TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    eClincher

    Score7.9 out of 10
    N/AeClincher aims to be the most powerful, complete and intuitive social media management software. According to the vendor, the product is designed to help users, businesses, and agencies manage social media presence with one platform, and offers the following capabilities: advanced publishing publishing automation (queues, RSS feeds, recycle evergreen content) engagement with unified social inbox & live social feeds monitoring content…

    $149

    per month

    Meta Business Manager

    Score7.1 out of 10
    N/AMeta Business Manager (formerly Facebook Business Manager, or Pages Manager) is a mobile app that supports management of up to 50 Facebook pages from a smart phone or tablet, allowing social media managers to see activity, post updates, and respond immediately to customers.N/A
    Pricing
    eClincherMeta Business Manager
    Editions & Modules
    Standard
    $149
    per month
    Professional
    $349
    per month
    Enterprise
    Contact Vendor
    No answers on this topic
    Offerings
    Pricing Offerings
    eClincherMeta Business Manager
    Free Trial
    YesNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsA discount is offered for annual billing.—
    More Pricing Information
    Community Pulse
    eClincherMeta Business Manager
    Considered Both Products
    Eclincher
    No answer on this topic
    Meta Platforms Inc
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    77%
    Would buy again
    20 Answers
    Delivers good value for the price
    No answers on this topic
    83%
    Delivers good value for the price
    19 Answers
    Happy with the feature set
    No answers on this topic
    77%
    Happy with the feature set
    20 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    76%
    Lived up to sales and marketing promises
    16 Answers
    Implementation went as expected
    No answers on this topic
    73%
    Implementation went as expected
    16 Answers
    Features
    eClincherMeta Business Manager
    Listening/monitoring
    Comparison of Listening/monitoring features of eClincher and Meta Business Manager
    Feature
    eClincher
    7.0
    5 Ratings
    9% below category average
    Meta Business Manager
    5.7
    44 Ratings
    29% below category average
    Boolean keyword searches7.04 Ratings5.427 Ratings
    Filtering out noise/spam7.04 Ratings4.134 Ratings
    Broad channel coverage7.05 Ratings7.432 Ratings
    Sentiment analysis00 Ratings5.829 Ratings
    Publishing
    Comparison of Publishing features of eClincher and Meta Business Manager
    Feature
    eClincher
    6.0
    6 Ratings
    30% below category average
    Meta Business Manager
    7.0
    60 Ratings
    15% below category average
    Content planning and scheduling8.06 Ratings7.860 Ratings
    Audience targeting1.03 Ratings7.957 Ratings
    Content optimization9.04 Ratings6.855 Ratings
    Workflow management6.06 Ratings5.645 Ratings
    Engagement
    Comparison of Engagement features of eClincher and Meta Business Manager
    Feature
    eClincher
    6.3
    5 Ratings
    25% below category average
    Meta Business Manager
    7.1
    52 Ratings
    14% below category average
    Automated routing and prioritization7.05 Ratings7.242 Ratings
    Customer interaction histories4.83 Ratings7.547 Ratings
    Bulk actions7.05 Ratings6.734 Ratings
    Marketing
    Comparison of Marketing features of eClincher and Meta Business Manager
    Feature
    eClincher
    1.0
    3 Ratings
    154% below category average
    Meta Business Manager
    7.7
    57 Ratings
    0% below category average
    Lead generation1.01 Ratings7.748 Ratings
    Content marketing1.13 Ratings7.752 Ratings
    Paid media management00 Ratings7.949 Ratings
    Campaigns and promotions00 Ratings7.653 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of eClincher and Meta Business Manager
    Feature
    eClincher
    6.8
    6 Ratings
    20% below category average
    Meta Business Manager
    5.8
    60 Ratings
    36% below category average
    Twitter7.05 Ratings5.512 Ratings
    Facebook8.06 Ratings8.359 Ratings
    LinkedIn6.05 Ratings5.512 Ratings
    Google+9.93 Ratings5.57 Ratings
    Instagram8.05 Ratings7.945 Ratings
    Pinterest8.03 Ratings1.07 Ratings
    YouTube1.03 Ratings6.514 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of eClincher and Meta Business Manager
    Feature
    eClincher
    4.0
    6 Ratings
    64% below category average
    Meta Business Manager
    6.9
    58 Ratings
    11% below category average
    Campaign success analytics4.05 Ratings7.757 Ratings
    Real-time tracking4.06 Ratings7.353 Ratings
    Competitor analysis00 Ratings5.736 Ratings
    Account management
    Comparison of Account management features of eClincher and Meta Business Manager
    Feature
    eClincher
    4.5
    6 Ratings
    55% below category average
    Meta Business Manager
    7.9
    59 Ratings
    0% below category average
    Role-based user permissions & privileges8.06 Ratings7.656 Ratings
    Mobile access1.16 Ratings8.356 Ratings
    Best Alternatives
    eClincherMeta Business Manager
    Small Businesses
    Sendible
    Score7.2 out of 10
    Sendible
    Score7.2 out of 10
    Medium-sized Companies
    Emplifi
    Score8.9 out of 10
    Emplifi
    Score8.9 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    eClincherMeta Business Manager
    Likelihood to Recommend
    1.0
    (6 ratings)
    6.2
    (60 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    1.0
    (2 ratings)
    6.1
    (26 ratings)
    Support Rating
    1.0
    (1 ratings)
    6.1
    (14 ratings)
    Implementation Rating
    8.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    eClincherMeta Business Manager
    Likelihood to Recommend
    Eclincher
    Best suited for a marketer that cares about reports, needs a social media management platform and doesn't want to pay more for a more aesthetically pleasing version of a platform with the same or less functionality, such as Hootsuite or Sprout Social. For a social media marketer that wants to automate some of their postings, the queues feature is great for this functionality. Not best suited for beginners to social media, as their platform is best utilized with someone familiar with the industry that knows what they are doing. Their chat support team is very good though, but this type of individual might find themselves spending a lot of time on the platform.
    Incentivized
    Read full review
    Meta Platforms Inc
    Meta Business Manger is well suited for large/medium and small organisations with single or multiple stake holders and products. It works very efficiently. Cases where app events are defined for android and iOS, it work wonders for campaign measurement and campaign level targeting. Meta Business Manager is very appropriate for running financial, educational, real estate, e-commerce related ads. Meta Business Manager is not appropriate if you have are into enterprise sales.
    Read full review
    Pros
    Eclincher
    • eClincher supports nearly every social network and connects to a large number of sources (blogs, bit.ly, Google Analytics, Google My Business). This makes workflow tremendously easy.
    • Posting Groups. At higher levels of service, eClincher allows you to set-up individual brand accounts. My agency isn't at that level, so we utilize eClincher's posting groups to make 1-click groups that post to all of the profiles for each client. This allows us to quickly post a cohesive message across all channels.
    • Workflow management: eClincher adds plenty of additional tools to make your workflow fast. Connections to free stock photo services make it easy to add generic pictures to your content. Google Analytics and bit.ly can keep track of statistics and measure success. The Inbox allows you to handle all your clients' accounts from one screen (including comments, messages, reviews, and more). The Feeds and Influencers tabs allow you to understand your market and what's being said. Altogether, eClincher makes a 1-app solution for Social Media Management.
    Incentivized
    Read full review
    Meta Platforms Inc
    • Helps drive more efficient CPCs and CPMs than other social channels
    • Targets users outside of working hours
    • Helps grow Retargeting pools to use on other channels
    • Meta Business Manager's AI does a great job in identifying our ICP based off intent signals
    Incentivized
    Read full review
    Cons
    Eclincher
    • It's not very visually appealing, but this is not a dealbreaker.
    • The reporting features could definitely use some work. I still get more value from the native SNS pages, but this is quickly changing. They removed the "export to CSV" functionality, but they plan to reintroduce it soon. As mentioned previously, they really respond to criticism well and update the tool constantly.
    • The inbox could use some work. I don't like being directed offsite to view certain comments deemed "requests for further info" when they could just easily display them there.
    Incentivized
    Read full review
    Meta Platforms Inc
    • You have to look in multiple places for a full range of analytics
    • The way it handles ad spend can be unpredictable, so if you're on a budget, you have to make sure you're really watching your ad spend
    • For as much as Meta Business Manager pushes stories, reels, etc., the editing tools for this kind of content are limited or nonexistent.
    Incentivized
    Read full review
    Likelihood to Renew
    Eclincher
    Unless the price of eClincher moves to a point where it is too much to justify, I don't see any reason why we wouldn't continue to use eClincher for our agency. The value at this price-point is unbelievable and we'd be foolish to move to a pricier program purely for the sake of slicker graphics or UI. eClinchers pricing is fantastic, and is only matched by its functionality—it matches or beats any of the major Social Media Manager SaaS programs out there for a fraction of the cost. This tool is great for growing agencies, but would also be useful for any marketing department or large agency that wants to streamline their social media workflow.
    Incentivized
    Read full review
    Meta Platforms Inc
    No answers on this topic
    Usability
    Eclincher
    Its usability was good until they changed their plans and stopped their LTD program for its early adopters who helped raise the tool by giving it positive reviews. I don't think eClincher is ethical in any sense based on the recent actions.
    Read full review
    Meta Platforms Inc
    The UI is easy and intuitive for any beginner, but it also has a lot of depth for more advanced users. There have been very few cases where I could not do something I wanted to do regarding media buying. However, there are big limitations regarding account management, admin settings, and user appeals.
    Incentivized
    Read full review
    Support Rating
    Eclincher
    [In my experience,] due to the fact that they did a bait and switch on their plans and blamed AppSumo for the lifetime program ending is simply wrong. [I believe that] it's unethical to get support and reviews from their early adopters then take the plan away later.
    Read full review
    Meta Platforms Inc
    Facebook is notoriously difficult to access for help and FBM is no exception. Only the chat feature will get someone in touch with you and then there is very limited help. The most they do is send links from their 'help section' without really offering much help at all. Business owners and directors need a person on the phone that can understand the problem and help fix it, not 'helpful links that have already been tried.
    Incentivized
    Read full review
    Implementation Rating
    Eclincher
    Be patient. eClincher isn't perfect and has some software issues. These issues will be exacerbated if you get frustrated or have a slow connection. If something "breaks" or locks up, just refresh the page and re-do that step. It may take your team a couple weeks to get use to using the new system. Once they've gotten the hang of it, I'm sure they'll love the amount of time they save. I'd recommend taking your time with the set-up. Though there aren't a lot of steps to get everything squared away, you can break the process into small chunks to make sure you're managing your time. To just hook-up all the social accounts, it may only take an hour or so. But, if you want to set-up all the extra tools (such as user accounts, listening feeds, posting groups, schedules, etc.) it'll take longer. I think it took around a day to set-up completely, but your mileage my vary.
    Incentivized
    Read full review
    Meta Platforms Inc
    No answers on this topic
    Alternatives Considered
    Eclincher
    There are loads of social scheduling tools out there. I was using Buffer but then found it was limited in terms of listening and reporting so I started to look at a more professional software. I tried Hootsuite but hated the interface, way too busy with the primary focus being on feeds rather than scheduling. Sprout Social I found clunky and hard to use. eClincher was recommended to me by a friend. I think the interface (desktop and mobile) is easy to use but what sets it apart is its support - the live chat is brilliant.
    Incentivized
    Read full review
    Meta Platforms Inc
    Facebook is a well-known platform that has to be utilized. It allows us to reach so many new customers and potential patients for our clients. As well as allows us to interact with them consistently and keep them informed or advertise to a new niche of people. The best part about Facebook Business Manager is its usability and reach!
    Read full review
    Return on Investment
    Eclincher
    • Makes it much easier to manage our social publishing
    • Makes it much easier to manage our social engagement
    • Makes it much easier to manage our social reporting
    Incentivized
    Read full review
    Meta Platforms Inc
    • Pro: It gives me a central place to manage my Page.
    • Pro: There are a lot of options to take advantage of, like Ads, available, which I hope to use more in the future.
    • Pro: The pixel has allowed me to connect Facebook data with my website, and has been a good referral source.
    • Con: There is so much I don't use because it is so complicated. I know I could get more use of it, but it's not going to happen anytime soon, and probably without help.
    Incentivized
    Read full review
    ScreenShots

    eClincher Screenshots

    Screenshot of eClincher Publishing/Draft workspaceScreenshot of eClincher Inbox/Assignment/Tags workspaceScreenshot of eClincher Analytics workspaceScreenshot of eClincher Reporting workspaceScreenshot of eClincher Content Curation workspace