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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Demandbase One

    Score7.7 out of 10
    Small Businesses (1-50 employees)
    Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.N/A

    Pipedrive

    Score8.6 out of 10
    N/APipedrive is a customer relationship management (CRM) software built to help small teams to drive sales.

    $24

    per month per seat

    Pricing
    Demandbase OnePipedrive
    Editions & Modules
    No answers on this topic
    Essential
    $24
    per month per seat
    Advanced
    $49
    per month per seat
    Professional
    $69
    per month per seat
    Power
    $79
    per month per seat
    Enterprise
    $129
    per month per seat
    Offerings
    Pricing Offerings
    Demandbase OnePipedrive
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsThe Demandbase One for Sales and Marketing platform fee covers the essential software and services. In addition, there’s a flat fee per user.Monthly plans are available. The Essentials monthly plan at $24 per month.
    More Pricing Information
    Community Pulse
    Demandbase OnePipedrive
    Considered Both Products
    Demandbase
    No answer on this topic
    Pipedrive Inc.
    No answer on this topic
    Key User Insights
    Would buy again
    93%
    Would buy again
    115 Answers
    96%
    Would buy again
    22 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    83 Answers
    95%
    Delivers good value for the price
    21 Answers
    Happy with the feature set
    96%
    Happy with the feature set
    118 Answers
    96%
    Happy with the feature set
    22 Answers
    Lived up to sales and marketing promises
    99%
    Lived up to sales and marketing promises
    74 Answers
    89%
    Lived up to sales and marketing promises
    17 Answers
    Implementation went as expected
    91%
    Implementation went as expected
    69 Answers
    89%
    Implementation went as expected
    16 Answers
    Features
    Demandbase OnePipedrive
    Engagement
    Comparison of Engagement features of Demandbase One and Pipedrive
    Feature
    Demandbase One
    6.0
    47 Ratings
    19% below category average
    Pipedrive
    -
    Ratings
    Automated routing and prioritization6.439 Ratings00 Ratings
    Customer interaction histories6.443 Ratings00 Ratings
    Syndicated content4.03 Ratings00 Ratings
    Personalization6.240 Ratings00 Ratings
    Engagement data tracking6.847 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Demandbase One and Pipedrive
    Feature
    Demandbase One
    6.5
    34 Ratings
    10% below category average
    Pipedrive
    -
    Ratings
    Ad campaign creation6.732 Ratings00 Ratings
    Display advertising7.132 Ratings00 Ratings
    Contextual advertising6.525 Ratings00 Ratings
    Social advertising5.726 Ratings00 Ratings
    Ad reporting and analytics6.433 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Demandbase One and Pipedrive
    Feature
    Demandbase One
    6.7
    50 Ratings
    6% below category average
    Pipedrive
    -
    Ratings
    Standard visitor segmentation6.949 Ratings00 Ratings
    Behavioral visitor segmentation6.746 Ratings00 Ratings
    ABM sales intelligence6.548 Ratings00 Ratings
    Intent Data
    Comparison of Intent Data features of Demandbase One and Pipedrive
    Feature
    Demandbase One
    6.6
    51 Ratings
    5% below category average
    Pipedrive
    -
    Ratings
    3rd party intent signals6.547 Ratings00 Ratings
    Downstream intent signals6.546 Ratings00 Ratings
    Account identification6.851 Ratings00 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Demandbase One and Pipedrive
    Feature
    Demandbase One
    6.9
    44 Ratings
    8% below category average
    Pipedrive
    -
    Ratings
    Automated workflow & orchestration6.944 Ratings00 Ratings
    Sales Force Automation
    Comparison of Sales Force Automation features of Demandbase One and Pipedrive
    Feature
    Demandbase One
    -
    Ratings
    Pipedrive
    7.9
    68 Ratings
    1% above category average
    Customer data management / contact management00 Ratings8.724 Ratings
    Workflow management00 Ratings7.821 Ratings
    Territory management00 Ratings6.514 Ratings
    Opportunity management00 Ratings8.365 Ratings
    Integration with email client (e.g., Outlook or Gmail)00 Ratings8.864 Ratings
    Contract management00 Ratings8.317 Ratings
    Quote & order management00 Ratings7.314 Ratings
    Interaction tracking00 Ratings8.521 Ratings
    Channel / partner relationship management00 Ratings7.116 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Demandbase One and Pipedrive
    Feature
    Demandbase One
    -
    Ratings
    Pipedrive
    2.9
    7 Ratings
    91% below category average
    Case management00 Ratings4.76 Ratings
    Call center management00 Ratings1.15 Ratings
    Help desk management00 Ratings3.16 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Demandbase One and Pipedrive
    Feature
    Demandbase One
    -
    Ratings
    Pipedrive
    7.5
    49 Ratings
    3% below category average
    Lead management00 Ratings7.549 Ratings
    Email marketing00 Ratings7.613 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Demandbase One and Pipedrive
    Feature
    Demandbase One
    -
    Ratings
    Pipedrive
    6.7
    67 Ratings
    14% below category average
    Task management00 Ratings7.964 Ratings
    Billing and invoicing management00 Ratings4.15 Ratings
    Reporting00 Ratings8.263 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Demandbase One and Pipedrive
    Feature
    Demandbase One
    -
    Ratings
    Pipedrive
    7.8
    68 Ratings
    2% above category average
    Forecasting00 Ratings7.719 Ratings
    Pipeline visualization00 Ratings8.268 Ratings
    Customizable reports00 Ratings7.516 Ratings
    Customization
    Comparison of Customization features of Demandbase One and Pipedrive
    Feature
    Demandbase One
    -
    Ratings
    Pipedrive
    6.4
    64 Ratings
    18% below category average
    Custom fields00 Ratings8.664 Ratings
    Custom objects00 Ratings8.554 Ratings
    Scripting environment00 Ratings1.04 Ratings
    API for custom integration00 Ratings7.646 Ratings
    Security
    Comparison of Security features of Demandbase One and Pipedrive
    Feature
    Demandbase One
    -
    Ratings
    Pipedrive
    6.7
    62 Ratings
    23% below category average
    Single sign-on capability00 Ratings6.112 Ratings
    Role-based user permissions00 Ratings7.360 Ratings
    Social CRM
    Comparison of Social CRM features of Demandbase One and Pipedrive
    Feature
    Demandbase One
    -
    Ratings
    Pipedrive
    1.1
    5 Ratings
    149% below category average
    Social data00 Ratings1.15 Ratings
    Social engagement00 Ratings1.15 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Demandbase One and Pipedrive
    Feature
    Demandbase One
    -
    Ratings
    Pipedrive
    3.6
    7 Ratings
    71% below category average
    Marketing automation00 Ratings3.67 Ratings
    Compensation management00 Ratings3.54 Ratings
    Platform
    Comparison of Platform features of Demandbase One and Pipedrive
    Feature
    Demandbase One
    -
    Ratings
    Pipedrive
    8.2
    61 Ratings
    7% above category average
    Mobile access00 Ratings8.261 Ratings
    Best Alternatives
    Demandbase OnePipedrive
    Small Businesses
    Terminus ABM Platform
    Score8 out of 10
    Salesflare
    Score10 out of 10
    Medium-sized Companies
    Terminus ABM Platform
    Score8 out of 10
    Kintone
    Score9.7 out of 10
    Enterprises
    6sense
    Score8.3 out of 10
    Oracle Sales
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Demandbase OnePipedrive
    Likelihood to Recommend
    6.7
    (225 ratings)
    8.0
    (72 ratings)
    Likelihood to Renew
    4.7
    (30 ratings)
    8.0
    (3 ratings)
    Usability
    6.6
    (94 ratings)
    9.0
    (25 ratings)
    Availability
    7.0
    (2 ratings)
    8.2
    (1 ratings)
    Performance
    7.3
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (50 ratings)
    8.5
    (15 ratings)
    In-Person Training
    6.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    9.9
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (11 ratings)
    8.2
    (1 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Demandbase OnePipedrive
    Likelihood to Recommend
    Demandbase
    Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list.
    Incentivized
    Read full review
    Pipedrive Inc.
    Pipedrive is a fantastic tool to help monitor and track lead generation and referral sources. It helps maintain accountability with the sales team and helps ensure that we are doing appropriate marketing to maintain a steady influx of cases. The weekly and quarterly sales reports that it can generate are incredibly helpful and insightful. They help inform us of what we need to focus on each quarter/year.
    Incentivized
    Read full review
    Pros
    Demandbase
    • The Demandbase UI is user-friendly, easy to navigate and super intuitive.
    • Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
    • Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.
    Read full review
    Pipedrive Inc.
    • Great visual visibility of the funnel plus easy to drag the deals across the stages
    • The email integration that collects all relevant communication (also through the possibility of adding a deal-specific Pipedrive address on BCC)
    • The integration with Pandadoc, which we use a lot, so that Pipedrive keeps a really handy overview of the documents we have sent out / which have been signed
    Read full review
    Cons
    Demandbase
    • Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
    • The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
    • It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
    • Overall happy with the product
    Incentivized
    Read full review
    Pipedrive Inc.
    • Showing the customers name on the pipeline page. Right now I can only get it to show the brand name twice. I wish it would replace the second brand name with the main point of contact.
    • Better reporting tools. Their reporting tools are not easy to pick up. I've spent time trying to figure it out and it isn't something I can pick up on quickly.
    • Better training options. I wish I had a personal trainer to walk me through the best way to use Pipedrive so I can get the most out of it.
    Incentivized
    Read full review
    Likelihood to Renew
    Demandbase
    Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
    Read full review
    Pipedrive Inc.
    -2 for Its cost and +8 for the need of tracking of leads and monitoring of team.
    Incentivized
    Read full review
    Usability
    Demandbase
    InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
    Read full review
    Pipedrive Inc.
    Pipedrive is easy to use and has a clean interface so we can follow up accurately. Its custom features help manage leads and evaluate team performance. It saves time and improves efficiency. Pipedrive is stable and supports integrations and automation.
    Incentivized
    Read full review
    Reliability and Availability
    Demandbase
    Seems to always work.
    Read full review
    Pipedrive Inc.
    No answers on this topic
    Performance
    Demandbase
    It's pretty fast.
    Read full review
    Pipedrive Inc.
    No answers on this topic
    Support Rating
    Demandbase
    We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
    Read full review
    Pipedrive Inc.
    Between quick video tutorials and having very quick feedback from their support teams, it is one of the main reasons I would recommend Pipedrive. It is critical, especially when setting up the platform to meet your companies needs, that a solid support team like Pipedrive has is there to make the transition easier.
    Incentivized
    Read full review
    In-Person Training
    Demandbase
    She was fine, but we only had one session
    Read full review
    Pipedrive Inc.
    No answers on this topic
    Online Training
    Demandbase
    Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
    Read full review
    Pipedrive Inc.
    No answers on this topic
    Implementation Rating
    Demandbase
    We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
    Incentivized
    Read full review
    Pipedrive Inc.
    Experiment is the only way to start
    Read full review
    Alternatives Considered
    Demandbase
    We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial
    Incentivized
    Read full review
    Pipedrive Inc.
    I much prefer the interface of Pipedive when compared to Zoho. Much more user friendly and the team is always readily available when we need them. Pipedrive allowed for many custom integrations to be added, as Zoho was a tad more complicated to manipulate. We would not go back to Zoho in any case.
    Incentivized
    Read full review
    Return on Investment
    Demandbase
    • Save me time doing company research from an average of 25 mins to an average of 7 mins for large ICP accounts.
    • Save me time by integrating the contact research without jumping out of InsideView to do it in a separate app.
    • A morning 10 mins scan of the target company news feed gave me a high level view of the most important news that I need to know regarding my prospect accounts and their respective industries.
    Read full review
    Pipedrive Inc.
    • Great on setup which made our work easier and less technically equipped people can manage a lot of things(compared to SalesForce where you need to hire a developer to set it up)
    • We were able to integrate our calling system easily and get things going on the lead calling aspect.
    • Great multipipeline option where we were able to manage both organisations under one roof.
    Incentivized
    Read full review
    ScreenShots

    Demandbase One Screenshots

    Screenshot of Demandbase's B2B DSP, used to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.Screenshot of Demandbase One™'s account-based GTM command center, powering the revenue stack. Its AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects all marketing tools with the same data, insights, and workflows.Screenshot of the sales intelligence interface. Account executives and SDRs/BDRs can be more timely and more relevant with sales intelligence, engagement insights, and accurate company and contact data.Product screenshotScreenshot of where AI can be used to find and prioritize accounts looking to buy products and solutions. The AI helps to identify accounts that fit an ideal customer profile (ICP) with a Qualification Score. It then displays which accounts are showing patterns of buying behavior with a Pipeline Predictive Score. And lastly, it displays accounts showing interest in products and competitors using intent data derived from more than 1 trillion B2B signals a month.Product screenshot

    Pipedrive Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshot