What users are saying about
8 Ratings
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Top Rated
500 Ratings
8 Ratings
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Score 8.7 out of 100

Hootsuite

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Top Rated
500 Ratings
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Score 7.8 out of 100

Likelihood to Recommend

eClincher

We are a small, boutique agency with a limited number of clients. Our clients, in turn, have social profiles on 2-6 different networks each. At our current portfolio, we need more profile connections than most SMM can offer, but fewer than a massive enterprise option. eClincher is perfect for smaller agencies that can't justify the cost of some massive SaaS solution, but still need an SMM to save time and craft cohesive messages. It is bare bones and little harder to use than some of the other more established SMM programs out there. Because of that, there is a learning curve for people who aren't as familiar with computers. eClincher is better from an agency side, but may not be the best solution to resell to a client.
Scott Walker | TrustRadius Reviewer

Hootsuite

The Hootsuite free version is great for small businesses that do not need extremely detailed tracking. It can easily publish content across multiple social media formats. I have not had any issues in content failing to publish because of software error. The at-a-glance analytics provides a lot of information when targeted a specific age range or the time when subscribers are online. It has worked well for my private business.
Trish Lofton | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

eClincher
8.8
Hootsuite
7.1
Boolean keyword searches
eClincher
8.8
Hootsuite
7.0
Filtering out noise/spam
eClincher
7.6
Hootsuite
6.2
Broad channel coverage
eClincher
9.9
Hootsuite
8.3
Sentiment analysis
eClincher
Hootsuite
6.7

Publishing

eClincher
7.4
Hootsuite
8.1
Content planning and scheduling
eClincher
8.8
Hootsuite
9.1
Audience targeting
eClincher
7.0
Hootsuite
7.3
Content optimization
eClincher
6.6
Hootsuite
7.6
Workflow management
eClincher
7.3
Hootsuite
8.2

Engagement

eClincher
6.3
Hootsuite
7.7
Automated routing and prioritization
eClincher
5.5
Hootsuite
7.5
Customer interaction histories
eClincher
4.7
Hootsuite
7.6
Bulk actions
eClincher
8.6
Hootsuite
8.0

Marketing

eClincher
5.0
Hootsuite
7.0
Content marketing
eClincher
5.0
Hootsuite
7.5
Lead generation
eClincher
Hootsuite
7.0
Paid media management
eClincher
Hootsuite
6.6
Campaigns and promotions
eClincher
Hootsuite
6.9

Channel coverage/integration

eClincher
9.3
Hootsuite
8.5
Twitter
eClincher
9.9
Hootsuite
9.4
Facebook
eClincher
8.2
Hootsuite
9.0
LinkedIn
eClincher
9.8
Hootsuite
8.8
Google+
eClincher
9.8
Hootsuite
8.9
Instagram
eClincher
7.6
Hootsuite
7.5
Pinterest
eClincher
9.9
Hootsuite
8.3
YouTube
eClincher
9.9
Hootsuite
7.8

Reporting/analytics

eClincher
7.6
Hootsuite
7.3
Campaign success analytics
eClincher
8.2
Hootsuite
7.4
Real-time tracking
eClincher
7.1
Hootsuite
7.8
Competitor analysis
eClincher
Hootsuite
6.8

Account management

eClincher
7.4
Hootsuite
8.1
Role-based user permissions & privileges
eClincher
7.4
Hootsuite
8.3
Mobile access
eClincher
7.4
Hootsuite
8.0

Pros

eClincher

  • The "Articles" feed (nestled in the Influencer tab) is an unexpected delight. It can track articles by keywords and even tell you how many influencers are discussing them.
  • The scheduling feature is basic but reliable. No real issues with it yet!
  • eClincher's customer support team is fantastic. They reply quickly and if they can't solve my problem, they take it to the engineers who can often fix situations by implementing new features to the dashboard. I'm continually amazed at how well they react to user feedback.
Anonymous | TrustRadius Reviewer

Hootsuite

  • When it works, the ability to write ONE post and apply it to multiple platforms is great. Huge timesaver, and ensures consistency of content across your platforms.
  • The customizability of streams is a cool feature. You can really dial in a dashboard that fits your unique needs, instead of trying to adapt yourself to a default vanilla setup. Whichever content streams (both existing and scheduled) are important to you can be placed front and center and edited as needed.
Brock Ross | TrustRadius Reviewer

Cons

eClincher

  • I struggle to find anything to criticise about this tool. The staff are very accessible and any problems I experience are usually resolved quickly via chat. This includes any 'cons' whereby I have made a couple of suggestions for feature requests and these have actually been developed and implemented.
Adeline Garman BA (Hons) DipM MCIM | TrustRadius Reviewer

Hootsuite

  • I personally don't like the way Hootsuite displays multiple social channels on the interface. It's very utilitarian and it does have a modern look, but there's just something about the multiple column look that really bugs me. It feels a bit dated and cluttered.
  • I've used both the free and the pro versions before. Pro is somewhat overpriced for the value that it provides and the free version limits you to too few social profiles which puts you in a position to either overpay or go to another option like Buffer which is cheaper but isn't as reliable. I'd say somewhere around $12-15/mo. would make the single-user Pro tier more palatable.
Garrett Genest | TrustRadius Reviewer

Likelihood to Renew

eClincher

eClincher 10.0
Based on 1 answer
Unless the price of eClincher moves to a point where it is too much to justify, I don't see any reason why we wouldn't continue to use eClincher for our agency. The value at this price-point is unbelievable and we'd be foolish to move to a pricier program purely for the sake of slicker graphics or UI. eClinchers pricing is fantastic, and is only matched by its functionality—it matches or beats any of the major Social Media Manager SaaS programs out there for a fraction of the cost. This tool is great for growing agencies, but would also be useful for any marketing department or large agency that wants to streamline their social media workflow.
Scott Walker | TrustRadius Reviewer

Hootsuite

Hootsuite 8.4
Based on 73 answers
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Laura Pence | TrustRadius Reviewer

Usability

eClincher

eClincher 9.0
Based on 1 answer
Assuming there are no weird bug that prevent the system from updating or registering your actions, eClincher is very simple to use. The posting function is pretty straight forward: select the channel or posting group to post to, insert content, and add to schedule. The posting function offers you lots of tools such as connection to free image services, import from pocket/feedly, attach file from computer, shorten link, or attach gif, among others. This makes it easy to create engaging content and then schedule it for multiple channels, all from one screen.
Scott Walker | TrustRadius Reviewer

Hootsuite

Hootsuite 9.3
Based on 27 answers
The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
Matthew Hardesty | TrustRadius Reviewer

Reliability and Availability

eClincher

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 10.0
Based on 18 answers
Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)
Michael Royal | TrustRadius Reviewer

Performance

eClincher

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 10.0
Based on 16 answers
HootSuite does everything it is designed to do very well: the product's performance is very reliable and efficient. Like other tools, there is always a room for new developments and updates, and the HootSuite team recognizes this and focuses on new development as well.
Igors Skute | TrustRadius Reviewer

Support Rating

eClincher

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 7.4
Based on 49 answers
The system is pretty self-guided so I haven't had much need for support. The support forum and could be better, chat feature and email work when needed without too much time to wait for help. You'll know if they are online to chat or not. I find chat is the fastest way to get questions answered
Matthew Veil | TrustRadius Reviewer

Online Training

eClincher

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 10.0
Based on 8 answers
HootSuite offers all the necessary online materials, including guidelines on how to use and also optimize usage of the tool. There are numerous video trainings and lots of webinars, so there is no lack of basic training information. Users that want to use HootSuite for professional purposes, like market segment analysis or competitor analysis might need to request private training options.
Igors Skute | TrustRadius Reviewer

Implementation Rating

eClincher

eClincher 8.0
Based on 1 answer
Be patient. eClincher isn't perfect and has some software issues. These issues will be exacerbated if you get frustrated or have a slow connection. If something "breaks" or locks up, just refresh the page and re-do that step. It may take your team a couple weeks to get use to using the new system. Once they've gotten the hang of it, I'm sure they'll love the amount of time they save. I'd recommend taking your time with the set-up. Though there aren't a lot of steps to get everything squared away, you can break the process into small chunks to make sure you're managing your time. To just hook-up all the social accounts, it may only take an hour or so. But, if you want to set-up all the extra tools (such as user accounts, listening feeds, posting groups, schedules, etc.) it'll take longer. I think it took around a day to set-up completely, but your mileage my vary.
Scott Walker | TrustRadius Reviewer

Hootsuite

Hootsuite 10.0
Based on 43 answers
One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted
Edgar Carpenter IV | TrustRadius Reviewer

Alternatives Considered

eClincher

It's cheap, it's great, and it can do all the things the above can do with great efficiency. It's just a bit uglier to look at than Sprout Social.
Anonymous | TrustRadius Reviewer

Hootsuite

Main other tool we looked at was Buffer. While I like both of them, the free version of Hootsuite allowed us to connect to 3 social media platforms and we prefer the calendar and stream layouts for management of activity.
Ed Hart | TrustRadius Reviewer

Return on Investment

eClincher

  • Improved staff productivity tenfold.
  • Have not been able to calculate an ROI however, it has enabled us to take on more client accounts therefore improving turnover.
Adeline Garman BA (Hons) DipM MCIM | TrustRadius Reviewer

Hootsuite

  • It enables me to spend less time worry about posting and I'm able to schedule and walk away. Saves time, which increases productivity.
  • Being unable to tag companies and people on LinkedIn impacts the reach and engagement of my posts, which impacts monthly success, which negatively impacts my social efforts overall.
  • Having an easy, formal review process between us and client is a huge help in saving time for us and the client. Saved time = saved money/productivity.
Jarad Matula, MBA | TrustRadius Reviewer

Screenshots

Pricing Details

eClincher

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

eClincher Editions & Modules

Edition
Basic$49
Premier$99
Agency$199
Enterprise$599
    Additional Pricing Details

    Hootsuite

    General

    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    No

    Hootsuite Editions & Modules

    Additional Pricing Details

    Rating Summary

    Likelihood to Recommend

    eClincher
    8.5
    Hootsuite
    8.3

    Likelihood to Renew

    eClincher
    10.0
    Hootsuite
    8.4

    Usability

    eClincher
    9.0
    Hootsuite
    9.3

    Reliability and Availability

    eClincher
    Hootsuite
    10.0

    Performance

    eClincher
    Hootsuite
    10.0

    Support Rating

    eClincher
    Hootsuite
    7.4

    In-Person Training

    eClincher
    Hootsuite
    6.0

    Online Training

    eClincher
    Hootsuite
    10.0

    Implementation Rating

    eClincher
    8.0
    Hootsuite
    10.0

    Add comparison