Likelihood to Recommend Dynamic Yield by Mastercard
Dynamic Yield is great for just about any sized organization, though to get the best bang for your buck, I recommend having a front-end web developer well-versed in JavaScript. Additionally, a front-end web designer would be advisable as well as their templates have great functions but some have lackluster UI's that can't be tweaked without developer assistance. Were it not for the above + the occassional slowness on the console/admin-side of the platform, I'd give it a 10. If you have a front-end dev/designer, then it's closer to a 9.5. Ideal utilization scenarios could include: Personalization, CRO/UX/UI testing, and audience or user-level tailored digital experience.
Read full review Google Optimize is well suited for testing small changes on the browser pages. You have the option of changing designs, texts, and some small features on the page. The audience can be divided using a long list of factors, so it makes it quite easy to set up the test. It is not well suited for complicated feature tests where you need to monitor the user over a long period or where the user is likely to use multiple sessions across multiple devices or browsers
Read full review Pros Dynamic Yield by Mastercard
Provide fantastic support, both in relation to strategy/best practice and troubleshooting. An easy to use interface, as a user who is relatively new to Dynamic Yield I find that it is an intuitive platform to use. The ability to segment and drill down on data allows for really specific insights which, whilst not necessarily being leveraged on a testing basis, can be super valuable from a greater marketing perspective. Read full review Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests. Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system. Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA. Read full review Cons Dynamic Yield by Mastercard
The impact (either positive or negative) of potentially overlapping campaigns, especially the UX personalization or custom code campaigns, may not be easily identifiable. It would make more sense for the new deep-learning and machine learning (ML) driven strategies be made part of the standard offering, as opposed to positioning them as add-on subscription, given that many other completing services are baking in ML as part of their platform evolution. The documentation on the API and custom code implementation can be fleshed out further. Read full review Track site performance with each test version; see if the resource timing of each test has anything to do with conversion rates. Read full review Likelihood to Renew Dynamic Yield by Mastercard
implementation took a long time but also, DY has really proven that they are transforming and adapting their platform to be more user friendly and the right technology choice for their brand or company
Read full review Usability Dynamic Yield by Mastercard
Setting up strategies, audiences, and experiences is simple and fast. It is incredibly easy to modify the appearance of your site and optimize every aspect with the Dynamic Yield Personalizations. However, while the data visualization on an experience level is easy to modify and analyze, exporting the data in meaningful ways is time consuming.
Read full review Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.
Read full review Support Rating Dynamic Yield by Mastercard
Overall, the support is very good. If you are a partner (my case), they assign you a customer success manager, that helps a lot. Also, there is a technical person to provide support to the partners, again a great help.
My only "complain" is that with some complex issues, the support may delay in providing you with a solution. Sometimes that can cause some tension with your client.
Read full review Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.
Read full review Alternatives Considered Dynamic Yield by Mastercard
Oracle Maxymiser is very clunky and hard to code with. Previewing changes was a challenge and development for fixes were slowOptimizely - Great for coding. Fast and efficient. Everything worked great. They were limited at personalization triggers though and their costs were expensive.Monetate - Evaluated but their UI was hard to use.Read full review Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites total traffic. Should integrate form analysis, heatmap, and page analytics.
Read full review Return on Investment Dynamic Yield by Mastercard
Most tests have had a positive impact on either revenue or conversion rate - quite often in double digits. Dynamic Yield has also helped us to stop some particular initiatives through direct interaction with the customer base via questionnaires or by a test proving negative quicker than rolling out a permanent feature. Read full review We were able to increase our main KPI for conversions by almost 50% by testing button copy. We were able to increase secondary KPIs for conversions by almost 30% by testing form design. Read full review ScreenShots Dynamic Yield Screenshots