Db2 vs. Kissmetrics

I have primarily used it as the basis for a SIS - but I have migrated more than a few systems from there database systems to DB2 (Filemaker, MySQL, etc.). DB2 does have a better structural approach, as opposed to Filemaker, which allows for more data consistency, but this can also lead to an inflexibility that can sometimes be counterintuitive when attempting to compensate for the flexibility of the work environment as Schools tend to have an all in one approach.

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[Kissmetrics is well suited for the] abandon cart scenario to re-engage users on the purchase journey. Engaging users to personalized content using the visit metrics derived from the data captured at each digital touch points. [Implementing] website campaign and journey orchestration is easy. You get visitor profile to segment upon using different visit metrics and action.

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• While we query a large set of data, the results are generally available within a minute or so.
• Always reliable - I have never experienced an application going down.
• It is easy to write queries and find tables and columns.
• We can log in smoothly without any headaches.

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• The more events you track and properties you send along, the more you can see how specific users use your product/service. The user based timeline gives you a perfect start point to get in touch with users, because you can see where they get stuck.
• Tracking your traffic sources and how they influence conversions is awesome. You can get a perfect view of how much a traffic source contributes to revenue.
• Funnel reports give you more insights into micro and macro conversion steps and give you actionable data to work with.
• Customer support!

• Learning curve for DB resources - Improvements to UI or native command line built-ins can help with increasing efficiencies for DB resources
• Better resource utilization monitoring and recommendations
• Continue to adopt support for modern frameworks and languages making it easier for organizations to see making Db2 the easy first choice

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• Installing.... yes this is also a negative. While you can install and have the program running in minutes, if you use Unbounce, the form tracking process is quite complicated!
• Updates... I feel like the product updates have slowed a lot lately. Thankfully, the product functionality is so amazing that it hasn't impeded the use of it. However, it is still disappointing to see less frequent software updates.
• Occasionally clunky UI... there are a few reports that are really easy to mess up and leave you scratching your head on why it isn't showing you any data.

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The DB2 database is a solid option for our school. We have been on this journey now for 3-4 years so we are still adapting to what it can do. We will renew our use of DB2 because we don’t see. Major need to change. Also, changing a main database in a school environment is a major project, so we’ll avoid that if possible.

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Price sensitivity and the different choices that now exist in the Analytics industry. I think it makes sense for us sometime this year to rethink our analytics strategy to see how we may leverage the best of GA (which has included lots of new features and updates the past years_, Kiss and other tools as need be

You have to be well versed in using the technology, not only from a GUI interface but from a command line interface to successfully use this software to its fullest.

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Right after login, you'll get to a dashboard which shows you a quick view on how your business is doing across the events you are tracking. There is no need to dig deeper than that unless you want to, in which case it's very easy to do so just by clicking on the metric on which you want more information. The interface is very intuitive.

I have never had DB2 go down unexpectedly. It just works solidly every day. When I look at the logs, sometimes DB2 has figured out there was a need to build an index. Instead of waiting for me to do it, the database automatically created the index for me. At my current company, we have had zero issues for the past 8 years. We have upgrade the server 3 times and upgraded the OS each time and the only thing we saw was that DB2 got better and faster. It is simply amazing.

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The application was very rarely down; during the period we used the application, I can think of only two or three occasions in which the site was down. Notably, at no time was the the performance of our own site compromised as a result.

The performances are exceptional if you take care to maintain the database. It is a very powerful tool and at the same time very easy to use. In our installation, we expect a DB machine on the mainframe with access to the database through ODBC connectors directly from branch servers, with fabulous end users experience.

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Speed improved dramatically as the service matured. Early iterations of the publicly-released application would occasionally provide slow processing of results, but those delays became much rarer occurrences during the last year that we used KISSmetrics. One of the more impressive views (which started out feeling more like a toy) is the live view of visits. Knowing that you could see, in real time, what events a user triggered, was gratifying and instructive.

Easily the best product support team. :) Whenever we have questions, they have answered those in a timely manner and we like how they go above and beyond to help.

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Our front-line product support person (Mika) is great. She is responsive and great to work with.

However, the data accuracy issue described earlier is the reason for the low score here. This issue was escalated from front-line to support to level 2 technical support and then it disappeared into a black hole. Escalations, in general, do not go well. We get no response for days, or I have to chase things down. This is not acceptable. Marketing metrics are critically important to me and I need answers quickly. I cannot afford to wait around for days / weeks for a response.

Just to be clear, these comments only apply to escalated support issues.

the material was very clear and all subjects have been handled

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Again, we were fortunate to work with KISSmetrics as they built their application, but Hiten, their CEO and founder, was incredibly helpful to me personally, and to our metrics-driven business as a whole, as we adopted their tool.

I loved this aspect of the product. It wasn't just that the documentation and online tutorials are great - which they are - the on-boarding process though was really stellar. Once you have set everything up, you get a welcome message followed by a step-by-step guide to get you started that is built right into the product interface. For example, the UI asks you to first do X, and then copy this code snippet and send it to your developer who will know what to do with it. When you come back after the first interaction with the product, it continues the process by explaining right in the UI how to track events etc. This kind of step-by-step approach is incredibly efficient. Although there are various forms of supporting documentation (PDFs videos etc) to support every step, you don't really need them. This approach means that you are up and running very quickly with virtually no training time or documentation consultation. Highly efficient process.

db2 work well with the application, also the replication tool can keep it up

In order to build trackability down to revenue, there was quite a lot of work to integrate Kissmetrics with our software and internal process. We had to build the hooks so that Kissmetrics could call back into our software and billing system, etc.. However, we didn't need additional expertise to do this. Once you understand the API, and you own systems, making it work is not too difficult. We did not require an outside consultant or anything like that

DB2 was more scalable and easily configurable than other products we evaluated and short listed in terms of functionality and pricing. IBM also had a good demo on premise and provided us a sandbox experience to test out and play with the product and DB2 at that time came out better than other similar products.

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Kissmetrics is a next-level step up for people who are used to getting their tracking and reporting from Google Analytics or Shopify's CMS. While HubSpot arguably has a better user interface, Kissmetrics certainly has the power and usability necessary to track important conversion data and help you make better marketing decisions.

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By
using DB2 only to support my IzPCA activities, my knowledge here
is somewhat limited.

Anyway,
from what I was able to understand, DB2 is extremely scallable.

Maybe the information below could serve as an example of scalability.

Customer have an huge mainframe environment, 13x z15 CECs, around
80 LPARs, and maybe more than 50 Sysplexes (I am not totally sure about this
last figure...)

Today
we have 7 IzPCA
databases, each one in a distinct Syplex.

Plans
are underway to have, at the end, an small LPAR, with only one DB2 sub-system,
and with only one database, then transmit the data from a lot of other LPARs,
and then process all the data in this only one database.

The
IzPCA collect process (read the data received, manipulate it, and insert rows
in the tables) today is a huge process, demanding many elapsed
hours, and lots of CPU.

Almost
100% of the tables are PBR type, insert jobs run in parallel, but in 4 of the 7
database, it is a really a huge and long process.

Combining
the INSERTs loads from the 7 databases in only one will be impossible.......,,,,

But,
IzPCA recently introduced a new feature, called "Continuous
Collector".

By
using that feature, small amounts of data will be transmited to the central
LPAR at every 5 minutes (or even less), processed immediately,in
a short period of time, and with small use of CPU,
instead of one or two transmissions by day, of very large amounts of data and
the corresponding collect jobs occurring only once or twice a day, with long
elapsed times, and huge comsumption of CPU

I
suspect the total CPU seconds consumed will be more or less the same in
both cases, but in the new method it will occur in small bursts
many times a day!!

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• Negative: Difficult and manual deployment
• Negative: Missing assistants from common monitoring metrics
• Positive: Stability
• Positive: Performance
• Positive: Resiliency and high availability (HADR)
• Positive: Data Replication (Q-Rep)
• Positive: Interaction with storage subsystems for backups (TSM, SVC)
• Positive: Gigantic monitoring features in the form of table functions

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• Unfortunately for this client (small business) the cost of Kissmetrics was just too prohibitive. But it's obvious that for a larger company that can afford it, the data would be invaluable to gain more insight in how to gain more active users and orders for a funnel.
• The data provided really increases an understanding of how best to provide the right experience for the users...happy users equals increase in ROI.

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