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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    DemandTools

    Score10 out of 10
    N/ADemandTools for AppExchange is a data quality toolset for Salesforce.com CRM centric customers. The product comprises 11 individual modules to control, standardize, verify, deduplicate, import and manipulate Salesforce and/or Force.com data.N/A

    SMARTe Data Platform

    Score8.3 out of 10
    N/AA provider of sales and marketing data, SMARTe offers a data platform for revenue teams and professionals, boasting more than 300 companies around the world have boosted revenue growth and improved marketing ROI using the platform's capabilities and data, that include: -270+ research analysts -300+ customers -153 industries -200+ countries -91+ million job titles - 15+ years of global experienceN/A
    Pricing
    DemandToolsSMARTe Data Platform
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    DemandToolsSMARTe Data Platform
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Community Pulse
    DemandToolsSMARTe Data Platform
    Considered Both Products
    Validity
    No answer on this topic
    SMARTe
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    6 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    6 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    6 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    6 Answers
    No answers on this topic
    Implementation went as expected
    83%
    Implementation went as expected
    5 Answers
    No answers on this topic
    Features
    DemandToolsSMARTe Data Platform
    Prospecting
    Comparison of Prospecting features of DemandTools and SMARTe Data Platform
    Feature
    DemandTools
    -
    Ratings
    SMARTe Data Platform
    7.6
    3 Ratings
    2% below category average
    Advanced search00 Ratings7.93 Ratings
    Identification of new leads00 Ratings7.23 Ratings
    List quality00 Ratings7.43 Ratings
    List upload/download00 Ratings6.93 Ratings
    Ideal customer targeting00 Ratings7.43 Ratings
    Load time/data access00 Ratings8.63 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of DemandTools and SMARTe Data Platform
    Feature
    DemandTools
    -
    Ratings
    SMARTe Data Platform
    7.8
    3 Ratings
    1% above category average
    Contact information00 Ratings7.73 Ratings
    Company information00 Ratings7.83 Ratings
    Industry information00 Ratings7.83 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of DemandTools and SMARTe Data Platform
    Feature
    DemandTools
    -
    Ratings
    SMARTe Data Platform
    7.5
    3 Ratings
    1% above category average
    Salesforce integration00 Ratings8.02 Ratings
    Company/business profiles00 Ratings7.43 Ratings
    Data hygiene00 Ratings7.53 Ratings
    Automatic data refresh00 Ratings7.31 Ratings
    Filters and segmentation00 Ratings7.32 Ratings
    Best Alternatives
    DemandToolsSMARTe Data Platform
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    Dataloader.io
    Score10 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    Informatica Customer 360 for Salesforce
    Score8.7 out of 10
    Clay
    Score9.3 out of 10
    Enterprises
    Dataloader.io
    Score10 out of 10
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    DemandToolsSMARTe Data Platform
    Likelihood to Recommend
    10.0
    (118 ratings)
    7.9
    (3 ratings)
    Likelihood to Renew
    9.9
    (16 ratings)
    -
    (0 ratings)
    Usability
    10.0
    (7 ratings)
    -
    (0 ratings)
    Availability
    9.8
    (2 ratings)
    -
    (0 ratings)
    Performance
    8.5
    (3 ratings)
    -
    (0 ratings)
    Support Rating
    9.0
    (5 ratings)
    -
    (0 ratings)
    Online Training
    8.5
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    6.9
    (6 ratings)
    -
    (0 ratings)
    Configurability
    7.5
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    9.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    8.5
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    DemandToolsSMARTe Data Platform
    Likelihood to Recommend
    Validity
    DemandTools is good for almost everything related to mass data manipulation. The only scenario I haven't tried using DemandTools and was recommended to use Data Loader for was inserting records while keeping the original created date. The issue was that we had a disconnection with an external messaging partner, and when the records were retrieved, a few days had passed since the original day of the incoming messages. To insert the messages while keeping the original created date, DataLoader was helpful. I am not sure how to do that in DemandTools. But again, for everything else, DemandTools is a lifesaver.
    Incentivized
    Read full review
    SMARTe
    1. SMARTe was purchased to serve three purposes. To to act as a secondary source of enrichment to another product. Our lead qualification processes rely on accurate data being populated and enriched. SMARTe boosts our enrichment rate by 20% in some areas vs our other supplier. We performed this analysis during renewal which confirmed their complimentary functionality in this area. From this point of view it runs silently in the background without maintenance making it perfect for our needs.
    2. The ability to correctly classify free Text job titles into segmentable values. Most enrichment platforms will provide values with a job title they provide which is ok, but SMARTe will categorise any title we send regardless of if they match the contact. This has a large impact to how we can successfully make use of our data from segmentation to Lead Scoring.
    3. New contacts - we have two options here, download straight from their humungous dataset using the filters provided (including being able to upload accounts to match). Or, use their bespoke service which ranges from desk based research to GDPR compliant phone qualifies contacts. One area that could improve is the integration with HubSpot. A robust API means we have managed to integrate, but Native integration would be preferred.
    Read full review
    Pros
    Validity
    • PowerGrid can review and make the updates simultaneously.
    • Single Table Dedupe makes merg[ing] the records easy and can make updates at the same time.
    • BulkBackup [is] just one click, majority data got updated.
    • Scenarios save a lot of time for similar working load.
    Incentivized
    Read full review
    SMARTe
    • Unlocking Phone Number from a contact
    • Unlocking Email from a contact
    • Tracking the relevant role within the company
    • Understanding companies organization
    Incentivized
    Read full review
    Cons
    Validity
    • I wish I could make changes to my existing scenarios using save rather than having to create a whole new scenario. Maybe you can, I just haven't been able to.
    • Some features aren't user intuitive and it takes a while to learn.
    Incentivized
    Read full review
    SMARTe
    • UI could be better.
    • Automate the product buying experience.
    Read full review
    Likelihood to Renew
    Validity
    It's a great product. The only thing that holds us back is it was frustrating working with their sales team. We also don't like that when Validity purchased DemandTools they immediately started charging us quite a bit while it had been free for non-profit users when CRMFusion owned it. They also don't let you buy it for just 1 or 2 seats, you have to pay, I believe, in batches of 100 seats.
    Incentivized
    Read full review
    SMARTe
    No answers on this topic
    Usability
    Validity
    Allows for control in uploading lists, saved processes for checking duplicate records.

    Allows for backup files and quick reverts if something goes wrong.

    Extends reporting when Salesforce.com cannot support specific pieces of info being put together in a report.

    Automated processes for set and forget hygiene tasks
    Read full review
    SMARTe
    No answers on this topic
    Reliability and Availability
    Validity
    There has not been a time since I started 9 months ago that I've encountered any kind of downtime.
    Incentivized
    Read full review
    SMARTe
    No answers on this topic
    Performance
    Validity
    DemandTools is a bit clunky and slow at times
    Incentivized
    Read full review
    SMARTe
    No answers on this topic
    Support Rating
    Validity
    Support can be slow so do not expect quick turn for urgent issues.
    Help for specific queries not not there. Product tech support is offered. It would be great if query support, even if paid, was offered
    The training webinars help with the basics but not much if you need advanced functionality.
    Read full review
    SMARTe
    No answers on this topic
    Online Training
    Validity
    The trainings are free live webinars that give you a solid base for getting started with the program. The only weakness is they don't have any advanced classes.
    Read full review
    SMARTe
    No answers on this topic
    Implementation Rating
    Validity
    I had just started using Salesforce about 3 months before I did the implementation myself, and it was easy to do just following their step-by-step instructions.
    Read full review
    SMARTe
    No answers on this topic
    Alternatives Considered
    Validity
    Though RingLead has much more to offer in terms of automation (and it is in Salesforce rather than a separate program), DemandTools still has our heart. DemandTools is very cost-friendly and we were able to increase the value of DemandTools by programming in additional saved scenarios. I decreased admin time in the DemandTools suite by approximately 25% after implementing saved scenarios for every reoccurring update or list upload.
    Incentivized
    Read full review
    SMARTe
    We use them to compliment each other, there are areas that Clearbit provides matches that SMARTe does not and visa versa. This applies at both a contact and an account level. Where SMARTe really stands out (for me) is the ability to classify any provided Job Title. This really has dramatic impact to our processes. Clearbit does have a native integration that offers data refresh.
    Read full review
    Scalability
    Validity
    It's done everything we've needed it to do.
    Incentivized
    Read full review
    SMARTe
    No answers on this topic
    Return on Investment
    Validity
    • It is a tremendous time saver. It does things Salesforce doesn't even have the capability to do. Tasks that would take hours to manually complete.
    • We can process a tremendous amount of data daily through one person, vs. weeks for the data to be cleaned, reviewed, routed and input.
    • Saves on headcount by allowing a dedicated user to set up batches and jobs for other teams to ensure their data integrity.
    • The return on investment isn't easily quantifiable but it is FELT in our department.
    Incentivized
    Read full review
    SMARTe
    • More contacts available
    • Increased response rate thanks to more way to reach out
    • Increased conversion rate
    Incentivized
    Read full review
    ScreenShots

    DemandTools Screenshots

    Screenshot of DemandTools Home ScreenScreenshot of Modify FormulaScreenshot of Data Quality Automation

    SMARTe Data Platform Screenshots

    Product screenshotProduct screenshotProduct screenshot