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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    DiscoverOrg (discontinued)

    Score5 out of 10
    N/ACapabilities of the former DiscoverOrg product are now supplied by ZoomInfo, since the merger of DiscoverOrg and ZoomInfo into a single brand in 2019.N/A

    Looker

    Score8.1 out of 10
    N/ALooker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in other systems.N/A
    Pricing
    DiscoverOrg (discontinued)Looker
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    DiscoverOrg (discontinued)Looker
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeRequired
    Additional Details—Must contact sales team for pricing.
    More Pricing Information
    Community Pulse
    DiscoverOrg (discontinued)Looker
    Considered Both Products
    Discontinued Products
    No answer on this topic
    Google
    No answer on this topic
    Key User Insights
    Would buy again
    80%
    Would buy again
    8 Answers
    98%
    Would buy again
    85 Answers
    Delivers good value for the price
    63%
    Delivers good value for the price
    5 Answers
    99%
    Delivers good value for the price
    75 Answers
    Happy with the feature set
    90%
    Happy with the feature set
    9 Answers
    100%
    Happy with the feature set
    87 Answers
    Lived up to sales and marketing promises
    89%
    Lived up to sales and marketing promises
    8 Answers
    98%
    Lived up to sales and marketing promises
    55 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    8 Answers
    97%
    Implementation went as expected
    69 Answers
    Features
    DiscoverOrg (discontinued)Looker
    Prospecting
    Comparison of Prospecting features of DiscoverOrg (discontinued) and Looker
    Feature
    DiscoverOrg (discontinued)
    8.1
    104 Ratings
    5% above category average
    Looker
    -
    Ratings
    Advanced search8.6104 Ratings00 Ratings
    Identification of new leads8.4101 Ratings00 Ratings
    List quality7.6104 Ratings00 Ratings
    List upload/download8.498 Ratings00 Ratings
    Ideal customer targeting7.3100 Ratings00 Ratings
    Load time/data access8.5103 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of DiscoverOrg (discontinued) and Looker
    Feature
    DiscoverOrg (discontinued)
    8.1
    103 Ratings
    4% above category average
    Looker
    -
    Ratings
    Contact information8.6103 Ratings00 Ratings
    Company information8.0103 Ratings00 Ratings
    Industry information7.7101 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of DiscoverOrg (discontinued) and Looker
    Feature
    DiscoverOrg (discontinued)
    7.8
    104 Ratings
    5% above category average
    Looker
    -
    Ratings
    Lead qualification process6.481 Ratings00 Ratings
    Smart lists and recommendations7.085 Ratings00 Ratings
    Salesforce integration8.989 Ratings00 Ratings
    Company/business profiles7.8101 Ratings00 Ratings
    Alerts and reminders7.787 Ratings00 Ratings
    Data hygiene7.899 Ratings00 Ratings
    Automatic data refresh8.188 Ratings00 Ratings
    Tags7.876 Ratings00 Ratings
    Filters and segmentation8.493 Ratings00 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of DiscoverOrg (discontinued) and Looker
    Feature
    DiscoverOrg (discontinued)
    5.0
    42 Ratings
    39% below category average
    Looker
    -
    Ratings
    Sales email templates5.038 Ratings00 Ratings
    Append emails to records5.041 Ratings00 Ratings
    BI Standard Reporting
    Comparison of BI Standard Reporting features of DiscoverOrg (discontinued) and Looker
    Feature
    DiscoverOrg (discontinued)
    -
    Ratings
    Looker
    7.4
    134 Ratings
    10% below category average
    Pixel Perfect reports00 Ratings6.5110 Ratings
    Customizable dashboards00 Ratings8.2133 Ratings
    Report Formatting Templates00 Ratings7.5115 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of DiscoverOrg (discontinued) and Looker
    Feature
    DiscoverOrg (discontinued)
    -
    Ratings
    Looker
    6.8
    132 Ratings
    16% below category average
    Drill-down analysis00 Ratings6.3128 Ratings
    Formatting capabilities00 Ratings6.6130 Ratings
    Integration with R or other statistical packages00 Ratings5.655 Ratings
    Report sharing and collaboration00 Ratings8.8131 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of DiscoverOrg (discontinued) and Looker
    Feature
    DiscoverOrg (discontinued)
    -
    Ratings
    Looker
    7.9
    128 Ratings
    4% below category average
    Publish to Web00 Ratings7.7105 Ratings
    Publish to PDF00 Ratings7.8113 Ratings
    Report Versioning00 Ratings7.984 Ratings
    Report Delivery Scheduling00 Ratings8.2110 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of DiscoverOrg (discontinued) and Looker
    Feature
    DiscoverOrg (discontinued)
    -
    Ratings
    Looker
    6.6
    128 Ratings
    19% below category average
    Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings7.7124 Ratings
    Location Analytics / Geographic Visualization00 Ratings7.5110 Ratings
    Predictive Analytics00 Ratings4.66 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of DiscoverOrg (discontinued) and Looker
    Feature
    DiscoverOrg (discontinued)
    -
    Ratings
    Looker
    7.3
    128 Ratings
    15% below category average
    Multi-User Support (named login)00 Ratings7.5120 Ratings
    Role-Based Security Model00 Ratings7.2105 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)00 Ratings7.2122 Ratings
    Report-Level Access Control00 Ratings7.360 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of DiscoverOrg (discontinued) and Looker
    Feature
    DiscoverOrg (discontinued)
    -
    Ratings
    Looker
    5.2
    95 Ratings
    39% below category average
    Responsive Design for Web Access00 Ratings4.991 Ratings
    Mobile Application00 Ratings5.01 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile00 Ratings5.885 Ratings
    Best Alternatives
    DiscoverOrg (discontinued)Looker
    Small Businesses
    Owler
    Score9.7 out of 10
    Cyfe
    Score4 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    Sisense
    Score6.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    DiscoverOrg (discontinued)Looker
    Likelihood to Recommend
    8.0
    (106 ratings)
    8.0
    (134 ratings)
    Likelihood to Renew
    7.0
    (2 ratings)
    9.2
    (8 ratings)
    Usability
    9.0
    (1 ratings)
    8.8
    (12 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    6.0
    (1 ratings)
    Support Rating
    9.0
    (1 ratings)
    8.8
    (14 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (1 ratings)
    Configurability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    10.0
    (1 ratings)
    Data Sharing and Collaboration
    -
    (0 ratings)
    8.5
    (51 ratings)
    Data Sources
    -
    (0 ratings)
    7.3
    (51 ratings)
    Ease of integration
    -
    (0 ratings)
    10.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Professional Services
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    DiscoverOrg (discontinued)Looker
    Likelihood to Recommend
    Discontinued Products
    Uses [of DiscoverOrg] include searching for prospects in accounts. Getting all of the relevant contact information in one place. Using the export button saves time by allowing you to select one or more leads to import into CRM. Sophisticated search allows for you to build lists, and export as above. Good support with various experts available to help you get started and get better at using it.
    Incentivized
    Read full review
    Google
    When data drives potential for new orders, Looker earns its place in our tech stack. If, on the other hand, we are hoping for pipeline generation, Looker is useful if you are willing to repeatedly go check customer utilizations .... it is not appropriate if you are hoping to automate data analysis for this purpose.
    Incentivized
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    Pros
    Discontinued Products
    • Prospecting Lists/Lead Gen - Discover Org does this very well because of it's ability to provide current information (email/phone) on an individual at a company. It's easy to segment & drill down by categories - to find the right targets to reach out to.
    • Insights - DiscoverOrg is great at providing insights or "scopes" on prospects as well. Meaning it will show who is handling what project (Decision-Maker) and what projects they are particularly interested in at the moment/what initiatives. For example, the scopes may show that they are interested in AI initiatives or a Merger & Acquisition or Digital Transformation & will say who is in charge of the initiative.
    • Stellar filtering capabilities - you can filter lists in so many ways. You can go by function, or even look at companies with small marketing teams (let's say less than 10), or you can search for companies with an "x" amount of $ budget for IT spend. Or even companies that use a specific HR workplace management system.
    Incentivized
    Read full review
    Google
    • Show visited pages - sessions, pageviews - which programs are viewed the most.
    • Displays session source/medium views to see where users are coming from.
    • It shows the video titles, URLs, and event counts so we can monitor the performance of our videos.
    • It gives a graphic face to the numbers, such as using bar charts, pie graphs, and other charts to show user trends or which channels are driving engagement.
    • Our clients like to see the top pages visited for a month.
    • I like the drop-and-drag approach, and building charts is a little easier than it was before.
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • Speed - it can be quite slow at times.
    • Improvement on the search capabilities - since there is so much to search (which is a plus) it makes it harder to do this in a timely manner. You have to dedicate a certain amount of time to be able to pull a proper, useful and clean list.
    • Make it more user friendly - there are so many different tabs, search buttons, pull down, etc. I think it can be quite confusing to a new user.
    Incentivized
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    Google
    • Documentation is scarce, and very difficult to find when you need it.
    • Pricing is unclear, particularly as you look to scale your reports across the business.
    • Data from other sources is not represented in the system as well as first party Google services.
    Incentivized
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    Likelihood to Renew
    Discontinued Products
    The tool is simply better than most other lead/company data repositories, and they are dedicated to keeping their data clean, even if they are far from accomplishing this task at present. The tool works, and it is relatively easy to use. Overall, DiscoverOrg provides the level of lead/contact, customer, and even industry level data the sales orgs have come to expect from this sort of tool in a format that is fairly easy to use. They do also provide support for sales teams looking to use the tool effectively, which is great!
    Incentivized
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    Google
    I give it this rating because it deems as effective, I am able to complete majority of my tasks using this app. It is very helpful when analyzing the data provided and shown in the app and it's just overall a great app for Operational use, despite the small hiccups it has (live data).
    Incentivized
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    Usability
    Discontinued Products
    Straight forward
    Incentivized
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    Google
    Looker is relatively easy to use, even as it is set up. The customers for the front-end only have issues with the initial setup for looker ml creations. Other "looks" are relatively easy to set up, depending on the ETL and the data which is coming into Looker on a regular basis.
    Incentivized
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    Reliability and Availability
    Discontinued Products
    No answers on this topic
    Google
    No objections
    Incentivized
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    Performance
    Discontinued Products
    No answers on this topic
    Google
    Somehow resources heavy, both on server and client. I recommned at least 50Mbs data rate and high performance desktop comouter to be abke to run comolex tasks and configure larger amount of data. On the other hand, the client does not need to worry when viewing, the performance is usually ok
    Incentivized
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    Support Rating
    Discontinued Products
    Great customer service and support team.
    Incentivized
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    Google
    Never had to work with support for issues. Any questions we had, they would respond promptly and clearly. The one-time setup was easy, by reading documentation. If the feature is not supported, they will add a feature request. In this case, LDAP support was requested over OKTA. They are looking into it.
    Incentivized
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    Implementation Rating
    Discontinued Products
    No answers on this topic
    Google
    Very satisfied, easy to implement
    Incentivized
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    Alternatives Considered
    Discontinued Products
    ZoomInfo acquired DiscoverOrg and I believe legacy DiscoverOrg will phase out in the near future. ZoomInfo is 100x better than DiscoverOrg and are very pleased with it's functionality and easy of use. We only selected DiscoverOrg because we were on an auto-renewal contract and did not unsubscribe in time. We did not plan to renew DiscoverOrg. But since then we have been upgraded to ZoomInfo and are finding much more value in that platform than we did in DiscoverOrg.
    Incentivized
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    Google
    Looker Studio, you can easily report on data from various sources without programming. Looker Studio is available at no charge for creators and report viewers. Enterprise customers who upgrade to Looker Studio Pro will receive support and expanded administrative features, including team content management. So it's good.
    Incentivized
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    Contract Terms and Pricing Model
    Discontinued Products
    No answers on this topic
    Google
    Perfect price to performance
    Incentivized
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    Return on Investment
    Discontinued Products
    • After using DiscoverOrg, our lead are now well qualified and suitable. We are able to generate good and qualified. This is the positive impact.
    • After using DiscoverOrg, our sales team is now able to cold call the target contacts, the number provided by DiscoverOrg, the interaction held is now increased and we are able to produce good leads.
    • After using DiscoverOrg, we are able to understand better because of their reports and dashboards which is very informative.
    Incentivized
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    Google
    • Looker has a poignant impact on our business's ROI objectives. As an advertising exchange we have specific goals for daily requests and fill, and having premade Looks to monitor this is an integral piece of our operational capability
    • To facilitate an efficient monthly billing cycle in our organization, Looker is essential to track estimated revenue and impression delivery by publisher. Without the Looks we have set up, we would spend considerably more time and effort segmenting revenue by vertical.
    • Looker's unique value proposition is making analytical tools more digestible to people without conventional analytical experience. Other competing tools like Tableau require considerably more training and context to successfully use, and the ability to easily plot different visualizations is one of its greatest selling points.
    Incentivized
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    ScreenShots

    DiscoverOrg (discontinued) Screenshots

    Screenshot of Customizable Dashboard with WidgetsScreenshot of Continuous Data RefreshScreenshot of Arial ViewScreenshot of Technology Stack InsightScreenshot of Buying TriggersScreenshot of Org Charts with direct dials, email addresses, and reporting hierarchy.

    Looker Screenshots

    Screenshot of a Looker dashboard with a geo chart.