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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Demandbase One

    Score7.7 out of 10
    Small Businesses (1-50 employees)
    Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.N/A

    Net-Results

    Score8.1 out of 10
    Small Businesses (1-50 employees)
    Net-Results is a marketing automation solution that features segment-driven approaches to lead management and marketing automation. Some key features include support for A/B email testing, drag & drop landing pages, CRM integrations, and automated marketing workflows.

    $800

    Annual agreement, up to 25,000 Contacts or 60,000 Sends

    Pricing
    Demandbase OneNet-Results
    Editions & Modules
    No answers on this topic
    One Price Full Platform
    $800
    Annual agreement, up to 25,000 Contacts or 60,000 Sends
    Offerings
    Pricing Offerings
    Demandbase OneNet-Results
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsThe Demandbase One for Sales and Marketing platform fee covers the essential software and services. In addition, there’s a flat fee per user.Tiered pricing by total email sends or total contacts, you decide. All features included. No upsells or limitations based on your price.
    More Pricing Information
    Community Pulse
    Demandbase OneNet-Results
    Considered Both Products
    Demandbase
    No answer on this topic
    Net Results
    No answer on this topic
    Key User Insights
    Would buy again
    93%
    Would buy again
    115 Answers
    No answers on this topic
    Delivers good value for the price
    97%
    Delivers good value for the price
    83 Answers
    No answers on this topic
    Happy with the feature set
    96%
    Happy with the feature set
    118 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    99%
    Lived up to sales and marketing promises
    74 Answers
    No answers on this topic
    Implementation went as expected
    91%
    Implementation went as expected
    69 Answers
    No answers on this topic
    Features
    Demandbase OneNet-Results
    Engagement
    Comparison of Engagement features of Demandbase One and Net-Results
    Feature
    Demandbase One
    6.0
    47 Ratings
    19% below category average
    Net-Results
    -
    Ratings
    Automated routing and prioritization6.439 Ratings00 Ratings
    Customer interaction histories6.443 Ratings00 Ratings
    Syndicated content4.03 Ratings00 Ratings
    Personalization6.240 Ratings00 Ratings
    Engagement data tracking6.847 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Demandbase One and Net-Results
    Feature
    Demandbase One
    6.5
    34 Ratings
    10% below category average
    Net-Results
    -
    Ratings
    Ad campaign creation6.732 Ratings00 Ratings
    Display advertising7.132 Ratings00 Ratings
    Contextual advertising6.525 Ratings00 Ratings
    Social advertising5.726 Ratings00 Ratings
    Ad reporting and analytics6.433 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Demandbase One and Net-Results
    Feature
    Demandbase One
    6.7
    50 Ratings
    6% below category average
    Net-Results
    -
    Ratings
    Standard visitor segmentation6.949 Ratings00 Ratings
    Behavioral visitor segmentation6.746 Ratings00 Ratings
    ABM sales intelligence6.548 Ratings00 Ratings
    Intent Data
    Comparison of Intent Data features of Demandbase One and Net-Results
    Feature
    Demandbase One
    6.6
    51 Ratings
    5% below category average
    Net-Results
    -
    Ratings
    3rd party intent signals6.547 Ratings00 Ratings
    Downstream intent signals6.546 Ratings00 Ratings
    Account identification6.851 Ratings00 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Demandbase One and Net-Results
    Feature
    Demandbase One
    6.9
    44 Ratings
    8% below category average
    Net-Results
    -
    Ratings
    Automated workflow & orchestration6.944 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Demandbase One and Net-Results
    Feature
    Demandbase One
    -
    Ratings
    Net-Results
    7.1
    23 Ratings
    9% below category average
    WYSIWYG email editor00 Ratings7.021 Ratings
    Dynamic content00 Ratings7.214 Ratings
    Ability to test dynamic content00 Ratings7.311 Ratings
    Landing pages00 Ratings7.019 Ratings
    A/B testing00 Ratings6.311 Ratings
    Mobile optimization00 Ratings5.022 Ratings
    Email deliverability reporting00 Ratings8.023 Ratings
    List management00 Ratings7.022 Ratings
    Triggered drip sequences00 Ratings8.618 Ratings
    Lead Management
    Comparison of Lead Management features of Demandbase One and Net-Results
    Feature
    Demandbase One
    -
    Ratings
    Net-Results
    7.6
    20 Ratings
    4% below category average
    Lead nurturing automation00 Ratings8.518 Ratings
    Lead scoring and grading00 Ratings8.418 Ratings
    Data quality management00 Ratings5.018 Ratings
    Automated sales alerts and tasks00 Ratings8.616 Ratings
    Campaign Management
    Comparison of Campaign Management features of Demandbase One and Net-Results
    Feature
    Demandbase One
    -
    Ratings
    Net-Results
    7.5
    15 Ratings
    1% below category average
    Calendaring00 Ratings7.99 Ratings
    Event/webinar marketing00 Ratings7.015 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Demandbase One and Net-Results
    Feature
    Demandbase One
    -
    Ratings
    Net-Results
    6.9
    7 Ratings
    9% below category average
    Social sharing and campaigns00 Ratings7.07 Ratings
    Social profile integration00 Ratings6.77 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Demandbase One and Net-Results
    Feature
    Demandbase One
    -
    Ratings
    Net-Results
    6.3
    22 Ratings
    17% below category average
    Dashboards00 Ratings7.021 Ratings
    Standard reports00 Ratings6.022 Ratings
    Custom reports00 Ratings6.019 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Demandbase One and Net-Results
    Feature
    Demandbase One
    -
    Ratings
    Net-Results
    7.5
    20 Ratings
    2% below category average
    API00 Ratings7.015 Ratings
    Role-based workflow & approvals00 Ratings8.08 Ratings
    Customizability00 Ratings7.019 Ratings
    Integration with Salesforce.com00 Ratings7.99 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings7.03 Ratings
    Integration with SugarCRM00 Ratings8.17 Ratings
    Best Alternatives
    Demandbase OneNet-Results
    Small Businesses
    Terminus ABM Platform
    Score8 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Terminus ABM Platform
    Score8 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    6sense
    Score8.3 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Demandbase OneNet-Results
    Likelihood to Recommend
    6.7
    (225 ratings)
    8.0
    (25 ratings)
    Likelihood to Renew
    4.7
    (30 ratings)
    9.0
    (4 ratings)
    Usability
    6.6
    (94 ratings)
    7.5
    (3 ratings)
    Availability
    7.0
    (2 ratings)
    -
    (0 ratings)
    Performance
    7.3
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (50 ratings)
    -
    (0 ratings)
    In-Person Training
    6.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    9.9
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (11 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Demandbase OneNet-Results
    Likelihood to Recommend
    Demandbase
    Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list.
    Incentivized
    Read full review
    Net Results
    Net-Results is very well-suited for small, medium and large businesses. They seem to be more advanced than what a typical enterprise level implementation would require. When selecting a marketing automation provider make it a point to find out the level of integration with Salesforce and other marketing technologies. Do they have pre-built automation modules or does it require building from the ground up? Also ask questions regarding its specific capabilities ... for example: is it a marketing automation provider? is it a CRM provider? etc
    Read full review
    Pros
    Demandbase
    • The Demandbase UI is user-friendly, easy to navigate and super intuitive.
    • Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
    • Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.
    Read full review
    Net Results
    • Automated emails in a drip campaign that Sales can remove people from.
    • Lead scoring and alerts that go right to the lead owner.
    • Weekly reports to each Sales person with their hottest lead.
    • Very finely tuned segments that can be used for alerts, emails, and scheduled reports.
    • Integration with Salesforce. The Sales team can basically trigger their own emails.
    Read full review
    Cons
    Demandbase
    • Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
    • The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
    • It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
    • Overall happy with the product
    Incentivized
    Read full review
    Net Results
    • Forms: Would love to have dependent fields, also ability to see all data a user entered without having to create a custom field for every form.
    • Campaign branching: Criteria need to be selected one at a time, which can be very time-consuming.
    Read full review
    Likelihood to Renew
    Demandbase
    Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
    Read full review
    Net Results
    Net-Results does what we need and is straightforward to use. Their team has been very responsive to our requests and great to work with.
    Read full review
    Usability
    Demandbase
    InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
    Read full review
    Net Results
    Net Results is pretty easy to use and understand. I wouldn't say that it is the best in comparison to MailChimp's drag and drop email builder, but Net Results do so much more than MailChimp that it is hard to even compare the two. Overall Net Results has good usability
    Read full review
    Reliability and Availability
    Demandbase
    Seems to always work.
    Read full review
    Net Results
    No answers on this topic
    Performance
    Demandbase
    It's pretty fast.
    Read full review
    Net Results
    No answers on this topic
    Support Rating
    Demandbase
    We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
    Read full review
    Net Results
    No answers on this topic
    In-Person Training
    Demandbase
    She was fine, but we only had one session
    Read full review
    Net Results
    No answers on this topic
    Online Training
    Demandbase
    Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
    Read full review
    Net Results
    No answers on this topic
    Implementation Rating
    Demandbase
    We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
    Incentivized
    Read full review
    Net Results
    No answers on this topic
    Alternatives Considered
    Demandbase
    We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial
    Incentivized
    Read full review
    Net Results
    We've used ClickDimensions and Marketo. We felt that ClickDimensions was more limited as far as creating effective email campaigns and not as easy to use. It also is completely native to Dynamics CRM, which can be a positive and a negative. Marketo was the previous solution we owned, we are much happier with Net-Results. It's easier to use, not as complex and there is much better communication from their support team. When looking at a new solution we also looked at Act-On and Hubspot. Act-On probably would've been our second choice, but it didn't have as modern of a feel and wasn't quite as easy to use. Hubspot didn't really fit our business. It was very focused on SEO and blog posts. It didn't have the features we needed from a marketing standpoint
    Incentivized
    Read full review
    Return on Investment
    Demandbase
    • Save me time doing company research from an average of 25 mins to an average of 7 mins for large ICP accounts.
    • Save me time by integrating the contact research without jumping out of InsideView to do it in a separate app.
    • A morning 10 mins scan of the target company news feed gave me a high level view of the most important news that I need to know regarding my prospect accounts and their respective industries.
    Read full review
    Net Results
    • Stronger re-engagement rates - The buy cycle for our product can be very long. Net-Results helps us keep in touch with prospects that may have gone cold.
    • Better asset utilization - Net-Results helps us drive continuous utilization of our assets.
    • Efficiency - The automation Net-Results has provided means we can focus on other tasks, like creating new assets or building new partnerships.
    Read full review
    ScreenShots

    Demandbase One Screenshots

    Screenshot of Demandbase's B2B DSP, used to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.Screenshot of Demandbase One™'s account-based GTM command center, powering the revenue stack. Its AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects all marketing tools with the same data, insights, and workflows.Screenshot of the sales intelligence interface. Account executives and SDRs/BDRs can be more timely and more relevant with sales intelligence, engagement insights, and accurate company and contact data.Product screenshotScreenshot of where AI can be used to find and prioritize accounts looking to buy products and solutions. The AI helps to identify accounts that fit an ideal customer profile (ICP) with a Qualification Score. It then displays which accounts are showing patterns of buying behavior with a Pipeline Predictive Score. And lastly, it displays accounts showing interest in products and competitors using intent data derived from more than 1 trillion B2B signals a month.Product screenshot

    Net-Results Screenshots

    Screenshot of Advanced nurturing campaignsScreenshot of Form actionsScreenshot of Salesforce integration/FunnelvisionScreenshot of Deep database segmentationScreenshot of Dashboards and reportsScreenshot of Drag and drop email builder