Dynamic Yield vs. Google Optimize

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Dynamic Yield
Score 9.5 out of 10
N/A
Dynamic Yield calls itself an AI-powered Experience Optimization platform that promises to deliver individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, allowing the rapid and scalable creation of highly targeted digital interactions. Marketers, product managers, and engineers use Dynamic Yield for: Launching new personalization…N/A
Google Optimize
Score 8.6 out of 10
N/A
Google offers the Optimize A/B testing tool for testing website content and versions.N/A
Pricing
Dynamic YieldGoogle Optimize
Editions & Modules
No answers on this topic
Google Optimize
Free
Offerings
Pricing Offerings
Dynamic YieldGoogle Optimize
Free Trial
YesNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Dynamic YieldGoogle Optimize
Considered Both Products
Dynamic Yield
Chose Dynamic Yield
DY can be linked to the product feed allowing use cases that are not possible on a simple testing solution.
Also, DY is simple to use for the marketing team, there is no need for technical knowledge to set most of the experiences. To conclude, DY can be used as a CDP with a …
Chose Dynamic Yield
Dynamic Yield provides more complex and rich capabilities to create personalization.

Chose Dynamic Yield
Better capabilities. More user-friendly.
Chose Dynamic Yield
We found that Dynamic Yield offered the best balance of features, pricing, and support to launch and grow our testing program.
Chose Dynamic Yield
Now I have a single centralized tool for several things while before we had to maintain at least 3 tools to do what we are currently doing with Dynamic Yield. Having a single tool helped us a lot also in increasing our level of precision and to avoid fixes across different …
Google Optimize

No answer on this topic

Top Pros
Top Cons
Features
Dynamic YieldGoogle Optimize
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Dynamic Yield
-
Ratings
Google Optimize
7.5
7 Ratings
13% below category average
a/b experiment testing00 Ratings8.27 Ratings
Split URL testing00 Ratings10.07 Ratings
Multivariate testing00 Ratings9.87 Ratings
Multi-page/funnel testing00 Ratings10.05 Ratings
Cross-browser testing00 Ratings6.44 Ratings
Mobile app testing00 Ratings2.72 Ratings
Test significance00 Ratings6.06 Ratings
Visual / WYSIWYG editor00 Ratings7.96 Ratings
Advanced code editor00 Ratings7.96 Ratings
Page surveys00 Ratings5.02 Ratings
Visitor recordings00 Ratings10.01 Ratings
Preview mode00 Ratings9.05 Ratings
Test duration calculator00 Ratings8.93 Ratings
Experiment scheduler00 Ratings8.94 Ratings
Experiment workflow and approval00 Ratings8.93 Ratings
Dynamic experiment activation00 Ratings6.92 Ratings
Client-side tests00 Ratings6.03 Ratings
Server-side tests00 Ratings2.62 Ratings
Mutually exclusive tests00 Ratings8.02 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Dynamic Yield
-
Ratings
Google Optimize
9.7
7 Ratings
9% above category average
Standard visitor segmentation00 Ratings9.17 Ratings
Behavioral visitor segmentation00 Ratings9.75 Ratings
Traffic allocation control00 Ratings10.06 Ratings
Website personalization00 Ratings10.06 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Dynamic Yield
-
Ratings
Google Optimize
8.7
7 Ratings
2% above category average
Heatmap tool00 Ratings2.01 Ratings
Click analytics00 Ratings9.03 Ratings
Scroll maps00 Ratings9.02 Ratings
Form fill analysis00 Ratings8.01 Ratings
Conversion tracking00 Ratings9.06 Ratings
Goal tracking00 Ratings9.96 Ratings
Test reporting00 Ratings10.05 Ratings
Results segmentation00 Ratings10.04 Ratings
CSV export00 Ratings9.93 Ratings
Experiments results dashboard00 Ratings9.97 Ratings
Best Alternatives
Dynamic YieldGoogle Optimize
Small Businesses
Kameleoon
Kameleoon
Score 9.4 out of 10
Kameleoon
Kameleoon
Score 9.4 out of 10
Medium-sized Companies
Kameleoon
Kameleoon
Score 9.4 out of 10
Dynamic Yield
Dynamic Yield
Score 9.5 out of 10
Enterprises
Kameleoon
Kameleoon
Score 9.4 out of 10
Dynamic Yield
Dynamic Yield
Score 9.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Dynamic YieldGoogle Optimize
Likelihood to Recommend
9.9
(95 ratings)
8.0
(9 ratings)
Likelihood to Renew
10.0
(5 ratings)
-
(0 ratings)
Usability
7.5
(18 ratings)
10.0
(1 ratings)
Support Rating
8.6
(46 ratings)
8.7
(4 ratings)
User Testimonials
Dynamic YieldGoogle Optimize
Likelihood to Recommend
Dynamic Yield
We’re running on a Single Page Application, so we were looking to partner with a technology vendor who can seamlessly integrate with SPA environments and allow us to dynamically modify, test, and personalize various elements on our app screens. Prior to Dynamic Yield, we were working with Optimizely and encountered huge challenges integrating with our SPA infrastructure.
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Google
Google Optimize is well suited for testing small changes on the browser pages. You have the option of changing designs, texts, and some small features on the page. The audience can be divided using a long list of factors, so it makes it quite easy to set up the test. It is not well suited for complicated feature tests where you need to monitor the user over a long period or where the user is likely to use multiple sessions across multiple devices or browsers
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Pros
Dynamic Yield
  • Provide fantastic support, both in relation to strategy/best practice and troubleshooting.
  • An easy to use interface, as a user who is relatively new to Dynamic Yield I find that it is an intuitive platform to use.
  • The ability to segment and drill down on data allows for really specific insights which, whilst not necessarily being leveraged on a testing basis, can be super valuable from a greater marketing perspective.
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Google
  • Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
  • Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
  • Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.
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Cons
Dynamic Yield
  • Greater flexibility for the out of the box templates - things such as typeface are not consistent and can require developer time to ensure a seamless site experience
  • Exporting datasets don't necessarily reflect the way Dyanmic Yield is implemented on site, occasionally requiring that you go through experience by experience to extract the data you want
  • I would like to see a more customizable homepage dashboard with the ability to modify the content of widgets, showing trends across multiple experiences rather than just being able to update the timeframe for a widget between Yesterday, Past 7 Days, or Past 30 Days before having to deep dive into a full report
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Google
  • Track site performance with each test version; see if the resource timing of each test has anything to do with conversion rates.
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Likelihood to Renew
Dynamic Yield
implementation took a long time but also, DY has really proven that they are transforming and adapting their platform to be more user friendly and the right technology choice for their brand or company
Read full review
Google
No answers on this topic
Usability
Dynamic Yield
Overall, the interface is not difficult to understand. Although to create campaigns or define strategies for recommendations, some study is required.
Also, some reports are hidden, you really need to know where to look in order to see them (e.g. strategies performance or email campaigns performance).
Also, there is a lack of context help that would improve a lot the usability, especially when you face a feature or a report for the first time.
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Google
Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.
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Support Rating
Dynamic Yield
Allison Schwartz, Customer Success Manager at Dynamic Yield has been nothing less than amazing and stellar! She really sets the standard for customer success and support. Their technical support is fast and reliable, and their educational resources are top of the line
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Google
Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.
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Alternatives Considered
Dynamic Yield
  • Oracle Maxymiser is very clunky and hard to code with. Previewing changes was a challenge and development for fixes were slow
  • Optimizely - Great for coding. Fast and efficient. Everything worked great. They were limited at personalization triggers though and their costs were expensive.
  • Monetate - Evaluated but their UI was hard to use.
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Google
Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites total traffic. Should integrate form analysis, heatmap, and page analytics.
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Return on Investment
Dynamic Yield
  • Most tests have had a positive impact on either revenue or conversion rate - quite often in double digits.
  • Dynamic Yield has also helped us to stop some particular initiatives through direct interaction with the customer base via questionnaires or by a test proving negative quicker than rolling out a permanent feature.
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Google
  • We were able to increase our main KPI for conversions by almost 50% by testing button copy.
  • We were able to increase secondary KPIs for conversions by almost 30% by testing form design.
Read full review
ScreenShots

Dynamic Yield Screenshots

Screenshot of The Dynamic Yield Dashboard gives you a high-level overview of your personalization campaigns, site performance, audiences, product updates, and more. From here on out, actionability is the name of the game. With customers building and managing dozens, sometimes even hundreds of concurrent campaigns, the Dynamic Yield dashboard provides a snapshot of key information and surfaces items for potential optimization from campaigns that require action. This allows you to streamline workflows, prioritize the most critical campaigns, and save time in managing your personalization campaigns.Screenshot of Use Dynamic Yield's customer segmentation engine to unify your customer data across all digital and offline touchpoints and use it to power your marketing ecosystem. Onboard data from multiple sources and create one cohesive dataset from which to power experiences. Easily collect, store, categorize, and synchronize data from your CRM, ESP, DMP, APIs, POS and more.Screenshot of Create cross-touchpoint personalization campaigns and experiments at scale. Coordinate independent personalization experiences to deliver a cohesive, consistent customer journey from start-to-finish.Screenshot of Uncover personalization opportunities with Dynamic Yield's Predictive Targeting capabilities and maximize uplifts with machine-learning optimization. Let Dynamic Yield’s Predictive Targeting engine continuously analyze and identify opportunities to serve the most relevant content for each audience segment.