Dynamic Yield calls itself an AI-powered Experience Optimization platform that promises to deliver individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, allowing the rapid and scalable creation of highly targeted digital interactions. Marketers, product managers, and engineers use Dynamic Yield for: Launching new personalization…
N/A
Google Optimize
Score 8.6 out of 10
N/A
Google offers the Optimize A/B testing tool for testing website content and versions.
DY can be linked to the product feed allowing use cases that are not possible on a simple testing solution. Also, DY is simple to use for the marketing team, there is no need for technical knowledge to set most of the experiences. To conclude, DY can be used as a CDP with a …
Now I have a single centralized tool for several things while before we had to maintain at least 3 tools to do what we are currently doing with Dynamic Yield. Having a single tool helped us a lot also in increasing our level of precision and to avoid fixes across different …
We’re running on a Single Page Application, so we were looking to partner with a technology vendor who can seamlessly integrate with SPA environments and allow us to dynamically modify, test, and personalize various elements on our app screens. Prior to Dynamic Yield, we were working with Optimizely and encountered huge challenges integrating with our SPA infrastructure.
Google Optimize is well suited for testing small changes on the browser pages. You have the option of changing designs, texts, and some small features on the page. The audience can be divided using a long list of factors, so it makes it quite easy to set up the test. It is not well suited for complicated feature tests where you need to monitor the user over a long period or where the user is likely to use multiple sessions across multiple devices or browsers
Provide fantastic support, both in relation to strategy/best practice and troubleshooting.
An easy to use interface, as a user who is relatively new to Dynamic Yield I find that it is an intuitive platform to use.
The ability to segment and drill down on data allows for really specific insights which, whilst not necessarily being leveraged on a testing basis, can be super valuable from a greater marketing perspective.
Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.
Greater flexibility for the out of the box templates - things such as typeface are not consistent and can require developer time to ensure a seamless site experience
Exporting datasets don't necessarily reflect the way Dyanmic Yield is implemented on site, occasionally requiring that you go through experience by experience to extract the data you want
I would like to see a more customizable homepage dashboard with the ability to modify the content of widgets, showing trends across multiple experiences rather than just being able to update the timeframe for a widget between Yesterday, Past 7 Days, or Past 30 Days before having to deep dive into a full report
implementation took a long time but also, DY has really proven that they are transforming and adapting their platform to be more user friendly and the right technology choice for their brand or company
Overall, the interface is not difficult to understand. Although to create campaigns or define strategies for recommendations, some study is required.
Also, some reports are hidden, you really need to know where to look in order to see them (e.g. strategies performance or email campaigns performance).
Also, there is a lack of context help that would improve a lot the usability, especially when you face a feature or a report for the first time.
Allison Schwartz, Customer Success Manager at Dynamic Yield has been nothing less than amazing and stellar! She really sets the standard for customer success and support. Their technical support is fast and reliable, and their educational resources are top of the line
Oracle Maxymiser is very clunky and hard to code with. Previewing changes was a challenge and development for fixes were slow
Optimizely - Great for coding. Fast and efficient. Everything worked great. They were limited at personalization triggers though and their costs were expensive.
Monetate - Evaluated but their UI was hard to use.
Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites total traffic. Should integrate form analysis, heatmap, and page analytics.
Most tests have had a positive impact on either revenue or conversion rate - quite often in double digits.
Dynamic Yield has also helped us to stop some particular initiatives through direct interaction with the customer base via questionnaires or by a test proving negative quicker than rolling out a permanent feature.
