D&B Optimizer vs. ZoomInfo Operations

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
D&B Optimizer
Score 7.7 out of 10
N/A
D&B Optimizer is a sales intelligence software solution offered by Dun & Bradstreet, and presented by the vendor as a secure cloud-based platform that optimizes data, helps users profile best opportunities, and target the audiences they want to reach.N/A
ZoomInfo Operations
Score 7.6 out of 10
N/A
ZoomInfo OperationsOS/RingLead is a comprehensive data quality management platform for sales and marketing operations teams to clean, enrich, and route their go-to-market data.N/A
Pricing
D&B OptimizerZoomInfo Operations
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
D&B OptimizerZoomInfo Operations
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Community Pulse
D&B OptimizerZoomInfo Operations
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
D&B OptimizerZoomInfo Operations
Prospecting
Comparison of Prospecting features of Product A and Product B
D&B Optimizer
5.7
2 Ratings
31% below category average
ZoomInfo Operations
-
Ratings
Advanced search3.52 Ratings00 Ratings
Identification of new leads5.12 Ratings00 Ratings
List quality5.12 Ratings00 Ratings
List upload/download8.02 Ratings00 Ratings
Ideal customer targeting4.42 Ratings00 Ratings
Load time/data access8.02 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
D&B Optimizer
6.8
2 Ratings
13% below category average
ZoomInfo Operations
-
Ratings
Contact information6.92 Ratings00 Ratings
Company information6.22 Ratings00 Ratings
Industry information7.12 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
D&B Optimizer
6.9
2 Ratings
8% below category average
ZoomInfo Operations
-
Ratings
Lead qualification process6.01 Ratings00 Ratings
Smart lists and recommendations6.02 Ratings00 Ratings
Salesforce integration9.02 Ratings00 Ratings
Company/business profiles4.32 Ratings00 Ratings
Data hygiene8.82 Ratings00 Ratings
Automatic data refresh6.22 Ratings00 Ratings
Filters and segmentation8.21 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
D&B Optimizer
7.3
1 Ratings
1% below category average
ZoomInfo Operations
-
Ratings
Append emails to records7.31 Ratings00 Ratings
Data Quality
Comparison of Data Quality features of Product A and Product B
D&B Optimizer
-
Ratings
ZoomInfo Operations
7.9
3 Ratings
9% below category average
Data source connectivity00 Ratings8.23 Ratings
Data profiling00 Ratings8.33 Ratings
Data element standardization00 Ratings7.73 Ratings
Match and merge00 Ratings8.23 Ratings
Address verification00 Ratings7.13 Ratings
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D&B OptimizerZoomInfo Operations
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IBM InfoSphere Information Server
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User Ratings
D&B OptimizerZoomInfo Operations
Likelihood to Recommend
8.0
(2 ratings)
8.9
(117 ratings)
Likelihood to Renew
-
(0 ratings)
8.2
(6 ratings)
Usability
-
(0 ratings)
8.9
(17 ratings)
Availability
-
(0 ratings)
9.1
(1 ratings)
Performance
-
(0 ratings)
9.1
(1 ratings)
Support Rating
-
(0 ratings)
8.5
(4 ratings)
Online Training
-
(0 ratings)
9.1
(1 ratings)
Implementation Rating
-
(0 ratings)
10.0
(3 ratings)
Configurability
-
(0 ratings)
9.1
(1 ratings)
Ease of integration
-
(0 ratings)
9.1
(1 ratings)
Product Scalability
-
(0 ratings)
9.1
(1 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
D&B OptimizerZoomInfo Operations
Likelihood to Recommend
Dun & Bradstreet
NetProspex is particularly well suited to help your organization keep up an accurate database. It helps to use the NetProspex tools at least once a quarter to help maintain accuracy. It also helps to fill in any incomplete records that could slow down your business process, and it eliminates barriers during the sales funnel.
Read full review
ZoomInfo
ZoomInfo takes our thousands of leads, and ones we don't have, and allows us to easily import this data and mesh it with our CRM, along with our other complimentary Zoom Products. It has really cut down time for our sales team from trying to find which leads are best, and allows our marketing team to handle some background work to help acquisition.
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Pros
Dun & Bradstreet
  • Update and correct data.
  • Integrate with your sales and marketing automation systems.
  • Help maintain updated records.
Read full review
ZoomInfo
  • EverString allows us to build account lists based off in-depth firmographic or technographic data. It's far more accurate than trying to build these lists any other way.
  • EverString is fast. Where it might've previously taken us weeks to build lists of this quality, we now can build them in a matter of minutes (and have them ready to be published in a couple of hours).
Read full review
Cons
Dun & Bradstreet
  • Sometimes missing records
Read full review
ZoomInfo
  • Contacts underneath Companies can be outdated by 4+ years (left employer years prior).
  • Customer support is not as engaged as a smaller software company might be. Delays in solving issues.
  • Limits in sharing lists, queries, and tags between users under the same account.
Read full review
Likelihood to Renew
Dun & Bradstreet
No answers on this topic
ZoomInfo
Would love to keep everstring as part of our tech stack in the future. if we ever have to move from everstring it will be due to budget not the solution itself.
Read full review
Usability
Dun & Bradstreet
No answers on this topic
ZoomInfo
Usability is among the highest I have ever worked within an application of this magnitude. It was a significant recession for us and our sales team along with some of our onboarding folks have been able to use the tool as well. Other are able to benefit as well that are outside of the sales team but I do get as much of their feedback as I do from the sales team.
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Reliability and Availability
Dun & Bradstreet
No answers on this topic
ZoomInfo
No problems
Read full review
Performance
Dun & Bradstreet
No answers on this topic
ZoomInfo
Had very good experience when using it
Read full review
Support Rating
Dun & Bradstreet
No answers on this topic
ZoomInfo
I’ve had one support request that was addressed and resolved within 30 minutes
Read full review
Online Training
Dun & Bradstreet
No answers on this topic
ZoomInfo
It was helpful
Read full review
Implementation Rating
Dun & Bradstreet
No answers on this topic
ZoomInfo
Have a plan on how you're going to evaluate. We had a two-month trial period, but a six-month average lead cycle time, making it impossible to evaluate on a purely new-business ROI basis within the trial. We applied the model to our prior data, which demonstrated how much time and effort was devoted to accounts that weren't going to close
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Alternatives Considered
Dun & Bradstreet
We used Zoominfo before to help search for new leads, or leads similar to ones that were already in our database. We've found that Zoominfo may have had more records overall, but their data was not as accurate. We were also looking for a tool that could help evaluate our current leads on a more regular basis, something which Zoominfo could not provide.
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ZoomInfo
This has a similar issue to RingLead Capture, as it only returns the data that users themselves update, which is often outdated or incorrect. However, RingLead Route does allow lead assignment and tracking in more ways than LinkedIn Sales Navigator does, which is helpful in visibility of what a full sales team is doing.
Read full review
Scalability
Dun & Bradstreet
No answers on this topic
ZoomInfo
Hasn’t experienced any issues to doubt reliability
Read full review
Return on Investment
Dun & Bradstreet
  • We save time and money having sales people trying to complete and update records.
Read full review
ZoomInfo
  • I have just signed a $9M account with the help of this product.
  • I've had to double-check information due to accuracy.
  • More analysis is to be conducted about the team's ROI, as it is early in the process for my company.
Read full review
ScreenShots

D&B Optimizer Screenshots

Screenshot of Ensure your data is clean, complete and actionable before integrating into your CRM & Marketing Automation Platform (MAP) systems.Screenshot of Enrich and augment your data sets with specialized information to better target your customers and prospects.Screenshot of Connect clean and enriched data into your CRM or Marketing Automation Platform (MAP) systems for immediate activation.Screenshot of Once your target audiences are established, source new, high-quality companies and contacts for your online and offline activation.Screenshot of Search your CRM universe and the Dun & Bradstreet Data Cloud before creating a new account record, preventing record duplication.Screenshot of Ensure corporate relationships and hierarchies are reflected in your account records, allowing you to drive a robust ABM strategy.