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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Demandbase One

    Score7.7 out of 10
    Small Businesses (1-50 employees)
    Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.N/A

    Gong

    Score9.1 out of 10
    N/AGong helps people and companies reach their potential. The Gong Revenue Intelligence Platform™ enables customer-facing teams to take advantage of their most valuable assets – customer interactions, which the Gong platform automatically captures and analyzes. Gong then delivers insights at scale, to empower revenue and go-to-market teams to determine the best actions for winning outcomes. The vendor boasts companies like Morningstar Inc., Paychex, LinkedIn,…N/A
    Pricing
    Demandbase OneGong
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Demandbase OneGong
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsThe Demandbase One for Sales and Marketing platform fee covers the essential software and services. In addition, there’s a flat fee per user.—
    More Pricing Information
    Community Pulse
    Demandbase OneGong
    Considered Both Products
    Demandbase
    Chose Demandbase One
    Similar but I find the email digests more useful.
    The chrome extensions stack up fairly evenly against each other.
    Incentivized
    Chose Demandbase One
    Demandbase is far more detailed and accurate.
    Incentivized
    Gong.io
    Chose Gong
    I have not used anything other than the recordings in sales loft, which is not as easy to listen and view.
    Incentivized
    Key User Insights
    Would buy again
    93%
    Would buy again
    115 Answers
    99%
    Would buy again
    645 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    83 Answers
    99%
    Delivers good value for the price
    413 Answers
    Happy with the feature set
    96%
    Happy with the feature set
    118 Answers
    99%
    Happy with the feature set
    645 Answers
    Lived up to sales and marketing promises
    99%
    Lived up to sales and marketing promises
    74 Answers
    100%
    Lived up to sales and marketing promises
    365 Answers
    Implementation went as expected
    91%
    Implementation went as expected
    69 Answers
    98%
    Implementation went as expected
    283 Answers
    Features
    Demandbase OneGong
    Engagement
    Comparison of Engagement features of Demandbase One and Gong
    Feature
    Demandbase One
    5.9
    47 Ratings
    21% below category average
    Gong
    -
    Ratings
    Automated routing and prioritization6.439 Ratings00 Ratings
    Customer interaction histories6.443 Ratings00 Ratings
    Syndicated content4.03 Ratings00 Ratings
    Personalization6.240 Ratings00 Ratings
    Engagement data tracking6.847 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Demandbase One and Gong
    Feature
    Demandbase One
    6.5
    34 Ratings
    10% below category average
    Gong
    -
    Ratings
    Ad campaign creation6.732 Ratings00 Ratings
    Display advertising7.132 Ratings00 Ratings
    Contextual advertising6.525 Ratings00 Ratings
    Social advertising5.726 Ratings00 Ratings
    Ad reporting and analytics6.433 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Demandbase One and Gong
    Feature
    Demandbase One
    6.7
    50 Ratings
    6% below category average
    Gong
    -
    Ratings
    Standard visitor segmentation6.949 Ratings00 Ratings
    Behavioral visitor segmentation6.746 Ratings00 Ratings
    ABM sales intelligence6.548 Ratings00 Ratings
    Intent Data
    Comparison of Intent Data features of Demandbase One and Gong
    Feature
    Demandbase One
    6.6
    51 Ratings
    5% below category average
    Gong
    -
    Ratings
    3rd party intent signals6.547 Ratings00 Ratings
    Downstream intent signals6.546 Ratings00 Ratings
    Account identification6.851 Ratings00 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Demandbase One and Gong
    Feature
    Demandbase One
    6.9
    44 Ratings
    8% below category average
    Gong
    -
    Ratings
    Automated workflow & orchestration6.944 Ratings00 Ratings
    Conversation Intelligence Software Features
    Comparison of Conversation Intelligence Software Features features of Demandbase One and Gong
    Feature
    Demandbase One
    -
    Ratings
    Gong
    8.8
    224 Ratings
    10% above category average
    Speech-to-Text Transcription00 Ratings9.0221 Ratings
    Keyword Detection00 Ratings9.0219 Ratings
    Sentiment Analysis00 Ratings8.1198 Ratings
    Speaker Diarization00 Ratings8.7211 Ratings
    Call Recording Playback00 Ratings9.6223 Ratings
    Call Summarization00 Ratings9.1222 Ratings
    Conversion Metrics00 Ratings8.4198 Ratings
    Keyword Search & Retrieval00 Ratings8.9215 Ratings
    Call Tagging00 Ratings8.7203 Ratings
    Integration with CRM Systems00 Ratings8.9198 Ratings
    Best Alternatives
    Demandbase OneGong
    Small Businesses
    Terminus ABM Platform
    Score8 out of 10
    Wingman (legacy product)
    Score9 out of 10
    Medium-sized Companies
    Terminus ABM Platform
    Score8 out of 10
    Wingman (legacy product)
    Score9 out of 10
    Enterprises
    6sense
    Score8.4 out of 10
    Zoom Revenue Accelerator
    Score8.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Demandbase OneGong
    Likelihood to Recommend
    6.7
    (225 ratings)
    9.2
    (669 ratings)
    Likelihood to Renew
    4.7
    (30 ratings)
    9.4
    (15 ratings)
    Usability
    6.6
    (94 ratings)
    9.0
    (437 ratings)
    Availability
    7.0
    (2 ratings)
    6.4
    (2 ratings)
    Performance
    7.3
    (2 ratings)
    7.3
    (2 ratings)
    Support Rating
    10.0
    (50 ratings)
    8.2
    (100 ratings)
    In-Person Training
    6.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    9.9
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (11 ratings)
    4.6
    (6 ratings)
    Configurability
    -
    (0 ratings)
    7.3
    (2 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    7.3
    (2 ratings)
    Ease of integration
    10.0
    (1 ratings)
    7.3
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    8.2
    (2 ratings)
    Professional Services
    -
    (0 ratings)
    7.3
    (1 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    7.3
    (2 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    7.3
    (2 ratings)
    User Testimonials
    Demandbase OneGong
    Likelihood to Recommend
    Demandbase
    Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list.
    Incentivized
    Read full review
    Gong.io
    I think Gong is well suited when you are having a company that makes a lot of calls to clients or receives a lot of calls. It is very important. I think, from a business standpoint, to log all of the calls and conversations that are had to use in case anything ever comes up. Also, just to make sure that your employees are doing well on the calls, because you cannot monitor every single call personally. Having this as a reference point to listen to things that might be important versus not is awesome. it might be less appropriate if you are not really interacting a ton with the clients. If you are more so just doing business meetings, then it might not be needed. However, I do think it's a great tool overall because it provides the AI note recap from the calls and logs everything that might be helpful for any reason
    Incentivized
    Read full review
    Pros
    Demandbase
    • The Demandbase UI is user-friendly, easy to navigate and super intuitive.
    • Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
    • Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.
    Read full review
    Gong.io
    • Provides executive summaries for meeting notes and email follow ups.
    • AI Briefs allow anyone to seek information on a particular customer in a matter of seconds.
    • Scores calls such as EBRs or new business sales calls that can be used by management for coaching.
    • Provides accurate forecasting and visibility to sales leaders.
    • Theme spotter can be used to gather feedback and provide data to management for opportunities we continuously here from our clients.
    • Accurately depict key points from conversations and allows for different brief themes to quickly get the information needed for teammates throughout the organization.
    Incentivized
    Read full review
    Cons
    Demandbase
    • Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
    • The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
    • It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
    • Overall happy with the product
    Incentivized
    Read full review
    Gong.io
    • A history tracker (similar to Google Sheets/Excel) - it'd be nice to see WHO was changing certain fields and when exactly.
    • Dark mode.
    • A quick checklist when getting started to ensure I'm getting the most out of the platform (e.g., Gong Connect, Gong Import).
    Read full review
    Likelihood to Renew
    Demandbase
    Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
    Read full review
    Gong.io
    I don't make these decisions for our company, but I would highly encourage our use of Gong to continue. Gong has been very helpful in my sales role in terms of staying organized and on top of accounts, completing actions in a timely manner, and moving deals forward with better insights
    Incentivized
    Read full review
    Usability
    Demandbase
    InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
    Read full review
    Gong.io
    It does great for all the things I've mentioned. I didn't give it a 10/10 because I still think there is room to improve as far as improving the quality of the insights that are more actionable. I.e. this happened so you should think about doing this thing as a next step.
    Incentivized
    Read full review
    Reliability and Availability
    Demandbase
    Seems to always work.
    Read full review
    Gong.io
    No answers on this topic
    Performance
    Demandbase
    It's pretty fast.
    Read full review
    Gong.io
    No answers on this topic
    Support Rating
    Demandbase
    We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
    Read full review
    Gong.io
    I give them a 10 because, I have been using Gong for over a year now and have never had issues or concerns go un resolved in a day or two. Their communication is impeccable and their tech support is very hands on and prompt
    Incentivized
    Read full review
    In-Person Training
    Demandbase
    She was fine, but we only had one session
    Read full review
    Gong.io
    No answers on this topic
    Online Training
    Demandbase
    Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
    Read full review
    Gong.io
    No answers on this topic
    Implementation Rating
    Demandbase
    We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
    Incentivized
    Read full review
    Gong.io
    This is nothing something I'm able to answer
    Incentivized
    Read full review
    Alternatives Considered
    Demandbase
    We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial
    Incentivized
    Read full review
    Gong.io
    It stacks up in a different way. All of these companies try to do some feature that Gong does. Like Call recording, call analysis, AI discovery, Forecasting and Sales Activity tracking. Gong beats most, Otter.ai is a growing competitor though.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Demandbase
    No answers on this topic
    Gong.io
    I was not involved with the process
    Incentivized
    Read full review
    Professional Services
    Demandbase
    No answers on this topic
    Gong.io
    I was not involved with the process
    Incentivized
    Read full review
    Return on Investment
    Demandbase
    • Save me time doing company research from an average of 25 mins to an average of 7 mins for large ICP accounts.
    • Save me time by integrating the contact research without jumping out of InsideView to do it in a separate app.
    • A morning 10 mins scan of the target company news feed gave me a high level view of the most important news that I need to know regarding my prospect accounts and their respective industries.
    Read full review
    Gong.io
    • I don't have specific metrics since this feature isn't used in my job personally, but I do know that our sales and CS teams use Gong with SFDC opportunities to help with forecasting closed won opportunities based on intent captured within the call.
    Incentivized
    Read full review
    ScreenShots

    Demandbase One Screenshots

    Screenshot of Demandbase's B2B DSP, used to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.Screenshot of Demandbase One™'s account-based GTM command center, powering the revenue stack. Its AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects all marketing tools with the same data, insights, and workflows.Screenshot of the sales intelligence interface. Account executives and SDRs/BDRs can be more timely and more relevant with sales intelligence, engagement insights, and accurate company and contact data.Product screenshotScreenshot of where AI can be used to find and prioritize accounts looking to buy products and solutions. The AI helps to identify accounts that fit an ideal customer profile (ICP) with a Qualification Score. It then displays which accounts are showing patterns of buying behavior with a Pipeline Predictive Score. And lastly, it displays accounts showing interest in products and competitors using intent data derived from more than 1 trillion B2B signals a month.Product screenshot

    Gong Screenshots

    Screenshot of Coach reps into sales superstars. Replicate what works by turning objective, data-based guidance into coachable moments for managers, peer-to-peer coaching, and self-driven improvements — without any drama.Screenshot of Find the truth in your pipeline. There are risks hiding in your pipeline, deals, and customer interactions. Get true visibility from contact to close so you can address them and call the right forecast every time.Screenshot of Bet big. And win. Gong’s early insights into what’s working — and what's not — gives your team the confidence to take big-bet initiatives to market successfully.