities that would pale in comparison
• Alerts allow us to remedy issues before our customers even know about them
• Tracking resource usage over time allows us to better plan for future needs, before it becomes a pain-point.

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• Unfortunately for this client (small business) the cost of Kissmetrics was just too prohibitive. But it's obvious that for a larger company that can afford it, the data would be invaluable to gain more insight in how to gain more active users and orders for a funnel.
• The data provided really increases an understanding of how best to provide the right experience for the users...happy users equals increase in ROI.

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