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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    DataEQ

    Score8.3 out of 10
    Enterprise companies (1,001+ employees)
    BrandsEye is a South African reputation management and social media monitoring system competing with vendors like Trackur. BrandsEye scours the social web for mentions and uses crowdsourced analysis to judge sentiment.N/A

    Emplifi

    Score8.9 out of 10
    Mid-Size Companies (51-1,000 employees)
    Emplifi offers a platform that enables brands to manage social marketing, commerce, and care. At the core of this platform is Emplifi Fuel — the outcome and enablement layer that connects all modules across marketing, commerce, and care. Fuel empowers brands to optimize the customer journey, unifying data, automation, and AI-driven insights to ensure every interaction drives meaningful business outcomes. The platform's core capabilities include:…N/A

    Zendesk Suite

    Score8.5 out of 10
    N/AZendesk is a customer support solution with built-in ticketing, conversational messaging, and live chat, designed to help businesses of all sizes and industries deliver personalized service at scale. Zendesk's AI agents are trained in CX to help Service teams resolve customer issues faster and more accurately while still providing a human-centered experience. Zendesk ultimately aims to help businesses improve time to value, reduce effort per ticket, and keep costs low.

    $69

    per month per agent

    Pricing
    DataEQEmplifiZendesk Suite
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Suite Team
    $69
    per month per agent
    Suite Growth
    $115
    per month per agent
    Suite Professional
    $149
    per month per agent
    Suite Enterprise
    Contact Sales
    Offerings
    Pricing Offerings
    DataEQEmplifiZendesk Suite
    Free Trial
    NoNoYes
    Free/Freemium Version
    NoNoNo
    Premium Consulting/Integration Services
    YesYesYes
    Entry-level Setup FeeNo setup feeNo setup feeOptional
    Additional DetailsEnterprise focused solution, with pricing based on data volumes—20% discount available with annual pricing.
    More Pricing Information
    Community Pulse
    DataEQEmplifiZendesk Suite
    Considered Multiple Products
    DataEQ
    No answer on this topic
    Emplifi Inc
    No answer on this topic
    Zendesk
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    95%
    Would buy again
    76 Answers
    87%
    Would buy again
    123 Answers
    Delivers good value for the price
    No answers on this topic
    95%
    Delivers good value for the price
    63 Answers
    85%
    Delivers good value for the price
    108 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    80 Answers
    92%
    Happy with the feature set
    131 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    89%
    Lived up to sales and marketing promises
    51 Answers
    85%
    Lived up to sales and marketing promises
    82 Answers
    Implementation went as expected
    No answers on this topic
    94%
    Implementation went as expected
    63 Answers
    85%
    Implementation went as expected
    94 Answers
    Features
    DataEQEmplifiZendesk Suite
    Listening/monitoring
    Comparison of Listening/monitoring features of DataEQ and Emplifi and Zendesk Suite
    Feature
    DataEQ
    -
    Ratings
    Emplifi
    6.4
    7 Ratings
    18% below category average
    Zendesk Suite
    -
    Ratings
    Boolean keyword searches00 Ratings6.75 Ratings00 Ratings
    Filtering out noise/spam00 Ratings6.46 Ratings00 Ratings
    Sentiment analysis00 Ratings5.55 Ratings00 Ratings
    Broad channel coverage00 Ratings7.07 Ratings00 Ratings
    Publishing
    Comparison of Publishing features of DataEQ and Emplifi and Zendesk Suite
    Feature
    DataEQ
    -
    Ratings
    Emplifi
    7.3
    8 Ratings
    11% below category average
    Zendesk Suite
    -
    Ratings
    Content planning and scheduling00 Ratings7.38 Ratings00 Ratings
    Audience targeting00 Ratings7.07 Ratings00 Ratings
    Content optimization00 Ratings7.38 Ratings00 Ratings
    Workflow management00 Ratings7.67 Ratings00 Ratings
    Engagement
    Comparison of Engagement features of DataEQ and Emplifi and Zendesk Suite
    Feature
    DataEQ
    -
    Ratings
    Emplifi
    7.3
    7 Ratings
    11% below category average
    Zendesk Suite
    -
    Ratings
    Automated routing and prioritization00 Ratings7.37 Ratings00 Ratings
    Customer interaction histories00 Ratings8.25 Ratings00 Ratings
    Bulk actions00 Ratings6.46 Ratings00 Ratings
    Marketing
    Comparison of Marketing features of DataEQ and Emplifi and Zendesk Suite
    Feature
    DataEQ
    -
    Ratings
    Emplifi
    7.6
    6 Ratings
    2% below category average
    Zendesk Suite
    -
    Ratings
    Lead generation00 Ratings8.01 Ratings00 Ratings
    Content marketing00 Ratings7.66 Ratings00 Ratings
    Paid media management00 Ratings7.74 Ratings00 Ratings
    Campaigns and promotions00 Ratings7.34 Ratings00 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of DataEQ and Emplifi and Zendesk Suite
    Feature
    DataEQ
    -
    Ratings
    Emplifi
    5.8
    8 Ratings
    36% below category average
    Zendesk Suite
    -
    Ratings
    Twitter00 Ratings6.18 Ratings00 Ratings
    Facebook00 Ratings7.98 Ratings00 Ratings
    LinkedIn00 Ratings4.17 Ratings00 Ratings
    Google+00 Ratings8.01 Ratings00 Ratings
    Instagram00 Ratings7.38 Ratings00 Ratings
    Pinterest00 Ratings3.25 Ratings00 Ratings
    YouTube00 Ratings3.95 Ratings00 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of DataEQ and Emplifi and Zendesk Suite
    Feature
    DataEQ
    -
    Ratings
    Emplifi
    6.4
    8 Ratings
    19% below category average
    Zendesk Suite
    -
    Ratings
    Campaign success analytics00 Ratings7.07 Ratings00 Ratings
    Real-time tracking00 Ratings6.78 Ratings00 Ratings
    Competitor analysis00 Ratings5.57 Ratings00 Ratings
    Account management
    Comparison of Account management features of DataEQ and Emplifi and Zendesk Suite
    Feature
    DataEQ
    -
    Ratings
    Emplifi
    6.7
    8 Ratings
    17% below category average
    Zendesk Suite
    -
    Ratings
    Role-based user permissions & privileges00 Ratings7.38 Ratings00 Ratings
    Mobile access00 Ratings6.15 Ratings00 Ratings
    Incident and problem management
    Comparison of Incident and problem management features of DataEQ and Emplifi and Zendesk Suite
    Feature
    DataEQ
    -
    Ratings
    Emplifi
    -
    Ratings
    Zendesk Suite
    8.6
    187 Ratings
    5% above category average
    Organize and prioritize service tickets00 Ratings00 Ratings9.1186 Ratings
    Expert directory00 Ratings00 Ratings7.9127 Ratings
    Subscription-based notifications00 Ratings00 Ratings8.4130 Ratings
    ITSM collaboration and documentation00 Ratings00 Ratings7.8131 Ratings
    Ticket creation and submission00 Ratings00 Ratings9.3186 Ratings
    Ticket response00 Ratings00 Ratings9.0185 Ratings
    Self Help Community
    Comparison of Self Help Community features of DataEQ and Emplifi and Zendesk Suite
    Feature
    DataEQ
    -
    Ratings
    Emplifi
    -
    Ratings
    Zendesk Suite
    8.5
    169 Ratings
    6% above category average
    External knowledge base00 Ratings00 Ratings8.5163 Ratings
    Internal knowledge base00 Ratings00 Ratings8.4156 Ratings
    Multi-Channel Help
    Comparison of Multi-Channel Help features of DataEQ and Emplifi and Zendesk Suite
    Feature
    DataEQ
    -
    Ratings
    Emplifi
    -
    Ratings
    Zendesk Suite
    8.4
    182 Ratings
    5% above category average
    Customer portal00 Ratings00 Ratings9.1150 Ratings
    IVR00 Ratings00 Ratings8.076 Ratings
    Social integration00 Ratings00 Ratings7.4119 Ratings
    Email support00 Ratings00 Ratings9.2178 Ratings
    Help Desk CRM integration00 Ratings00 Ratings8.4138 Ratings
    Best Alternatives
    DataEQEmplifiZendesk Suite
    Small Businesses
    No answers on this topic
    Sendible
    Score7.2 out of 10
    Help Scout
    Score9.3 out of 10
    Medium-sized Companies
    Khoros Service
    Score8.5 out of 10
    Vista Social
    Score9.6 out of 10
    LiveAgent
    Score8.8 out of 10
    Enterprises
    Brand Embassy (discontinued)
    Score7.9 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    Front
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    DataEQEmplifiZendesk Suite
    Likelihood to Recommend
    8.3
    (4 ratings)
    9.2
    (110 ratings)
    8.7
    (225 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.1
    (6 ratings)
    10.0
    (43 ratings)
    Usability
    -
    (0 ratings)
    8.3
    (36 ratings)
    8.6
    (98 ratings)
    Availability
    -
    (0 ratings)
    -
    (0 ratings)
    9.1
    (14 ratings)
    Performance
    -
    (0 ratings)
    -
    (0 ratings)
    9.1
    (11 ratings)
    Support Rating
    -
    (0 ratings)
    7.7
    (43 ratings)
    5.5
    (31 ratings)
    In-Person Training
    -
    (0 ratings)
    -
    (0 ratings)
    10.0
    (1 ratings)
    Online Training
    -
    (0 ratings)
    6.0
    (1 ratings)
    6.4
    (10 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.1
    (2 ratings)
    9.1
    (19 ratings)
    Configurability
    -
    (0 ratings)
    -
    (0 ratings)
    9.1
    (4 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    -
    (0 ratings)
    9.1
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    -
    (0 ratings)
    9.1
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    -
    (0 ratings)
    9.1
    (1 ratings)
    Professional Services
    -
    (0 ratings)
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    -
    (0 ratings)
    9.1
    (1 ratings)
    User Testimonials
    DataEQEmplifiZendesk Suite
    Likelihood to Recommend
    DataEQ
    If you are looking for an analytics product that doesn't just monitor, but also listens to online conversations then BrandsEye is the ideal tool.
    Read full review
    Emplifi Inc
    - Very well suited to grabbing top-level and more in-depth social performance data, across campaigns and BAU activity. - Not as well suited for moments where you need benchmarking or context of your performance compared with a previous time frame. This can be a bit clunky to go back and forth with as it requires multiple dashboards or consistent manual time-frame changes.
    Incentivized
    Read full review
    Zendesk
    Zendesk is good for small teams where work is not passed along to internal teams or situations where escalations lead to further customer interactions and no further oversight is needed. It is weak as a product for larger and medium-sized companies, where processes are in place that are not aligned with its workflow, as it is a very rigid tool.
    Incentivized
    Read full review
    Pros
    DataEQ
    • Reporting
    • Customer support
    Read full review
    Emplifi Inc
    • Helps us prioritize requests based on urgency and tone
    • Helps us divide work between several teams
    • Helps us keep an eye on how our posts are being recieved and are performing
    • Helps us stay in contact with customers, and helps us understand particular customers needs
    • Helps us separate the chaff from the wheat
    Read full review
    Zendesk
    • Merging of the tickets with similar issues, it is easy to avoid confusion
    • Al global team somehow gets connected with different ways like Slack, with the Zendesk Suite which is so easier to highlight & the issue quickly
    • The best thing is that this tool gives you to send the message via chat-, email, call through the one single platform
    • Now AI has been added so it works good
    Incentivized
    Read full review
    Cons
    DataEQ
    • A super-lite "budget" account option for short-term projects.
    Read full review
    Emplifi Inc
    • Would love more robust search parameters for labels. ex. search for tickets labeled 'Availability' AND 'United States' but excluding any that are only one of those labels
    • Ability to break conversations into multiple tickets; so labels can be more accurate if the same person reaches out again after 3 months with a totally different question
    • The social account quick view doesn't always load the follower count for people reaching out to us. it makes it slower to manager messages from high level creators
    Read full review
    Zendesk
    • Is there a way for AEs and CSMs to be informed in a weekly summary of all their accounts and any tickets? Example: Disney submitted a ticket on XYZ. Google has an urgent issue on X still unresolved.
    • Is there a way for CSMs or AEs to have a Dashboard that's specific to their accounts instead of seeing all the tickets in the queue that are not relevant to them?
    Incentivized
    Read full review
    Likelihood to Renew
    DataEQ
    No answers on this topic
    Emplifi Inc
    the balance between quality and price si perfectperfect for agency that have many client to manage, because it helps us to save time (we don't have to plan content from every single account, only one click to look at different community and moderate...)it also help the team works: senior can review content direcly from emplifi; labeling DM/comments as done help us to track where a collegue stop and we have to startIt makes the content approval from clients very easy
    Incentivized
    Read full review
    Zendesk
    Zendesk is an amazing tool for communicating with your customers easily. The communication tickets from sellers to us or from us to sellers are stored, and there are statuses used to make communication easy. We have internal conversations between departments, linked with useful software such as Zingtree, Talkdesk, and Webs.
    Incentivized
    Read full review
    Usability
    DataEQ
    No answers on this topic
    Emplifi Inc
    Since the main use of the Live Advisor is on the website that doesn't have e-commerce capabilities, it has been challenging to attach an specific metric to Emplifi's solutions and their usability in our websites. The Live Advisor is helping us to deliver our unique sale proposition in digital channels, which is great, but it is difficult to assign a higher mark in usability due to the limitation just explained.
    Incentivized
    Read full review
    Zendesk
    Pros: The agent interface is sleek, contemporary, and relatively easy to learn compared to many other enterprise tools. For common tasks, admins are given point-and-click options- adding fields, modifying workflows, constructing macros. The knowledge base (Guide) editor is easy to use for non-developers. Drawbacks: Once you move past the initial things - complex automations, reporting/analytics in Explore, and/or customizations integrating the API, it requires much more advanced training to use successfully. Navigating between the different modules (Support, Explore, Chat, Guide) can feel very disconnected; often you are reminded that it really is a "suite" of products brought together -not really one unified platform. If you're using multiple brands managing simultaneous support tickets, or heavily customizing workflows to meet your brand, you may run into a bit of struggle with usability. So: it's a lot more user friendly than the palaces (Salesforce Service Cloud, ServiceNow), but is not used as quickly or with as much streamlined flow as a product made for a small shop. So if you are looking for a great balance, this is a good option if you are a net new organization or an organization on their way to scaling from 15 - 50 employee. Expect some elbow grease from the admin team once learning, adapting, and working efficiently once you move past the basics with your support tickets and initial customizations.
    Incentivized
    Read full review
    Reliability and Availability
    DataEQ
    No answers on this topic
    Emplifi Inc
    No answers on this topic
    Zendesk
    In the past year, I'd say I have only noticed maybe two hours total of downtime in my own usage. Very minimal.
    Read full review
    Performance
    DataEQ
    No answers on this topic
    Emplifi Inc
    No answers on this topic
    Zendesk
    There has been minor performance degradation on a very few days out of the two years I have been using the product.
    Read full review
    Support Rating
    DataEQ
    No answers on this topic
    Emplifi Inc
    We have a dedicated Customer Success manager, and that is very helpful. Anytime we have questions or need support, they are always there to answer. If thety do not know the solution, they always go around the bend to find one and provide it to us. They are always very kind.
    Incentivized
    Read full review
    Zendesk
    We rarely need to contact their support team, but when we do they are responsive. However there have been notable times when communication between myself and the support rep was challenging despite me providing clear explanation of the issue, screenshots, and a thorough explanation of the goal we hope to achieve. It took several back and forth attempt, on a few occasions, to get resolution on an otherwise simple request
    Read full review
    Online Training
    DataEQ
    No answers on this topic
    Emplifi Inc
    The online training was fine but, in the end, the best way to learn any product is by actually using it.
    Read full review
    Zendesk
    Zendesk has tons of available material for training - videos, webinars, articles, etc. The only reason this is not a 10 is because it can be hard to figure out how to navigate to these things and find what you are looking for.
    Read full review
    Implementation Rating
    DataEQ
    No answers on this topic
    Emplifi Inc
    The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!
    Read full review
    Zendesk
    I was very satisfied. They have a free trial for 30 days and I recommend you do that and use it. It is very easy to get started with the basics and the build on over time.

    The only thing technically complex was single sign-on and integration to Salesforce.com required some tweaks – otherwise setting up system was very easy
    Read full review
    Alternatives Considered
    DataEQ
    The local support for us is key, and Amy, our account manager, is a legend. We couldn't be happier with BrandsEye.
    Read full review
    Emplifi Inc
    We have used Sprinklr to source UGC content as well, but found the platform to be much more time intensive when searching for the desired images. Additionally, Emplifi's UGC tool has incremental tools the other platforms do not provide, including the ability to share images on digital screens within the property and put carousels on our websites.
    Incentivized
    Read full review
    Zendesk
    At the time of evaluation, Dynamics had extremely limited knowledge and support capabilities. The UI is clunky, and reporting requires a deep understanding of the underlying data structure. Ongoing maintenance was costly and didn't provide a positive ROI in any sense of the term.
    Incentivized
    Read full review
    Scalability
    DataEQ
    No answers on this topic
    Emplifi Inc
    No answers on this topic
    Zendesk
    WHY we will use Zendesk in HR and PD internally
    Incentivized
    Read full review
    Return on Investment
    DataEQ
    • As I have only been using the software for approximately 3 weeks it is difficult to say.
    Read full review
    Emplifi Inc
    • reporting - this has massively reduced the time spent on creating reports for social media activities
    • paid ads - has provided detailed analysis of how our ads are performing
    • community - reduced the time taken to respond to social messages, resulting in more leads
    Incentivized
    Read full review
    Zendesk
    • More than anything, provided a boost to our perceived professionalism. The portal is a massive improvement on email only support.
    • Workflow optimization via macros and automations has enhanced response times and raise our 'first call resolution' metric.
    • Speaking of metrics; having them at all! Before Zendesk Suite we were email only so had no insight into agent and vendor performance.
    Incentivized
    Read full review
    ScreenShots

    DataEQ Screenshots

    Screenshot of Various Dashboard WidgetsScreenshot of BrandsEye dashboard

    Emplifi Screenshots

    Screenshot of Emplifi Fuel Command CenterScreenshot of Emplifi Fuel ObjectivesScreenshot of Emplifi Unified AnalyticsScreenshot of social listening with AI-Powered Spike Alerts.Screenshot of the integrated social care interface.

    Zendesk Suite Screenshots

    Screenshot of the Zendesk Agent WorkspaceScreenshot of Omnichannel MessagingScreenshot of Zendesk TicketingScreenshot of Bots powered by Zendesk AIScreenshot of Tone shift with Zendesk AIScreenshot of Zendesk ticketing side conversations