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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Demandbase One

    Score7.7 out of 10
    Small Businesses (1-50 employees)
    Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.N/A

    Domo

    Score8.5 out of 10
    N/ADomo is a full self-service business intelligence software that combines several data analysis and reporting tools into one platform. It helps users connect to multiple data sources, create robust visual reports, manage their data, send messages in real-time, manage projects, and develop new apps.N/A
    Pricing
    Demandbase OneDomo
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Demandbase OneDomo
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsThe Demandbase One for Sales and Marketing platform fee covers the essential software and services. In addition, there’s a flat fee per user.—
    More Pricing Information
    Community Pulse
    Demandbase OneDomo
    Considered Both Products
    Demandbase
    Chose Demandbase One
    Demandbase is a more cost-effective alternative. The platform seems more intuitive and easier to use than other products reviewed. I like how it offers engagement tracking, display advertising, orchestration capabilities and website personalization into one platform.
    Incentivized
    Domo
    No answer on this topic
    Key User Insights
    Would buy again
    93%
    Would buy again
    115 Answers
    95%
    Would buy again
    18 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    83 Answers
    94%
    Delivers good value for the price
    17 Answers
    Happy with the feature set
    96%
    Happy with the feature set
    118 Answers
    100%
    Happy with the feature set
    19 Answers
    Lived up to sales and marketing promises
    99%
    Lived up to sales and marketing promises
    74 Answers
    100%
    Lived up to sales and marketing promises
    13 Answers
    Implementation went as expected
    91%
    Implementation went as expected
    69 Answers
    100%
    Implementation went as expected
    12 Answers
    Features
    Demandbase OneDomo
    Engagement
    Comparison of Engagement features of Demandbase One and Domo
    Feature
    Demandbase One
    6.0
    47 Ratings
    19% below category average
    Domo
    -
    Ratings
    Automated routing and prioritization6.439 Ratings00 Ratings
    Customer interaction histories6.443 Ratings00 Ratings
    Syndicated content4.03 Ratings00 Ratings
    Personalization6.240 Ratings00 Ratings
    Engagement data tracking6.847 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Demandbase One and Domo
    Feature
    Demandbase One
    6.5
    34 Ratings
    10% below category average
    Domo
    -
    Ratings
    Ad campaign creation6.732 Ratings00 Ratings
    Display advertising7.132 Ratings00 Ratings
    Contextual advertising6.525 Ratings00 Ratings
    Social advertising5.726 Ratings00 Ratings
    Ad reporting and analytics6.433 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Demandbase One and Domo
    Feature
    Demandbase One
    6.7
    50 Ratings
    6% below category average
    Domo
    -
    Ratings
    Standard visitor segmentation6.949 Ratings00 Ratings
    Behavioral visitor segmentation6.746 Ratings00 Ratings
    ABM sales intelligence6.548 Ratings00 Ratings
    Intent Data
    Comparison of Intent Data features of Demandbase One and Domo
    Feature
    Demandbase One
    6.6
    51 Ratings
    5% below category average
    Domo
    -
    Ratings
    3rd party intent signals6.547 Ratings00 Ratings
    Downstream intent signals6.546 Ratings00 Ratings
    Account identification6.851 Ratings00 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Demandbase One and Domo
    Feature
    Demandbase One
    6.9
    44 Ratings
    8% below category average
    Domo
    -
    Ratings
    Automated workflow & orchestration6.944 Ratings00 Ratings
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Demandbase One and Domo
    Feature
    Demandbase One
    -
    Ratings
    Domo
    9.8
    72 Ratings
    18% above category average
    Pixel Perfect reports00 Ratings9.750 Ratings
    Customizable dashboards00 Ratings9.972 Ratings
    Report Formatting Templates00 Ratings9.765 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Demandbase One and Domo
    Feature
    Demandbase One
    -
    Ratings
    Domo
    9.5
    71 Ratings
    17% above category average
    Drill-down analysis00 Ratings9.670 Ratings
    Formatting capabilities00 Ratings9.669 Ratings
    Integration with R or other statistical packages00 Ratings9.01 Ratings
    Report sharing and collaboration00 Ratings9.971 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Demandbase One and Domo
    Feature
    Demandbase One
    -
    Ratings
    Domo
    9.0
    69 Ratings
    9% above category average
    Publish to Web00 Ratings9.954 Ratings
    Publish to PDF00 Ratings9.656 Ratings
    Report Versioning00 Ratings7.01 Ratings
    Report Delivery Scheduling00 Ratings9.765 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Demandbase One and Domo
    Feature
    Demandbase One
    -
    Ratings
    Domo
    8.9
    70 Ratings
    11% above category average
    Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings9.870 Ratings
    Location Analytics / Geographic Visualization00 Ratings9.864 Ratings
    Predictive Analytics00 Ratings7.01 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Demandbase One and Domo
    Feature
    Demandbase One
    -
    Ratings
    Domo
    9.7
    71 Ratings
    13% above category average
    Multi-User Support (named login)00 Ratings9.868 Ratings
    Role-Based Security Model00 Ratings9.765 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)00 Ratings9.669 Ratings
    Report-Level Access Control00 Ratings9.74 Ratings
    Single Sign-On (SSO)00 Ratings10.01 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Demandbase One and Domo
    Feature
    Demandbase One
    -
    Ratings
    Domo
    9.0
    63 Ratings
    15% above category average
    Responsive Design for Web Access00 Ratings8.661 Ratings
    Mobile Application00 Ratings8.752 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile00 Ratings8.760 Ratings
    Application Program Interfaces (APIs) / Embedding
    Comparison of Application Program Interfaces (APIs) / Embedding features of Demandbase One and Domo
    Feature
    Demandbase One
    -
    Ratings
    Domo
    7.7
    1 Ratings
    1% below category average
    REST API00 Ratings8.01 Ratings
    Javascript API00 Ratings8.01 Ratings
    iFrames00 Ratings8.01 Ratings
    Java API00 Ratings8.01 Ratings
    Themeable User Interface (UI)00 Ratings7.01 Ratings
    Customizable Platform (Open Source)00 Ratings7.01 Ratings
    Best Alternatives
    Demandbase OneDomo
    Small Businesses
    Terminus ABM Platform
    Score8 out of 10
    Cyfe
    Score4 out of 10
    Medium-sized Companies
    Terminus ABM Platform
    Score8 out of 10
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    Enterprises
    6sense
    Score8.3 out of 10
    Sisense
    Score6.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Demandbase OneDomo
    Likelihood to Recommend
    6.7
    (225 ratings)
    10.0
    (75 ratings)
    Likelihood to Renew
    4.7
    (30 ratings)
    8.0
    (2 ratings)
    Usability
    6.6
    (94 ratings)
    9.8
    (36 ratings)
    Availability
    7.0
    (2 ratings)
    -
    (0 ratings)
    Performance
    7.3
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (50 ratings)
    9.2
    (14 ratings)
    In-Person Training
    6.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    9.9
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (11 ratings)
    9.1
    (21 ratings)
    Data Sharing and Collaboration
    -
    (0 ratings)
    8.2
    (35 ratings)
    Data Sources
    -
    (0 ratings)
    8.3
    (35 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    7.5
    (6 ratings)
    User Testimonials
    Demandbase OneDomo
    Likelihood to Recommend
    Demandbase
    Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list.
    Incentivized
    Read full review
    Domo
    I believe that companies that record large amounts of data about their product, service employers KPIs, etc, can make the best out of Domo for reporting and data analysis, but if a company handles little data and is not recording this consistently, it will not be of much use.
    Read full review
    Pros
    Demandbase
    • The Demandbase UI is user-friendly, easy to navigate and super intuitive.
    • Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
    • Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.
    Read full review
    Domo
    • Exceptional Transform area of the platform - any/all raw data can be manipulated and combined to create datasources that are very useful for our departments.
    • Visualization layer is clean and is very business presentable. Its simple but includes depth. Visuals can be created/used by all roles throughout our firm, its not limited to analysts.
    • Ability to communicate and talk about insights in the data - the communication tool is exceptional. I can @ mention specific users to bring attention to a discovery. I can start a private chat. I can annotate and communicate what I am seeing. I love it.
    • Mobile experience is excellent. When I am on the road i can actively monitor and engage with my team due to my Domo dashboard on my mobile device. Its amazing to run the business and not worry while away from the office.
    Incentivized
    Read full review
    Cons
    Demandbase
    • Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
    • The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
    • It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
    • Overall happy with the product
    Incentivized
    Read full review
    Domo
    • Copying Reports - In Excel or Google Sheets, I like to make copies of similar reports and modify them as necessary for users. In Domo, makes copies of reports (called cards) but all copies are connected. So if you adjust the copy, it changes the original. This means a user has to recreate the report from scratch and then adjust it.
    • Unforgiving SQL - Domo does allow users to write their own SQL codes, which is great. However, Domo's SQL code is pickier than the other SQL database I've used (Metabase).
    • Text Alerts - Domo's alerts aren't always the smartest. Some of my dashboards are about the sales teams monthly performance and I get notified when there is a change of more than 20%. I always get notified at the start of the month that reports have changed from 'x' number to zero. This is expected because it's a monthly report and I hate getting texts about it. The only reason I don't term them off so I can be aware if something breaks in the middle of the month.
    Incentivized
    Read full review
    Likelihood to Renew
    Demandbase
    Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
    Read full review
    Domo
    Domo is a great up-and-coming product. There are many fantastic features that are extremely compelling to our end users, which makes Domo a great fit for our organization. As with many BI tools, there are items on the wish list that could make implementation, administration and usage easier, but I believe these will be addressed over time as the product matures and evolves. The overall concept and approach of this solution has definitely raised the bar in this area of expertise and I would like to see things advance in giving the enterprise tools that will make decision making easier and more robust in the future.
    Read full review
    Usability
    Demandbase
    InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
    Read full review
    Domo
    The built-in user support and intuitive design of Domo makes it simple to learn and use. I find I can spend hours drilling deep, or else quickly gain an overview in just a few minutes. This is a great advantage since the flexibility fits well with the demands of my role. I enjoy using Domo since I know it will give me comparative data across almost every variable I might want to explore - I look forward to it!
    Incentivized
    Read full review
    Reliability and Availability
    Demandbase
    Seems to always work.
    Read full review
    Domo
    No answers on this topic
    Performance
    Demandbase
    It's pretty fast.
    Read full review
    Domo
    No answers on this topic
    Support Rating
    Demandbase
    We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
    Read full review
    Domo
    Pretty responsive. It took a while to get a response in selecting data points for our particular cards. Might have taken about a month? I am not sure if this was something on our end or Domo's end. But haven't had any other issues yet that required additional support from Domo.
    Incentivized
    Read full review
    In-Person Training
    Demandbase
    She was fine, but we only had one session
    Read full review
    Domo
    No answers on this topic
    Online Training
    Demandbase
    Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
    Read full review
    Domo
    No answers on this topic
    Implementation Rating
    Demandbase
    We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
    Incentivized
    Read full review
    Domo
    It is a true web-based application so implementation is much easier and smoother compared to other non-web based BI solutions. Also, they offered consulting services during the implementation process, which was helpful. Also, they provided lots of on-demand training courses and videos, which I liked.
    Incentivized
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    Alternatives Considered
    Demandbase
    We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial
    Incentivized
    Read full review
    Domo
    At the end of the day, end-user adoption and taking the burden of IT to build reports was my goal. Demoing and testing many BI tools, DOMO is the one that allowed both to happen.
    Incentivized
    Read full review
    Return on Investment
    Demandbase
    • Save me time doing company research from an average of 25 mins to an average of 7 mins for large ICP accounts.
    • Save me time by integrating the contact research without jumping out of InsideView to do it in a separate app.
    • A morning 10 mins scan of the target company news feed gave me a high level view of the most important news that I need to know regarding my prospect accounts and their respective industries.
    Read full review
    Domo
    • I mentioned a "previously un-analyzable" dataset that we were able to visualize in Domo - the result was business re-alignment for increased productivity, cost savings and ROI.
    • It's tough to quantify the ability to provide insights that have been desired for years but not possible - we continue to amaze our executives and product managers with the analysis we can provide.
    Incentivized
    Read full review
    ScreenShots

    Demandbase One Screenshots

    Screenshot of Demandbase's B2B DSP, used to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.Screenshot of Demandbase One™'s account-based GTM command center, powering the revenue stack. Its AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects all marketing tools with the same data, insights, and workflows.Screenshot of the sales intelligence interface. Account executives and SDRs/BDRs can be more timely and more relevant with sales intelligence, engagement insights, and accurate company and contact data.Product screenshotScreenshot of where AI can be used to find and prioritize accounts looking to buy products and solutions. The AI helps to identify accounts that fit an ideal customer profile (ICP) with a Qualification Score. It then displays which accounts are showing patterns of buying behavior with a Pipeline Predictive Score. And lastly, it displays accounts showing interest in products and competitors using intent data derived from more than 1 trillion B2B signals a month.Product screenshot

    Domo Screenshots

    Product screenshotProduct screenshot