What users are saying about
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Top Rated
68 Ratings
16 Ratings

Dynamic Yield

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Top Rated
68 Ratings
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Score 8.3 out of 100
16 Ratings
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Score 7.8 out of 100

Likelihood to Recommend

Dynamic Yield

Dynamic Yield is well suited to businesses that are actively engaged in and concerned with how their customers are responding to their site/products be it as a first time or repeat customer. If your business wants to target specific segments with specific messages at specific times then Dynamic Yield is a perfect fit.
Alex Smith | TrustRadius Reviewer

Google Optimize

If you need to test competing for landing page designs to drive more conversion, Google Optimize is a great tool. If you need to check specific action words in a CTA, then this is perfect for measuring that.Optimization can get a bit tricky when it comes to developing an experiment with both mobile and desktop to keep in mind. If you have a responsive site and use different images or layouts for each device size, you may need someone familiar with HTML and CSS to create the experiment correctly. Or else you risk a subset of your audience being served an inferior performing page. Optimize would not be the tool to use if you need to test user-flows; rather, that would be a server-side testing tool.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Dynamic Yield
Google Optimize
7.5
a/b experiment testing
Dynamic Yield
Google Optimize
9.7
Split URL testing
Dynamic Yield
Google Optimize
8.7
Multivariate testing
Dynamic Yield
Google Optimize
8.2
Multi-page/funnel testing
Dynamic Yield
Google Optimize
6.0
Cross-browser testing
Dynamic Yield
Google Optimize
5.0
Mobile app testing
Dynamic Yield
Google Optimize
7.0
Test significance
Dynamic Yield
Google Optimize
9.0
Visual / WYSIWYG editor
Dynamic Yield
Google Optimize
8.5
Advanced code editor
Dynamic Yield
Google Optimize
8.0
Preview mode
Dynamic Yield
Google Optimize
6.7
Test duration calculator
Dynamic Yield
Google Optimize
8.0
Experiment scheduler
Dynamic Yield
Google Optimize
7.0
Experiment workflow and approval
Dynamic Yield
Google Optimize
6.0
Client-side tests
Dynamic Yield
Google Optimize
8.0
Server-side tests
Dynamic Yield
Google Optimize
6.0

Audience Segmentation & Targeting

Dynamic Yield
Google Optimize
8.4
Standard visitor segmentation
Dynamic Yield
Google Optimize
8.5
Behavioral visitor segmentation
Dynamic Yield
Google Optimize
8.0
Traffic allocation control
Dynamic Yield
Google Optimize
9.0
Website personalization
Dynamic Yield
Google Optimize
8.0

Results and Analysis

Dynamic Yield
Google Optimize
8.4
Click analytics
Dynamic Yield
Google Optimize
9.0
Conversion tracking
Dynamic Yield
Google Optimize
8.7
Goal tracking
Dynamic Yield
Google Optimize
9.0
Test reporting
Dynamic Yield
Google Optimize
8.7
Results segmentation
Dynamic Yield
Google Optimize
8.5
CSV export
Dynamic Yield
Google Optimize
7.0
Experiments results dashboard
Dynamic Yield
Google Optimize
7.8

Pros

Dynamic Yield

  • A/B Testing of Creative - this feature allows us to trial multiple creatives and messages without having to force a choice between any one. This gives us much greater freedom in messaging and improves our development workflow by not artificially restricting our choices.
  • Audience Segmentation - We can segment our audience based on behavior (social sharing, content consumption rates, etc.) and target them with messaging specific to their interests. We can then provide reports on how different audience segments are interacting with our content, and especially how our differentiated messaging is helping to improve those interaction rates.
  • Display Ads - We have used this feature to create display ads that run through our ad system, but they allow us greater flexibility to A/B test creative. We have also used this to provide retargeting or purchased ads to third parties, and this give us much more control over the deployment and testing of creatives without needing to send the third-party new ad codes.
David Lindsey | TrustRadius Reviewer

Google Optimize

  • Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
  • Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
  • Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.
Scot Chandler | TrustRadius Reviewer

Cons

Dynamic Yield

  • We have experienced some minor bugs with the platform and the plugin, but tech support seems responsive to those issues.
  • A way of connecting to clients' own APIs for testing product recommendations or allowing for more types of product feeds would be helpful.
  • As a client, would like to see more information provided for upcoming features and roadmap or have input into what those are.
Rachel McDonnell | TrustRadius Reviewer

Google Optimize

  • Some metrics like the total number of users who participated in the test doesn't exactly match Google Ads numbers.
  • Limitation on the number of concurrent tests that you can run.
  • Dashboard on hypothesis so you can rerun or repurpose a test previously ran.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Dynamic Yield

Dynamic Yield 8.6
Based on 3 answers
implementation took a long time but also, DY has really proven that they are transforming and adapting their platform to be more user friendly and the right technology choice for their brand or company
Lanie DePasquale | TrustRadius Reviewer

Google Optimize

No score
No answers yet
No answers on this topic

Support

Dynamic Yield

Dynamic Yield 8.6
Based on 28 answers
Dynamic Yield support, when it comes to the Key Account Manager but also the overall Tech Support, always responds promptly and tries to support in new adjustments. Problems are being solved quickly and rather complicated topics are being approached with a high support level.
Lena Hauck | TrustRadius Reviewer

Google Optimize

Google Optimize 3.5
Based on 2 answers
I haven't needed to use support yet.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Dynamic Yield

  • Oracle Maxymiser is very clunky and hard to code with. Previewing changes was a challenge and development for fixes were slow
  • Optimizely - Great for coding. Fast and efficient. Everything worked great. They were limited at personalization triggers though and their costs were expensive.
  • Monetate - Evaluated but their UI was hard to use.
Dalin Brinkman | TrustRadius Reviewer

Google Optimize

To be very honest, we haven't used any software different from Optimize at this point. It would be irresponsible to write about alternatives that we don't know much about.
Santiago Valdés | TrustRadius Reviewer

Return on Investment

Dynamic Yield

  • It's too early to tell as we have only been using it for 4 months, but signs are positive for ROI
  • We believe that 3 tests will pay for Dynamic Yield in a 12 month period.
  • ROI can afford to be 50% less than with our previous provider because Dynamic Yield is so much cheaper.
Bharat Patel | TrustRadius Reviewer

Google Optimize

  • We were able to increase our main KPI for conversions by almost 50% by testing button copy.
  • We were able to increase secondary KPIs for conversions by almost 30% by testing form design.
Meredith Walter | TrustRadius Reviewer

Pricing Details

Dynamic Yield

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Google Optimize

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Dynamic Yield
8.3
Google Optimize
8.7

Likelihood to Renew

Dynamic Yield
8.6
Google Optimize

Support

Dynamic Yield
8.6
Google Optimize
3.5

Add comparison